250 Retailers
Attend Confab
Here Sunday
By Ken Metzler
Nearly 250 retail businessmen
fro mall parts of Oregon attended
seessions of the Oregon Retail Dis
tributors’ Institute conference held
here Sunday and Monday.
A banquet was held Sunday eve
ning at the Osburn hotel where
members heard speeches by Uni
versity President Harry K. New
bum and Dr. Victor P. Morris,
dean of the business school.
First to address the conference
in the Monday morning seession
was W. L. Swearingen sales man
ager of the B. P. John Furniture
company of Klamath Falls on
“How Manufacturers Can Help the
Retailer.”
Swearingen maintained that the
manufacturer must work in close
connection with the retailer in or
der to create harmony by produc
ing the types of merchandise that
Will sell readily to the public,
“The executive head must real
ize that war days, with three cus
tomers for each item offered, is
over. We must start atvthe bottom
to re-educae our enire organiza
tion so as to be in position to sup
ply the demands of the ultimate
consumer when he wants it,”
Swearingen said.
Paul Lafferty, sales manager of
the Laffe'ty Wholesale Grocery
company, Eugene, spoke on ‘‘How
Wholesalers Can Help the Retail
er.”
Points mentioned' by Lafferty
regarding wholesaler aid to the re
tailer include the break-down of
merchandise into less than job lots,
maintaining ample stocks at stra
tegic distribution points, sponsor
ship of quality merchandise, ad
vising as to market conditions and
advertising.
G. Vandenynde, manager of the
R. L. Elfstrom company, Salem,
declared buying and buying right
is one of the most important
phases of retailing in his speech on
“How Buying Offices Can Help
the Retailer.”
Speaking at the noon luncheon
Dr. N. H. Cornish, professor of
business administration, discussed
“How Retail Salespeople Can In
crease Sales.”
Cornish declared that his last
Study of why people stop trading
at certain stores reveals that inef
ficient salesmanship accounts for
more refusal to buy than any other
reason.
Things which the individual
salesman can do include trying to
sell higher quality goods, trying to
sell additional related articles, sell
ing on credit if credt policy per
mits, and keeping merchandise
near the cash register in an at
tempt to sell it while making
change.
“In many stores these devices
increase sales, lower operating
costs, put more people to work,
satisfy customers, and increase
profits,” Cornish concluded.
Barney Twiford, advertising
manager of the Portland Oregon
ian, spoke on “How Newspaper^
Can Help the Retailer.”
Twiford said the most profitable
advertising campaign follows
closely with the sales pattern of
the store. He added that the best
paying method is to correlate the
advertising with the buying hab
its of the people.
Chess Club Meeting
Chess club will meet tonight in
207 Commerce at 7:30, William
Gruman, president, announced to
day. All members have been re
quested to attend, as forthcoming
tournaments will be discussed.
Contends for Record
Possibly the world’s largest bear is, or was, this giant Kodiak, kiled
on Kodiak island, Alaska, by Morris Tallifson (shown with skin)
and Larry Matfay. Bear weighed an estimated 1,800 pounds and skin
measured 11 feet 5 inches long and 11 feet wide. Official measure
ments are being sent to Boone and Crockett club in New York City,
which determines records. (AP Wirephoto).
Lesson in Economics
They fill their stomachs so we can fill space.
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29th Annual Emerald
Picnic Set for Sunday
The 29th annual edition of the Emerald picnic will unfold at F. ji
meadows May 22, unreliable sources close to the Shack reported yes
terday.
An unofficial spokesman has asked that all Shacrats, past and
present, sign up at the Shack immediately if they wish a place on the
staff of the special edition. Those attending are asked to meet at the
Shack at 10 a.m. Sunday for transportation.
“Ole dawgs” June Goetze, Diana Dye, Barbara Heywood, and Bobc
Iee Brophy, editors-in-chief of the picnic, are currently devising meth
ods of floating pitchers of lemonade in the Willamette river.
Monetary contributions of 50 cents may be turned into Financial
Editor Phyllis Kohlmeier any time between now and Saturday.
Bill Yates is editor-in-charge of very special events which will in
clude a rousing softball game between members of the ad and new a
sides.
At pi ess time last night, the name of the night editor for the edition
was shrouded in deepest mystery.
Wesley House Will
Sponsor Foreign Student
On Oregon Campus
Wesley house, Methodist youth
organization, has agreed to spon
sor a foreign student on the Univer
sity campus for the coming aca
demic year, foreign student adviser
J. D. Kline announced yesterday.
The group will pay the student’s
board and room in a dormitory, and
the University will grant a fee
scholarship.
“This is part of a concentrated
campaign to find maintenance for
additional foreign students on the
Oregon campus,” Kline stated.
“Wesley house should certainly be
given credit for undertaking to
sponsor a student.”
Announcement of the winning
student from a group of applicants
now being considered will be made
in the near future.
Outing Club Plans
Picnic on Saturday
The Outing club will have a wein
er roast by the Willamette river on
Saturday, May 21. The group will
leave Gerlinger hall at 5:30 p. m.,
and members are asked to sign the
Gerlinger bulletin board before 4:00
Thursday.
Thirty-five cents will be levied
and plans will be made for the,coast
trip on the following weekend.
Let's Act
-----\
(Continued from page six)
ance that their children will not
also know it, illustrations of re
turn to this kind of mental isola
tion on an earth, shrunk to the
size of one’s own back yard, must
cut pretty deeply.
Jeff Case
For Spring Term
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