Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Feb. 21, 1948)
Newsmen Swap Opinions At ONPA Meet One of the prime purposes of a newspaper is to help the people to form their opinions, declared Wil liam L. Blizzard in the opening ad dress of the 1948 Oregon Press conference yesterday. Blizzard, editor of the Oswego Review, spoke on “Making Grass Roots Grow.” Quincy Scott of The Oregon ian talked on “What and Why is-a Cartoon.” He said that cartoons are valuable for the editorial page because through them people can visualize a situation. An important function of the cartoonist, said Scott, is to keep a little good humor in a situation that might otherwise be bitter. “Advertising—Yesterday a n cj Today” was the topic of William L. Thorniley of the J. Walter Thompson Co. of Seattle. Ho traced the various developments in newspaper advertising since 1800. Thormiey, wno cans ** “pastime printer,” supplemented his talk with slides depicting typi cal ads and news pages of papers of the past and present. David Eyre of the Oregon Jour nal told the press group that the press seminars, instituted by Co lumbia university, served the pur pose of giving newsmen in the practical field a stimulating and refresher course. TheSe institutes, said Eyre, can enable editors to rid themselves of mental cobwebs and acquire a fresh viewpoint. “Let’s Give the Newspaper Reader a Lift” was discussed by Dr. Laurence Campbell, professor of journalism at the University. Greatest step toward more reada bility, declared Dr. Campbell, is shortening sentences and story leads. He asserted that a writer’s purpose should be to make it easy for the reader to understand what he has written. American newspapers have done a superior reporting job, said Dr. Campbell, but they can do better. Clifford Kaynor of the Ellens burg Daily Record discussed pub lishers’ problems with emphasis on the value of national nows and ad vertising associations. The state press associations, he declared, can benefit greatly by taking part in national press activities. He asserted that Pacific coast papers now lead the nation in real sales efforts in advertising. Pacific Studies (Continued from patje one) riculum are listed under different schools," he said, The political sci ence, history, language, anthropol ogy and geography departments are all represented in the course. Area-study major courses, Dull continued, are fairly new to higher education theory; however the idea has been “sweeping the country" for the past 10 years. Connected with the current “broad-liberal" view of education, he said, the area-study courses en able the student to learn about a subject from all points of view. “Far Eastern studies,” he said, “would be especially useful in pro viding a necessary basic knowledge for those students who are prepar ing for commercial, governmental, journalistic, or educational work in or concerning this region.” Students interested in a Far Eastern studies degree, he added, should begin the codrse during their lower division years. The new program, set for next fall, was initiated by the college of liberal arts and signed by President Newburn last week. "I’VE TRIED THEM ALL, CHESTERFIELD IS MY "SLEEP, MY LOVE" | RELEASED THRU UNITED ARTISTS J Always milder IBetter tasting (TJooler smoking Copyright 1948, Liggett & Myers Tobacco Ca V
