Newsmen
Swap Opinions
At ONPA Meet
One of the prime purposes of a
newspaper is to help the people to
form their opinions, declared Wil
liam L. Blizzard in the opening ad
dress of the 1948 Oregon Press
conference yesterday. Blizzard,
editor of the Oswego Review,
spoke on “Making Grass Roots
Grow.”
Quincy Scott of The Oregon
ian talked on “What and Why is-a
Cartoon.” He said that cartoons
are valuable for the editorial page
because through them people can
visualize a situation.
An important function of the
cartoonist, said Scott, is to keep a
little good humor in a situation
that might otherwise be bitter.
“Advertising—Yesterday a n cj
Today” was the topic of William
L. Thorniley of the J. Walter
Thompson Co. of Seattle. Ho
traced the various developments
in newspaper advertising since
1800.
Thormiey, wno cans **
“pastime printer,” supplemented
his talk with slides depicting typi
cal ads and news pages of papers
of the past and present.
David Eyre of the Oregon Jour
nal told the press group that the
press seminars, instituted by Co
lumbia university, served the pur
pose of giving newsmen in the
practical field a stimulating and
refresher course.
TheSe institutes, said Eyre, can
enable editors to rid themselves
of mental cobwebs and acquire a
fresh viewpoint.
“Let’s Give the Newspaper
Reader a Lift” was discussed by
Dr. Laurence Campbell, professor
of journalism at the University.
Greatest step toward more reada
bility, declared Dr. Campbell, is
shortening sentences and story
leads. He asserted that a writer’s
purpose should be to make it easy
for the reader to understand what
he has written.
American newspapers have done
a superior reporting job, said Dr.
Campbell, but they can do better.
Clifford Kaynor of the Ellens
burg Daily Record discussed pub
lishers’ problems with emphasis on
the value of national nows and ad
vertising associations. The state
press associations, he declared, can
benefit greatly by taking part in
national press activities.
He asserted that Pacific coast
papers now lead the nation in real
sales efforts in advertising.
Pacific Studies
(Continued from patje one)
riculum are listed under different
schools," he said, The political sci
ence, history, language, anthropol
ogy and geography departments
are all represented in the course.
Area-study major courses, Dull
continued, are fairly new to higher
education theory; however the idea
has been “sweeping the country"
for the past 10 years.
Connected with the current
“broad-liberal" view of education,
he said, the area-study courses en
able the student to learn about a
subject from all points of view.
“Far Eastern studies,” he said,
“would be especially useful in pro
viding a necessary basic knowledge
for those students who are prepar
ing for commercial, governmental,
journalistic, or educational work in
or concerning this region.”
Students interested in a Far
Eastern studies degree, he added,
should begin the codrse during
their lower division years.
The new program, set for next
fall, was initiated by the college of
liberal arts and signed by President
Newburn last week.
"I’VE TRIED THEM ALL,
CHESTERFIELD IS MY
"SLEEP, MY LOVE" |
RELEASED THRU UNITED ARTISTS J
Always milder IBetter tasting (TJooler smoking
Copyright 1948, Liggett & Myers Tobacco Ca
V