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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (April 18, 1935)
FEMININE FANCIES Blue-White Popular In New Sprina Shoes “Her complexion may be radiant, with sparkling eyes and a firm throat—all is naught, however, un less her allure is enhanced by the swing of a well-poised step.'' And this year dame fashion is making woman to step with ease and beau ty combined. For sports wear, there are many practical as well as attractive Otyles--the saddle oxford still reigns queen of the “rough and ready” shoes for all-round seasonal wear, on and off the campus. Then the mocassin toe and plain seam less oxford in either white or calf skin is always good. The low, but still apparent heel, is popular with the coeds, too pigskin and buck in snowy white, adorned with ties, buckles, buttons and clips, either in the same or contrasting colors. In afternoon and street wear, there is every conceivable combina tion in leathers and colors. Al though navy blue is one of the leading colors in wearing apparel, it will never be outdone by the re Clever New easter Suits Foremost in style—a double breasted 1 raveling suit, uianisli ]y tailored, pleated or slurred backs. We have what you are looking for in checks, plaids, tweeds or plain woolens. For dress or sports, finger tip or swagger length eoats. Priced from tk 11.7.1 to $22.7b. Angeline Dress Shop LILIES tor EASTER I Till* best over grown right here. Dwarf sturdy plants priced right. Many other popular priced plants, all appropriately decorated in Master colors. Cut flowers in great variety at popular prices. Corsages do luxe of gardenias, roses, violets, pansies, or valley orchids. Phone 654 University Florist $5.00 IN WHITE KID Graham’s NEW Spring Shoes I’oil'ormily (Iraham’s root wear styles express perfectly the smarter mode. h'or campus, sport or formal you w ill he hatter pleased with shoes you buy at (Iraham’s. freshing, stimulating, gaiety of white however, the season’s most popular combination is navy and white. Sandals, white buck and navy kid; plain navy in linen or linen in a natural shade; plain kid strip pumps and T-straps; in leath ers and brown, blue and black with white. The spectator pump has re turned, with its usual combinations of fabrics. Reptile hasn’t lost its popularity either for it is to be seen in sleek pumps and sandals, and always does justice to that tailored suit. Evening slippers are prettier than ever this year and the taller of the feminine sex will be glad to learn that the low heel is extreme ly popular. This style in vari-col ored satin with tiny sparkling stones will add the finishing touch tc any new spring formal. Linens in pastel or brilliant colors are being used with the cotton formals both in the low-heeled sandal or the tall, slender-heeled T-strap. Silver and gold always have their place in formal wear either com bined v/ith satin or a delicate suede; but are used exclusively with the silks and satins in gowns. In Sprintj Hots It has been said that women’s hair is her crowning glory—but when it is necessary for woman to wear a hat, this then must become her crowning glory. Takipg a peep at the season’s most popular head gear, we see hats that are becom ing to all types of faces and per- J sonalities. This versatility in styles makes it possible for every woman to look her best in a stunning new : bonnet. This season rough and smooth straws, brimmed both nairow and wide, off-the-face and the old- j fashioned polk bonnet are being featured. Dainty spiigs of flowers and pastel ribbons are being used as decorations and are arranged in fetching ways on the brims and crowns of the hats. Floppy picture hats of cellophane and light-weight straw are to be seen accompanying the fluffy-ruffle type of gown at the garden party. In sports wear, the nautical at mosphere is still prevalent and we see the breton sailor hat in either straw or a soft felt. Speak ing of felt, it is one of the leading for sports wear; and is obtainable in all shades—soft yellow with brown, greys with blue or red, and white with any color combination. And of course, it seems that the good old beret will never lose its popularity with the athletic girl. In a bright alluring color it adds charm to the sport outfit, and gives a youthful appearance to the face. ALADDIN GIFTS Something Different for Easter. Imported Pottery, Unique Ashtrays, Wall Plaques, Incense, Cake and Liquid Lamp. LOCATED WITH WHITE ELECTRIC CO. 55 West Broadway Hair Styles Change With N e id Season Three cheers for a pig-shave! It’s practically the only fashion that isn’t being worn at present . . . Nearly every other coiffure is okayed by the censor board. Probably the most frequent style to be passed enthusiastically by the censors is the highly piled hairdress hair waving upwards from the ear and ending in tiny curls from the neckline to the crown of the head. Bangs—Whoopee Bangs, bangs, bangs! Their per missabiJity is still questionable, but even though the censors dis approve, their popularity is shoot ing to a new high. And while the curl trend is high er, even higher, HADLEY’S BEAUTY SALON doesn't scorn the other extreme. Bangs, cut low down on the forehead, are THE thing for high-foreheads, says HADLEY’S Eugene's new and only modernistic beauty parlor. But for the low - foreheaded coeds, hair combed back is the best background for the face. And for this, as well as for those tiny curls in the back, a permanent wave from LOVE’S is the answer Their prices range from $1.75 to $5, with good permanents all the way along. Merchants Campus women, more conscious this year than ever before of the exceptionally smart clothes which are being offered for occasions all "around the clock,” will be delight ed with the new spring clothes which Eugene merchants forecast as part of their merchandise dur ing the coming months. Hadley’s shop for women will be showing some very good looking two and three piece string suits by Miriam Gross and Bradley. Had ley’s announced yesterday that the east has forecast the popular ity of natural colored string suits, although the white will also be good. The suits in natural color with carved wooden buttons, are expected to captivate the campur women. Frocks Dainty Femininity will be one of the leading characteristics of the spring afternoon and Sunday night dresses. Gordon's are featuring Patricia Perkins prints, one o them being in peppermint striped taffeta. Simplicity is the key-note of this gown, making it particular ly striking. A very attractive Sun day night dress, unusual in design is being shown in brown chiffon, with trimmings of pink grograin ibbon and pink glass buttons. Smocked sleeves, puffed at the wrist, are a charming detail. Cotton Formats Short women as well as those who are tall and somewhat slen der, will find the spring cotton formals a great boon to the shop per's heart. Dotted swiss in light and dark blue checks, trimmed with navy blue velvet, are fea tured at Beard’s at amazingly low prices, while gowns more rich in f7\m /^ouxW blended jUAt fbr LfOVC... To Highlight Your Loveliness ... A gen' erous packet with the compliments of CMft RiTZ awaits you in^our Toilet Goods Department Bf surr to aslc for yours! Y— \hosiery THRILLINGLY BEAUTIFUL and CLEAR See these "famous-for-wcar" stockings in their smart new shades. Chiffon or service weight. tCO' W#uaM New Spring Bags. Courtesy Broadway, Tnc. material and style may also be had at reasonable rates. A lovely evening frock $»f flowered taffeta is one of the most appealing num bers, with perky trimmings of pleating around the skirt and sleeves. The women who love beautiful formals will be delighted with a gown of mouseline de soi, distinct in its lines, and colorfully designed with stripes in pastel shades. Scandalous Sandals Sandals are again featured for evening wear. Burch’s will be showing the very smartest in both formal and campus wear. Very smart spectator pumps are al ready in stock, while all kinds of white oxfords may be had. Ac rording to latest “shoe news,” eve ning shoes wrill be cut out. with vome featuring tea straps and open toes. Heels for all occasions are definitely lower. Tiny brimmed turbans in taffe ta, giving a pillb'-: effect, are now being shown at McMorran and Washburne’s for all occasions. These hats go all the right places, from the cocktail hour through dining and dancing. Mo3t of the turbans are of stitchod taffeta, shirred and quilted. Finished off with a veil, they are just the thing tor the sophisticated college wo- 1 man. But for those, however, whose features demand a wider brim, handsome straws are being ; shown in black, navy blue, and , natural colors. And to finish off the Easter out fit. smart gloves are to be ha'd at the Broadway department store. Dainty hankies to match the new outfit, sheer hosiery and ether de- i tails which can’t be overlooked are also to be found here. And for those who can’t afford a new Eas ter frock, there is neckwear to freshen up the old dress. Indian Ties lor Heap Smart Man You will be one neap smart man this season, hints the propheciers ; of fashion, if the tie you have j donned is one of the bold, colorful plaid patterned ties woven by our North American Indians. Dyed and woven by hand the In dian ties are things of rare beauty and gayety. You will find these ties effective in their warm earth brown shades, the deep blue night colors and a handsome dark red. Shoes for Easter This is just one of the dozens of smart shoes we are showing. —unusual — and as comfortable as they are smart— At Right is the ZIP, a white kH T strap sandal with kid heel. Feather weight arch. Toe handsomely decorated with cutout and braid effect. BURCH SHOE CO. . McDonald Theatre Bldg. 1032 Willamette EUGENE'S OWN STORE McMorran & Washburne Merchandise of Merit Only PHONE 2700 , This low priee and largest assortment in popular numbers in SILK HOSE SEVEN' Til HEAD 0 No Mend .$1.00 0 Van Raalte .$1.00 0 Nolde Ilorste $1.00 EOl'R THREAD 0 No Mend $1.00 O Van Raalte .$1.00 0 Holeproof $1.00 0 Munsinorwear $1.00 THREE THREAD 0 Monde & Horsle $1.00 ® Areher Hosiery $1.00 and KNEE HIGHS $1.00 FIRST FLOOR i The NEWS in Knee-Lengths . . . the new Belle-Sharmeer Knee-Length Stockings with a Lastex Lace garter! Just as pretty as it’s pic tured and so efficient. The elasticity won’t wear or wash out and never bothers your circulation. Knee Lengths are made-to-fit your legs and streamline your ankles. Wear them tor sports, street and dancing. Swank colors ... All weights and no rings. $1.00 to $1.50 per pair Belie-Sharmeer KNEE-LENGTH STOCKINGS with the Lastex Lace Garter BEARD’S I 927 Willamette Phone 1990 FASHION PREVIEW OF THE EASTER PARADE Virginia Wellington Patsy Neal HEAR YE, HEAR YE!!! The FROSH GLEE -PRIZES—JIM DIERICKX and his orchestra —SPECIAL FEATURES -in fact everything that makes an OREGON dance BIGGER and BETTER we will see you SATURDAY NIGHT at McARTHUR COURT... •______ EXCEPTIONAL— Going on a picnic? Going swimming? It’s Spring. You simply can't make the OLD bathing suit do another year. Be INDIVIDUAL in one of the latest style suits now featured at H. GORDON & CO. You must see them now. They are destined to be the hit of the season. SHAPELY AND SMART Every EASTER outfit must have its matching or con trasting accessories. What CO-ED wouldn’t feel and be stylish when wearing the modish hats sold exclusively at E. HE1DEL—HATS, next to H. GORDON & CO. Look for their ad on this page. I INDIVIDUAL!!! They simply make a costume complete. The new SPRING selection of shoes at BURCH SHOE CO. are the answer to your latest problem—what will add the smart touch to my EASTER outfit? Today’s advertisement will give you the particulars. EASTER SPELLS FLOWERS . . . EASTER time is the one time of the year when flowers mean so much to your mother, relatives, or the one and only ... IF they don’t live in Eugene take advantage of the TELEGRAPH SERVICE. The University Florist gives complete details in the advertisement in today’s EM ERALD. THE PROMENADE . . . Introducing the weekly leader of FASHION on the Oregon campus . . . Sophisicated and charming BETTY HAMMM leads the procession. Appearing at Willamette Park Saturday night, this petite Delta Gamma looked especially attractive in a white sleeveless dress fastened at the neck with a white cord tied at the shoulder. A red wool by-swing jacket completed the ensemble . . . Spring certainly has arrived. The Phi Psi’s appeared outstanding at the PARK Saturday night in white palm beach suits. They seemed to be right in the tune with fashion and the weather . . . CARLINE SCOTT, charming blond ALPHA PHI, has been noticed wearing a lovely Spring outfit in gray. Gray suit with smart gray accessories is Carline’s motif and is particularly attractive . . . PEGGY CHESS MAN was a symphony in blue ... a navy blue suit with a trim sailor hat made her outstanding in this week's PROMENADE. WATCH FOR YOUR APPEARANCE. ®__ SENTIMENT . . . It’s the sentiment of the thing that counts . . . and what can express sentiment more appropriately than flowers. See the “Chase Garden’s” ad in this paper for ideas. It’s Easter time you know . . . wouldn’t it be nice to wire flowers home to your family and friends. FRILLY— To look dainty and cool these warm spring days you will have to have some of these refreshing new blouses that Beard’s are showing . . . also those individual look ing sweaters to brighten up the old suit. © __s EASTER GREETINGS!!! --if you must say it just the right way you will not go wrong with these attractive Easter cards that are being - shown at the Oriental Art Shop this week . . . they really are the cleverest we've seen in a long time. GOOD TIDINGS— Springtime means new shoes—and—new shoes mean GRAHAM’S—swing into the Easter Parade wtih the smartest footwear on the campus . . . See GRAHAM'S ad in this paper for details concerning their exceptional stock. •_____ WHERE??? —to go for the latest frocks for Easter??? THE BROADWAY, INC., have .the smartest costumes of the season with all the correct accessories to complete your ensemble. Don't forget to stop in THE BROADWAY, INC., the very next time you are down town. CHIC!!! It takes more than clothes to enhance your beauty for Easter—in order to complete milady's dress she must have the most exquisite coiffeur of the season—and that means you must call BERT KOEPP at MILLS BEAUTY SALON fnr an appointment right away. • ___ PORTRAITS— Easter is the time for pictures . . . have you had yours taken??? Its never too late and the ROMANE STUDIOS will satisfy you with their artistic work Don't forget, they are located above SEYMOURS. SERVICE!!! —When you are in a hurry the place to go is Mc MORRAN AND WASHBURNE -You will find just what you want in one of their departments without the bother of shopping around at several stores. McMORRAN AND WASHBURNE is conveniently situated on the corner of Willamette ana Broadway. CLEVER!!! \ ou don t want to be the only one left on the campu3 a new Easter costume. THE ANGELINE DRESS isHOP has new frocks that are so inviting you'll want to dive right into one- perfect for wear right now, and for '' er-v informal and sport occasion of a spring day. LOOK FOR THE ABOVE ADS IN THIS EMERALD.