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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Feb. 1, 1934)
University of Oregon, Eugene Sterling Green, Editor Grant Thuemmel, Manager Joseph Saslavsky, Managing Editor EDITORIAL BOARD Doug Polivka and Don Caswell. Associate Editors; Merlin Blais, Guy Shadduck, Parks Hitchcock, Stanley Robe UPPER NEWS STAFF Malcolm Hauer, News Ed. Kstill Phipps, Sports Ed. A1 Newton, Dramatics Ed. Abe Merritt, Chief Night Ed. Peggy Chessman, Literary Ed. Barney Clark, Humor Ed. Cynthia Liljeqvist, Women’s Ed. Mary Louiee Edinger. Society Ed. George Callas, Radio Ed. DAY EDITORS: A1 Newton, Mary Jane Jenkins, Ralph Mason, John Patric, Newton Stearns. EXECUTIVE REPORTERS: Ann-Rced Burns, Newton Stearns, Howard Kessler, Betty Ohlemiller. FEATURE WRITERS: Ruth McClain, Henriette Horak. REPORTERS: Clifford Thomas, Helen Dodds, Hilda Gillam, Miriam Eichner, Virginia Scovillc, Marian Johnson, Rein hart Kmidsen, Velma McIntyre. Pat (iallagher. Ruth Weber, Rose Himelstein, Margaret Brown. Eleanor Aldrich. SPORTS STAFF: Bill Eberhart. Asst. Sports Ed.; Clair John son, George Jones, Dan Clark, Don Olds, Betty Shoemaker, Bill Aetzel, Charles Paddock. . COPYREADERS: Elaine Cornish, Dorothy Dill, Marie Pell, Phyllis Adams, Margery Kissling, Maluta Read, George Bikman, Virginia Endicott, Corinne Da Barre. Bob Parker. WOMEN’S PAGE ASSISTANTS: Mary Graham, Bette Church. Ruth Heiberg, Pauline George. NIGHT EDITORS: Bob Parker, George Bikman, Tom Bin ford, Ralph Mason, A1 Newton. ASSISTANT NIGHT EDITORS: Henryetta Mutnmey, Vir ginia Catherwood. Margilee Morse, Jane Bishop, Doris Bailey, Alice Tillman, Eleanor Aldrich, Margaret Rollins, Marvel Read, Edith Clark. RADIO STAFF: Barney (..'lark, Howard Kessler, Eleanor Aid rich, Rose Himelstein. SECRETARY: Mary Graham. UPPER BUSINESS STAFF william Meissner, AUv. Mgr. Eon Rew, Asst. Adv. Mgr. William Temple, Asst. Adv. Mgr. Tom Holman, Asst. „ Ad’'. Mgr. Eldon Haberman, National Adv. Mgr. J'eari Murphy, Asst. ISational Adv. Mgr. Kd l,ul>l>e, Circulation Mgr. Fred Fisher, Promotional Mgr. K utli Kippcy, Checking Mgr. Willa Fit/, Checking Mgi. Sez Sue, Janis Worley Alcne Walker, Office Mgr. BUSINESS OFFICE, McArthur Court. Phone 3300 -Local 214. EDITORIAL OFFICES, Journalism Bldg- Phone 3300 News Room, Local 3p5; Editor and Managing Editor, Local 354. A member of the Major College Publications, represented by A. J. Norris Hill Co., 155 E. 42nd St., New York City; 123 \V. Madison St., Chicago; 1004 End Ave., Seattle; 1206 Maple Avc., Los Angeles; Call Building, San Francisco. The Oregon Daily Emerald, official student publication of the University of Oregon, Eugene, published daily during the college year, except Sundays, Mondays, holidays, examination periods, all of December and till of March except the first three days. Entered in the postoffice at Eugene, Oregon, as second-class matter. Subscription rates, $2.50 a year. THE PROFITABLE COLLEGE MARKET TF a bit of selfish propaganda is not amiss, and apparently it is not in this day and age, the Emerald takes occasion Lo point out the benefits to be derived from advertising in college news papers. So much has been said, in the Emerald and else where, of the needy college student who must toil and sacrifice to win for himself the education which parents cannot provide for him, that it is a bit of a shock to shift our focus to encompass the results of a recent large-scale survey analyzing the buying habits of some 4000 students in 12 large western colleges ,and universities, including Oregon. The survey shows. that college students spend more money on many types of merchandise than any other equivalent segment of the American popula tion. The survey was intended, of course, to depict for the benefit of potential advertisers the wealth of buying power- in the college market, and it has succeeded admirably. It shows that the average college woman spends $324 annually on clothing, whereas the average female patron of women's apparel stores spends only $236 a year. The patronage of the average college man is worth $133.07 each year to clothiers; the average man spends only $85 annually in men’s clothing stores. In sports equipment, watches, razors, tobaccos, toilet accessories, gasoline and many other items, the expenditures of college stu dents are similarly high. The inference is that college campuses are a potential source of enormous revenue to manufac turers who wish to exploit it. The best means of tapping this great reservoir of buying power is apparently the college newspaper. Only 50.8 per cent of the students on the campuses analyzed read any city daily regularly, but 93.4 per cent read the campus paper regularly. Few types of publications can show as complete coverage of their fields. And further figures compiled in the course of the survey show that those nationally advertised products which use space in college dailies far exceed in campus popularity those products which do not. To make our stand even more obviously propa gandists, we may point out that the results of the survey hold as true for local products and business places as for nationally known manufacturers. It is our sincere belief that the college newspaper provides an invaluable entree into one of the most lucrative and responsive buying classes. WK DRAW KlUi; LETTER appears in tlie Safety Valve this morning from Silvanus Kingsley of Portland. It is a gentle chiding for our editorial of Janu ary 24. At that time we discussed the recent statement of the new superintendent of the New York city schools to the effect that no student must graduate from the high schools of that city without being able to read and understand the front page of his newspaper. Our editorial was in some little praise of the gentleman. Kingsley enclosed with his letter the front page of a newspaper of January 26, with comment, classification, and expletives in red pencil. Undoubtedly, the page that Kingsley presents is a choice specimen of lowbrow journalism. Here is a brief survey of what it contains: A political column which Mr. Kingsley red pencils as "gossip”; a murder-suicide; another min der; a speculation story; a gambling story; a story of dollar devaluation superscribed with a red ques tion mark; a story of the Dillinger gang; a rather simple political cartoon; a police court story reek ing of parly politics; a "booze interest" story on importation of wines; a kidnaping story; a strike light story; an auto accident and arson story; i tvar scare; a syndicate story on a female spy which our correspondent labels "Fake"; auothei kidnap ing. a manslaughter story; an auto aeekient death; a robbery; and last of all, a weather forecast, grimly crayoned "Necromancy.” We would certainly look foolish trying to argue I hat a page such as this is a valuable article of Journal, tit dr.’ -But v. would like t • make th point that there are many papers whoa content i... somewhat different from the specimen submitted. As humble rebuttal we should like to present the front page of another newspaper, published in the same city, with some small classification of the news thereon. It was published in the same scope of time as Kingsley’s sample, on January 25, to be exact. In this paper we find that the front page con sists of: An article on the inflation movement; a story on the sea locks of the Bonneville dam; a story of a district court decision on the NRA lum ber code; another version of the police court story listed in Exhibit A; a human interest story about a Girl Scout; a local story on state liquor stores; a U. S. treasury story; a kidnaping threat; a fea ture story on nocturnal cats; another special story from Washington on the CWA; stories on a milk war, the importation cf ~ jviet gold and lumber, the winter sports carnival, and a Viennese socialist plo* that failed. That is a complete nvoice of every item on those two front pages: the first the horrible ex ample submitted to us by Kingsley; the second the reputable newspaper of the same time. Survey of the two will make it evident that we had no intention of applying the educator’s epigram to the wild and woolly journalism that Kignsley has seen fit to use as his example. The editorial was written on the basis of good newspapers, and on that basis we stand pat. That the circus newspapers choose to festoon their front pages with the most sordid of man’s misdemeanors does not alter the fact that a good newspaper is the principal reading fare of the well-informed man. On Other Campuses Why Shut Minds? IT was an old family axiom that whatever is dis tasteful will do a body good. Children had to take sulphur and molasses, go to church, copy words laboriously in notebooks, memorize passages and feel the sting of a wrathful parent’s rod. All these were considered good for the child. But today the new psychology in education has crossed out the old family axiom. That which cre ates unpleasantness in a student is not necessarily good for him. Usually it does him great harm, since he builds against it a lasting hatred or re sentment. Thus, if he is commended by an adviser to study mathematics he reacts by shirking in his class work. His interest in the course is choked at the start by the knowledge that the course is required. If, however, the student could be persuaded by the adviser that a course in mathematics would be valuable and that the matter was not arbitrarily decided by the faculty, he could set out in his work with interest aroused and mind open.--Daily North western. Goodbye Hello 'T'HERE was a time when buggies were the wheeled death engines, when bustles were no jokes; then every Stanford student as he passed another Stanford student, showed his teeth and said, “Hello.” The Daily commented little on the situation. Then came the era when the Daily bragged of this grand tradition. That was a sure sign that it was weakening. This stage was followed by the' period of slow death. During this stage of the devolution of the “Hello” Spirit, editors shrieked, clamored for the return to early Stanford democracy. That period ended some two years ago— in bitter disappoint ment. Time refused to about-face for the Daily and the “Hello" Spirit passed from mortal view. Now, the thing hangs on, mortal form gone, but still it hangs on. The awful thing has become a ghost, wandering in the East Arboretum, and past the Museum. It just dawned on us that the thing should be given a decent burial to stop its nightly stalks through the campus. So, goodbye “Hello” Spirit. Tears, lump in throat, swallow . . . Blackout. Stanford Daily. OVERFLOW r I 'HE D-pr-ss—n has left us, it seems, stamped with defeatism. Yesterday's unseasonable, unreasonable, and unbelievable sunshine brought forth the annual batch of dull cracks about spring. But in the midst of this visitation we heard one remark that made an impression: Said the first, gaily: "Boyoboy, isn't this swell weather." Said the second, glumly: “Well, there's a catch in it somewhere." * * * Item: The Journalism reserve of the old library is in Room 30. Denouement: "30" means "Finis" in press parlance. * # * The Panhandler Ingenuous that we lectured on some time back comes in for another labora tory specimen. A prominent insurance man downtown was walking down the street a short time ago when a dowdy gent stopped him and mumbled 15 or 20 unintelligible words terminating with "Cuppaeoffee." It so happened that our friend had four pennies in his pocket at the time. tNo reflection on lus exchequer.) W-e-1111. he huffed and he puffed and he gave the man the four cents with-apologies. The bum leered at him and turned away: walked a few steps, pulled out the pennies and tossed them out into the street. The insurance man was back on the job again in a week or so. Campus wags are invited to do us in ias Steve Smith would have it) on the score of a selection from the mast head of this publica tion. The original may be found in column one of this page: "The Oregon Daily Emerald . . . published daily during the college year, except Sundays. Mondays, holidays, examination periods, all id' December and all ol March except the first three day: Here the dagger, and here our naked brea d. The New Executives - - By STANLEY ROBE Editor’s note: This is the third of a series of interviews with Ur. F. G. G. Schmidt, head of the department of Ger manic languages and litera ture, and oldest in service ol the University faculty, on ear ly history of the University of Oregon. By DOUG POLIVKA Vt/HEN Dr. Schmidt, who will ” complete 37 years of active service as a member of the Uni versity faculty at the end of this spring term, came to Oregon, the Alumni association’s membership consisted only of graduates of the literary department. In 1896 the association, which was organized irr„1379. had a membership of 169. Its objects were “to advance the cause of higher education, to pro mote the interests of the Univer sity of Oregon, and to encourage mutual acquantance and good fel lowship among alumni.” At that time all students in the college departments of the Uni versity became members of the student body upon signing the con stitution. The constitution speci fied that thirty members consti tuted a quorum, and that "Roberts’ Rules of Order” should govern the association when the constitution proved inadequate. Although students were then for bidden to join any college secret society, five organizations existed on the campus- Y.W.C.A., Y.M. C.A., the Laurean society, the Phil ologian society, and the Eutaxian 'society. The Laurean society, organized in 1876, had for its object “to de velop the power of argumentation, to cultivate extempore speaking and to train the mind to criticize correctly.” The Eutaxian society, similar to the Laureans but for men students, was organized Octo ber 21, 1S93. Eutaxian was a lit erary society for women. Several interesting regulations governing the students athletic club were: 1. The coach must be of good moral character. 2. He must be a college graduate. 3. No game shall be played except with college teams. 4. The football sea son shall close December 1st. 5. The schedule of games shall be submitted to the faculty for ap proval before any games are ar ranged. By lgSH> the University had a dormitory. The cost of living there was $2.50 per week which included board, heat, light, ami lodging, but no bedclothes, mattresses, or tow els. The men's dormitory, erected by the munificence of the state accommodated about ninety stu dents, while the women's dormi tory, located south of the campus on a tract of nine acres of land, only held thirty students. Dr, Schmidt estimates a student's yearly expenses at that time at approximately $ 125. The University then had an as tronomical observatory on the top of Skinner's Butte, which was sup plied with "a good transit instru ment and other useful astronomi cal apparatus The official stu dent body publication then was a monthly periodical called the Uni versity of Oregon Monthly To quote part of its description. "It fills the usual place of college pa pers." The mirk of the extension course in that rear Mas car ried on In correspondence and Mas entireh free, with the ex ception that ten cents for pos '-'ge and clerical uorh van charged lor each set of quts The University’s Early History tions. Students who desired to enroll in the extension class sent their names to the Uni versity with ten cents, anil in return they received directions for study and questions on the selected text books. Beginning with the year 1897, the master's degree was granted to graduates of the University “and other qualified persons who had taken in the University and under the supervision of the fac ulty, one major and two minor courses which were equivalent to sixteen credits. Inclosed in Dr. Schmidt’s cata The Safety Valve An Outlet for Campus Steam All communications are to he addressed to The Editor, Oregon 1 Jaily Emerald, and should not exceed 200. words in length. Letters must he signed, but should the writer prefer, only initials will be used. The editor maintains the right to withhold publication should he To the Editor: Poor Mr. Williams! Is there no one to come to his defense? Are we to allow such an eminent trav eler and “bum’’ as Mr. Whiting Williams to suffer such a fusilade of invective as has been heaped on his remote and defenseless head, all on account of a harmless little lecture on economics which no body ought to take seriously any how ? O course, I suppose the world is in a terrible mess, but why get so wrought up about it as to at tack Mr. Williams’ perfectly friendly statements ? He didn’t mean any harm, I’m sure. Even if it isn’t true about all those people starving to death over in Russia, maybe it’s just because he got a little mixed up on his dates, and that can happen to anyone, even myself. At least there was a pret ty terrible famine there one time, and you know how it is when one looks up statistics and things. Anyway, what purpose would he log is a loose-leaf page of the Eu gene Divinity school, which was then one year old. In black face type, it announces that the Divin ity school is “adjacent to the Uni versity campus on the west.” Although the first of the seven informational state ments of the Divinity school informs the student that the Eugene Divinity school is en tirely independent of the Uni versity, the third boldly de clares: “Divinity students may avail themselves of all the ad vantages given by the Univer sity of Oregon. have in deliberately giving a false j impression ? Someone (and he's a personal friend of mine, too) told me that Mr. Williams is hired by a steel corporation working through the American Federation of Labor to help keep American industry on a capitalistic basis of working-class ! exploitation. “Well, what if he ! is ?” I said. “It's just plain silly to get all excited about it. Why, if the bankers and industrialists actually thought a cooperative sys tem were any better for us, don’t you suppose they'd see that we had it?" That's exactly what I told my friend, and he just looked at me and smiled kind of funny as if he thought I was dumb, or something. I don't believe he was i so very polite about it, and after all, those are the things that real ly count, don’t you think? Yes, I think Mr. Williams has been much abused. Practicaly ev erything he said has been picked I to pieces. Nice looking man, too, ‘ even from the balcony; and why • anyone would get so wrought: about the things he said, I can’t i imagine. EDA HULT Portland, Ore, Jan. 30, 1934. 1 To the Editor: Oregon Daily Emerald Eugene, Oregon Dear Sir: Noting your recent editorial comment upon the reported pro 'Free-Winging’ .■ ——.... Ill -- .... ■ - _. Eighteen yi'Ui> of research and experiments are embodied iit the •‘froe-ivlng" monoplum pictured above with it.s \ oung designer and builder. Wilbur Cornelius of Los Angeles. The plane embraces radical h-iurturcs trial! coni eat: eua ! airplane design in that "rugs. Instead of being stationary, nuns on au a:.ao from the center ot the lift. nouncement of an eastern educa tor that he would take the ability of a student to understand the front page of his daily newspaper as a criterion of that student's education, I am moved to submit, as a crying-out-loud comment thereon, the enclosed front page of The-, Portland, Ore gon. Friday, January 26, 1934. Unless the educator was more subtle in his use of the word “un derstand” than I take it, the all student grade average should soar when this yardstick is applied. But the suggested standard should not be taken too seriously by jour nals and journalists, who, in com mon with the most of us, should bear in mind the moral of Aesop's fable, wherein it is related that a fly. riding upon the hub of a chariot wheel, exclaimed, “Hola! What a dust I do raise!” Yours truly. SILVANUS KINGSLEY. Reading -and Writing PEGGY CHESSMAN, Editor THHE list of books suggested for student reading by the Na tional Council of Teachers of English is continued in today’s column. Previous editions have mentioned literature from the ear ly Greek civilization to the pres ent day, so this one will deal with special types of material. Science and scientists — “The Origin of Species,’’ Charles Dar win. Biography and History —“The Education of Henry Adams,” Hen ry Adams; “The Life of Samuel Johnson,” James Boswell; “The F'rench Revolution,” Thomas Car lyle; “Autobiography,” Benventuo Cellini; Autobiography,” Benjamin Franklin; “A Son of the Middle Border,” Hamlin Garland; “Diary,” Samuel Pepys; “Lives,” Plutarch; “Autobiography,” Lincoln Stef fens; “Queen Victoria,” Lytton Strachey; “Walden,” H. D. Thor eau. Drama — Plays, Aristophanes; Plays, Euripides; “Faust,” Johann Wolfgang Goethe; Selected Plays, Henrik Ibsen; Plays and Poems, Christopher Marlowe; Comedies, Jean Baptiste Poquelin Moliere; “The Emperor Jones,” Eugene O'Neill; “Cyrano de Bergerac,” Edmond Rostand; Works, William Shakespeare; Plays, Richard Brins ley Sheridan; Plays, Sophocles; Plays, Oscar Wilde. Modern American fiction—“Jur gen,” James Branch Cabell; “Death Comes for the Archbishop,” Willa Cather; “Sister Carrie,” Theodore Dreiser; “A Son of the Middle Border,” Hamlin Garland; “Arrowsmith,” Sinclair Lewis; “Ethan Frome,” Edith Wharton. Modern English fiction — “The Old Wives' Tales,” Arnold Bennett; “Lord Jim,” Joseph Conrad; “The Forsyte Saga,” John Galsworthy; “Sons and Lovers,” D. H. Lawr ence; “Of Human Bondage,” Som erset Maugham; “Tony Bungay,” H. G. Wells. Modern Continental literature— “Penguin Island,” Anatole France; Dill Pickle Club Meets Dill Pickle club met informally Wednesday noon at the YWCA bungalow. Members of the group had presented a skit, “Pyramus and Thysbie,” at the potluck din ner Tuesday night and plans were made to repeat it for the other club members. Innocent Bystander By BARNEY CLARK NIGHTMARE the river is smooth steelgrey sinister banked with sooty shadows under the iron night the current twists coils writhes folds on itself like Hebrew hands faster it runs quietly silently ugly waves thrust with the faint snarl of beasts thin-lipped water tilts races the dark-prowed boat lurches in its grip ahead lies blackness ominous reaching the frightened boat shakes in the water's grip the lean waves flatten blur the racing river hurtles into boiling darkness the frail-sided boat plunges whirls shaking under the impact the grasp of Stygian terror darkness has faded dissolved • shaded to the hush of gray I am awake BOO! “The Magic Mountain,” Thomas Mann. Modern philosophy — “Utopia,” Thomas More; (informal philoso phy) “Essays,” Francis Bacon; “The Education of Henry Adams,” Henry Adams; “Essays,” Ralph W. Emerson; “Waldtn,” H. D. Thor eau; “Candide,” Voltaire. Modern problems — “Arrow smith," Sinclair Lewis; Autobiog raphy,”' Lincoln Steffens; “Tono Bungay,” H. G. Wells. Travel and adventure—“Trav els,” Marco Polo. CLASSIFIED Advertisements Rates Payable in Advance 10c a line for first insertion; 5c a line for each additional insertion. Telephone 3300; local 214 DRESSMAKING — Ladies’ tailor ing, style right, price right. Petite Shop, 573 13th Ave. E. Phone 3208. PATTERSON-Tuning. Ph. 3256W. '’OR SALE—Set of Harvard clas sics, reasonable. Call at 849 E. 13th. LOST — “Logic,” by Creighton. Finder leave at University depot or phone 922-W. Reward. You Can Depend on the Man Who Advertises r ^^IXL times out of ten you will find that the man who advertises is the man who most willingly returns your money if you are not satisfied. lie has too mueh at stake to risk losing your trade or your confidence. You can depend on him. « lie is not in business for today or tomorrow only— but for next year and ten years from next year, lie knows the value of good-will. You get better merchandise at a fairer price than he could ever hope to sell it if he did not have the larger volume of business that comes from legitimate advertis ing and goods that bear out the promise of the printed Oregon Daily Emerald “Influencing 3000 Moderns”