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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Feb. 23, 1929)
Discussion, Speeches • Feature In Second Day Of Press Conference Frank Appleby, From La Grand e, Presides At Editorial Confab Publicity, Itedio Argued Pro and Con Ralr-making Chief Topic At Morning Session The second tiny of the Oregon Press conference now in session opened yesterday morning sit i 0 o’clock with the call to order and committee appointments by Presi dent Frank B. Appleby, of the La Gnuide Observer. Members of the resolutions eommittee are: George Cheney, Enterprise Record Chief tain; S. Sumpter Smith, Medford Mail Tribune; L. I). Felsheim, Ban don Western World. The nominat ing committee consists of: E. E. Brodic, Oregon City Enterprise. George Putnam, Salem Capital Journal, in the first talk of the day, severely condemned the automobile section of country newspapers, since the section contains so much free advertising. “The practice of giving free publicity to auto ad vertisers is not only contrary to sound business principles, but de moralizing in the extreme,” he said. In 1 lie discussion, Walter R. May of the Portland Oregonian upheld the automobile section as an asset. “It has great. refider interest, it is a mechanical aid, and it lias news value,” lie stated. “A Now Principle in Rate-mak ing” was the topic of Earle E. Voorliies, managing editor of the Grants Pass Courier. Mr. Voorliies outlined an advertising plan which is in use on his paper, citing nu merous examples of usage of the plan. This budget system has proved not only useful to the newspaper, Mr. Voorliies said, blit has become valuable to the advertiser. At the beginning of the next speech, by C. E. Brazier, Portland Telegram, a short paper was read which was given him by Lester E. Adams, also of the Telegram. The paper stated that newspaper pictures and stories must of neces sity be put into publication so fast that it is impossible to do an artful job, and that criticism from this point is unjust. Good writing, of course, is very essential to the newspaper. Mr. Brazier then continued on the same subject, giving liis views. Pictures, he stated, are for the most part so nearly 'alike that they are useful only for ornamental purposes. They are not new any more, he said, but news still is live and interesting. “I have advocat'd a decreased use of pictures—here’s what I ad vocate to take their place,” said Mr. Brazier, “a more thoughtful make up that will give you the most you can get out of your type.” * » * Speaking on “V. hat Shall Be the Relation of the Newspaper to the Radio?” L. D. Felsheim, Bandon Western World, said, “Personally I am not an alarmist. Regardless of radical forecasts I do not believe that the newspaper is in immediate danger of extinction. However, I do believe that some definite poli cies toward the radio must eventu ally be adopted by the press.” 6. L. Price, Portland Oregonian, spoke on the same subject. “Wre have to recognize the radio as a competitor of the newspaper,” he declared. “Radio has grown with rapidity and the programs sent out have established a university of the air, since their nature is becoming educational.” The Oregonian owns and operates a radio, he said, and both the elec tion returns and the Dempsey Tunney fight were broadcast be fore the stories were printed. Yet in spite of this, more extras were sold than at any other time. Mr. Price believes that the news paper will continue to be the domi nating influence. . * * * C. J. Gillette, Forest Grove News Times, gave a description of his newspaper and of the town in which he lives to introduce his talk on local advertising; bringing out the point that merchants in his town were particularly well-versed in the advantages of advertising, and that the city of Forest Grove was also well supplied with town loyalty. He stressed the need of giving advertisers service, and gave exam ples explaining his term. The most important one of them was that of (Continued on Page Two) Today's Program For Press Meet; New Head to Talk Tlio following is the program of events for tliis morning’s press con ference: 9:30 a. ni.—.Business T.s News.— George F. Cornwall, Timberman, representing Trade and Class Jour nal association. Discussion. 10:20 a. m. — Report of com mittee on exchange of data by weeklies. Arne Rae, George Aiken, Elbert Bede, Earle Richardson. Dis mission. 10:50 a. m.-—Why We Buy Space in the Country Papers, and Why We Don’t.—J. T. Crossley of Ciossley Failing Advertising agency. Dis cussion. • 11:15 a. m.- Report of treasurer and reports of committees. Election. 12:15 p. m.—Luncheon—President Hall, toastmaster. What Newspa pers Can Do to Stimulate a Forward Looking Cohesive Spirit in Oregon. —Robert W. Sawyer. Address by new president. Journalism Students Lauded by Miss Calkins Young Editors Praised for Work on ‘Old Oregon’ “The journalism students have done remarkably well in editing and publishing Old Oregon,” said Jean nette Calkins, regular editor and manager of the magazine, in com menting on the student’s edition which came out yesterday. “The editorial board, consisting of Serena Madsen, Marion Sten and Cecil Snyder, deserves special comment as they had the real responsibility.” One of the articles, “Chips Off the Old Block,” written by Luella Markely, will be of particular inter est to both the students and the alums. It tells of twenty-five stu dents whose mothers, fathers, or both attended school here before them. The magazine was compiled and arranged by the editorial board «*th the help and advice of Miss Calkins, who has been the editor for four years. Aside from this friend ly advice everything else in connec tion with publication has been done exclusively by students. They col lected all the news, read long sheets of proof and one student set most of the type. The issue came out a day later' than was at first expected. Miss Calkins, in speaking of this, said that it was not a bad delay because the whole idea was so much differ ent from tlie newspaper work which the students had been accustomed to handling. Campus Movie Tests To Be Shown Tuesday Screen tests will lie shown at a private matinee at the Colonial the ater at 3:50 o’clock Tuesday, Jim Raley and Carvel Nelson, produc tion directors, announced yesterday afternoon. Only those who had tests and those on committees for the movie will be entitled to the tickets which will be the only means of be ing admitted, they explained. Tickets, if not already held by thbse who had tests or the commit tee members, may be secured from Raley or Nelson or any of the com mittee heads. Woik has not vet been completed on the scenario. The complete pro duction staff will probably be an nounced Tuesday and the loads the last of next week. Spring Vacation May Be Extended Faculty Group to Submit Motion at Meet Soon If the faculty votes favorably, spring vacation will last for one week instead of five or six days, as was intended. The following notice of motion will be submitted to them at their next meeting, March (’>, by Dr. C'aswell with tho approval of the schedule committee: "That the final examinations for the current winter term shall be given during tho period Tuesday to Saturday, March 12 to 1(! inclusive, and classes which would otherwise meet on Tuesday, March 12, shall be held on the preceding Saturday. Satur day class shall have precedence over Tuesday classes held at the same hour.” Exams will staff on Tuesday in stead of Wednesday, if this is passed, and will lie completed the following Saturday, thus extending spring vacation to one week. Ail classes that, meet on Tuesday, March 12, will meet on the preced ing Saturday, March 9. However, this will not be definitely decided until after the faculty has voted mi it on March fi. Lawyer Indicts Oregon Press at Annual Banquet Sterling Program Enjoyed By Editors and Wives at Hotel Osburn Last Night The eleventh annual press confer ence banquet was hold last evening in the Osburn hotel, and to judge from the action of approximately 240 journalists and people from the four corners of the state directly interested in newspaper work, it, was successful and was no exception to the rule that the banquet is the highlight of the Conference week. The program was filled witli lively, informational, and witty addresses, and was begun by rendition of three selections bv tire Eugene glcf'.men, “ ‘If there is one tiling the Amer ican press had needed and needs today, it is a spirit of earnest yet unexcited self criticism’,” said R. W. Montague, Portland lawyer, quoting from Eric W. Allen, dean of the school of journalism, in the main address of the evening. Con tinuing the quotation, Mr. Montague said, “‘If there, is anything which this stormy petrel of professions has never had, it is just that’.” Critical Side Chosen There are two aspects of tho prob lem, (lie appreciative and condem natory, according to Sir. Montague. “I took tlio critical,” he said and further gave arguments to justify his stand. The situation was re solved into two aspects from which a consideration should be made. One was the extent and degree of power exercised by newspapers. The other was the manner of exercise. “The sceptics point to the fact that some of the great causes have been carried on without support from the newspapers, such as woman suffrage,” explained Mr. Montague. “Some great causes have been car ried in the face of opposition from newspapers. I think that news papers arc too subservient to the existing order.” Here Mr. Montague believed that newspaper editors were too easily satisfied and did not offer enough destructive criti cism to some of the undesirable or ganizations of the country. He charged them with biased reports in labor troubles, unfair treatment of Bolshevism, fostering spirit of international ill 'will, and general lack of fightiflg spirit against cor ruption and incompetence in office. Candidness Lacking “There has been no free, candid, vigorous criticism of political eor (Continued on Page Three) "I Cannot Tell A Lie, Ma, lDone It;” George Led Astray By Dainty Damsel By WHUKtlD BROWN This is the truth about the cherry tree. ,. It seems that a little less than a couple of hundred years ago there lived a young man by the name of George, whose summers did not total more than eight or nine. One afternoon when he was out a-playing in the garden he looked over the fence, and there he espied a young wench by the name of, Elizabeth Anne, who cavorted j blythely about with a skipping rope. George looked her over thoroughly from the top pink ruffle of her bon net to the lowest ruffle of her pantalettes, and immediately there upon his heart did a double somer sault and a sideways turn. * * * “ >Lo kid,” quoth he. “Won’t you hop over and play with me. Your eyes are like the stars of sum mer, and your cheeks are like the sunrise.” “Run along, big boy,” answers Elizabeth Anne. “Your line is old, and your meter doesn’t register.” “Come, come,” says George. “Climb off your hobby horse. The grass is soft over here, and the roses are in bloom, and the cherry is ripe.” He pointed out a single great red cherry in the tip top of a small tree which grew in the midst of the garden. “The grass is soft on this side of the fence,” says Elizabeth Anne, “and the roses are in bloom, but a cherry—ummm—that’s different.” Whereupon she gathered her skirts about her and climbe-l (Continued on rage Two) Dance Marks Highlight Of Social Season Senior Ball Scheduled for Upperclassmen Tonight At Woman's Building Shaw Appeals for More Aid for Today Patrons and Patronesses Listed for Annual Affair By PHYLLIS VAN KIMMELL Tonight’s the night! The only strictly formal class dance that is given on the Oregon campus—the annual “hal do 1’eleganee” to which campus folk flock dressed in their best—the dance of the social season — the Senior Hall, to be bold at the Woman's building. The members of the class of ’“9. having chosen for the motif for their dance, strictly modernistic set tings, will dance tonight amid stately, colorful columns and drapes of black, gold and red. Weeks of diligent work on the part of all the committees promise at last to the campus the perfect class dance, ac cording to Larry Shaw, general chairman. “This is the final bow of our class,” Shaw said. “It is our last opportunity to give something a little better than the best to the student body in the wav of enter tainment, and we are confident that no one will be disappointed.” Scheme Is Modern Something as snappy and modern as the decoration scheme is prom ised in the way of refreshments by' Alice Gorman and Charlotte Curb, while Jimmy Johnson and Adalia Everts say that the programs, too, will fit in with the general motif. The orchestra this year will not be in its regular position, but will bo situated on a platform built out from Hie regular stage at one end of the women’s gym. Johnny Rob inson’s Varsity Vagabonds, with their hot liarynony and hifalutin’, hysterical jazz, will furnish most of the evening’s entertainment. The list of patrons and patron esses that have been invited are as follows: Governor and Mrs. Isaac M. Patterson, Dr. and Mrs. Arnold Bennett Hall, Vice-President and Mrs. Burt Brown Barker, Mr. and Mrs. Karl Onthnnk, Dean and Mrs. James Gilbert, Dr. and Mrs. C. V. Boyer, Dean and Mrs. George Rebec, Dr. and Mrs. Rudolph Ernst, Mr. and Mrs. George Godfrey, Mrs. Murray Warner, Mr. and Mrs. Sam uel H. Wilderman, S. Stephenson Smith, Charles Howell, Dean Hugh Biggs, Dean Hazel I’rufsmnn, Dean David H. Faville. Directorate Members This last function of (lie senior class lias been due to the work and co-operation of tho senior ball directorate, Larry Shaw, general chairman; “Bun” Sergeant, assist ant chairman; Margaret Lee Slasher, secretary; Florence Grebe, treasurer; Francis McKenna, class president; Ron Ilubbs, Ed Winter, and Dean Gilbert. Shaw and Mc Kenna expressed their appreciation of the untiring work of flic director ate and also the following commit tee chairmen: Carl Heilborn and Floyd Rutik, decorations; Phil Holmes, lighting; Marion Leach, women; Jimmy Johnson, programs; Alice Gorman, refreshments; Grace Gardner, patrons; Jack Jones and Bart McElroy, music; Madge Nor mile, feature; Bus Sullivan, floor; Phyllis Van Kimmell, publicity. And so, with Hie cooperation of a large group of people, the dance will start tonight at 9 o’clock, the place the Woman’s building, the hosts and hostesses, the seniors. Seniors will still be needed today to help decorate the gym, and more will be needed afterwards to aid in cleaning up the debris that remains, said Larry Shaw. Three Girls Elected * To Botanical Society Samara, honorary botanical soci ety, elected three girls, Audrey Hall, Eugene; Edra Ann Seufert, The Dalles; and Elsie Mae Cimino, Sherwood, to membership at a luncheon held by the society Friday noon in the botanical laboratory. Fourteen members including Anna Vogel, Elizabeth Dimmitt, Helen A. Smith, Mildred Pike, Eleanor Flan agan, Mary Gauntlett, Anna Jacob sen, Bess Templeton, Mrs. A. K. Sweetser, Miss Lourene Taylor, in structor of botany and bacteriol ogy, and Ethel L Sanborn, assistant professor of plant biology, were present. A. It. Sweetser, professor of plant biology, was also present. SENIORS! All senior men and women must report to the Woman’s building at 8 a. m. today to work on decorations for Senior Ball. Oregon Five Yields To Husky Quintet, 50-44 Freshmen Swim Salem High Team Saturday at 2:30 Five Events on Program; Swimmers ami Officials Selected l>y Managers A swimming meet between the Oregon freshmen nml tV.o Salem high school team has been arranged for 2:.'!0 Saturday afternoon in the Woman’s building pool. Five events are scheduled for Fie contest which is the third of the season for the fresh, who have won from the Ore gon varsity and the Aggie rooks. Nine freshmen will compete for Oregon. They are Dick Torrey and Lewis Stevens in the 40-yard back stroke; A1 Edwards and George Pratt, tiie 100-vard free style; Paul Lnfferty and Brad Batson in the 40-yard breast stroke; Howard Dirks and Tom Ward, fancy diving; Art Hanson and Edwards, Torrey, and Lnfferty in the 160-yard relay. Officials for the meet were an nounced yesterday by Bill Hedlund and Jim Raley, managers in charge of the fresh in the absence of Coach Edward Abercrombie. Herman Gawer, instructor in physical edu cation, will be official starter and will also act as one of the diving judges. Lois Murfin and Iconic An derson will also judge dives. Timers selected were Earl Widmer, head timer, Hal Fraundorf and Warren Tinker. .Tim Raley will be clerk of the course and Hal Johnson, scorer. Bud Foterson will be courtesy man ager. Ken Moore is in charge of towels and Art Adams in charge of guns. Bill Baker will bo the official an nouncer. Mogensen Speaks io Advertising Students Speaker Says Ad Business Chance for Young Men “Advertising is tlie only business that offers a young man the oppor tunity to get into the big money without capital,” stated M. G. Mogensen, head of the M. 0. Mogensen C'o., newspaper represen tatives of San Francisco, in a talk before W. F. (!. Timelier’s adver tising class Friday. “It all depends on what a man has in the way of ‘groceries’,” he said, tapping his head to explain his meaning. Secondary to inherent brain power, Mr. Mogensen explained that a successful advertising man must know the field, lie must be thor oughly familiar with the marketing condition, as well as the product, the media, and other considerations. In addition to this, lie must have a complete and accurate knowledge of-the mechanical part of advertis ing which includes familiarity with type and type faces, layout prin ciples, and copy appeal. “There is so much to know that it is hard to tell you about it, but many young people, even though they have a good background, can not get a foothold. My advice to all enterprising young people is to learn to use tUe typewriter. If you can use the typewriter, I will al ways give you a job, and then it’s up to you to prove that you can keep it,” he said. Mr. Mogensen has been in Eugene for several days for the press con ference. His concern acts as news paper representatives for over IOC papers, serving them in the field ol foreign advertising. THE SUMMARY Washington (;*0) Fg Ft Ff Pts Snider, f . 5 1 2 11 Jnloff, f . 2 1 0 r> MeC’larv, e . ti 1 1 12 Bolstad, g . 2 0 14 Berenson, g . ,‘t 5 4 11 Swanson, e . 10 0 2 Hack, g . 2 0 0 4 ' Total .21 8 Oregon (44) Fg Ft Ridings, f . 2 1 Milligan, f . 0 2 It. Eberhart, e .... 2 0 Bally, g . 1 1 Chastain, g . 2 0 J. Eborhart, e . 0 0 Epps, g . 1 0 Horner, g . 1 0 Hughes, f . 0 0 Edwards, c . l! 0 McCormiek, g . 1 2 Dawsett, f . 0 0 8 f>0 Pf Pts 4 7 0 14 1 4 1 .1 1 4 1 0 0 2 0 2 0 0 0 0 'i Total .10 (1 Referee, Bill Mulligen; Bob Mathews. 8 44 umpire, Indoor Shoes Here; First Intramural Meet Comes Off Soon Inton ive indoor track training will start at once, for with but throo weeks or so of school left, Rill Hayward intends to hold at least one intramural meet indoors this term. The special indoor shoes Bill ordered last-fall, lack of which has been a handicap to the team, have arrived at last. The fair weather of the last few days has turned interest/ to outdoor work and has disclosed a number of things to Conch Hayward about his new material. He has more than 75 inexperienced men out. Only a scant dozen or so of his freshmen have had more than one season of high school track. The cinders of the outdoor track arc in fine shape right now for run ners, and there is no chance of its being torn up badly by the spikes. Class Members Have Talks With Students Around .100 students were inter viewed this past week by individ uals of Mr. John Rae’s class in sales management m collecting data for the analysis of buying power of IT. of O. students, according to Ronald “Hoc” Robnett, assistant graduate manager, and Hean E. Fayillo of the school of business administra tion, under whom the work is being conducted. Verne E. King, gradu ate assistant in the school, is help ing in the work. Since the interviews, taken by approximately 70 students of the class, were completed within a week, Robnett believes the facts can be tabulated within another two weeks, and the desired information de duced. Frank Hallin, and Karl Landstrom, a senior and junior re spectively, in the school of business administration, ore busy amassing the information. Lt. Herbert to Leave For San Francisco First Lieutenant George F. Her bert, stationed at the University of Oregon R. O. T. C. unit, will leave Eugene about March 7, for the Pre sidio of San Francisco, according to a dispatch received at the barracks, i He will report upon arrival in San ! Francisco to the commanding offi leer of Letterman General hospital ‘for observation and treatment. Chuck 7V’ Bobby Say They We Good; Find Golf Lure lor Spring Fever “Fore,” says Bobby Robinson to Chuck Williams, every afternoon out on the field by the Woman’s y;y'W Chuck Williams ij u i i u i n then, very non chalantly, Bobby takes his midiron, and socks a little white ball and it zooms up cleanly — then drops. “ Fore,” answers Chuck to Bobby, then ho takes a practical whack at the little white ball and buck it whizzes. Chuck and Bobby have gone golf. They don’t mind admitting it. They did admit it yesterday afternoon, while they were peering. all around the field for the little ball that had just happened to get lost. They found it, though. They are always lucky. It may be be cause they always grin while they are playing. But they think the interviewer brought them good luck because they found the ball while she was there. Chuck found it. Fact is, the ball was laying there right beside him. He picked it up rather sheepily. “How do you keep from breaking all these windows around here; don’t you ever hook or slice?“ “Oh, we’re so good we don’t ever do that.” This from Chuck. “Well, how good arc you?” This was an embarrassing question be cause, you see, Chuck is good. 80 Bobby, being a very good pal, (Continued ou Page, TwoX Seattle Group Fights Gamely To Win Match Webfoot Play Best Game Of Season in Tilt With Conference Winners Eugene Team in the Lead At End of First Half By JOB PIONEY Oregon very nearly upset Wash ington, tlie* champion of tlio north ern division of tho Pacific const Scott Milligan conference, j a s t night at McAr thur court. Tho Webfoots, how ever, lacked the punch to carry them through to t lie end of the game, and the Huskies won in tiio last five min utes, 50 to 44. Oregon played its best game of tho entire year last night as it ended tho season, wasinngion nau no easy “second from the cellar” set up Inst night, and the Huskies had to play like real champions to win. The Webfoots came closest to playing the championship stylo of hall expected of them at tlio start of the season, and the victory for the northerners was perhaps the most well earned of any on their schedule. Tilt Exciting The tilt was as exciting ns it was rough. The players on both teams were nt top form the whole game, tearing down the floor, working in under the basket, pivoting and turn ing with terrific speed. Play was so fast that the referee and umpire lmd plenty of trouble watching for fouls. Both' tlio officials and tho Wash ington players ran into the disap proval of the Webfoot fans early in tlio game. The crowd once bcoamo so insistent in its disfavor that tho umpire called a technical foul for booing. The penalty was called on the crowd at the time Gordon Rid ings was banished from the game with four personal fouls. Oregon Crowd Incited The Oregon crowd became incited again in tlio second half when Milt Berenson, flashy Husky guard, ap parently with four fouls on him, was permitted to remain in tho game. All scorers except the offi cial one had Berenson checked with three fouls at tho end‘of the first half, lie was allowed two more in the final period before ho was ousted. The Huskies took an immediate lead last night, and everything was set for a typical Washington slaugh ter. Monte Snider, all-coast for ward, dropped in tho first basket of tlio game, but Ridings, Bally, and then Milligan followed to put tho Webfoots ahead, 5 to 2. Washing ton put a temporary halt to the Webfoot attack and went ahead 8 to 5. Tho Webfoot team composed of veterans playing their final game for Oregon, were “on,” and evened the Washington score and then took the lead not to be headed again until late in the game. Washington tied the Oregon score several times, but each time tlio Oregonians were able to pull out into the front. Milligan Loops Long Shot Near the close of the first half the score stood 23-all, but just the instant the gun sounded, Scotty Milligan looped in a long shot, put ting Oregon ahead, 25 to 23. The Washington team was plenty wor ried at this stage of the game, and even Stanley Jaloff, leading scorer, was forced to give way to a substi tute sent in by Ilee Eduiundson, Washington coach. The Webfoots started the second half in ideal fashion, and increased their lead to seven [mints before tho Huskies scored. The game prog ressed at a furious pace with the Oregon team maintaining a substan tial lead. It was not until the score was 30 to 23 that Bercnson, con verting a free throw, made Wash ington’s first point. Bercnson’s point gave Washing ton something to work on, and the Huskies soon tied the score at 34 to 34. From then ou Oregon never re gained the lead, and Washington a {Continued on Fage Two\