Discussion, Speeches
• Feature In Second Day
Of Press Conference
Frank Appleby, From
La Grand e, Presides
At Editorial Confab
Publicity, Itedio
Argued Pro and Con
Ralr-making Chief Topic
At Morning Session
The second tiny of the Oregon
Press conference now in session
opened yesterday morning sit i 0
o’clock with the call to order and
committee appointments by Presi
dent Frank B. Appleby, of the La
Gnuide Observer. Members of the
resolutions eommittee are: George
Cheney, Enterprise Record Chief
tain; S. Sumpter Smith, Medford
Mail Tribune; L. I). Felsheim, Ban
don Western World. The nominat
ing committee consists of: E. E.
Brodic, Oregon City Enterprise.
George Putnam, Salem Capital
Journal, in the first talk of the day,
severely condemned the automobile
section of country newspapers,
since the section contains so much
free advertising. “The practice of
giving free publicity to auto ad
vertisers is not only contrary to
sound business principles, but de
moralizing in the extreme,” he said.
In 1 lie discussion, Walter R. May
of the Portland Oregonian upheld
the automobile section as an asset.
“It has great. refider interest, it is
a mechanical aid, and it lias news
value,” lie stated.
“A Now Principle in Rate-mak
ing” was the topic of Earle E.
Voorliies, managing editor of the
Grants Pass Courier. Mr. Voorliies
outlined an advertising plan which
is in use on his paper, citing nu
merous examples of usage of the
plan. This budget system has proved
not only useful to the newspaper,
Mr. Voorliies said, blit has become
valuable to the advertiser.
At the beginning of the next
speech, by C. E. Brazier, Portland
Telegram, a short paper was read
which was given him by Lester
E. Adams, also of the Telegram.
The paper stated that newspaper
pictures and stories must of neces
sity be put into publication so fast
that it is impossible to do an artful
job, and that criticism from this
point is unjust. Good writing, of
course, is very essential to the
newspaper.
Mr. Brazier then continued on
the same subject, giving liis views.
Pictures, he stated, are for the most
part so nearly 'alike that they are
useful only for ornamental purposes.
They are not new any more, he said,
but news still is live and interesting.
“I have advocat'd a decreased
use of pictures—here’s what I ad
vocate to take their place,” said Mr.
Brazier, “a more thoughtful make
up that will give you the most you
can get out of your type.”
* » *
Speaking on “V. hat Shall Be the
Relation of the Newspaper to the
Radio?” L. D. Felsheim, Bandon
Western World, said, “Personally I
am not an alarmist. Regardless of
radical forecasts I do not believe
that the newspaper is in immediate
danger of extinction. However, I
do believe that some definite poli
cies toward the radio must eventu
ally be adopted by the press.”
6. L. Price, Portland Oregonian,
spoke on the same subject. “Wre
have to recognize the radio as a
competitor of the newspaper,” he
declared. “Radio has grown with
rapidity and the programs sent out
have established a university of the
air, since their nature is becoming
educational.”
The Oregonian owns and operates
a radio, he said, and both the elec
tion returns and the Dempsey
Tunney fight were broadcast be
fore the stories were printed. Yet
in spite of this, more extras were
sold than at any other time.
Mr. Price believes that the news
paper will continue to be the domi
nating influence.
. * * *
C. J. Gillette, Forest Grove News
Times, gave a description of his
newspaper and of the town in which
he lives to introduce his talk on
local advertising; bringing out the
point that merchants in his town
were particularly well-versed in the
advantages of advertising, and that
the city of Forest Grove was also
well supplied with town loyalty.
He stressed the need of giving
advertisers service, and gave exam
ples explaining his term. The most
important one of them was that of
(Continued on Page Two)
Today's Program
For Press Meet;
New Head to Talk
Tlio following is the program of
events for tliis morning’s press con
ference:
9:30 a. ni.—.Business T.s News.—
George F. Cornwall, Timberman,
representing Trade and Class Jour
nal association. Discussion.
10:20 a. m. — Report of com
mittee on exchange of data by
weeklies. Arne Rae, George Aiken,
Elbert Bede, Earle Richardson. Dis
mission.
10:50 a. m.-—Why We Buy Space
in the Country Papers, and Why We
Don’t.—J. T. Crossley of Ciossley
Failing Advertising agency. Dis
cussion. •
11:15 a. m.- Report of treasurer
and reports of committees. Election.
12:15 p. m.—Luncheon—President
Hall, toastmaster. What Newspa
pers Can Do to Stimulate a Forward
Looking Cohesive Spirit in Oregon.
—Robert W. Sawyer. Address by
new president.
Journalism Students
Lauded by Miss Calkins
Young Editors Praised for
Work on ‘Old Oregon’
“The journalism students have
done remarkably well in editing and
publishing Old Oregon,” said Jean
nette Calkins, regular editor and
manager of the magazine, in com
menting on the student’s edition
which came out yesterday. “The
editorial board, consisting of Serena
Madsen, Marion Sten and Cecil
Snyder, deserves special comment as
they had the real responsibility.”
One of the articles, “Chips Off
the Old Block,” written by Luella
Markely, will be of particular inter
est to both the students and the
alums. It tells of twenty-five stu
dents whose mothers, fathers, or
both attended school here before
them.
The magazine was compiled and
arranged by the editorial board
«*th the help and advice of Miss
Calkins, who has been the editor for
four years. Aside from this friend
ly advice everything else in connec
tion with publication has been done
exclusively by students. They col
lected all the news, read long sheets
of proof and one student set most
of the type.
The issue came out a day later'
than was at first expected. Miss
Calkins, in speaking of this, said
that it was not a bad delay because
the whole idea was so much differ
ent from tlie newspaper work which
the students had been accustomed to
handling.
Campus Movie Tests
To Be Shown Tuesday
Screen tests will lie shown at a
private matinee at the Colonial the
ater at 3:50 o’clock Tuesday, Jim
Raley and Carvel Nelson, produc
tion directors, announced yesterday
afternoon. Only those who had tests
and those on committees for the
movie will be entitled to the tickets
which will be the only means of be
ing admitted, they explained.
Tickets, if not already held by
thbse who had tests or the commit
tee members, may be secured from
Raley or Nelson or any of the com
mittee heads.
Woik has not vet been completed
on the scenario. The complete pro
duction staff will probably be an
nounced Tuesday and the loads the
last of next week.
Spring Vacation
May Be Extended
Faculty Group to Submit
Motion at Meet Soon
If the faculty votes favorably,
spring vacation will last for one
week instead of five or six days, as
was intended. The following notice
of motion will be submitted to them
at their next meeting, March (’>, by
Dr. C'aswell with tho approval of
the schedule committee: "That the
final examinations for the current
winter term shall be given during
tho period Tuesday to Saturday,
March 12 to 1(! inclusive, and
classes which would otherwise meet
on Tuesday, March 12, shall be held
on the preceding Saturday. Satur
day class shall have precedence
over Tuesday classes held at the
same hour.”
Exams will staff on Tuesday in
stead of Wednesday, if this is
passed, and will lie completed the
following Saturday, thus extending
spring vacation to one week. Ail
classes that, meet on Tuesday,
March 12, will meet on the preced
ing Saturday, March 9. However,
this will not be definitely decided
until after the faculty has voted
mi it on March fi.
Lawyer Indicts
Oregon Press at
Annual Banquet
Sterling Program Enjoyed
By Editors and Wives at
Hotel Osburn Last Night
The eleventh annual press confer
ence banquet was hold last evening
in the Osburn hotel, and to judge
from the action of approximately
240 journalists and people from the
four corners of the state directly
interested in newspaper work, it, was
successful and was no exception to
the rule that the banquet is the
highlight of the Conference week.
The program was filled witli lively,
informational, and witty addresses,
and was begun by rendition of three
selections bv tire Eugene glcf'.men,
“ ‘If there is one tiling the Amer
ican press had needed and needs
today, it is a spirit of earnest yet
unexcited self criticism’,” said R.
W. Montague, Portland lawyer,
quoting from Eric W. Allen, dean
of the school of journalism, in the
main address of the evening. Con
tinuing the quotation, Mr. Montague
said, “‘If there, is anything which
this stormy petrel of professions has
never had, it is just that’.”
Critical Side Chosen
There are two aspects of tho prob
lem, (lie appreciative and condem
natory, according to Sir. Montague.
“I took tlio critical,” he said and
further gave arguments to justify
his stand. The situation was re
solved into two aspects from which
a consideration should be made. One
was the extent and degree of power
exercised by newspapers. The other
was the manner of exercise.
“The sceptics point to the fact
that some of the great causes have
been carried on without support
from the newspapers, such as woman
suffrage,” explained Mr. Montague.
“Some great causes have been car
ried in the face of opposition from
newspapers. I think that news
papers arc too subservient to the
existing order.” Here Mr. Montague
believed that newspaper editors
were too easily satisfied and did
not offer enough destructive criti
cism to some of the undesirable or
ganizations of the country. He
charged them with biased reports
in labor troubles, unfair treatment
of Bolshevism, fostering spirit of
international ill 'will, and general
lack of fightiflg spirit against cor
ruption and incompetence in office.
Candidness Lacking
“There has been no free, candid,
vigorous criticism of political eor
(Continued on Page Three)
"I Cannot Tell A Lie, Ma, lDone It;”
George Led Astray By Dainty Damsel
By WHUKtlD BROWN
This is the truth about the cherry
tree. ,.
It seems that a little less than a
couple of hundred years ago there
lived a young man by the name of
George, whose summers did not total
more than eight or nine.
One afternoon when he was out
a-playing in the garden he looked
over the fence, and there he espied
a young wench by the name of,
Elizabeth Anne, who cavorted j
blythely about with a skipping rope.
George looked her over thoroughly
from the top pink ruffle of her bon
net to the lowest ruffle of her
pantalettes, and immediately there
upon his heart did a double somer
sault and a sideways turn.
* * *
“ >Lo kid,” quoth he. “Won’t
you hop over and play with me.
Your eyes are like the stars of sum
mer, and your cheeks are like the
sunrise.”
“Run along, big boy,” answers
Elizabeth Anne. “Your line is old,
and your meter doesn’t register.”
“Come, come,” says George.
“Climb off your hobby horse. The
grass is soft over here, and the roses
are in bloom, and the cherry is
ripe.” He pointed out a single
great red cherry in the tip top of a
small tree which grew in the midst
of the garden.
“The grass is soft on this side
of the fence,” says Elizabeth Anne,
“and the roses are in bloom, but a
cherry—ummm—that’s different.”
Whereupon she gathered her
skirts about her and climbe-l
(Continued on rage Two)
Dance Marks
Highlight Of
Social Season
Senior Ball Scheduled for
Upperclassmen Tonight
At Woman's Building
Shaw Appeals for
More Aid for Today
Patrons and Patronesses
Listed for Annual Affair
By PHYLLIS VAN KIMMELL
Tonight’s the night! The only
strictly formal class dance that is
given on the Oregon campus—the
annual “hal do 1’eleganee” to which
campus folk flock dressed in their
best—the dance of the social season
— the Senior Hall, to be bold at the
Woman's building.
The members of the class of ’“9.
having chosen for the motif for
their dance, strictly modernistic set
tings, will dance tonight amid
stately, colorful columns and drapes
of black, gold and red. Weeks of
diligent work on the part of all the
committees promise at last to the
campus the perfect class dance, ac
cording to Larry Shaw, general
chairman.
“This is the final bow of our
class,” Shaw said. “It is our last
opportunity to give something a
little better than the best to the
student body in the wav of enter
tainment, and we are confident that
no one will be disappointed.”
Scheme Is Modern
Something as snappy and modern
as the decoration scheme is prom
ised in the way of refreshments by'
Alice Gorman and Charlotte Curb,
while Jimmy Johnson and Adalia
Everts say that the programs, too,
will fit in with the general motif.
The orchestra this year will not
be in its regular position, but will
bo situated on a platform built out
from Hie regular stage at one end
of the women’s gym. Johnny Rob
inson’s Varsity Vagabonds, with
their hot liarynony and hifalutin’,
hysterical jazz, will furnish most of
the evening’s entertainment.
The list of patrons and patron
esses that have been invited are as
follows: Governor and Mrs. Isaac
M. Patterson, Dr. and Mrs. Arnold
Bennett Hall, Vice-President and
Mrs. Burt Brown Barker, Mr. and
Mrs. Karl Onthnnk, Dean and Mrs.
James Gilbert, Dr. and Mrs. C. V.
Boyer, Dean and Mrs. George Rebec,
Dr. and Mrs. Rudolph Ernst, Mr.
and Mrs. George Godfrey, Mrs.
Murray Warner, Mr. and Mrs. Sam
uel H. Wilderman, S. Stephenson
Smith, Charles Howell, Dean Hugh
Biggs, Dean Hazel I’rufsmnn, Dean
David H. Faville.
Directorate Members
This last function of (lie senior
class lias been due to the work and
co-operation of tho senior ball
directorate, Larry Shaw, general
chairman; “Bun” Sergeant, assist
ant chairman; Margaret Lee
Slasher, secretary; Florence Grebe,
treasurer; Francis McKenna, class
president; Ron Ilubbs, Ed Winter,
and Dean Gilbert. Shaw and Mc
Kenna expressed their appreciation
of the untiring work of flic director
ate and also the following commit
tee chairmen: Carl Heilborn and
Floyd Rutik, decorations; Phil
Holmes, lighting; Marion Leach,
women; Jimmy Johnson, programs;
Alice Gorman, refreshments; Grace
Gardner, patrons; Jack Jones and
Bart McElroy, music; Madge Nor
mile, feature; Bus Sullivan, floor;
Phyllis Van Kimmell, publicity.
And so, with Hie cooperation of a
large group of people, the dance
will start tonight at 9 o’clock, the
place the Woman’s building, the
hosts and hostesses, the seniors.
Seniors will still be needed today
to help decorate the gym, and more
will be needed afterwards to aid in
cleaning up the debris that remains,
said Larry Shaw.
Three Girls Elected
* To Botanical Society
Samara, honorary botanical soci
ety, elected three girls, Audrey
Hall, Eugene; Edra Ann Seufert,
The Dalles; and Elsie Mae Cimino,
Sherwood, to membership at a
luncheon held by the society Friday
noon in the botanical laboratory.
Fourteen members including Anna
Vogel, Elizabeth Dimmitt, Helen A.
Smith, Mildred Pike, Eleanor Flan
agan, Mary Gauntlett, Anna Jacob
sen, Bess Templeton, Mrs. A. K.
Sweetser, Miss Lourene Taylor, in
structor of botany and bacteriol
ogy, and Ethel L Sanborn, assistant
professor of plant biology, were
present. A. It. Sweetser, professor
of plant biology, was also present.
SENIORS!
All senior men and women
must report to the Woman’s
building at 8 a. m. today to work
on decorations for Senior Ball.
Oregon Five Yields To
Husky Quintet, 50-44
Freshmen Swim
Salem High Team
Saturday at 2:30
Five Events on Program;
Swimmers ami Officials
Selected l>y Managers
A swimming meet between the
Oregon freshmen nml tV.o Salem
high school team has been arranged
for 2:.'!0 Saturday afternoon in the
Woman’s building pool. Five events
are scheduled for Fie contest which
is the third of the season for the
fresh, who have won from the Ore
gon varsity and the Aggie rooks.
Nine freshmen will compete for
Oregon. They are Dick Torrey and
Lewis Stevens in the 40-yard back
stroke; A1 Edwards and George
Pratt, tiie 100-vard free style; Paul
Lnfferty and Brad Batson in the
40-yard breast stroke; Howard
Dirks and Tom Ward, fancy diving;
Art Hanson and Edwards, Torrey,
and Lnfferty in the 160-yard relay.
Officials for the meet were an
nounced yesterday by Bill Hedlund
and Jim Raley, managers in charge
of the fresh in the absence of Coach
Edward Abercrombie. Herman
Gawer, instructor in physical edu
cation, will be official starter and
will also act as one of the diving
judges. Lois Murfin and Iconic An
derson will also judge dives. Timers
selected were Earl Widmer, head
timer, Hal Fraundorf and Warren
Tinker. .Tim Raley will be clerk of
the course and Hal Johnson, scorer.
Bud Foterson will be courtesy man
ager. Ken Moore is in charge of
towels and Art Adams in charge of
guns. Bill Baker will bo the official
an nouncer.
Mogensen Speaks io
Advertising Students
Speaker Says Ad Business
Chance for Young Men
“Advertising is tlie only business
that offers a young man the oppor
tunity to get into the big money
without capital,” stated M. G.
Mogensen, head of the M. 0.
Mogensen C'o., newspaper represen
tatives of San Francisco, in a talk
before W. F. (!. Timelier’s adver
tising class Friday.
“It all depends on what a man
has in the way of ‘groceries’,” he
said, tapping his head to explain
his meaning.
Secondary to inherent brain
power, Mr. Mogensen explained that
a successful advertising man must
know the field, lie must be thor
oughly familiar with the marketing
condition, as well as the product,
the media, and other considerations.
In addition to this, lie must have a
complete and accurate knowledge
of-the mechanical part of advertis
ing which includes familiarity with
type and type faces, layout prin
ciples, and copy appeal.
“There is so much to know that
it is hard to tell you about it, but
many young people, even though
they have a good background, can
not get a foothold. My advice to
all enterprising young people is to
learn to use tUe typewriter. If you
can use the typewriter, I will al
ways give you a job, and then it’s
up to you to prove that you can
keep it,” he said.
Mr. Mogensen has been in Eugene
for several days for the press con
ference. His concern acts as news
paper representatives for over IOC
papers, serving them in the field ol
foreign advertising.
THE SUMMARY
Washington (;*0)
Fg Ft Ff Pts
Snider, f . 5 1 2 11
Jnloff, f . 2 1 0 r>
MeC’larv, e . ti 1 1 12
Bolstad, g . 2 0 14
Berenson, g . ,‘t 5 4 11
Swanson, e . 10 0 2
Hack, g . 2 0 0 4
' Total .21 8
Oregon (44)
Fg Ft
Ridings, f . 2 1
Milligan, f . 0 2
It. Eberhart, e .... 2 0
Bally, g . 1 1
Chastain, g . 2 0
J. Eborhart, e . 0 0
Epps, g . 1 0
Horner, g . 1 0
Hughes, f . 0 0
Edwards, c . l! 0
McCormiek, g . 1 2
Dawsett, f . 0 0
8 f>0
Pf Pts
4 7
0 14
1 4
1 .1
1 4
1 0
0 2
0 2
0
0
0
0
'i Total .10 (1
Referee, Bill Mulligen;
Bob Mathews.
8 44
umpire,
Indoor Shoes Here;
First Intramural
Meet Comes Off Soon
Inton ive indoor track training
will start at once, for with but
throo weeks or so of school left,
Rill Hayward intends to hold at
least one intramural meet indoors
this term. The special indoor shoes
Bill ordered last-fall, lack of which
has been a handicap to the team,
have arrived at last.
The fair weather of the last few
days has turned interest/ to outdoor
work and has disclosed a number
of things to Conch Hayward about
his new material. He has more than
75 inexperienced men out. Only a
scant dozen or so of his freshmen
have had more than one season of
high school track.
The cinders of the outdoor track
arc in fine shape right now for run
ners, and there is no chance of its
being torn up badly by the spikes.
Class Members Have
Talks With Students
Around .100 students were inter
viewed this past week by individ
uals of Mr. John Rae’s class in sales
management m collecting data for
the analysis of buying power of IT.
of O. students, according to Ronald
“Hoc” Robnett, assistant graduate
manager, and Hean E. Fayillo of
the school of business administra
tion, under whom the work is being
conducted. Verne E. King, gradu
ate assistant in the school, is help
ing in the work.
Since the interviews, taken by
approximately 70 students of the
class, were completed within a week,
Robnett believes the facts can be
tabulated within another two weeks,
and the desired information de
duced. Frank Hallin, and Karl
Landstrom, a senior and junior re
spectively, in the school of business
administration, ore busy amassing
the information.
Lt. Herbert to Leave
For San Francisco
First Lieutenant George F. Her
bert, stationed at the University of
Oregon R. O. T. C. unit, will leave
Eugene about March 7, for the Pre
sidio of San Francisco, according to
a dispatch received at the barracks,
i He will report upon arrival in San
! Francisco to the commanding offi
leer of Letterman General hospital
‘for observation and treatment.
Chuck 7V’ Bobby Say They We Good;
Find Golf Lure lor Spring Fever
“Fore,” says Bobby Robinson to
Chuck Williams, every afternoon
out on the field by the Woman’s
y;y'W
Chuck Williams
ij u i i u i n
then, very non
chalantly, Bobby
takes his midiron,
and socks a little
white ball and it
zooms up cleanly
— then drops.
“ Fore,” answers
Chuck to Bobby,
then ho takes a
practical whack
at the little white
ball and buck
it whizzes.
Chuck and Bobby have gone golf.
They don’t mind admitting it.
They did admit it yesterday
afternoon, while they were peering.
all around the field for the little
ball that had just happened to get
lost. They found it, though. They
are always lucky. It may be be
cause they always grin while they
are playing. But they think the
interviewer brought them good
luck because they found the ball
while she was there. Chuck found
it. Fact is, the ball was laying
there right beside him. He picked
it up rather sheepily.
“How do you keep from breaking
all these windows around here;
don’t you ever hook or slice?“
“Oh, we’re so good we don’t ever
do that.” This from Chuck.
“Well, how good arc you?” This
was an embarrassing question be
cause, you see, Chuck is good.
80 Bobby, being a very good pal,
(Continued ou Page, TwoX
Seattle Group
Fights Gamely
To Win Match
Webfoot Play Best Game
Of Season in Tilt With
Conference Winners
Eugene Team in the Lead
At End of First Half
By JOB PIONEY
Oregon very nearly upset Wash
ington, tlie* champion of tlio north
ern division of tho Pacific const
Scott Milligan
conference, j a s t
night at McAr
thur court. Tho
Webfoots, how
ever, lacked the
punch to carry
them through to
t lie end of the
game, and the
Huskies won in
tiio last five min
utes, 50 to 44.
Oregon played
its best game of
tho entire year
last night as it
ended tho season, wasinngion nau
no easy “second from the cellar”
set up Inst night, and the Huskies
had to play like real champions to
win. The Webfoots came closest to
playing the championship stylo of
hall expected of them at tlio start
of the season, and the victory for
the northerners was perhaps the
most well earned of any on their
schedule.
Tilt Exciting
The tilt was as exciting ns it was
rough. The players on both teams
were nt top form the whole game,
tearing down the floor, working in
under the basket, pivoting and turn
ing with terrific speed. Play was
so fast that the referee and umpire
lmd plenty of trouble watching for
fouls.
Both' tlio officials and tho Wash
ington players ran into the disap
proval of the Webfoot fans early in
tlio game. The crowd once bcoamo
so insistent in its disfavor that tho
umpire called a technical foul for
booing. The penalty was called on
the crowd at the time Gordon Rid
ings was banished from the game
with four personal fouls.
Oregon Crowd Incited
The Oregon crowd became incited
again in tlio second half when Milt
Berenson, flashy Husky guard, ap
parently with four fouls on him,
was permitted to remain in tho
game. All scorers except the offi
cial one had Berenson checked with
three fouls at tho end‘of the first
half, lie was allowed two more in
the final period before ho was
ousted.
The Huskies took an immediate
lead last night, and everything was
set for a typical Washington slaugh
ter. Monte Snider, all-coast for
ward, dropped in tho first basket
of tlio game, but Ridings, Bally, and
then Milligan followed to put tho
Webfoots ahead, 5 to 2. Washing
ton put a temporary halt to the
Webfoot attack and went ahead 8
to 5.
Tho Webfoot team composed of
veterans playing their final game
for Oregon, were “on,” and evened
the Washington score and then
took the lead not to be headed again
until late in the game. Washington
tied the Oregon score several times,
but each time tlio Oregonians were
able to pull out into the front.
Milligan Loops Long Shot
Near the close of the first half
the score stood 23-all, but just the
instant the gun sounded, Scotty
Milligan looped in a long shot, put
ting Oregon ahead, 25 to 23. The
Washington team was plenty wor
ried at this stage of the game, and
even Stanley Jaloff, leading scorer,
was forced to give way to a substi
tute sent in by Ilee Eduiundson,
Washington coach.
The Webfoots started the second
half in ideal fashion, and increased
their lead to seven [mints before tho
Huskies scored. The game prog
ressed at a furious pace with the
Oregon team maintaining a substan
tial lead. It was not until the score
was 30 to 23 that Bercnson, con
verting a free throw, made Wash
ington’s first point.
Bercnson’s point gave Washing
ton something to work on, and the
Huskies soon tied the score at 34 to
34. From then ou Oregon never re
gained the lead, and Washington
a
{Continued on Fage Two\