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About The news-review. (Roseburg, Or.) 1948-1994 | View Entire Issue (May 5, 1954)
t The News-Review, Roseburg, Ore Wed. May 5, 1954 Old 'Golden Rule' Of 1902 Mow 1600 Penney Stores Across Nation Modern Roseburg Penney's Far Cry From First Store In 1902, James Cash Penney opened a cash-and-carry store in a little frame building in the frontier coal mining I town of Kemmerer, Wyo. Pdnneu Procirlonf He Invested bU entire savings " , ..fMivl lntor.it In Started As Clerk U" towa popuion l.uou. ne nan rejectea an oppur tunity to manage a itore in Og den, Utah, a "metropolis" of 35 ooo. because he understood small' town folks; knew their needs and how to serve thnjm; sympathized wiui tneir oere to live iimpiy, but well. Penney called his store "Tie Golden Rule." His idea was to ap ply the Golden Rule philosophy to business, although he knew it meant pioneering with a new mer chandising idea, radical in the cut throat competition of the yearly 1900's. He determined to sell '.lis merchandise at prices as low as possible, and introduced the then novel idea of one price to all. Many sales at small profits, he reasoned, were better than a few sales at largo profits. He allowed no charge accounts or time nay ments and mde no deliveries of merchandise, eliminating also oth er unnecessary cost of operation. Quick turnover of merchandise for cash gave him a continuous flow of working capital with which to buy new merchandise. In the first year in that little store, home-makers bought $28, 898.11 worth of merchandise a remarkable amount for a store of that size at that time. From the first, Mr. Penney noned to spread his unique ideas of store-keeping to other small communities. He wanted to build a small group of Penney stares, op erating, under oartner-ownership. He hoped eventually to build "not A. W. HUGHES president ' A. W. Hughes, president of the J. C. Pennev Co., was born in Skaneateles, N. If. He joined the Penney company in 1920 as a salesman in the store in Moberly. Mo., later serving as manager of renney store in cureKa, Ulan, and Athens, Ga. Hughes succeeded the late E. C. Sams himself once a salesman behind a Penney counter president of the company in 1946. Film Star Robert Taylor Announces Engagement HOLLYWOOD I Film tar Robert Taylor, 41. and German born actress Ursula Tbiess, 29, are engaged. Taylor confirmed the two wiH marry but said no date has been aet for the ceremony, MUs Thiesa has two children by her former husband, a Ge'man movie director. One child is with her and plans are being made to bring the other from Germany be fore the wedding. Taylor and Barbara Stanwyck were divorced in 1951 af-er 11 years' marriage. He and Misa Thiesa met two years ago. - :-: :; -" r,'J " hi ul- hiiTf iftn Til i i ii i liiTlr1 Inn tlWlil r. tuti n't- .....i-V-.- ..: THE FIRST Penney store os it appeared in Kemmerer, Wyo., in 1902 is pictured above. The store was founded by' J. C. Penney, and given the name of "The Golden Rule." It wos the first of 1600 stores now spread across the United States. Notorious Bandit Added To FBI's 'Most Wanted' ' WASHINGTON 11 Raymond Louis Owen Menard, last uncaught member of a professional robber gang headquartered last year in St. Louis, Mo., was added Mon day to the FBI's list of "10 most wanted men." The FBI said Menard. 27. and his 25-year-old wife, Delores Rose Menard, one-time night club en tertainer, alone remain at large of the gang of 18 alleged to have staged 30 St. Louis salecraCKings, armed rohheries and burglaries between February 19M and renru ary 1954. St. Louis police said they bad arrested the otner 14. Menard, who has served time in MiiMiuri's state reformatory chain of stores, but a chain of and state penitentiary, is described men, heW together by an dea." acit pimoi smu iiu . One of the first men Mr. Pen- .1?" "fffWwouM n.v ,hc. t twin V. u,.. Ik. H IMMMI was late Earl C. Sams. Sams wsa chairman of the board of direc tors until his death in 1951. He joined Penney in the Kemmerer store In 1907 After a proving pe riod in that store and m one es tablished shortly after in Cumber land, Wyo., SinM was made man ager and part-owner of a new store in Eureka. Utah. In 1909 Penney gave up personal management of the Kemmerer store and established headquarters in Salt Lake City. This was 'the first step toward centralized buy ing, with groups of the more ex perienced manager-owners travel ing to wholesale markets together and pooling their knowledge and had a sun in his hand, A Navy veteran. Menard Is aliehtly built, with gray eyes, brown hair and ruddy complexion. He has multiple tattoo on both arms ranging from the words amphibian force;'' to a dancing girl. J. C. PENNEY ... founder , American Motors Begins Operation Following Merger; Fourth Largest Producer experience In the Interest of all the stores. In 1910, 8 new stores were open ed the 14 stores now doing an jnnual business of over half a mil lion dollars. By 1912 there were 34 stores, doing a combined busi ness or more than jz.ooo.uuu. in 1913, company headquarters were moved to new rone my. Seventh Precinct Added In Roseburg School District BEST WISHES PENNEY'S Our Congratulations on Completion and Grand Opening of Your New, Modern Roseburg Store. PRE-MIX CONCRETE, k. 5 449 E. 2nd Avenue South Phone 2-2694 City School Sunt. M. C. De'Jer reports the number of voting pre cincts for Rosenurg's school Dis trict 4 votes has been increased from six to seven. The chances were made at the last scn.iol board meeting. The polling place for the newest orecinct is at the Rns School primary building. It will be the polling place for aU legal vot ers of the governmental votine precincts of Hamilton, Woodward, Caro, Herman, Roseburg, Miller ana parrott. and a quarter million dollars was here and at the other six precinct stations May 18 on the nroooscd $1,072,425.78 levy outside the six percent limitation. The school budget this year runs to almost $2V4 million. Polls will be open from 2 to 8 p.m. at the seven voting places. The new voting nreemrt win ho designated No. 4. The other six voting places and the areas they OTver are; Precinct 1 (Central Junior Hioh School building) Umpqua, Ben- un, Lne, ueer urecK, East Mul and West Mill election precincts. Precinct 2 (Library Arts Build ing, Roseburg Senior High) Brown, North Brown, Fairhaven, Laurelwood, West Roseburg, Whar ton, Park election precincts. Precinct 3 (Riverside School) Edenbowcr East No. 1, Edenbow er East No. 2, Edenbower East No. 3, Edenbower West No. 1, Edenbower West No. 2 and Eden bower West No. 3, and Winchest er election precincts. Precinct S (Melrose School) Melrose election precinct. Precinct (Green School) By Harry Elliott Newa Service Merger of Nash-Kelvinator Cor poration and Hudson Motor Car Company into American Motors Corporation waa completed this last week with the new company officially beginning business May 1. George W, Mason, former pres ident of Nash-Kelvinator, is first president and chairman of the board of American Motors. A. E. Barit, former president of Hudson, is a director and special consul tant for the new corporation Mason described the consolida tion as a "bold approach to the changing needs of the American motorist, American Motors will be a highly integrated company with its own body nlants. foundries. forges, engine, transmission and axle facilities. It will take several months, at least, before we cau basin to take full advantage of the merger. But many benefits will be derived immediately." Formation of American Motors makes it the fourth largest in the industry. Together Nash and Hud son have built more than six mil lion automobiles during their his tory. Of these, over two million are on the road today. In addition to the automobile phase of the business, the merger will also bring together many al lied hard goods products which will provide a broader economic base on which to operate. These combined operations make Ameri can Motors a potent factor to which the Big Three must give close scrutiny in order to main tain their competitive position. Championship Driving Hints If you are interested in getting the most miles per gallon from your automobile, Dick Griffith, driver of the Sweepstakes car in the recent Mobileas Economy Run, has eight suggestions for better driving. Griffith piloted a Studebaker V H Land cruiser equipped wun over drive over the 1,335 mile course from Los Angeles to Sun Valley, Ida., for an average of 28.11 miles per gallon to set an all-time rec ord. Here are Griffith's tips for econ omy minded drivers: 1. Avoid jackrabbit starts. Ac celerate evenly and moderately. 2. Drive at even speeds avoid ing spurt-type driving. Keep your acclerator foot steady. 3. Anticipate traffic light chang es, thereby avoiding extended pe riods of engine idling and gasoline waste at red lights. 4. Drive at moderate speeds foi safety as well as economy. S. Anticipate the road ahead and avoid excessive use of brakes on curves and downgrades. 6. Use low and second gears tor gaining momentum only. Shift into high at not over 25 miles per hour on level stretches or in city traffic. 7. On steep mountain upgrades shift into lower gears. When driving with overdrive. lift the foot from the accelerator and allow a shift into overdrive as soon as overdrive cut-in speed is reached. On cars equipped with automatic transmission, moderate acceleration will permit the trans mission to up-shift sooner and re. duce gasoline waste. Pontlac Secret Wiapon The fastest-firing automatic gun ever mass-produced is being built under Army Ordnance contract for the Air Force by Pontiac Motor Division of General Motors, ac cording to a,n announcement from Pontiac, Mich., this last week. Lifting secrecy on this amazing jet aircraft cannon, the Defense Department revealed some of the features of thhis revolutionary ae rial weapon known as the M39. Rate of fire, though not yet an nounced, is considerably greater than the latest .50 caliber ma chine gun which shoots 1200 rounds per minute. In appearance, the gun Is Uke a giant revolver, without a hand grip. Ammunition Is carried into the firing chamber in a revolving cylinder similar to the old six shooter. The revolving cylinder simpuiies me problem or cooling. Along with delivering tre mendous fire-power, the M39 Is relatively light weight, making It ideal for aerial use. It is fired ciccuicauy ana is gasperateo. development of the gun was made mandatory as the ohenonv enal increases in aircraft speeds demanded comparable increases in nre-power of their armament Actually it waa on the drawing boards and in experimental stages for almost five years bedore Pon tiac was given the green light to uiass-proauce in isz. Pontiac Motor Division is the only source of this precision-built canon .n the United States. In spite of this security measures were so well handled that many employees at the main plant where the gun has been produce.! nu iire-ieslea ior over a year, are still unaware of its nature. Detroit Notes Car production Jumped S.l per cent last week to the highest point since last August. Truck output also climbed 5.5 percent. Accord ing m automotive News estimates, U. S. makers turned out 124,540 cars and 22.235 trucks. In the comparable week of 1953, which waj the year's highest, production amounted to 151.126 cars and Jl, 568 trucks. In the battle of the giants, Chevrolet was pressing Ford to regain production leader ship. Only 1,000 cars less than two nours work for Chevrolet -separated the two. At presently scheduled rates, Chevrolet should pull ahead again. Despite a lev elling tendency during the previ ous weeK, new ano used car sales both showed another upswing. Mid-month reports indicated a pace which might put the month's total over the halNmillion mark. Although Chevrolet's regaining of the production lead seems im minent. Ford continued to increase its retail sales margin nvnr rtu. rolet to almost 3 percent and over 3uuu units. Beginning last Novem ber, Ford has outsold Chevrolet u every month bu January. Blood Of Saint Melt Lafe; Italians In Fear NAPLES, Italy (-Catholic Neo politans feared today the city fac es a year of bad luck the hard ened blood of ttieir patron, St. Jan uarys, was a day late in melting this year. The blood is kent In two cilver phials in the Naples Cathedral. For the past four centuries, it is said, it has softened on the firct Saturday of May in answer to prayers. Three times the blood remained hard before a bahonic plague in 1527, a cholera epidemic in 1884 and the 1944 eruption of Vesuvius. Bell ringing and fireworks sig naled the public joy Sunday when the cathedral announced the blood of the martyred saint finally had liquified. Three Valley Schools Plan Music Fete By HAZIL.S. MARSH A two-day music festival is being planned by the combined grade teachers of District 118 under the direction of the music direc tor Mrs. McLaughlin. Participat ing will be the children from the three schools: Dillard, Tenmile and Lookingglass. The programs will be given at the Lookingglass school on May 5 and I. 400 Te Participate The first day wii feature pupils of the first, second and third grades with a total of approx imately 400 children participating. The program will begin at 1 p.m. and will include numbers by the rhythm bands, songs and drills. All phases of the music program of the year will be demonstrated. On the second day. May 6, the program will start at 10 a.m. a ad continue itftil noon and will be pro vided by the pupils in the fourth, fifth and sixth grades. The older scholars will also review the mus ical training of the year and will include numbers by the various choral groups of the different schools: folk dancing, drills and musical game'. The enrollment in the upper grades is estimated at 400 pupils also all of whom are to take part In the entertainment A picnic lunch at noon for all in attendance is be:ne arranged by the Lookingglass PTA under the supervision of Mrs. Alberta Kerr, who has charge ot the cafeteria at Lookingglass. The usual charge made for school lunches of ?5 cents for pupils and 35 cents for adults will be made. An Invitation to the public is extended and all patrons of the schools are urged to attend. The pupils and teachers will be transported to the Douglas High School after the serving of the lunch for an afternoon of rec reation and playtime. The public is also invited to attend the after- Former Riddle Residents Here By ERMA BEST Mr. and Mrs. Bill Nelson,. who sold their Riddle giocery businese several years ago and moved to California, were weekend guests of Mr. and Mrs. G. J. Aspey while visiting among their frienls. The Nelsons have purchased a home and motel on Ocean Drive m San ta Crui for a permanent location. New Arrival ' A daughter was born to Mr. and Mrs. Donald E. Brown on April 25' their second daughter and third child. Brown is a meber of the Riddle High School faculty. Mr. and Mrs. Lynn Cloud drove to Ashland Sunday. They were ac copanied by Cloud's mother, Mrs. Cora Cloud, who stopped in Grants Pass to visit friends. Cms To Washington Mrs. Ralph Kinkade left Thura. day in company with her son-in-law and daughter, Mr. and Mrs. Frank Ripley, and three dii! dren, who had been visiting here, for Puyallup, Wash., where she will spend ber vacation from her duties as Riddle postal clerk. Mr. and Mrs. William Wade re. turned Thursday from a vacation trip to Portland where they spent Easter, going from there to Wecoma Beach. Wade is chief clerk with Hanna Nickel Smelt ing. Miss Jean Claire Smith. Rose burg high school teacher, was a weekend guest at the home of her uncle and aunt. Mr. and Mrs. Floyd Guy. Mr. and Mrs. James Jjhl are the parents of a second sen, Jack Allen, born April 19.' Maternal grandparents are Mr. and Mrs. J. L. Aikins: paternal srandpar- ents, Mr. i and Mrs. Herbert Juhl. The early bird does catch the worm, because worms withdraw below the surface of the ground at midday. noon session which will close at Creen election orecinct. Precinct 7 (Wilbur School) Wil- our ana uaraen valley election precincts. BEST WISHES PENNEY'S! OUR HEARTIEST CONGRATULATIONS ON COMPLETION AND GRAND OPENING OF YOUR NEW ROSEBURG STORE ROSEBURG GLASS COMPANY 729 Millar Phone 3-5178 Statistics on people who are more than 100 years old are dif ficult to evaluate because exagger erated claims of great age often are made. come yieiqlibor! We at Clark's wish J. C Penney Co. lots of luck in their Beautiful New Store, and welcome them to our neighborhood. Clark's Studio Just Across The StreetJI (SO! It ii a pleasure to offtr congratulirloni and best wishes for continued success on this momentous occasion, the completion and grand opening of your new Roseburg store. We are happy to have had a part in the construction of your beautiful new store ...and we enjoyed working with you. J. U. McAllister We ore equipped te handle any itse excavating job. Vine Street Dial 2-1021
