t The News-Review, Roseburg, Ore Wed. May 5, 1954
Old 'Golden Rule' Of 1902 Mow
1600 Penney Stores Across Nation
Modern Roseburg Penney's
Far Cry From First Store
In 1902, James Cash Penney opened a cash-and-carry
store in a little frame building in the frontier coal mining
I town of Kemmerer, Wyo.
Pdnneu Procirlonf He Invested bU entire savings
" , ..fMivl lntor.it In
Started As Clerk U" towa popuion
l.uou. ne nan rejectea an oppur
tunity to manage a itore in Og
den, Utah, a "metropolis" of 35
ooo. because he understood small'
town folks; knew their needs and
how to serve thnjm; sympathized
wiui tneir oere to live iimpiy,
but well.
Penney called his store "Tie
Golden Rule." His idea was to ap
ply the Golden Rule philosophy to
business, although he knew it
meant pioneering with a new mer
chandising idea, radical in the cut
throat competition of the yearly
1900's. He determined to sell '.lis
merchandise at prices as low as
possible, and introduced the then
novel idea of one price to all.
Many sales at small profits, he
reasoned, were better than a few
sales at largo profits. He allowed
no charge accounts or time nay
ments and mde no deliveries of
merchandise, eliminating also oth
er unnecessary cost of operation.
Quick turnover of merchandise
for cash gave him a continuous
flow of working capital with which
to buy new merchandise.
In the first year in that little
store, home-makers bought $28,
898.11 worth of merchandise a
remarkable amount for a store of
that size at that time.
From the first, Mr. Penney
noned to spread his unique ideas
of store-keeping to other small
communities. He wanted to build a
small group of Penney stares, op
erating, under oartner-ownership.
He hoped eventually to build "not
A. W.
HUGHES
president '
A. W. Hughes, president of the
J. C. Pennev Co., was born in
Skaneateles, N. If. He joined the
Penney company in 1920 as a
salesman in the store in Moberly.
Mo., later serving as manager of
renney store in cureKa, Ulan,
and Athens, Ga.
Hughes succeeded the late E. C.
Sams himself once a salesman
behind a Penney counter
president of the company in 1946.
Film Star Robert Taylor
Announces Engagement
HOLLYWOOD I Film tar
Robert Taylor, 41. and German
born actress Ursula Tbiess, 29,
are engaged.
Taylor confirmed the two wiH
marry but said no date has been
aet for the ceremony,
MUs Thiesa has two children by
her former husband, a Ge'man
movie director. One child is with
her and plans are being made to
bring the other from Germany be
fore the wedding.
Taylor and Barbara Stanwyck
were divorced in 1951 af-er 11
years' marriage. He and Misa
Thiesa met two years ago.
- :-: :; -" r,'J "
hi ul-
hiiTf iftn Til i i ii i liiTlr1 Inn tlWlil r. tuti n't- .....i-V-.- ..:
THE FIRST Penney store os it appeared in Kemmerer, Wyo.,
in 1902 is pictured above. The store was founded by' J. C.
Penney, and given the name of "The Golden Rule." It
wos the first of 1600 stores now spread across the United
States.
Notorious Bandit Added
To FBI's 'Most Wanted'
' WASHINGTON 11 Raymond
Louis Owen Menard, last uncaught
member of a professional robber
gang headquartered last year in
St. Louis, Mo., was added Mon
day to the FBI's list of "10 most
wanted men."
The FBI said Menard. 27. and
his 25-year-old wife, Delores Rose
Menard, one-time night club en
tertainer, alone remain at large of
the gang of 18 alleged to have
staged 30 St. Louis salecraCKings,
armed rohheries and burglaries
between February 19M and renru
ary 1954. St. Louis police said they
bad arrested the otner 14.
Menard, who has served time
in MiiMiuri's state reformatory
chain of stores, but a chain of and state penitentiary, is described
men, heW together by an dea." acit pimoi smu iiu .
One of the first men Mr. Pen- .1?" "fffWwouM
n.v ,hc. t twin V. u,.. Ik. H IMMMI
was
late Earl C. Sams. Sams wsa
chairman of the board of direc
tors until his death in 1951. He
joined Penney in the Kemmerer
store In 1907 After a proving pe
riod in that store and m one es
tablished shortly after in Cumber
land, Wyo., SinM was made man
ager and part-owner of a new
store in Eureka. Utah.
In 1909 Penney gave up personal
management of the Kemmerer
store and established headquarters
in Salt Lake City. This was 'the
first step toward centralized buy
ing, with groups of the more ex
perienced manager-owners travel
ing to wholesale markets together
and pooling their knowledge and
had a sun in his hand,
A Navy veteran. Menard Is
aliehtly built, with gray eyes,
brown hair and ruddy complexion.
He has multiple tattoo on both
arms ranging from the words
amphibian force;'' to a dancing
girl.
J. C. PENNEY
... founder
,
American Motors Begins
Operation Following Merger;
Fourth Largest Producer
experience In the Interest of all
the stores.
In 1910, 8 new stores were open
ed the 14 stores now doing an
jnnual business of over half a mil
lion dollars. By 1912 there were
34 stores, doing a combined busi
ness or more than jz.ooo.uuu. in
1913, company headquarters were
moved to new rone my.
Seventh Precinct
Added In Roseburg
School District
BEST WISHES
PENNEY'S
Our Congratulations on
Completion and Grand
Opening of Your New,
Modern Roseburg Store.
PRE-MIX
CONCRETE, k.
5
449 E. 2nd Avenue South
Phone 2-2694
City School Sunt. M. C. De'Jer
reports the number of voting pre
cincts for Rosenurg's school Dis
trict 4 votes has been increased
from six to seven. The chances
were made at the last scn.iol board
meeting. The polling place for the
newest orecinct is at the Rns
School primary building. It will be
the polling place for aU legal vot
ers of the governmental votine
precincts of Hamilton, Woodward,
Caro, Herman, Roseburg, Miller
ana parrott.
and a quarter million dollars was
here and at the other six precinct
stations May 18 on the nroooscd
$1,072,425.78 levy outside the six
percent limitation. The school
budget this year runs to almost
$2V4 million. Polls will be open
from 2 to 8 p.m. at the seven
voting places.
The new voting nreemrt win ho
designated No. 4. The other six
voting places and the areas they
OTver are;
Precinct 1 (Central Junior Hioh
School building) Umpqua, Ben-
un, Lne, ueer urecK, East Mul
and West Mill election precincts.
Precinct 2 (Library Arts Build
ing, Roseburg Senior High)
Brown, North Brown, Fairhaven,
Laurelwood, West Roseburg, Whar
ton, Park election precincts.
Precinct 3 (Riverside School)
Edenbowcr East No. 1, Edenbow
er East No. 2, Edenbower East
No. 3, Edenbower West No. 1,
Edenbower West No. 2 and Eden
bower West No. 3, and Winchest
er election precincts.
Precinct S (Melrose School)
Melrose election precinct.
Precinct (Green School)
By Harry Elliott Newa Service
Merger of Nash-Kelvinator Cor
poration and Hudson Motor Car
Company into American Motors
Corporation waa completed this
last week with the new company
officially beginning business May
1.
George W, Mason, former pres
ident of Nash-Kelvinator, is first
president and chairman of the
board of American Motors. A. E.
Barit, former president of Hudson,
is a director and special consul
tant for the new corporation
Mason described the consolida
tion as a "bold approach to the
changing needs of the American
motorist, American Motors will
be a highly integrated company
with its own body nlants. foundries.
forges, engine, transmission and
axle facilities. It will take several
months, at least, before we cau
basin to take full advantage of
the merger. But many benefits
will be derived immediately."
Formation of American Motors
makes it the fourth largest in the
industry. Together Nash and Hud
son have built more than six mil
lion automobiles during their his
tory. Of these, over two million
are on the road today.
In addition to the automobile
phase of the business, the merger
will also bring together many al
lied hard goods products which
will provide a broader economic
base on which to operate. These
combined operations make Ameri
can Motors a potent factor to
which the Big Three must give
close scrutiny in order to main
tain their competitive position.
Championship Driving Hints
If you are interested in getting
the most miles per gallon from
your automobile, Dick Griffith,
driver of the Sweepstakes car in
the recent Mobileas Economy Run,
has eight suggestions for better
driving.
Griffith piloted a Studebaker V H
Land cruiser equipped wun over
drive over the 1,335 mile course
from Los Angeles to Sun Valley,
Ida., for an average of 28.11 miles
per gallon to set an all-time rec
ord. Here are Griffith's tips for econ
omy minded drivers:
1. Avoid jackrabbit starts. Ac
celerate evenly and moderately.
2. Drive at even speeds avoid
ing spurt-type driving. Keep your
acclerator foot steady.
3. Anticipate traffic light chang
es, thereby avoiding extended pe
riods of engine idling and gasoline
waste at red lights.
4. Drive at moderate speeds foi
safety as well as economy.
S. Anticipate the road ahead and
avoid excessive use of brakes on
curves and downgrades.
6. Use low and second gears tor
gaining momentum only. Shift into
high at not over 25 miles per hour
on level stretches or in city traffic.
7. On steep mountain upgrades
shift into lower gears.
When driving with overdrive.
lift the foot from the accelerator
and allow a shift into overdrive
as soon as overdrive cut-in speed
is reached. On cars equipped with
automatic transmission, moderate
acceleration will permit the trans
mission to up-shift sooner and re.
duce gasoline waste.
Pontlac Secret Wiapon
The fastest-firing automatic gun
ever mass-produced is being built
under Army Ordnance contract for
the Air Force by Pontiac Motor
Division of General Motors, ac
cording to a,n announcement from
Pontiac, Mich., this last week.
Lifting secrecy on this amazing
jet aircraft cannon, the Defense
Department revealed some of the
features of thhis revolutionary ae
rial weapon known as the M39.
Rate of fire, though not yet an
nounced, is considerably greater
than the latest .50 caliber ma
chine gun which shoots 1200 rounds
per minute.
In appearance, the gun Is Uke
a giant revolver, without a hand
grip. Ammunition Is carried into
the firing chamber in a revolving
cylinder similar to the old six
shooter. The revolving cylinder
simpuiies me problem or cooling.
Along with delivering tre
mendous fire-power, the M39 Is
relatively light weight, making It
ideal for aerial use. It is fired
ciccuicauy ana is gasperateo.
development of the gun was
made mandatory as the ohenonv
enal increases in aircraft speeds
demanded comparable increases
in nre-power of their armament
Actually it waa on the drawing
boards and in experimental stages
for almost five years bedore Pon
tiac was given the green light to
uiass-proauce in isz.
Pontiac Motor Division is the
only source of this precision-built
canon .n the United States. In
spite of this security measures
were so well handled that many
employees at the main plant
where the gun has been produce.!
nu iire-ieslea ior over a year,
are still unaware of its nature.
Detroit Notes
Car production Jumped S.l per
cent last week to the highest point
since last August. Truck output
also climbed 5.5 percent. Accord
ing m automotive News estimates,
U. S. makers turned out 124,540
cars and 22.235 trucks. In the
comparable week of 1953, which
waj the year's highest, production
amounted to 151.126 cars and Jl,
568 trucks. In the battle of the
giants, Chevrolet was pressing
Ford to regain production leader
ship. Only 1,000 cars less than
two nours work for Chevrolet -separated
the two. At presently
scheduled rates, Chevrolet should
pull ahead again. Despite a lev
elling tendency during the previ
ous weeK, new ano used car sales
both showed another upswing.
Mid-month reports indicated a
pace which might put the month's
total over the halNmillion mark.
Although Chevrolet's regaining
of the production lead seems im
minent. Ford continued to increase
its retail sales margin nvnr rtu.
rolet to almost 3 percent and over
3uuu units. Beginning last Novem
ber, Ford has outsold Chevrolet u
every month bu January.
Blood Of Saint Melt
Lafe; Italians In Fear
NAPLES, Italy (-Catholic Neo
politans feared today the city fac
es a year of bad luck the hard
ened blood of ttieir patron, St. Jan
uarys, was a day late in melting
this year.
The blood is kent In two cilver
phials in the Naples Cathedral.
For the past four centuries, it is
said, it has softened on the firct
Saturday of May in answer to
prayers. Three times the blood
remained hard before a bahonic
plague in 1527, a cholera epidemic
in 1884 and the 1944 eruption of
Vesuvius.
Bell ringing and fireworks sig
naled the public joy Sunday when
the cathedral announced the blood
of the martyred saint finally had
liquified.
Three Valley
Schools Plan
Music Fete
By HAZIL.S. MARSH
A two-day music festival is being
planned by the combined grade
teachers of District 118 under
the direction of the music direc
tor Mrs. McLaughlin. Participat
ing will be the children from the
three schools: Dillard, Tenmile
and Lookingglass. The programs
will be given at the Lookingglass
school on May 5 and I.
400 Te Participate
The first day wii feature pupils
of the first, second and third
grades with a total of approx
imately 400 children participating.
The program will begin at 1 p.m.
and will include numbers by the
rhythm bands, songs and drills.
All phases of the music program of
the year will be demonstrated.
On the second day. May 6, the
program will start at 10 a.m. a ad
continue itftil noon and will be pro
vided by the pupils in the fourth,
fifth and sixth grades. The older
scholars will also review the mus
ical training of the year and will
include numbers by the various
choral groups of the different
schools: folk dancing, drills and
musical game'. The enrollment
in the upper grades is estimated
at 400 pupils also all of whom are
to take part In the entertainment
A picnic lunch at noon for all in
attendance is be:ne arranged by
the Lookingglass PTA under the
supervision of Mrs. Alberta Kerr,
who has charge ot the cafeteria at
Lookingglass. The usual charge
made for school lunches of ?5
cents for pupils and 35 cents for
adults will be made. An Invitation
to the public is extended and all
patrons of the schools are urged
to attend. The pupils and teachers
will be transported to the Douglas
High School after the serving of
the lunch for an afternoon of rec
reation and playtime. The public
is also invited to attend the after-
Former Riddle
Residents Here
By ERMA BEST
Mr. and Mrs. Bill Nelson,. who
sold their Riddle giocery businese
several years ago and moved to
California, were weekend guests of
Mr. and Mrs. G. J. Aspey while
visiting among their frienls. The
Nelsons have purchased a home
and motel on Ocean Drive m San
ta Crui for a permanent location.
New Arrival '
A daughter was born to Mr. and
Mrs. Donald E. Brown on April
25' their second daughter and third
child. Brown is a meber of the
Riddle High School faculty.
Mr. and Mrs. Lynn Cloud drove
to Ashland Sunday. They were ac
copanied by Cloud's mother,
Mrs. Cora Cloud, who stopped in
Grants Pass to visit friends.
Cms To Washington
Mrs. Ralph Kinkade left Thura.
day in company with her son-in-law
and daughter, Mr. and Mrs.
Frank Ripley, and three dii!
dren, who had been visiting here,
for Puyallup, Wash., where she
will spend ber vacation from her
duties as Riddle postal clerk.
Mr. and Mrs. William Wade re.
turned Thursday from a vacation
trip to Portland where they spent
Easter, going from there to
Wecoma Beach. Wade is chief
clerk with Hanna Nickel Smelt
ing. Miss Jean Claire Smith. Rose
burg high school teacher, was a
weekend guest at the home of her
uncle and aunt. Mr. and Mrs.
Floyd Guy.
Mr. and Mrs. James Jjhl are
the parents of a second sen, Jack
Allen, born April 19.' Maternal
grandparents are Mr. and Mrs.
J. L. Aikins: paternal srandpar-
ents, Mr. i and Mrs. Herbert Juhl.
The early bird does catch the
worm, because worms withdraw
below the surface of the ground at
midday.
noon session which will close at
Creen election orecinct.
Precinct 7 (Wilbur School) Wil-
our ana uaraen valley election
precincts.
BEST
WISHES
PENNEY'S!
OUR HEARTIEST
CONGRATULATIONS ON
COMPLETION AND GRAND
OPENING OF YOUR NEW
ROSEBURG STORE
ROSEBURG
GLASS COMPANY
729 Millar
Phone 3-5178
Statistics on people who are
more than 100 years old are dif
ficult to evaluate because exagger
erated claims of great age often
are made.
come
yieiqlibor!
We at Clark's wish J. C
Penney Co. lots of luck in
their Beautiful New Store,
and welcome them to our
neighborhood.
Clark's Studio
Just Across The StreetJI
(SO!
It ii a pleasure to offtr congratulirloni and best
wishes for continued success on this momentous
occasion, the completion and grand opening of
your new Roseburg store.
We are happy to have had a part in the construction
of your beautiful new store ...and we enjoyed
working with you.
J.
U. McAllister
We ore equipped te handle
any itse excavating job.
Vine Street
Dial 2-1021