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About The news-review. (Roseburg, Or.) 1948-1994 | View Entire Issue (Jan. 31, 1952)
Established 1873 Wide Selection Available In '52 Ford Line Gordon Smith of Lockwood Mot ors, Inc. has announced that the '52 Ford offers a choice of more than 80 color, trim and upholstery combinations. "There are 12 single colors, 10 two-tone color combinations, 16 harmonizing upholstery combina tions and six interior metal color schemes." Smith said. "Two-tone colors will be avail able as extra-cost options on four body styles and standard on the Country Sedan and Victoria. The victoria also is available in six single body colors." ' I would like to personally in vite every Douglas county resi dent to drop in at Lockwood Mot ors, Inc., Friday and see the color ful new Ford line," Smith said, Colors of interior garnish mould ings, instrument panels, door trim panels and seat sidesnieias vary to harmonize with upholstery fab rics and exterior colors. Ford of fers two-tone leather-type vinyl in teriors as standard on three sta tion wagons and as extra-cost op tions oi three Mainline and three Customlme body styles. To Mint ud the fashionable qual- ity of Ford upholstery materials, large department stores tnrougn nut the country will feature worn- en's "Motor Mate" coats colored to match 1952 Ford Victoria ex terior body finishes and lined to match upholstery designs. Three two-tone body color com binations will be available on the Mainline Ranch Wagon, three com binations on each of the custom line Tudor, Fordor and club coupe, three on the Customline Country Sedan, and six two-tone combina tions will be available on the Vic toria in the Crestline. Solid body colors for 1952 are Haven black, Sheridan blue, Al pine blue, Woodsmoke, gray. Shan non green metallic, Meadowbrook green, Glen Mist green, Carnival red metallic, Hawaiian bronze. Sandpiper tan, Sungate ivory and Coral Flame red. In addition, a choice of tan, black or green top Is available on the Sunliner con vertible. Sungate ivory and Coral Flame red are special colors in 1952. Cor al Flame red is an exclusive Sun liner color. As a solid color, Sun gate ivory is reserved for the Sun liner, and as a combination, it is available on the Ranch Wagon and Victoria. Two-tone body colors are Car nival red and Sandpiper tan, Al pine blue and Sungate ivory, Sun gate ivory and Hawaiian bronze, Shannon green and Glen Mist green, Meadowbrook green and Sungate ivory, Raven black and Sungate ivory, Alpine blue and Sheridan blue, Hawaiian bronze and Sandpiper tan. Shannon green metallic and Sandpiper tan, and Sandpiper tan and Hawaiian bronze. More Powerful V-8 Engine . In '52 Fords Don Bell, service manager for "Ford for 1952 offers a more pow erful lord V-8 engine. Ihcyve come out with an entirely new six-cylinder engine and the widest choice of power train combinations for passengers cars in the high volume field." "Ford's Strato-Star V-8 has been redesigned to step up the horsepower to 110 and to increase its torque to 196 pounds feet," said Bell. "The new six-cylinder engine for 1952 is called the Mileage Mak er Six The Mileage Maker Six, rated at 101 horsepower and 17C pounds feet torque is a high com pression, low friction overheard valve engine developed during four years of research. It was de signed for adaptability to higher compression ratios to take advant age of gasolines with higher anti knock ratings when the fuels be come available. However, both passenger car engines are design ed to operate on regular gasoline. See the new V-8 and the Mileage aiaice Mx Friday at Lockwood Motors, Inc." said Bell. VISIBILITY I Th. ,M, tin. ff ,i . I "."""K", r line offers the largest windshield and window glass area in thp hiph. volume field. I ROSEBURG, I I jL - ,- . -,. ,- yw-'i-wfl '4s: 1 SALES FORCE SOLD Ford salesmen at Lock- . obove photo. After thoroughly inspecting the new salesmen Include Gordon Smith, Frank Voyr, Frank wood Motors will find It easy to sell the new 1952 ! Ford, they unanimously agreed 1952 Is going to ..Diver, Ed Person, Frank Murphy, Harold Raikes Ford Customline Tudor sedan, pictured in the be Ford's best year. From left to right, Lockwood and Art Perreault. (Pictue by Photo Lab) Coachcraft Designed Body Is Introduced Ford Coachcraft bodies are in troduced to the public for the first time on the 1952 passenger cars. They feature completely new all steel structure and all-new styling, with curved one-piece windshield and rear windows. "Ford engineers designed the new ooaies to obtain the maximum of rigidity and strength" says Al Sanders, body foreman for Lock wood Motors, Inc. "The welded steel joints and new moldings around windows and windshields help seal out weather, dust and corrosion." Coachcraft bodies are available on all 18 Mainline, Customline and Crestline models, including three completely new station wagon and utility types the two-door Ranch Wagon, the four-door Country Se dan and the four-door Country Squire. Ford's styling identity can be observed in the lines of the hood and front end of the new cars centering around a new triple spinner, air-scoop grille arrange- air-scoop grille mem. Body lines sweep backward from extended headlights along the hood and high fender line to Uie jet-tube taiilight sections. The 1952 body engineering story centers around the new steel struc ture. Exterior sheet metal joints on the new bodies are welded into one-piece construction. They are soldered and metal finished to provide a seamless appearance and to protect against weather, dust and corrosion. Ford Coachcraft bodies also in troduce center fueling to make the gasoline filler pipe equally acces sible from either side of the cars. The filler pipe was moved from the luggage compartment to a position in the rear center of the ear behind the license plate. Counter-balance mechanisms on the hinges help raise the hood and luggage compartment lid and to keep them open for loading The deck lid hinges are side-mounted to provide more luggage space and to minimize interference with luggage. Door openings, footings and up per joints are rounded to increase body strength and for the best possible sealing of the rubber moldings around the doors. New door hinges permit two-way adjustment to fit door ooenines accurately. Locks for doors and the rear deck lid have been re fined and safety locks for all rear doors are standard equipment. Rubber moldings around the windshield, rear and quarter ven tilation windows and around the rear windows were designed for weather-tight sealing. Window reg ulators are a new balanced cross- arm type. Kr pans are welded to sills and rear wheelhouses to teal the cti - i,M,,r i i gauge channel sections art welded OREGON THURSDAY, JANUARY 31, 1952 across the floor pans to provide box-section rigidity. Primary body bolts are insulat ed between the body and frame. The package tray is welded to the rear window reinforcement, with welded braces running to the floor and wheelhouses. Another structural feature is the welding of the one-piece dash and toe board to the cowl side panels to form a protective forward sec tion of the body. Visibility has been increased on all 1952 Ford cars by narrowing and positioning of the front pil lars and by use of more glass. The one-piece windshields of the I me-i c i 1 la rum ocuaua auu tuuca nave 940 square inches of glass area and the curved rear windows have 978 square inches. The total glass area for the Cus tomline Tudor sedan is 3,297 square inches and the total for the square inches. Another safety factor is the full width defroster extending across Customline Fordor sedan is 3,211 the winshield's length.- Redesign ed wipers also cover a wide area of the windshield. Hood & Deck Lid Hinges Counter-balancing springs on the hinges help to raise and hold open the hoods and rear luggage com partment deck lids on the 1952 Ford passenger cars. Luggage compartment hinges are side-mounted, permitting use of the full height of the compart ment, providing more usable space and preventing interference with luggage. Relocation of the gasoline filler pipe to a position in the center of the 1952 Fords behind the rear license plate and below the com partment floor also adds more us able luggage space, besides mak ing the pipe easily accessible from either side of the car. Hood latches are accessible from the front of all 1952 models. One lever opens ttie hood slightly and a second lever releases the safety catch to permit the hood to open fully. FOAM RUBBER SEATS Ford is exclusive in the high volume car field for 1952 with foam rubber padding in both the front and rear seats of all passen ger car models. All scats are designed with pillow-back cushioning and fit the body contour of the passenger. Both front and rear seats have newly-designed zig-zag springs. Tops of the rear scats also bridge the full width of the car interiors. New vertical steel mem bers were built into the backs of the rear scats. Front seats are adjustable for leg room and fea ture automatic posture control. CENTER FUELING There's no more worrying about which side of the gas pumn to pull up to in a new 1952 Ford, for the gas tank filler pipe is lo cated in the rear, easily accessible from either side without dragging me nose over tn car. to ran mi mm mum Lockwood Says Friday Is Open House "The new Ford Is an entirely different car." said Fred Lock- wood. "From a designing and en gineering standpoint, n is way ahead of the times. The new Ford has been completely re-designed. It has greater safety and greater maneuverability and is built to operate with the utmost economy. ' To introduce the '52 Ford to Douglas county, Lockwood Motors, Inc. will hold open house all lay r rioay. uoroon smith, Fred Lock wood and the entire sales and service staff extend invitations to Douglas county residents to drop in at Lockwood Motors, Inc. to see tne revolutionary, completely dif ferent Ford! "Style conscious women and economy minded men are going to be pleased with this new Ford." said Lockwood. 'It 'has luxurious riding ease, built-in sturdincss and dependability. There is a wide range of color, trim and upholstery combinations to choose from in these new models." "The entire staff of Lockwood Motors will be on hand Friday to welcome visitors. We've never been prouder of a new line than we are this year. "Pleased as Punch?" That's right! That's all of us at Lockwood Motors. Inc. ' "Drop in Friday and let us show you tne new baby, our 52 rorai POWER PIVOT PEDALS Suspended power-pivot brake and clutch pedals, another Ford first, are features of the new 1952 Ford car line. A- 26-52 II Illicit Ifllllll I I I New Designed Station Wagon Introduced Three entirely new Ford station wagons and utility passenger cars, dual purpose vehicles for the family or light hauling, are included in the 1952 line of Ford cars, according to L. W. Smead, general sales manager, Ford Di vision, rora Motor company. The new models are the eight- passenger Crestline "Country squire and Customline "Country Sedan," and the six-passenger Mainline "Ranch Wagon." Their styling features identify them as members of the 1952 Ford line of passenger cars. "All three vehicles are built to perform economically and serve a dual purpose while offering vast ly improved comfort and riding qualities," Mr. Smead said. "They have hundreds of uses in the city, town or country and for business or pleasure. Ihe new vehicles are about four inches lower, yet there is in creased headroom in the rearmost seats. There is ample hip and shoulder room and all scats have foam rubber padding. "A lower center of gravity and wider front tread, plus Ford's au tomatic ride control, contribute to their stability and easy handling They have springs and rear axles designed both for passenger com fort and for load-carrying," Mr. Smead said. The Country Squire is a four door model with a thrce-three-two seating arrangement. It has steel mahogany-trim Danels with manle wood framing and maple-grained '. i i.i". I CD 43Kr JJ J The 1952 Ford Mainline "Ranch Wagon" Is i slx-passcnger utility vehicle for business or pleasure, in city or country. It has passenger car styling and station wagon conveniences, plus six power combinations. The Ranch Wagon is available with the Ford Mileage Maker Six or Strato-Star V-8 engine with a choice oj the conventional transmission, Ford overdrive or Fordo matic Ford's automatic transmission. . LOCKWOOD MOTORS, INC. pillars and upper door sections. It also features mahogany and Mi lan straw vinyl interior trim and there are five body colors. The Country Sedan, also a four door model, has all-metal body exterior in any of three two-tone color combinations. Both the Coun try Squire, and the Country Sedan use the Ford Strato-Star 110-horse-power V-8 engine, cither with the conventional transmission, the Ford overdrive or the Fordomatic transmission. The Ford Ranch Wagon also joins the passenger car line for the first time. It is an all-metal, two-door utility passenger vehicle in the Mainline and is available in any of 10 single body colors or three two-tone color combinations. In addition, the Ranch Wagon offers a choice between Ford's new 101-horsepower Mileage Mak er Six engine or the 110-horse-power Strato-Star V-8, with any one of the three transmissions. The vehicles are quickly convert ible to utility hauling. The rear seat of the Ranch Wagon folds into the floor to form tho hauling area. In the two eight-passenger units, the center seat folds into the floor and the rearmost seat is removable. Overall length is 197.84 Inches and the loaded height is 63.68. Overall width is 73.20 for the Ranch Wagon and Country Sedan and 74.30 for the Country Squire. Loaded height from ground to floor is 20.40 inches, and the load ing space is 73.5 inches long, 55.25 inches wide and 37.5 inches high. Full-circle visibility is provided by the large safety glass areas. The area of the curved windshield totals 940 square inches and the exposed glass area including the big rear window totals 3,815 square inches for the Ranch Wag on and 3,612 each for the two four door station wagons. Di - t.wii m. ;-'' j it..-- a, ,. . XTR Lockwood Motors Show 1952 fords Here Tomorrow Fred B. Lockwood, Lockwood Motors, Inc., today announced three completely new lines of Ford passenger cars for 1952, Featuring Coachcraft bodies and more powerful engines, the new models art scheduled to go on display at Lockwood Motors, Inc., Friday, Feb. 1. Theie are a total of 18 models in the three new lines eight in the Mainline series, seven in the Customline series, and three in the Crestline series. "Ford Mainline cars are for buyers chiefly interested in lowest cose, dependable transportation," explained Lockwood, "The Custom line mr.dels incorporate many special refinements and conveniences and the Crcstlino series features three luxurious body styles. "These Fords for 1952 in every respect are the finest cars Ford has built, and their advanced styling, engineering and quality features establish them as the leaders in snic. We are fortunate that Ford's facilities, design and tooling pro grams were far advanced before the Korean crisis developed, and that Ford could bring these new models to completion without in terference with the defense pro gram. In the meantime, they have sought defense contracts and have taken on all the work the govern ment has requested Ford's styling Identity is pre served in the low-wide lines of the hood and front-end of the new cars, centering around a triple- spinner, air scoop grille arrange ment. The new cars have curved one-piece windshields and rear windows, and their body lines sweep backward from extended headlights along the hood and higher fender line to the jet-tube taiilight sections. Among the 1952 models are three completely new utility passenger vehicles, one for each of the three lines of cars. The Ranch Wagon in the Mainline series is a two- door, six passenger unit, with all- steel body, in tne customline, there Is the Country Sedan, a four- doort eight passenger vehicle with all-steel body, in tne Crestline is tho Country Squire, another four door, eight-passenger model, with wood trim over the steel side pan els. All three of the utility units are quickly convertible for light haul ing tasks. The rear seat of the Ranch Wagon folds into the floor, and in the two four-door models, the center seat folds into the floor and the rearmost seat is remov able. Gordon Smith of Lockwood Mot ors. Inc.. said "Ford again leads its field in offering the widest var iety and choice of power combin ations, safety features and fashion color selections. Fords are the only completely new cars in their field for 1952, thanks to Ford's long range planning program. "Only Ford in the high-volume class offers both six-cylinder and V-8 engines, three transmissions, foam rubber padding on all pas senger car scats, center fill gaso line fueling, suspended-type power Divot clutch and brake pedals and a dash-mounted master brake cyl inder," bmith said. "A ereatlv increased use of saf ety glass makes our cars much safer to drive, and all four-door models nave rcar-ooor sateiy locks as standard equipment." Smith said the 1952 Fords are more maneuverable and have a I more comfortable ride because of - am A the high-volume field," Lockwood new - "tailored-to-model springs, a longer 1 wheelbase, wider front ireaa, a more rigid irame ana a new steering linkage with a higher turning ratio. The front tread i) 58 inches and the wheelbase ii US inches. Ford is the world's largest builder of V-8 engines and has built more than 12,000,000 more than four times as many as all other manufacturers combined, The Ford Strato-Star V-8 engine proved over billions of miles of rugged service is more powerful than ever, with an increase from 100 to 110 horsepower this year," Mr. Smith said. "In addition, we are introducine the new 101-horsepower Ford Mile age Maker Six. a high-comnres- sion low-friction engine produced after four years of intensive re search and testing." uom rord engines are designed to operate on regular gasolines and embody many features found only in more costly cars, such as aluminum autothermic pistons, full-pressure lubrication, free-turning valves and weather-tight igni- 11UU. The new engine is an overhead valve six that sets the pace for the industry," Smith said. "Ford's expansion program provided for tne construction ot a completely new engine plant at Cleveland, O.. to manufacture this engine, and the facilities in this 'wonder plant' are the most advanced available." Ford Coachcraft bodies feature weather-and-dust-tight all steel construction, automatic posture control seats, curved front and rear glass, new insulation and sealing, curved flight-style instru ment panels, and insulated body bolts which dampen noise and vi brations between chassis and the passenger area. ine luggage compartment con tains more than 25 cubic feet of loading space. Counter-balancing springs help to raise the luggage compartment deck lid and the hood and to hold them open for servicing or loading. The deck; lid hinges are side-mounted to pre vent interference with luggage. A range of 10 two-tone exterior body color combinations is avail able for closed car models, and there are 12 single body colors, all with matching and harmonizing trim and upholstery, adding up to more than 80 combinations. Operating controls, such as the key-turn starter-ignition switch, windshield wioer. light and ven tilation controls, are grouped in a safety position to the left of the sleering column out ot the reach of children. Controls for interior lights. choke, lighter, heater-defroster-ven tilator and radio are grouped to the right of the steering column, with the clock and ash tray near the center of the panel. The heater unit itself has been moved to clear the passenger compartment and is located under the hood. An adjust able door has been added to pro vide warm air directly to the right front seat. The defroster slot ex tends over the entire interior width of the curved glass windshield. Ford Mainline body styles for 1952 are the business coupe, Tu dor, Fordor and the new Ranch Wagon. Customline units are the Tudor, Fordor, club coupe and the all-metal Country Sedan sta tion wagon. The Crestline cars are the Sunliner, Victoria and Country Squire. The Weather ! Cltirtr and Warmer for Ford Sales Coldest Day this year Jan. 1 Warmtit Day this ytar Fab. 1 Pracip. Jan. 19 7.1 Prtclp. Fab. 1 None (This it paid advertisement)