Image provided by: University of Oregon Libraries; Eugene, OR
About The news-review. (Roseburg, Or.) 1948-1994 | View Entire Issue (April 13, 1950)
4 The News-Review, Roteburf Published Oilly txeept Sunday :y the Nw-tvl Company, Inc. Illdri M tm .IU. Hat I. ItM, II IM ; ifflM IU, Ots. Mi MtKk t WS CHARLBS V. STANTON 0Wlr L KtiAPP , Cottar Manager Mimbtr f th AesoolaUd Prese, Oregon Newspaper Publish!- Aasoolatlon. the Audit Bureau of Circulation aorMM at weaT-noixioaT co, ihu ! i '. cauae. ta VtsadfM. Lm tnH (MlUa. rUe. at, Lmi viM-mmuN BArra 1 orra-a? rw ;. " A, tat. anit Sl.l OituSa Ors l Mull fat iaa aiaa ui aiaataa S4.H tfcraa aiaataa SS.t ADVERTISING PAYS By CHARLES V. STANTON ' A unique and highly successful advertising campaign Is beinir conducted . by the association. The public is conditioned to product, but it is somewhat built around a raw material. advertise the quality of their iron ore, rather than finished and fabricated iron and steel products, we would have some thing comparable to what the West Coast Lumbermen's association is doing. We find the association has successfully advertised quali ties of Douglas fir until the industry during the past year showed a substantial gain while all other markets declined. Douglas fir lumber even went into markets in the South in competition with cheaper southern pine. Now in Its fourth year, the advertising campaign defi nitely has proven its worth and the association, with a good backlog of experience, is striving to bring more producers into membership and into the cooperative effort to promote wider usage of products from mills of the Douglas fir region. Educational Program In Progress Purposes of the advertising program recently were ex plained, to us by Art Priauix, the association's public relations director: Wa ar trying ta teach tha public th prapar um of lumbar. Until recent yaara lumbar was chaap and paopla used anly the bast fradaa. With today's higher building costs, thay can ava much monoy by utlng chaapor gradai without sacrificing structural strength. Par Initancs, a numbar 1 stud is lust as strong, will last lust as lang and bo ust as ssrvlcaabla, as ana of a battar grada. Why, than, should th cansumar buy hlghar prlcad stud whfch will not ba I bit battar Insofar as its Mrvlc Is cancarnodf W ara educating th public concerning th structural advan tages f Douglas fir vr many ether species of wood. We are offering suggestions en th most economical uses of wood. A current campaign is promoting the one-story school building. Advertisements and literature show how eco nomically a one-story school building can be built compared with multi-storied buildings. And how one-story buildings are equally safe, when compared with the. more expensive two and three-storied buildings which must be constructed of fireproof materials. Because of the widespread need for new school buildings, and the shortage of funds with campaign is producing large demand for Douglas fir products. Success Satisfactorily Demonstrated Advertising in 20 magazines with national circulation, each advertisement carrying a coupon which may be used to obtain literature on one or more of many subjects, the association has had requests for 1,100,000 pieces of litera ture, far above the normal campaigns, which, Priauix states, indicates the tremendous interest in home construction in the United States, i How the campaign affects production was amply demon strated a few months ago. The Douglas fir Industry is controlled by the market on low-grade lumber. The average log produces more common than higher grades. If the public uses only top grades, mills soon accumulate large quantities of common, which repre sent the difference between profit and loss. i A short time ago all Pacific Northwest mills were heavily overstocked with common grades. The association directed its campaign into teaching the public how these less expen sive grades could be utilized. Within six months the cam paign had to be curtailed, because mills were, oversold on low-grade lumber. Advertising Encourages Better Utilization Lumber producers have concentrated on manufacture of lumber but have given little attention to marketing and merchandising, says Priauix. Stei-1 and aluminum industries have spent larife sums in advertising metals as materials for the "Home of the Future." Between 1900 and 1949 per capita use of lumber dropped from 640 feet to 203 feet. Priauix believes this decrease is due to a lack of aggressive sell in;.: by the industry. By educating the public to use cheaper grades of lumber, he points out, utilization of the resource is materially increased. ; A survey recently made by the Washington State Forest Institute, covering four counties of northwestern Washing ton, he reports, shows that in 1926 usable wood amounting to 21,000 board feet per acre was left in the forest. Today, usable wood left in the forests in the same area amounts to only 2,800 board feet per acre. This has been accomplished through improved merchandising, selling and advertising! methods. ; If current efforts to bring the industry into full co operation in the advertising program are successful, Priauix says, tremendous improvement may be expected in pro duction, and particularly in the field of utilization. Cockroaches Wanted For Nerve Experiment MEDFORD, Mass., .r Trou bled by cockroaches? Send them to Kenneth D. Roe dcr of Tufts college physiology department. He wants all he can got pre ferable males. The ladies are too fat for Roeder's project. He wants them to study nerve impulses in conjunction with the army medical corps. The project is baaed on the the- , Ore. Thur., April 13, 1930 West Coast Lumbermen's advertising of manufactured unusual to find a campaign If the steel companies were to which to erect facilities, the experience average in similar til j itiai me nn wm impulse Ol me cockroach reacts like a human impulse. The professor doetn't sav what ' he intends to do about it if the impulses prove the same. Another object of the project is to find out how various drugs and insecticides act on killing insects. John Ada ms. second president of the U.S.. once fought as a marine ' during a sea engagement in 17.S. Idaho ia called the Gem stale and its state flower is the synnga i t In the Day's News (Continued from Pas One) need for these political gangster mobs to run our big cities than for me to walk on my hands instead of my feet. If these Big Town cops, who ap parently have been looking the other way for the past 17 years. had been doing their duty in the sincere spirit of th average coun try town marshal or chief of police they would have had these un savory characters behind bars long ago. Instead, they wait for some new and up-coming gangster to pop tha old-time bosses off, and then "mingle with th crowds" at th ensuing flossy funerals. 0 0 SINCE so many of these big city cops seem to look the other way while gangster-politicians carry on their business, I'd say that the more of these Binaggios and Gar- gottas and similar ilk meet up with bullets and come out at second best in the encounter the better off the general run of us average citi zen will be. Out here in the West, we pay a bounty on cougars, which prey on our livestock wealth. What are these city bosses, with their gangs of armed henchmen who roam the streets of places like Kansas City, but two-legged predators that prey on our economy? The only difference I can see Is that the cougar gets his only pro tection out of his own skill and cunning whereaa these big city predators are PROTECTED BY THE POLITICIANS THAT BACK THEM AND USE THEM. ANYWAY. I think it is scandal ous, and when I read these tales that embroider the news I want to hold my nose. ALSO the to-do being raised over this business of "mercy" kill ings leaves me unmoved. Person ally, I want to die whenever I begin to lose my capacity to get around and do things, BUT I DON'T WANT SOMEBODY TO HOLD THE LEGAL POWER TO DECIDE WHEN IT IS TIME FOR ME TO QUIT LIVING. He might pick a time when I wasn't ready to go yet. LET'S close on a few shorties from the news: Spsnish Dictator Franco's daugh ter marries (with a big splurge) a Spanish aristocrat WHO WORKS AND TAKES MONEY FOR IT (he's a doctor). Aristocracy is far gone in decay. lis basic idea was that nobody who worked for a living could be an aristocrat . . . . . . The United States supreme court refuses to interfere with the right of congressional committees to require persons to say whether or not they are Communists . . . that sounds like good doctrine . . . me, I'd be proud of EVERY op portunity to proclaim that I'm not a Communist . . . . . . Premier Nehru of India and Premier Liaquat Ali of Pakistan have just concluded a personal conference at which It looks like ther may have stopped an impend ing war .. . Y'know, it kinda half looks like those two men MIGHT BE SINCERE LEADERS, intent on the welfare of their peoples rather than on INCREASING THEIR OWN PERSONAL POWER. Shorter And Sweeter jMM&l By. ViaJuutt S. Martin fjJ "Trees to Know in Oregon:" 80 pages, beautifully printed and il lustratedfor the asking! "Every citizen of this state," says the author, Charles R. Ross, farm for estry specialist, OSC Extension service, "has a vital economic in terest in the welfare of Oregon's great foreat resources. Every Ore gonian farmer, laborer, business man, civil servant, housewife, and schoolboy can well afford to take I longer and more appreciative look at the trees around him." The clear . and helpful illustra tions were done by Hugh Hayes, C. E., State Board of Forestry. Mr. Ross gives other credits, too, which you will find for yourself in your own copy. "Trees to Know in Oregon" waa published coop eratively by Oregon State Board of Forestry, and the Oregon State college extension service, and Fed eral Cooperative Extension ser vice. Ask for Extension Bulletin 69T or by name. Boy Scouts have a special inter est in the Oregon fir. Why? Ah, that's telling. Look on page 14. LETTERS to the Editor Opposes Indebtedness For Airport Project ROSEBURG A few days ago I saw in The News-Review where our city officials went on record to sponsor an election on or about I June 8 to increase the property owners' taxes to improve the. air- port to the tune of $200,000. It seems to me most of us have 1 about all the taxes we can stand, with more streets, sewers and I schools to build, all very important I to the welfare of the people in general. But I cannot see where ; improvement of the airport is go i ing to benefit very many of us. j I Can see no need for going into debt for something we don't need. I Most people have their own trans portation system and. if they , haven't, we have two good bus lines ! out of here, giving very good serv ice. I hope our city officiala are not trying to pattern after our head government officials who are plung ing us headlong into debt. If you have owned property in Roseburg for the past five years or more you can check back on your tax receipts and see that property taxes have increased about double in that time. Where are we going to end up if we keep up this rate? I If you are not registered to vote, don't forget that April 18 is the deadline for registration. I WALTER NICHOLS Roseburg, Ore. Death Follows For Boy Struck By Snowball CLEVELAND, April 1J P Thirty-one days ago, six-year-old Craig Finley was nit by a snow hall. He had been semi-conscious ever since. Tuesday night he died. A physician diagnosed the ailment that transformed Craig from a robust boy to a sleeping invalid as cerebral meningitis. Ancient Egyptians painted the figure of an enemy on the leather soles of their sandals, ao they could insult him daily by treading him under foot. In 1 B - k , I s. L I 'physician Hippocrates, "Kather of ! Medicine." used a leather-soled I boot to treat club-foot. . . . The Douglas fir goes in for 'pitch forks," did you know? Page IS even gives a picture of one. There's one that's 15'i feet in circumfer ence: fir, not pitchfork! Other "biggest trees" of their kind are listed and located. "Champions," page 37. At last the spelling of Madrone (final -!) is settled so far as I am concerned. I shall stick to ma drone from now on. Page 68. "A dogwood shuttle may have woven the clothes you are wear ing. The .wood is famous for . . " see page 69. , North of the Oregon-California line we say Oregon myrtle; south, they say, California laurel. Dr. Helen Gilkey, well-known OSC bot anist, suggests the name "Pacific laurel" since it really ia not a myrtle, but is a member of the laurel family. See page 64. Two pages about the big leaf maple with pictures that but don't let me hinder you another minute from taking pen, or pencil, in hand and writing OSC to ask for bulletin 697, Trees to Know in Ore gon. HELD UNDER BAIL Roy McElravy, 60, Lookingglass is being held in the Douglas county jail under 81,000 bail, lol lowing his arraignment in justice court Tuesday, Justice of Peace A. J. Geddes reported. Mc Elravy is charged with false rep resentation to the Oregon State Industrial Accident commission. He was arrested by Deputy Ira Byrd. The U. S. uses 84,300 tona of paper matches daily. Exclusive in F and W FLOOR i epier.s ! I I sum NEW COLORS FOR jfa I WOODWORKY I sJ HI II I I Wilbur By ELSIE BROSZIO Mr. and Mrs. Roy Patterson of Eagle, Ida., are visiting at the horn of Mr. Patterson's brother, Ray Patterson, ' Mr. and Mra. Tom Brinniger had their bom redecorated this past week. Mr. and Mrs. W. R. Brown and son Ricky of Coos Bay stopped over st the home of Mr. and Mrs. Ray Brown on their way to spend Easter at the home of an aunt at Elkton. Mrs. Angie Watkins of Decoto, Calif, is spending a few days visit ing at the home of Mr. and Mrs. Lonny Watkins and family in Wil bur. Mrs. Chas. France has returned from an extended visit to Glouces ter, N.J., where she haa been visit ing Mr. and Mrs. Charles Bolt. Jack Hill is leaving shortly for Portland for medical treatment per taining to injuries received from broken back some months past. Those si ill on the sick list with mumps are Mrs. John Thomas, Charlene Jenkins. Lois Carey and the little Cock and Nicholas girls. Mr. and Mrs. Charlea Holcomb entertained with an Easter dinner at their home in Wilbur. Guests in cluded Holcomb's parents, Mr. and Mrs. I. B. Holcomb of Roseburg, and the Holcomb's daughter Velva. Mr. and Mrs. Everett Vincent and son Ronny, Mr. and Mrs. Harry Bsird and Mrs. C. O. Russell of Wilbur were entertained at an Eas ter dinner at the home of Mr. and Mrs. J. D. Adair and children Jim, Dick and Joan in Roseburg. The occasion was also the birthday of rs. Everett Vincent. Mr. and Mrs. Walter Crosier and sons Leroy and Don were enter tained at an Easter dinner at the home of Mr. and Mrs. L. E. Nick son and family. Mr. and Mrs. F. H. Todhunter were entertained at an Easter din ner at the home of Mr. and Mrs. C. Anderson and daughter Fern in Melrose. Mr. and Mrs. Fredrick Brosiio and family were entertained at a lovely Easter ham dinner at the home of Mr. and Mrs. A. R. Hill in Garden Valley. Other guests in cluded Mr. and Mrs. Robert Fox and sons Davie and Laddie of hum eri in and Geraldine Broszio and Pat Christ e of Wi bur. The eve ning waa spent in playing pinochle. Mr. and Mrs. Menne Lee ana children Shirley and Marvin spent Easter Sunday with Lee s orotner, Jess Lee. and family at Oakland. Agnes Holcomb spent the Easter holidays in Portland visiting friends. Mrs. Si Nash and daughter Hum Mary of San Francisco, CaliL spent the Easter holidays with her hus band at Wilbur. Mrs. Leo Lockman and children Jimmy and Jackie spent the Easter vacation in Springfield visiting at the home of Mrs. Lockman's par ents, Mr. and Mrs. Fred Louk. They were joined there by Mr. Leo Lockman who ia working at De troit. Ore. , Mr. and Mrs. Raymond Brown were host and hostess at an Easter chicken dinner at their home in west Wilbur. Guests included Mr. and Mrs. George Short, Mr. and Mrs. Norman LeitheiseY and chil dren Michael and Kathy of Port land and the hostess' daughter Arlyn. ' . Mr. and Mrs. Charles Sands en tertained at an Easter ham dinner at their home in Wilbur. The table was decorated with spring flowers. Guests were Mr. and Mrs. Ed Sands of Roseburg, Mr. and Mrs. Ray Howard and daughter Vicky of Roseburg and Charlea Schroe der. Mr. and Mrs. E. G. Godfrey en tertained at an Easter ham dinner at their home in north Wilbur. Guests included Mr. and Mra. Glen Godfrey. Mr. and Mrs. jesn soa frey and children Jeanie, Bobby, George and Donny, and Mr. and Mrs. G. C. VanVleet and family of Sutherlin. Mr. and Mrs. Les Moorhouse en tertained at an Easter dinner at their home in Wilbur. Guests in cluded Mrs. Moorhous' parents Mr. and Mrs. R. R. Hardesty of Suth erlin and Mrs. Moorhous' sister and family, Mr. and Mrs. C. C. Web ster and children, Claudia and Bill of Sutherlin and the hostess' son and daughter, Tommy and Bonny. Mrs. Carrie Blakey has gone to Tiller. Ore., to visit her daughter and son-in-law, Mr. and Mrs. Vera Lerwill for a few weeka. Roseburg at COVERING CO. Phone 1478 R U. S. Feces Hard Job To NEW ORLEANS, April IS -LP-The United States may have a hard row to hoe before Democracy wins a world-wide victory over Communism, says David Lilien thal. But the victory can be gained if American leaders make the issues clear to the people, LUien thai believes. When these issues are made Presbyterians To Pray On Member's 102nd Birthday LANCASTER, Pa.. April 1S-(.P) A prayer meeting will highlight tne ltcna Birthday Sunday of Annie Heibeck of nearby Stras burg. And for the occasion, sponsored by a group of fellow Presbyterians, Miss Heibeck will sport a new hair-do. She haa been confined to a wheel-chair for six veara but re fuses to be cslled an invalid. "I can atand a little now, when I get something good and solid to hold on to," she says "and I guess my 102nd birthday ia a good time to make a fresh determination to walk." Friends say she is alert mentally and as lively a talker aa any woman 25 years her junior. Miss Heibeck recently discarded her glasses "because they don't help mt much with my reading of the newspapers and the Bible." FOR ... SERVICE . . . EXPERIENCE ... CO-OPERATION . . . Investiguta the services offered by your "Home owned, Home-operated" bonk. Money left on deposit with us remains in DOUGLAS COUN TY. All facilities available for your individual needs. Douglas County State Bank Member, Feaerol Deposit Insurance Corp. From where One of my molars waa giving ma bad time Tuesday afternoon, ao 1 alipped over to Doe Jones, hoping to catch him free. When 1 arrived, Gabby Jackson waa sitting there reading a magazine. I said hello to Gabby and he nodded. Doc conies out and says I'm next. "Wait aminute,"I says. (My tooth seemed to have stopped aching.) "How about Gabby doesn't he have an appointment?" Doc smiles and aays, "Gabby? Why, he's got tha finest teeth in tha county. He Just cornea up hero and reads the magazines whenever he's in town !" Copyright, Under the pay-as-you-farm Income Purchase Plan you can own a new Farmall Cub tractor. This sturdy Farmall Cub does all the work of 2 to 3 horses and mules better, faster st less cost. See us today. Ask for demonstration of th Farmall Cub, painted white with gold stars and red wheels. Start farming the Farmall way to morrow. " Je. Hi Abot lb MCOMf PMCHASt HAM Clip and mail this coupon for a demonstration en your farm. There ii no obligation. Sig Fett I International Harvester Dealer ' I 527 N. Jackson, Roseburg, Ore. I I Please have your representative call on me and arrange for a I . demonstration of the Farmall Tractor on my farm. There is no obligation on my part I (Please Farmall tractor wanted Farmall Cub Super A ..... Super C I Name Rout Pest Office SIG S27 N- Jackson Squelch Reds Mlenthal clear, the former chairman of th Atomic Energy commission aaid in an interview with newsmen here, "we ll be united as never before." "The people have a helluva stake in this thing. If they didn't care, we'd be a pushover. But I've found in my travels about the land that at the Uproots the people do care. And they are prepared tor a pretty bard story." And a hard story la what facet them if they are to be told th real facta, be added. "We are going to have to tighten our belts." be said, explaining that he believes it may be genera tions before the United Statea can shuck the burden of shoring up th rest of the world against Com munism. PHONE 100 between 6:15 and 7 p. m., it you have net received your Newt Revjew. Ask tor Harold Mobley I sit ... Joe Marsh Gabby Enjoys Going to The Dentist As Doc went to work he told m that he'a glad to have Gabby come up and read magaxines . . they might not all be fresh off the news stand, but if Gabby or anyone wants to while away soma time who is ht to atand in their way? From where I sit, this "live and let live' spirit helps make America what It is. If I prefer a friendly glass of beer with my supper and yon prefer milk who's to aay one'a right and the other wrong? 19S0, Vniui Slates Brewat Fmutduin check following) Acres farmed I 1 to S acres ' 3 to 20 acres , over 20 acres I Bex Ne. Phone FETT Phone US0
