4 The News-Review, Roteburf
Published Oilly txeept Sunday :y the
Nw-tvl Company, Inc.
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CHARLBS V. STANTON 0Wlr L KtiAPP ,
Cottar Manager
Mimbtr f th AesoolaUd Prese, Oregon Newspaper Publish!-
Aasoolatlon. the Audit Bureau of Circulation
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ADVERTISING PAYS
By CHARLES V. STANTON
' A unique and highly successful advertising campaign Is
beinir conducted . by the
association.
The public is conditioned to
product, but it is somewhat
built around a raw material.
advertise the quality of their iron ore, rather than finished
and fabricated iron and steel products, we would have some
thing comparable to what the West Coast Lumbermen's
association is doing.
We find the association has successfully advertised quali
ties of Douglas fir until the industry during the past year
showed a substantial gain while all other markets declined.
Douglas fir lumber even went into markets in the South in
competition with cheaper southern pine.
Now in Its fourth year, the advertising campaign defi
nitely has proven its worth and the association, with a good
backlog of experience, is striving to bring more producers
into membership and into the cooperative effort to promote
wider usage of products from mills of the Douglas fir
region.
Educational Program In Progress
Purposes of the advertising program recently were ex
plained, to us by Art Priauix, the association's public
relations director:
Wa ar trying ta teach tha public th prapar um of lumbar.
Until recent yaara lumbar was chaap and paopla used anly
the bast fradaa. With today's higher building costs, thay can
ava much monoy by utlng chaapor gradai without sacrificing
structural strength. Par Initancs, a numbar 1 stud is lust as
strong, will last lust as lang and bo ust as ssrvlcaabla, as
ana of a battar grada. Why, than, should th cansumar buy
hlghar prlcad stud whfch will not ba I bit battar Insofar as its
Mrvlc Is cancarnodf
W ara educating th public concerning th structural advan
tages f Douglas fir vr many ether species of wood. We are
offering suggestions en th most economical uses of wood.
A current campaign is promoting the one-story school
building. Advertisements and literature show how eco
nomically a one-story school building can be built compared
with multi-storied buildings. And how one-story buildings
are equally safe, when compared with the. more expensive
two and three-storied buildings which must be constructed
of fireproof materials.
Because of the widespread need for new school buildings,
and the shortage of funds with
campaign is producing large demand for Douglas fir
products.
Success Satisfactorily Demonstrated
Advertising in 20 magazines with national circulation,
each advertisement carrying a coupon which may be used
to obtain literature on one or more of many subjects, the
association has had requests for 1,100,000 pieces of litera
ture, far above the normal
campaigns, which, Priauix states, indicates the tremendous
interest in home construction in the United States,
i How the campaign affects production was amply demon
strated a few months ago.
The Douglas fir Industry is controlled by the market on
low-grade lumber. The average log produces more common
than higher grades. If the public uses only top grades, mills
soon accumulate large quantities of common, which repre
sent the difference between profit and loss. i
A short time ago all Pacific Northwest mills were heavily
overstocked with common grades. The association directed
its campaign into teaching the public how these less expen
sive grades could be utilized. Within six months the cam
paign had to be curtailed, because mills were, oversold on
low-grade lumber.
Advertising Encourages Better Utilization
Lumber producers have concentrated on manufacture of
lumber but have given little attention to marketing and
merchandising, says Priauix. Stei-1 and aluminum industries
have spent larife sums in advertising metals as materials for
the "Home of the Future." Between 1900 and 1949 per
capita use of lumber dropped from 640 feet to 203 feet.
Priauix believes this decrease is due to a lack of aggressive
sell in;.: by the industry.
By educating the public to use cheaper grades of lumber,
he points out, utilization of the resource is materially
increased.
; A survey recently made by the Washington State Forest
Institute, covering four counties of northwestern Washing
ton, he reports, shows that in 1926 usable wood amounting
to 21,000 board feet per acre was left in the forest. Today,
usable wood left in the forests in the same area amounts to
only 2,800 board feet per acre. This has been accomplished
through improved merchandising, selling and advertising!
methods.
; If current efforts to bring the industry into full co
operation in the advertising program are successful, Priauix
says, tremendous improvement may be expected in pro
duction, and particularly in the field of utilization.
Cockroaches Wanted
For Nerve Experiment
MEDFORD, Mass., .r Trou
bled by cockroaches?
Send them to Kenneth D. Roe
dcr of Tufts college physiology
department.
He wants all he can got pre
ferable males. The ladies are too
fat for Roeder's project.
He wants them to study nerve
impulses in conjunction with the
army medical corps.
The project is baaed on the the-
, Ore. Thur., April 13, 1930
West Coast Lumbermen's
advertising of manufactured
unusual to find a campaign
If the steel companies were to
which to erect facilities, the
experience average in similar
til j itiai me nn wm impulse Ol me
cockroach reacts like a human
impulse.
The professor doetn't sav what '
he intends to do about it if the
impulses prove the same.
Another object of the project is
to find out how various drugs and
insecticides act on killing insects.
John Ada ms. second president of
the U.S.. once fought as a marine '
during a sea engagement in 17.S.
Idaho ia called the Gem stale
and its state flower is the synnga
i t
In the Day's News
(Continued from Pas One)
need for these political gangster
mobs to run our big cities than for
me to walk on my hands instead of
my feet.
If these Big Town cops, who ap
parently have been looking the
other way for the past 17 years.
had been doing their duty in the
sincere spirit of th average coun
try town marshal or chief of police
they would have had these un
savory characters behind bars long
ago. Instead, they wait for some
new and up-coming gangster to
pop tha old-time bosses off, and
then "mingle with th crowds" at
th ensuing flossy funerals.
0 0
SINCE so many of these big city
cops seem to look the other way
while gangster-politicians carry on
their business, I'd say that the
more of these Binaggios and Gar-
gottas and similar ilk meet up
with bullets and come out at second
best in the encounter the better off
the general run of us average citi
zen will be.
Out here in the West, we pay a
bounty on cougars, which prey on
our livestock wealth. What are
these city bosses, with their gangs
of armed henchmen who roam the
streets of places like Kansas City,
but two-legged predators that prey
on our economy?
The only difference I can see Is
that the cougar gets his only pro
tection out of his own skill and
cunning whereaa these big city
predators are PROTECTED BY
THE POLITICIANS THAT BACK
THEM AND USE THEM.
ANYWAY. I think it is scandal
ous, and when I read these tales
that embroider the news I want to
hold my nose.
ALSO the to-do being raised over
this business of "mercy" kill
ings leaves me unmoved. Person
ally, I want to die whenever I begin
to lose my capacity to get around
and do things, BUT I DON'T
WANT SOMEBODY TO HOLD
THE LEGAL POWER TO DECIDE
WHEN IT IS TIME FOR ME TO
QUIT LIVING.
He might pick a time when I
wasn't ready to go yet.
LET'S close on a few shorties from
the news:
Spsnish Dictator Franco's daugh
ter marries (with a big splurge)
a Spanish aristocrat WHO WORKS
AND TAKES MONEY FOR IT
(he's a doctor). Aristocracy is far
gone in decay. lis basic idea was
that nobody who worked for a
living could be an aristocrat . . .
. . . The United States supreme
court refuses to interfere with the
right of congressional committees
to require persons to say whether
or not they are Communists . . .
that sounds like good doctrine . . .
me, I'd be proud of EVERY op
portunity to proclaim that I'm not
a Communist . . .
. . . Premier Nehru of India and
Premier Liaquat Ali of Pakistan
have just concluded a personal
conference at which It looks like
ther may have stopped an impend
ing war .. . Y'know, it kinda half
looks like those two men MIGHT
BE SINCERE LEADERS, intent on
the welfare of their peoples rather
than on INCREASING THEIR
OWN PERSONAL POWER.
Shorter And Sweeter
jMM&l By. ViaJuutt S. Martin fjJ
"Trees to Know in Oregon:" 80
pages, beautifully printed and il
lustratedfor the asking! "Every
citizen of this state," says the
author, Charles R. Ross, farm for
estry specialist, OSC Extension
service, "has a vital economic in
terest in the welfare of Oregon's
great foreat resources. Every Ore
gonian farmer, laborer, business
man, civil servant, housewife, and
schoolboy can well afford to take
I longer and more appreciative
look at the trees around him."
The clear . and helpful illustra
tions were done by Hugh Hayes,
C. E., State Board of Forestry.
Mr. Ross gives other credits, too,
which you will find for yourself
in your own copy. "Trees to Know
in Oregon" waa published coop
eratively by Oregon State Board
of Forestry, and the Oregon State
college extension service, and Fed
eral Cooperative Extension ser
vice. Ask for Extension Bulletin
69T or by name.
Boy Scouts have a special inter
est in the Oregon fir. Why? Ah,
that's telling. Look on page 14.
LETTERS
to the Editor
Opposes Indebtedness
For Airport Project
ROSEBURG A few days ago I
saw in The News-Review where
our city officials went on record
to sponsor an election on or about
I June 8 to increase the property
owners' taxes to improve the. air-
port to the tune of $200,000.
It seems to me most of us have
1 about all the taxes we can stand,
with more streets, sewers and
I schools to build, all very important
I to the welfare of the people in
general. But I cannot see where
; improvement of the airport is go
i ing to benefit very many of us.
j I Can see no need for going into
debt for something we don't need.
I Most people have their own trans
portation system and. if they
, haven't, we have two good bus lines
! out of here, giving very good serv
ice. I hope our city officiala are not
trying to pattern after our head
government officials who are plung
ing us headlong into debt.
If you have owned property in
Roseburg for the past five years or
more you can check back on your
tax receipts and see that property
taxes have increased about double
in that time. Where are we going
to end up if we keep up this rate?
I If you are not registered to vote,
don't forget that April 18 is the
deadline for registration.
I WALTER NICHOLS
Roseburg, Ore.
Death Follows For Boy
Struck By Snowball
CLEVELAND, April 1J P
Thirty-one days ago, six-year-old
Craig Finley was nit by a snow
hall. He had been semi-conscious
ever since. Tuesday night he died.
A physician diagnosed the ailment
that transformed Craig from a
robust boy to a sleeping invalid
as cerebral meningitis.
Ancient Egyptians painted the
figure of an enemy on the leather
soles of their sandals, ao they
could insult him daily by treading
him under foot.
In 1 B - k , I s. L I
'physician Hippocrates, "Kather of
! Medicine." used a leather-soled
I boot to treat club-foot.
. . .
The Douglas fir goes in for 'pitch
forks," did you know? Page IS
even gives a picture of one. There's
one that's 15'i feet in circumfer
ence: fir, not pitchfork! Other
"biggest trees" of their kind are
listed and located. "Champions,"
page 37.
At last the spelling of Madrone
(final -!) is settled so far as I
am concerned. I shall stick to ma
drone from now on. Page 68.
"A dogwood shuttle may have
woven the clothes you are wear
ing. The .wood is famous for . . "
see page 69. ,
North of the Oregon-California
line we say Oregon myrtle; south,
they say, California laurel. Dr.
Helen Gilkey, well-known OSC bot
anist, suggests the name "Pacific
laurel" since it really ia not a
myrtle, but is a member of the
laurel family. See page 64.
Two pages about the big leaf
maple with pictures that but don't
let me hinder you another minute
from taking pen, or pencil, in
hand and writing OSC to ask for
bulletin 697, Trees to Know in Ore
gon. HELD UNDER BAIL
Roy McElravy, 60, Lookingglass
is being held in the Douglas
county jail under 81,000 bail, lol
lowing his arraignment in justice
court Tuesday, Justice of Peace
A. J. Geddes reported. Mc
Elravy is charged with false rep
resentation to the Oregon State
Industrial Accident commission.
He was arrested by Deputy Ira
Byrd.
The U. S. uses 84,300 tona of
paper matches daily.
Exclusive in
F and W FLOOR
i epier.s
!
I
I
sum
NEW COLORS FOR jfa
I WOODWORKY
I sJ HI II I I
Wilbur
By ELSIE BROSZIO
Mr. and Mrs. Roy Patterson of
Eagle, Ida., are visiting at the
horn of Mr. Patterson's brother,
Ray Patterson, '
Mr. and Mra. Tom Brinniger had
their bom redecorated this past
week.
Mr. and Mrs. W. R. Brown and
son Ricky of Coos Bay stopped over
st the home of Mr. and Mrs. Ray
Brown on their way to spend Easter
at the home of an aunt at Elkton.
Mrs. Angie Watkins of Decoto,
Calif, is spending a few days visit
ing at the home of Mr. and Mrs.
Lonny Watkins and family in Wil
bur. Mrs. Chas. France has returned
from an extended visit to Glouces
ter, N.J., where she haa been visit
ing Mr. and Mrs. Charles Bolt.
Jack Hill is leaving shortly for
Portland for medical treatment per
taining to injuries received from
broken back some months past.
Those si ill on the sick list with
mumps are Mrs. John Thomas,
Charlene Jenkins. Lois Carey and
the little Cock and Nicholas girls.
Mr. and Mrs. Charlea Holcomb
entertained with an Easter dinner
at their home in Wilbur. Guests in
cluded Holcomb's parents, Mr. and
Mrs. I. B. Holcomb of Roseburg,
and the Holcomb's daughter Velva.
Mr. and Mrs. Everett Vincent and
son Ronny, Mr. and Mrs. Harry
Bsird and Mrs. C. O. Russell of
Wilbur were entertained at an Eas
ter dinner at the home of Mr. and
Mrs. J. D. Adair and children Jim,
Dick and Joan in Roseburg. The
occasion was also the birthday of
rs. Everett Vincent.
Mr. and Mrs. Walter Crosier and
sons Leroy and Don were enter
tained at an Easter dinner at the
home of Mr. and Mrs. L. E. Nick
son and family.
Mr. and Mrs. F. H. Todhunter
were entertained at an Easter din
ner at the home of Mr. and Mrs.
C. Anderson and daughter Fern in
Melrose.
Mr. and Mrs. Fredrick Brosiio
and family were entertained at a
lovely Easter ham dinner at the
home of Mr. and Mrs. A. R. Hill
in Garden Valley. Other guests in
cluded Mr. and Mrs. Robert Fox
and sons Davie and Laddie of hum
eri in and Geraldine Broszio and
Pat Christ e of Wi bur. The eve
ning waa spent in playing pinochle.
Mr. and Mrs. Menne Lee ana
children Shirley and Marvin spent
Easter Sunday with Lee s orotner,
Jess Lee. and family at Oakland.
Agnes Holcomb spent the Easter
holidays in Portland visiting
friends.
Mrs. Si Nash and daughter Hum
Mary of San Francisco, CaliL spent
the Easter holidays with her hus
band at Wilbur.
Mrs. Leo Lockman and children
Jimmy and Jackie spent the Easter
vacation in Springfield visiting at
the home of Mrs. Lockman's par
ents, Mr. and Mrs. Fred Louk.
They were joined there by Mr. Leo
Lockman who ia working at De
troit. Ore. ,
Mr. and Mrs. Raymond Brown
were host and hostess at an Easter
chicken dinner at their home in
west Wilbur. Guests included Mr.
and Mrs. George Short, Mr. and
Mrs. Norman LeitheiseY and chil
dren Michael and Kathy of Port
land and the hostess' daughter
Arlyn. ' .
Mr. and Mrs. Charles Sands en
tertained at an Easter ham dinner
at their home in Wilbur. The table
was decorated with spring flowers.
Guests were Mr. and Mrs. Ed
Sands of Roseburg, Mr. and Mrs.
Ray Howard and daughter Vicky
of Roseburg and Charlea Schroe
der. Mr. and Mrs. E. G. Godfrey en
tertained at an Easter ham dinner
at their home in north Wilbur.
Guests included Mr. and Mra. Glen
Godfrey. Mr. and Mrs. jesn soa
frey and children Jeanie, Bobby,
George and Donny, and Mr. and
Mrs. G. C. VanVleet and family of
Sutherlin.
Mr. and Mrs. Les Moorhouse en
tertained at an Easter dinner at
their home in Wilbur. Guests in
cluded Mrs. Moorhous' parents Mr.
and Mrs. R. R. Hardesty of Suth
erlin and Mrs. Moorhous' sister and
family, Mr. and Mrs. C. C. Web
ster and children, Claudia and Bill
of Sutherlin and the hostess' son
and daughter, Tommy and Bonny.
Mrs. Carrie Blakey has gone to
Tiller. Ore., to visit her daughter
and son-in-law, Mr. and Mrs. Vera
Lerwill for a few weeka.
Roseburg at
COVERING CO.
Phone 1478 R
U. S. Feces Hard Job To
NEW ORLEANS, April IS -LP-The
United States may have a
hard row to hoe before Democracy
wins a world-wide victory over
Communism, says David Lilien
thal. But the victory can be gained
if American leaders make the
issues clear to the people, LUien
thai believes.
When these issues are made
Presbyterians To Pray On
Member's 102nd Birthday
LANCASTER, Pa.. April 1S-(.P)
A prayer meeting will highlight
tne ltcna Birthday Sunday of
Annie Heibeck of nearby Stras
burg. And for the occasion, sponsored
by a group of fellow Presbyterians,
Miss Heibeck will sport a new
hair-do.
She haa been confined to a
wheel-chair for six veara but re
fuses to be cslled an invalid.
"I can atand a little now, when
I get something good and solid to
hold on to," she says "and I guess
my 102nd birthday ia a good time
to make a fresh determination to
walk."
Friends say she is alert mentally
and as lively a talker aa any
woman 25 years her junior.
Miss Heibeck recently discarded
her glasses "because they don't
help mt much with my reading of
the newspapers and the Bible."
FOR ...
SERVICE . . .
EXPERIENCE ...
CO-OPERATION . . .
Investiguta the services offered by your "Home
owned, Home-operated" bonk. Money left on
deposit with us remains in DOUGLAS COUN
TY. All facilities available for your individual
needs.
Douglas County State Bank
Member, Feaerol Deposit Insurance Corp.
From where
One of my molars waa giving ma
bad time Tuesday afternoon, ao 1
alipped over to Doe Jones, hoping
to catch him free. When 1 arrived,
Gabby Jackson waa sitting there
reading a magazine. I said hello to
Gabby and he nodded.
Doc conies out and says I'm next.
"Wait aminute,"I says. (My tooth
seemed to have stopped aching.)
"How about Gabby doesn't he
have an appointment?" Doc smiles
and aays, "Gabby? Why, he's got
tha finest teeth in tha county. He
Just cornea up hero and reads the
magazines whenever he's in town !"
Copyright,
Under the pay-as-you-farm Income Purchase
Plan you can own a new Farmall Cub tractor.
This sturdy Farmall Cub does all the work of
2 to 3 horses and mules better, faster st less cost.
See us today. Ask for demonstration of th
Farmall Cub, painted white with gold stars and
red wheels. Start farming the Farmall way to
morrow. "
Je. Hi Abot lb MCOMf PMCHASt HAM
Clip and mail this coupon for a demonstration en your
farm. There ii no obligation.
Sig Fett I
International Harvester Dealer '
I 527 N. Jackson, Roseburg, Ore. I
I Please have your representative call on me and arrange for a I
. demonstration of the Farmall Tractor on my farm. There is no
obligation on my part I
(Please
Farmall tractor wanted
Farmall Cub
Super A
..... Super C
I
Name
Rout
Pest Office
SIG
S27 N- Jackson
Squelch Reds Mlenthal
clear, the former chairman of th
Atomic Energy commission aaid
in an interview with newsmen
here, "we ll be united as never
before."
"The people have a helluva stake
in this thing. If they didn't care,
we'd be a pushover. But I've found
in my travels about the land that
at the Uproots the people do care.
And they are prepared tor a pretty
bard story."
And a hard story la what facet
them if they are to be told th
real facta, be added.
"We are going to have to tighten
our belts." be said, explaining
that he believes it may be genera
tions before the United Statea can
shuck the burden of shoring up th
rest of the world against Com
munism. PHONE 100
between 6:15 and 7
p. m., it you have net
received your Newt
Revjew. Ask tor Harold Mobley
I sit ... Joe Marsh
Gabby Enjoys Going
to The Dentist
As Doc went to work he told m
that he'a glad to have Gabby come
up and read magaxines . . they
might not all be fresh off the news
stand, but if Gabby or anyone
wants to while away soma time
who is ht to atand in their way?
From where I sit, this "live and
let live' spirit helps make America
what It is. If I prefer a friendly
glass of beer with my supper and
yon prefer milk who's to aay one'a
right and the other wrong?
19S0, Vniui Slates Brewat Fmutduin
check following)
Acres farmed I
1 to S acres '
3 to 20 acres ,
over 20 acres I
Bex Ne.
Phone
FETT
Phone US0