Image provided by: University of Oregon Libraries; Eugene, OR
About Roseburg news-review. (Roseburg, Or.) 1920-1948 | View Entire Issue (Oct. 13, 1943)
TWO ROSEBURS NEWS-REVIEW. ROSEBURG, OREGOM. WEDNESDAY, OCTOBER ,3, 1943. r ! I i i 2 : Ufturd llnflv Knvpl HnnOnf by the .Setva-Itevletv fonipnof. Inc. Mrmltrr if Hit AwHiiti'il lrtNa The AttHuciuit-d Iiish Ih fxjlunive ly enlllli'il tu the uhu for republica tion of all newt diMnitelu'i credited to It or not otlmrwlHe credited In I hi pfipt'r und to all lwal news pnHthod hiMi'ln. All rlixhtw of re publication (if MpiM'inl dlBpntchea. herein are aluo TeHorvod. CHAS. V. STANTON Editor 1CDWIN U KNAPf Manager Entered as second clritifl matter May 17, 19211, at tile noMiifNre nt Un.teburK, Oregon, under act of Mann 3, 1878. lCeyrenrnted b, w V.irk 271 MndlHon Ave. rlo-iiirt ;;U N. MI-hlKun Ave. Kan I'rniiclKi'.i '1-5 .M:tiki-l Slr.'et ).im Anra-lei. i:H 8. .Sprfnit Hlrbet Nentllr iin;: Ko-wtrt Slret-t I'nrilniiil Sill R w. SIMM Flreet t. I.onla til N. Tenth Street. One PmiSHlER! 5 Hit R4$0j)l UTIOH Subscription Rates Iiallv. per j enr hv nmil , .10 inlJv. (i rrumihK by m;tll $2.7fi iKHiv. :i months hv mall $1.50 NEWS OF OUR Agp MENw WOMEN IM UNIFORM . vvuiu linn i,vn iitviv... ...... L.. I..,. Union Hf.r.lsf t h !, I UttV ,V iYlli.. Will II ..i-.i. husband has ton advanced in rank 1o technical sergeant fourth grade and Is now stationed :il Camp Forrest, Tenn., Willi Com pany B 2-10th engineers Comhat battalion. Mr. and Mrs. A. .1. Crocker liave received word from their son, Arthur, of the U. S. army air fortes, that he has hecn trans ferred from Miami Beach, Fla., lo Columbus, Ohio, where he is now enrolled as an aviation stu dent at the Columbus Capital col lege Sergeant Edward T. Bryant, son of Mrs. Neta M. Bryant, Rose hni'ir ha heen assigned lo a stieciallst Irainlne course In (ho I quartermaster school nt Camp Lee, Va where he was trained for special work in the supply department. He has heen in serv ice since Aug. 25. 1!M2. He will j complete the course to which he has been assigned on Nov. 13. Mr. and Mrs. F. It. Brown of i Camas Valley have received! word that their son. Private Mar-1 ens W. Brown, now stationed in !, San Ploiro, Calif., has been I awarded the expert rifleman medal. He Is serving in a search 'iglit company. A brother, Private Howard 1. Brown, is in service tvith the marines bor, Alaska. at Hutch liar llnbni-l C t-has-e nf PrKehiiri' who lias been on active duty in! the Smith Pacific, Is among a I group of Oregon men recently re- turned to ihe mainland for hos- i piluliznlion, according to word re- i ceived here today. He now Is a j patient a I McCloskey fleneral ! hospital at Temple, Texas. j According t" word received here hy Mrs. W. C. Prints, her : son. Harold Print, Is now re j reiving treatment at Ihe govern i ment hospital in Panana, having suffered an attack of malaria, j He is a corporal in the U. S. armv forces stationed liiere. .lu.-t as we sal down here lo j tell you all about the good shows coming tonight and Thursday, wlio should pop oul oi thin air. ! both literally and ligurutively, I hut Sheelah Carter. So we don't know what we're talking ahoul. Alter this any time we tell ytin i something will or will not be on the air. you'll know we have :ur lingers crossed. Reminds us of j 6:15 p.m. MONDAY THRU FRIDAY $ KRNR II DON LEE MUTUAL II 1490 ON YOUR DIAL DIAljjjFLOG . -t - .--m st j li IIi NEW ADVERTISING ART .EDITORIAL. ' By Charles V. Stanton i NF.W style in advertising is rapidly coming into popular use " as a result of the war and promises to become increasingly important in the post war period. It might best be called public relations advertising nnd is adaptable either for the small retail business or the biggest corporation. In public relations advertising, the advertiser takes the gen eral public into his confidence in connection with problems, policies, methods, etc., giving the readers an inside picture which, if properly presented, is effective in obtaining tolerance of con ditions which Plight otherwise result in criticism, acceptance of changes to substitute merchandise and a greater feeling of con fidence in the merchant, firm err corporation sponsoring the ad vertising campaign. An outstanding illustration of the rapidly developing art of public relations advertising is the nation-wide presentation of its labor problem made a few months ago by the Montgomery Ward company. A court case was tried before the bar of public opinion by the use of widespread newspaper advertis ing. As a result of its presentation the advertiser had a great deal of public sympathy in a labor decision it held to be unfair. A somewhat similar case is now being aired affecting the Montgomery Ward company, J. C. Penney company and seven other large chain organizations dealing with low-priced merchandise. These firms have been charged with violation of an OPA order providing that retailers cannot increase prices on old lines or add new and higher priced lines. It is quite obvious that these chain stores, which have made specialties of low-priced wearing apparel for women and children, cannot continue those lines when the commodities are no longer manufactured. The retailer who has sold higher priced mer chandise is not affected. He can simply move into the higher brackets where merchandise is obtainable, but the prohibition on adding new and higher priced lines is held by the chains to be discriminatory. The public relations advertising, however, is not confined' lo disputes. The Gilmorc Oil company, for instance, is undertaking ad vertising on behalf of small business. A series of current ad vertisements is devoted to the "Fifth Freedom" (Freedom of Enterprise). "Have you noted that n great deal of business advertising these days is almost editorial in character?" it asks. "busi ness men have come to realize that while they worlccd produc ing and selling goods, too many people got to thinW-'.g thai all goods nnd services in the so-cnlled American V. ay of L.ife were simply Heaven-sent lo them because they were Ameri cans, or were living in America. So Business now has the pub lic relations job on its hands of reminding the people that it was Business which created the American Way, and is itself the American Way." The RicMield Oil corporation has taken another slant with its public relations advertising. Announcing completion of a new aviation gasoline plant, it is emphasizing the importance of that plant lo the war effort- "Workers are inclined to take- more interest in a job when they and when they know that others ate aware of the tremendous. contribution lo the war effort such project will make." the ... i . . I company slates tn explaining its campaign. , Public relations advertising promises to play an increas- i imrlv imnnrtiinl nail in our lives. It offers an opportunity fori closer relationship between labor nnd management through j open discussion of purposes. It affords the local merchant a , menns of personal contact with the trade. Honest, truthful public relations advertising provides a powerful weapon in overcoming insidious plots for restraint of free enterprise n j weapon which can be used effectively in the fight to preserve j I rue democracy. j Ihe old story ahoul women hav ing such clean minds they change them so often but the network has any of Ihe gals lick ed that we've ever met. All. well, it s all in a day's work. Anyway, tonight you'll gel Soldiers Willi Wings ai 0:30. Take a Card at 8 and Bulldog Drunimond at 8:30. Thursday will lie a great day for the juniors because there's It. 11. S. on the Air at 10:30 in the morning and Junior Jam boree at 5 in the afternoon. An other new thirty-minute program we'd like to call to your attention comes at 4:30. The title. "Hu man Adventure", doesn't sound too interesting hut we're prelt sure you'll like Ihe stories and discussions. This Thursday brings Your I late Willi Fort Lewis at 7:30, and from 8:15 until ihe news al 9 three good orchestras are scheduled liltccn minutes ol each replacing Ihe Forum. One other hit of information be VIS NO Do you have poor digestion? Do you feel headachy altercating? Do you get sour or upset easily? Do you feel tired-listless? N ow pvt ry one knows t hut to rm t ho boo I nut of the food you rat you must iliaest it ro(njrly. Hut wlmt mont people don't know is that Nature nutt produce almut two pum of the (IIkwuvp juice liver Hie eurh day to help dicest your twi?. If Nature fwiln your food my rrtnnui undiluted --tie sour ud heavy In your ditfi'Miw tract. Thm, it is simple lo poe. that one wny to id dilution ut to iucrensie the flow nf In or bile. Now, Curler' Little Liver Tills mart to inorewty this How quiekly for thouMnds of left in as little as thirty minutes. When title flow inrrar your diction may improve. Aul, aoon you're nn the road to feclitu better which la vh-.it you're after. Pnt)'t depend on artificial aid to court leriirl Indigestion hen Carter aid diction after Nature's own order, when taken ai directed. Get Carter's Lit'lfl Lntr Pi.'tr today tt ifiv duBtorf cnv You bp sM vou di1. know that others arc interested Apply Early For '44 Motor Vehicle Registration, Urge K.Tlly applications for l!Ml Oregon motor vehicle registra-i lions are urged by Secretary of Slate Karrell, who declares that his office will he able to render j bettor service to car owners if) the applications start coming In i early. ! "I "it ticully of obtaining expert-' enced help lo handle the l!H' motor vehicle registration bust -' ness util result in a iam in the olfice if thousands of car owners! wait till the last minute to ap ply for licenses." Karrell pointed 'out. 1 As a means of reminding' motorists of the need to applv I for new 'registrations, letters will, be sent all registered vehicle owners in this stale this fall. In eluded ill the letter will he a form that may he used to apply ; for the 1!HI registration. Or the ear owner may use the reverse: side of his regitration card as an application form. Owners whose cars now are registered in Oregon will receive1 a windshield sticker which will validate the license plates now attached to their cars. Karrell said. N'n new plates w ill hi' Kmh except to owners who have not : previously registered their car in Oregon. These new rev,ent will receive a set of 1P42 lieensi plates together with the wind shield slicker. All persons who hlive moved tn Oregon and are engaged in gain ful occupation here are retuiied to ohl.'un PHI registrations lor their ears. lore we leave ou lor the d,i this Friday nun lung will mark the last apoaiaiice ol Shady aoe rouvs. ,xexi werK inev w III he rcplaivd hy Dr Talbot's IMe I'l .tltuv ."o (or t-liv. ,. luii . KRNR Mutual Broadcasting System, 1490 Kilocyclei. BEST BETS FOR TODAY 0:30 Soldiers With Wings. 8:00 Take a Card. 8:30 Bulldog Drummond. THURSDAY 10:30 R. H. S. on the Air. 4:30 Human Adventure. 5:03 Junior Jamboree. 6:30 Music You Remember. 7:30 Your Date With Fort Lewis. 8:15 Orchestra. REMAINING HOimS TODAY 4:00 Fulton Lewis, Jr., Plough Chemical Co. 1:1") Johnson Family. 1:30 Music Off the Record. 1:1") Hal Mclntyrc's Orchestra. 5:00 -Moods in Music 5:15 Superman. Kellogg's Pep. 5:30- Radio Tour. 5:45 Norman Ncsbitt News, Studebaker. 6:00 Gabriel Heattcr, Kreml. li: 13--Songs 0' Six Pence. 6:30-Soldiers With Wings. 7:00 John B. Hughes, Anacin. 7:15 State and Local News, Keel Motor Co. 7:20 Musical Interlude. 7:30 l.one Ranger. 8:00 Take a Card, Hinds. 8:30 Bulldog Drummond. 9:00 Alka Seltzer News. 9:15 Round-Up in the Sky, E. G. High. 9:30 General Barrows, Union Oil Co. 9:15 - Fulton Lewis, Jr. 10:00 -Sign off. THURSDAY, OCTOBER 14, 1943 6:45 Rise and Shine. 7:00 News, J. A. Folger Co. 7:15 4-H Club Program. 7:30 State and Local News, Boring Optical. 7:35 Rhapsody In Wax. 8:00 Haven of Rest. 8:30 Happy Joe and Ralph. 8:45- Morning Melodies. 8:55 Strictly Personal, Gotham Hosiery Co. 9:00 - Bonke Carter. 9:15 Man About Town. 9:30 Top of the Morning, Hen- ninger's Marts. 9:45 - Melodic Varieties. 9:55 Aunt Jemima, Quaker Oats. 10:00 Alka Seltzer News. 10:15 Shoppers' Guide. 10:30 - R. H. S. on the Air. 10:45 First Church of Christ, Scientist. 11:00 Round-Up in the Sky, E. G. High. 11:15 Radio Bible Class with Dr. Roach, Presbyterian Church. 11:30 Yours for a Song. 11:45 Rose Room, Kellogg's Cereals. l').nn Inlm-lll.),, 2:05 Sports Review, Dunham Transfer. 12:15 -Rhvthm at Random, 12:40su-,c Ncw5 Hante Motors, 12:45 News-Review of Ihe Air 1:00- Harrison Wood, Grove Laboratories. Terminal Market Reports, 1:15- Sig Fett. 1 :30 Vull Speed Ahead. 2:00 Roy Daily, News Analyst. 2:15 Welcome Inn, G. W. Young & Son. 2:30 The Dream House of Melody. 3:00 Phillip Keyne-Gordon. 3:15 Babe Rhodes' Orchestra. 3:30 News From Kverywhere. 3:15 Rendezvous With Rhythm 4:00 Fulton Lewis. Jr., Plough Chemical Co. 4:15 Johnson Family. 1:30 Human Adventure. I -. ":00 Junior Jamboree. 5:15 Superman, Kellogg's Pep. 5:30 Radio Tour. 5:45 Norman Ncsbitt News, Studebaker. 6:00 Gabriel Hcatter, Forhan's Toothpaste. 0:15 Songs o' Six Pence. C:30 Music You Remember, Douglas Supply Co. I'.: 15 Music Off the Record. 7:00 Raymond Clapper. White Owl. 7:15 State and Local News, Keel Motor Co. 7:20 Musical Interlude. 7:30 Your Date With Fort Lew is. S Oil Stardust Serenade. S 15 Ran Wihies Orchestra. S.-3H Guy Lombardo's Orchestra S 15 Ida Leonard's Orchestra. 9:00 Alka Seltzer News. 9 15 Re Miller. Witdroot. 9:30 Faces and Places, Vicks Products. ! 15 Kulton Lewis. Jr. 10:00 Sign off. Six billion pounds of fish and shellfish will he needed this ear to nppy t.'. S. servicemen, civil ians and lend lease. Beware Coughs from common colds That Hang On (.'icomulMon relieves proinptlv be cause it fi)cs rlsht to the sent of the liouhle to help loo.'pn nnd expel Berin laden phlegm, mid aid nature tn soothe and heal raw. tender, In flamed bronrhial inuceus mem branes Tell your drtutKlst tn sell vou a bottle of Creeniulslon with the un derstanding veil must Hke the nv It quteklv allays the couch or you hit to b.v e vur mo-iev bar V B C" ki 1 I I C I t k.1 KSUrtULdlU N (orCiuths.ChrslCeMs.BtanchitiJ shoppers are doing more and more of g ,r- "'Z; J , '2' ' SPECIAL! POPLIN JACKETS WITH BUTTON-OUT LINING Men! Here's a jacket you can wear in oil kinds of weather! Rain can't harm it the poplin is Zehn-lreoled making it water-repellent! Cold? Just button in the all wool lining keeps you warm and snug. Hot? Just button the lining out.' Mode in Ihe army style with shoulder epaulets, two deep pockets. Adjustable sides and cuffs. A grand jacket for work or sports! Tan orily. PART WOOL COMFORTERS Their heavy Cclancse rayon safin cover won't crack or split. Their fluffy 100 wool filling is lastingly soft and warm. Finished size 68 "x78 ". About 4'. pounds. Rich colors. Reg. U. S. Pat. Off. WARDS CASH SAVER PANTS Yes dress pants style with work pants strength! That's why Cash Savers give you more for your money. Seats are lined for extra wear. Tool-proofed pockets. Cotton with rayon, 99 shiinkproof! P :,:,V,-?;r.-,l..,-., Use your credit to buy anything carried in our stor stocks or pictured in our catafoeti Montgomery Wird hrifty American buying at 6.93 7.98 2.29 DRAPERY, $MP COVER CRETONNES 59$ You'd expect lo pay much more for this quollryl All duitite, fade resisting . . . and preshrunk! love ly decorator-styled patterns! Per fect for slip covsis ... or toilful diopr.cs! 3d inchts v-'e'r. 315-317 N.Jackson TFT" "WW -XT' ARDS SET A SMART TABLE WITH THESE STUNNING CLOTHS! Two really handsome styles in a luxurious-feeling blend of rayon and cotton. The cloth sketched comes in a soft natural tan with hand some red, blue and black stripes. The other is in a lovely shede of cqja with interesting green stripes. Both are in the ample 54" by 54" size and both wash wondjr.:ully! ROCKFORD WORK SOCKS p" 19 Compare these with olher cotton work socks of this type! You'll agree with workers everywhere that Rockfords give you more for your money! Seamless wilh reinforced heels and toes. 10 to 13. . s o,-t$L' - Z?yih? WARDS LOVELY RAYON HOSIERY Gel yourself at least three pairs of these exquisite full fashroned hose! They're semi-service and perfect for all occasions. Reinforced tops and feet. ..100 denier... three lovely shades. Sizes 8V2-10!. GIRDLES, PANTY GIRDLES 2.98 c Cotton ond rayon, knit without on ounce of elastic, buf with plenty of s-t-r-e-l-c-h! Fagoted rayon satin front pcnel! Special laced front makes them easy to stip on! Nude, 25 lo 30 Telephone 95 their 1.79 j Maoism
