TWO
ROSEBURS NEWS-REVIEW. ROSEBURG, OREGOM. WEDNESDAY, OCTOBER ,3, 1943.
r !
I
i i
2 :
Ufturd llnflv Knvpl HnnOnf by the
.Setva-Itevletv fonipnof. Inc.
Mrmltrr if Hit AwHiiti'il lrtNa
The AttHuciuit-d Iiish Ih fxjlunive
ly enlllli'il tu the uhu for republica
tion of all newt diMnitelu'i credited
to It or not otlmrwlHe credited In
I hi pfipt'r und to all lwal news
pnHthod hiMi'ln. All rlixhtw of re
publication (if MpiM'inl dlBpntchea.
herein are aluo TeHorvod.
CHAS. V. STANTON Editor
1CDWIN U KNAPf Manager
Entered as second clritifl matter
May 17, 19211, at tile noMiifNre nt
Un.teburK, Oregon, under act of
Mann 3, 1878.
lCeyrenrnted b,
w V.irk 271 MndlHon Ave.
rlo-iiirt ;;U N. MI-hlKun Ave.
Kan I'rniiclKi'.i '1-5 .M:tiki-l Slr.'et
).im Anra-lei. i:H 8. .Sprfnit Hlrbet
Nentllr iin;: Ko-wtrt Slret-t
I'nrilniiil Sill R w. SIMM Flreet
t. I.onla til N. Tenth Street.
One
PmiSHlER!
5 Hit R4$0j)l
UTIOH
Subscription Rates
Iiallv. per j enr hv nmil , .10
inlJv. (i rrumihK by m;tll $2.7fi
iKHiv. :i months hv mall $1.50
NEWS OF OUR
Agp MENw WOMEN
IM UNIFORM
. vvuiu linn i,vn iitviv... ......
L.. I..,. Union Hf.r.lsf t h !, I UttV
,V iYlli.. Will II ..i-.i.
husband has ton advanced in
rank 1o technical sergeant fourth
grade and Is now stationed :il
Camp Forrest, Tenn., Willi Com
pany B 2-10th engineers Comhat
battalion.
Mr. and Mrs. A. .1. Crocker
liave received word from their
son, Arthur, of the U. S. army air
fortes, that he has hecn trans
ferred from Miami Beach, Fla.,
lo Columbus, Ohio, where he is
now enrolled as an aviation stu
dent at the Columbus Capital col
lege Sergeant Edward T. Bryant,
son of Mrs. Neta M. Bryant, Rose
hni'ir ha heen assigned lo a
stieciallst Irainlne course In (ho I
quartermaster school nt Camp
Lee, Va where he was trained
for special work in the supply
department. He has heen in serv
ice since Aug. 25. 1!M2. He will j
complete the course to which he
has been assigned on Nov. 13.
Mr. and Mrs. F. It. Brown of i
Camas Valley have received!
word that their son. Private Mar-1
ens W. Brown, now stationed in !,
San Ploiro, Calif., has been I
awarded the expert rifleman
medal. He Is serving in a search
'iglit company. A brother, Private
Howard 1. Brown, is in service
tvith the marines
bor, Alaska.
at Hutch liar
llnbni-l C t-has-e nf PrKehiiri'
who lias been on active duty in!
the Smith Pacific, Is among a I
group of Oregon men recently re-
turned to ihe mainland for hos- i
piluliznlion, according to word re- i
ceived here today. He now Is a j
patient a I McCloskey fleneral !
hospital at Temple, Texas. j
According t" word received
here hy Mrs. W. C. Prints, her :
son. Harold Print, Is now re j
reiving treatment at Ihe govern i
ment hospital in Panana, having
suffered an attack of malaria, j
He is a corporal in the U. S.
armv forces stationed liiere.
.lu.-t as we sal down here lo j
tell you all about the good shows
coming tonight and Thursday,
wlio should pop oul oi thin air. !
both literally and ligurutively, I
hut Sheelah Carter. So we don't
know what we're talking ahoul.
Alter this any time we tell ytin i
something will or will not be on
the air. you'll know we have :ur
lingers crossed. Reminds us of j
6:15 p.m.
MONDAY THRU FRIDAY
$ KRNR
II DON LEE MUTUAL
II 1490 ON YOUR DIAL
DIAljjjFLOG
. -t - .--m st j
li
IIi
NEW ADVERTISING ART
.EDITORIAL.
' By Charles V. Stanton
i NF.W style in advertising is rapidly coming into popular use
" as a result of the war and promises to become increasingly
important in the post war period. It might best be called public
relations advertising nnd is adaptable either for the small retail
business or the biggest corporation.
In public relations advertising, the advertiser takes the gen
eral public into his confidence in connection with problems,
policies, methods, etc., giving the readers an inside picture which,
if properly presented, is effective in obtaining tolerance of con
ditions which Plight otherwise result in criticism, acceptance of
changes to substitute merchandise and a greater feeling of con
fidence in the merchant, firm err corporation sponsoring the ad
vertising campaign.
An outstanding illustration of the rapidly developing art of
public relations advertising is the nation-wide presentation of
its labor problem made a few months ago by the Montgomery
Ward company. A court case was tried before the bar of
public opinion by the use of widespread newspaper advertis
ing. As a result of its presentation the advertiser had a great
deal of public sympathy in a labor decision it held to be unfair.
A somewhat similar case is now being aired affecting the
Montgomery Ward company, J. C. Penney company and
seven other large chain organizations dealing with low-priced
merchandise. These firms have been charged with violation
of an OPA order providing that retailers cannot increase prices
on old lines or add new and higher priced lines. It is quite
obvious that these chain stores, which have made specialties of
low-priced wearing apparel for women and children, cannot
continue those lines when the commodities are no longer
manufactured. The retailer who has sold higher priced mer
chandise is not affected. He can simply move into the higher
brackets where merchandise is obtainable, but the prohibition
on adding new and higher priced lines is held by the chains to
be discriminatory.
The public relations advertising, however, is not confined'
lo disputes.
The Gilmorc Oil company, for instance, is undertaking ad
vertising on behalf of small business. A series of current ad
vertisements is devoted to the "Fifth Freedom" (Freedom of
Enterprise).
"Have you noted that n great deal of business advertising
these days is almost editorial in character?" it asks. "busi
ness men have come to realize that while they worlccd produc
ing and selling goods, too many people got to thinW-'.g thai
all goods nnd services in the so-cnlled American V. ay of L.ife
were simply Heaven-sent lo them because they were Ameri
cans, or were living in America. So Business now has the pub
lic relations job on its hands of reminding the people that it
was Business which created the American Way, and is itself
the American Way."
The RicMield Oil corporation has taken another slant with
its public relations advertising. Announcing completion of a
new aviation gasoline plant, it is emphasizing the importance
of that plant lo the war effort- "Workers are inclined to take-
more interest in a job when they
and when they know that others ate aware of the tremendous.
contribution lo the war effort such project will make." the
... i . . I
company slates tn explaining its campaign. ,
Public relations advertising promises to play an increas- i
imrlv imnnrtiinl nail in our lives. It offers an opportunity fori
closer relationship between labor nnd management through j
open discussion of purposes. It affords the local merchant a ,
menns of personal contact with the trade. Honest, truthful
public relations advertising provides a powerful weapon in
overcoming insidious plots for restraint of free enterprise n j
weapon which can be used effectively in the fight to preserve j
I rue democracy. j
Ihe old story ahoul women hav
ing such clean minds they
change them so often but the
network has any of Ihe gals lick
ed that we've ever met. All. well,
it s all in a day's work. Anyway,
tonight you'll gel Soldiers Willi
Wings ai 0:30. Take a Card at 8
and Bulldog Drunimond at 8:30.
Thursday will lie a great day
for the juniors because there's
It. 11. S. on the Air at 10:30 in
the morning and Junior Jam
boree at 5 in the afternoon. An
other new thirty-minute program
we'd like to call to your attention
comes at 4:30. The title. "Hu
man Adventure", doesn't sound
too interesting hut we're prelt
sure you'll like Ihe stories and
discussions. This Thursday brings
Your I late Willi Fort Lewis at
7:30, and from 8:15 until ihe
news al 9 three good orchestras
are scheduled liltccn minutes
ol each replacing Ihe Forum.
One other hit of information be
VIS NO
Do you have poor digestion?
Do you feel headachy altercating?
Do you get sour or upset easily?
Do you feel tired-listless?
N ow pvt ry one knows t hut to rm t ho boo I
nut of the food you rat you must iliaest
it ro(njrly. Hut wlmt mont people don't
know is that Nature nutt produce almut
two pum of the (IIkwuvp juice liver
Hie eurh day to help dicest your twi?.
If Nature fwiln your food my rrtnnui
undiluted --tie sour ud heavy In your
ditfi'Miw tract.
Thm, it is simple lo poe. that one wny
to id dilution ut to iucrensie the flow nf
In or bile. Now, Curler' Little Liver
Tills mart to inorewty this How quiekly
for thouMnds of left in as little as thirty
minutes. When title flow inrrar your
diction may improve. Aul, aoon you're
nn the road to feclitu better which la
vh-.it you're after.
Pnt)'t depend on artificial aid to court
leriirl Indigestion hen Carter aid
diction after Nature's own order, when
taken ai directed. Get Carter's Lit'lfl
Lntr Pi.'tr today tt ifiv duBtorf
cnv You bp sM vou di1.
know that others arc interested
Apply Early For
'44 Motor Vehicle
Registration, Urge
K.Tlly applications for l!Ml
Oregon motor vehicle registra-i
lions are urged by Secretary of
Slate Karrell, who declares that
his office will he able to render j
bettor service to car owners if)
the applications start coming In i
early. !
"I "it ticully of obtaining expert-'
enced help lo handle the l!H'
motor vehicle registration bust -'
ness util result in a iam in the
olfice if thousands of car owners!
wait till the last minute to ap
ply for licenses." Karrell pointed
'out. 1
As a means of reminding'
motorists of the need to applv I
for new 'registrations, letters will,
be sent all registered vehicle
owners in this stale this fall. In
eluded ill the letter will he a
form that may he used to apply ;
for the 1!HI registration. Or the
ear owner may use the reverse:
side of his regitration card as
an application form.
Owners whose cars now are
registered in Oregon will receive1
a windshield sticker which will
validate the license plates now
attached to their cars. Karrell
said. N'n new plates w ill hi' Kmh
except to owners who have not
:
previously registered their car
in Oregon. These new rev,ent
will receive a set of 1P42 lieensi
plates together with the wind
shield slicker.
All persons who hlive moved tn
Oregon and are engaged in gain
ful occupation here are retuiied
to ohl.'un PHI registrations lor
their ears.
lore we leave ou lor the d,i
this Friday nun lung will mark
the last apoaiaiice ol Shady
aoe rouvs. ,xexi werK inev
w III he rcplaivd hy Dr Talbot's
IMe I'l .tltuv ."o (or t-liv. ,.
luii .
KRNR
Mutual Broadcasting System,
1490 Kilocyclei.
BEST BETS FOR TODAY
0:30 Soldiers With Wings.
8:00 Take a Card.
8:30 Bulldog Drummond.
THURSDAY
10:30 R. H. S. on the Air.
4:30 Human Adventure.
5:03 Junior Jamboree.
6:30 Music You Remember.
7:30 Your Date With Fort
Lewis.
8:15 Orchestra.
REMAINING HOimS TODAY
4:00 Fulton Lewis, Jr., Plough
Chemical Co.
1:1") Johnson Family.
1:30 Music Off the Record.
1:1") Hal Mclntyrc's Orchestra.
5:00 -Moods in Music
5:15 Superman. Kellogg's Pep.
5:30- Radio Tour.
5:45 Norman Ncsbitt News,
Studebaker.
6:00 Gabriel Heattcr, Kreml.
li: 13--Songs 0' Six Pence.
6:30-Soldiers With Wings.
7:00 John B. Hughes, Anacin.
7:15 State and Local News,
Keel Motor Co.
7:20 Musical Interlude.
7:30 l.one Ranger.
8:00 Take a Card, Hinds.
8:30 Bulldog Drummond.
9:00 Alka Seltzer News.
9:15 Round-Up in the Sky,
E. G. High.
9:30 General Barrows, Union
Oil Co.
9:15 - Fulton Lewis, Jr.
10:00 -Sign off.
THURSDAY, OCTOBER 14,
1943
6:45 Rise and Shine.
7:00 News, J. A. Folger Co.
7:15 4-H Club Program.
7:30 State and Local News,
Boring Optical.
7:35 Rhapsody In Wax.
8:00 Haven of Rest.
8:30 Happy Joe and Ralph.
8:45- Morning Melodies.
8:55 Strictly Personal, Gotham
Hosiery Co.
9:00 - Bonke Carter.
9:15 Man About Town.
9:30 Top of the Morning, Hen-
ninger's Marts.
9:45 - Melodic Varieties.
9:55 Aunt Jemima, Quaker
Oats.
10:00 Alka Seltzer News.
10:15 Shoppers' Guide.
10:30 - R. H. S. on the Air.
10:45 First Church of Christ,
Scientist.
11:00 Round-Up in the Sky, E.
G. High.
11:15 Radio Bible Class with
Dr. Roach, Presbyterian
Church.
11:30 Yours for a Song.
11:45 Rose Room, Kellogg's
Cereals.
l').nn Inlm-lll.),,
2:05 Sports Review, Dunham
Transfer.
12:15 -Rhvthm at Random,
12:40su-,c Ncw5 Hante
Motors,
12:45 News-Review of Ihe Air
1:00-
Harrison Wood, Grove
Laboratories.
Terminal Market Reports,
1:15-
Sig Fett.
1 :30 Vull Speed Ahead.
2:00 Roy Daily, News Analyst.
2:15 Welcome Inn, G. W.
Young & Son.
2:30 The Dream House of
Melody.
3:00 Phillip Keyne-Gordon.
3:15 Babe Rhodes' Orchestra.
3:30 News From Kverywhere.
3:15 Rendezvous With Rhythm
4:00 Fulton Lewis. Jr., Plough
Chemical Co.
4:15 Johnson Family.
1:30 Human Adventure.
I -.
":00 Junior Jamboree.
5:15 Superman, Kellogg's Pep.
5:30 Radio Tour.
5:45 Norman Ncsbitt News,
Studebaker.
6:00 Gabriel Hcatter, Forhan's
Toothpaste.
0:15 Songs o' Six Pence.
C:30 Music You Remember,
Douglas Supply Co.
I'.: 15 Music Off the Record.
7:00 Raymond Clapper. White
Owl.
7:15 State and Local News,
Keel Motor Co.
7:20 Musical Interlude.
7:30 Your Date With Fort
Lew is.
S Oil Stardust Serenade.
S 15 Ran Wihies Orchestra.
S.-3H Guy Lombardo's Orchestra
S 15 Ida Leonard's Orchestra.
9:00 Alka Seltzer News.
9 15 Re Miller. Witdroot.
9:30 Faces and Places, Vicks
Products.
! 15 Kulton Lewis. Jr.
10:00 Sign off.
Six billion pounds of fish and
shellfish will he needed this ear
to nppy t.'. S. servicemen, civil
ians and lend lease.
Beware Coughs
from common colds
That Hang On
(.'icomulMon relieves proinptlv be
cause it fi)cs rlsht to the sent of the
liouhle to help loo.'pn nnd expel
Berin laden phlegm, mid aid nature
tn soothe and heal raw. tender, In
flamed bronrhial inuceus mem
branes Tell your drtutKlst tn sell vou
a bottle of Creeniulslon with the un
derstanding veil must Hke the nv It
quteklv allays the couch or you hit
to b.v e vur mo-iev bar
V B C" ki 1 I I C I t k.1
KSUrtULdlU N
(orCiuths.ChrslCeMs.BtanchitiJ
shoppers are doing
more and more of
g ,r- "'Z; J , '2' '
SPECIAL! POPLIN JACKETS
WITH BUTTON-OUT LINING
Men! Here's a jacket you can wear in oil kinds of weather! Rain
can't harm it the poplin is Zehn-lreoled making it water-repellent!
Cold? Just button in the all wool lining keeps you warm and
snug. Hot? Just button the lining out.' Mode in Ihe army style with
shoulder epaulets, two deep pockets. Adjustable sides and cuffs.
A grand jacket for work or sports! Tan orily.
PART WOOL COMFORTERS
Their heavy Cclancse rayon safin cover won't crack or
split. Their fluffy 100 wool filling is lastingly soft and
warm. Finished size 68 "x78 ". About 4'. pounds. Rich colors.
Reg. U. S. Pat. Off.
WARDS CASH SAVER PANTS
Yes dress pants style with work pants strength! That's why Cash
Savers give you more for your money. Seats are lined for extra
wear. Tool-proofed pockets. Cotton with rayon, 99 shiinkproof!
P :,:,V,-?;r.-,l..,-.,
Use your credit to buy anything carried in our stor stocks or pictured in our catafoeti
Montgomery Wird
hrifty American
buying at
6.93
7.98
2.29
DRAPERY, $MP
COVER CRETONNES
59$
You'd expect lo pay much more
for this quollryl All duitite, fade
resisting . . . and preshrunk! love
ly decorator-styled patterns! Per
fect for slip covsis ... or toilful
diopr.cs! 3d inchts v-'e'r.
315-317 N.Jackson
TFT" "WW -XT'
ARDS
SET A SMART TABLE WITH
THESE STUNNING CLOTHS!
Two really handsome styles in a luxurious-feeling blend of rayon
and cotton. The cloth sketched comes in a soft natural tan with hand
some red, blue and black stripes. The other is in a lovely shede of
cqja with interesting green stripes. Both are in the ample 54" by
54" size and both wash wondjr.:ully!
ROCKFORD WORK SOCKS p" 19
Compare these with olher cotton work socks of this type! You'll
agree with workers everywhere that Rockfords give you more for
your money! Seamless wilh reinforced heels and toes. 10 to 13.
. s o,-t$L' -
Z?yih?
WARDS LOVELY RAYON HOSIERY
Gel yourself at least three pairs of these exquisite full fashroned
hose! They're semi-service and perfect for all occasions. Reinforced
tops and feet. ..100 denier... three lovely shades. Sizes 8V2-10!.
GIRDLES, PANTY GIRDLES 2.98 c
Cotton ond rayon, knit without on ounce of elastic, buf with plenty
of s-t-r-e-l-c-h! Fagoted rayon satin front pcnel! Special laced front
makes them easy to stip on! Nude, 25 lo 30
Telephone 95
their
1.79
j
Maoism