Roseburg news-review., October 14, 1925, Page 4, Image 4

ROSEBtmC NEWS-REVIEW. WEDNESDAY, OCTOBER M, (925.
1 i
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this In tact. The factor responsible
baa been a consistent iiolojr of
giving a hlch degree of all-around
value. It l this one distinguishing
feature sood, plain; utiexcelM
value (or the money that baa
made Hudson-Essex the most pop
ular line of sixes In the world.
IN GET-AWAY TEST
rcirt
Autumn la the Ideal driving sea
on of the year. The roada are
bard, the weather b:-isk and plea
sant, and the country-aide In It
moat attractive dreaa .
That fact la undoubtedly behind
the active demand fur motor ear,
according to Hoy Catching, Hudson
Essex dealer. He estimates that
even as many families are now tak
ing week-end rides than In the us
ual vacation days of summer.
" "This of coarse directs attention
to the especial advantages of en
closed cars," be said, "For the au
tumn ride an enclosed car la al
most a necessity. It can be opened !
during the warmer hours of the j
day so that all the boneNts of a
f.-eah breeie are obtained. Then
when the cooler hour come along.
It can be closed to give aa com
plete protection as is desred.
"In my opinion, Hudson-Essex
are still the recognized closed car I
apeclallst of the industry. No otb-
er concern builds so high a per
centage of closed cava, no other
has so energetically studied and de
veloped the closed car demand, and
no other has bad the experience of
building a third of a million
coaches. The word coach, indeed is
closely allied with Hudson-Kssex.
Broughams and sedans are other
popular Hudson enclosed cars.
"Because of the volume of pro
duction. Hudson-Essex closed cars
are actually sold at leas than open
car prices on many other makes,
which Is unique in automobile In-,
duatry. We know of no parallel.
"The coach has contributed
mightily to Hudson-Essex success
In the paat few years, and yet it Is
nether the coach alone nor the
lowered Hudson-Essex prices
which have brought about this
ever expanding growth.
"Neither price alone nor any one
model could have accounted for
EFFECTIVE OCT. 1
Announcement li made by Dodge i
Brother, Inc., that they have adopt
ed a new plan for financing "
bale of Dodge Hrother Motor:
car and Graham Brother truck,
which Is to he known a Dodge1
Brother credit purchase plan and
which facilities are now being of
feral by . Commercial Investment
Trust Incorporated and it affiliat
ed companies to all Dodge Brothers
dealer.
It 1 expected that It will be
generally adopted without delay by
Dodge Brothers, Inc., dealer, who
are now being Instructed In It de
tail by Dodge Brothers, Inc., and
Commercial Investment Trust rep
resenlatlves. "All details will be
available through dealers to anyone
Interested In the purchase of a
Dodge Brothers motor car or a
Graham Brother truck after the
new plan becomes effective, Oc
tober 1," It was said at Detroit.
A letter by Prewident F. J.
Hayne to all Dodge Brothers deal
ers included the following:
"Our pulley having always been
that the lowest possible cost
should prevail to the public, (be
Dodge Brother credit purchase
plan, should, because of its kw
rate, appeal to all buyers of Dodge
Brothers motor cars desiring
credit.
"The plan makes it absolutely
unnecessary for a purchaser of a
Dodge Brother motor car desiring
credit to pay more than the rates
quoted."
RtudeDaker
models.
builds do yearly
The fleetness of a "human grey
hound recently failed to beat an
automobile in a 100-yard dash from
a standing start at the Los An
geles coliseum.
A half-dote n four-cylinder cars
of different makes had been given
acceleration tests In 100-yard
daahe. The best time was made
by a Chevrolet. Each car ran
eight sprints over the distance and
the results were averaged. The
average time made by the Chevro
let was 10.73 seconds.
The other averages were: 11.13
seconds; 11.19 seconds; 11.28 sec
onds; 11.68 seconds and 12.54 sec
onds. The cars which ran second
and third were considerably higher
in price than the Chevrolet
Alter the tests, the question
arose as to the relative "pick-up"
of the automobile and the human
sprinter. A contest was arranged
In the Coliseum between a Chevro
let and Keith Lloyd, cousin of Har
old Lloyd. Keith Lloyd is the
champion sprinter of the Univer
sity of Southern California. The
Chevrolet was driven by Dick
Champion, former Bucknell Univer
sity track star. The stop watch
was held by Dean Cromwell,
Lloyd's coach.
At the starting gun Lloyd leap
ed ahead of the car. He was in full
stride before Champion bad chang
ed to second gear. The rapidly ac
celerating car roared after him.
however, and caught him at thei
tape. Coach Cromwell clocked car
and sprinter In a dead heat of 10.3
seconds. On comparative figures,
had Lloyd sprinted against any of
the other five cars he would have
won without extending himself.
The speed of the Chevrolet car at
the flutsh was 32 miles per hour.
Campbell-Towle Co. of Klamath
Falls, builds re-manufacuring plant
at Its Spragu River mill. -
E
S
s
E
a Famous Six Wuilt on Hudson Patents
$795 for the Coach
Quality Gave Volume
Volume Gave This Amazing Price
Everyone knows the superiority of six cylinders.
Those who know are not content with less than Super.
Six performance. It increases power, smoothness, flexi
bility and car life without adding to weight or motor size.
Us principle is patented and exclusive to Hudson and
Essex. It accounts for the world's largest selling sixes.
In Essex the cost is within, the price of practically all car
buyers. Super-Six advantages and Hudson-Essex quality
give vast volume, and volume makes possible the lowest
' prices in history.
There is a big saving in Essex cost, a greater economy in
operation, and a finer satisfaction from the ease and com-
TSZ , fort of riding and driving. Everywhere it is regarded .
r'. with Hudson as the
EWorld's Greatest Value'
: Everyone Says It Sales Prove It
Hudson Coach
$1195
Hudson Brougham
$1495
Hudson 7-Pass. Sedan
'1695
essex coach, rM here; hudson coach, sms here new low terms
..Kimp Couch S:Mnluwn llii.lxon Coach . UlSnodown
-Hudson Krotmham ...... MS nil down llmtson Sortsn 6.1a 00 dim n
BtioulU you Ucsiio to (urn In jour old rar It will bo acwpinhle as (Ir.i payment, providing lis value
.. . . 1 , . '" " "!ls the down payment required.
Hi ROY CATCHING MOTOR COMPANY
. 125 N. Rosa t Phons 43S - Ros.burg, Ortgon
.HUDSON. ESSEX, WORLD'S LARGEST SELLING "SIXES"
I) CZOC
J" ESSEX "SIX" COACH
naHaa
Name
ack Dp A Good
Rarely in manufacturing history has a name entrenched
itself so firmly in the confidence of the entire world as the
name Dodge Brothers.
Everywhere and to everyone this name means but one
thing: a product built honestly of the best available materi
als and sold at a just price.' '
Behind this product, this price and this enviable reputation
lie certain impressive and fundamental facts.
So important is a knowledge of these facts to the motor car
buyer that Dodge Brothers, Inc., have determined to publish
them, from time to time, until every newspaper reader in
America may be presumed to have read them:
Dodge Brothers, during the
past eleven years, have built
and sold more than one million
four hundred thousand motor
cars and more than 90 of
these cars are still in service.
This record requires no com
ment It stands impressively
alone in motor car history.
It has never been Dodge' Bro-'
thers policy to build yearly
models. When an improve
ment, that is really an im
provement, is discovered, it is
made at once. Their slogan,
"Constantly Improved But No
Yearly Models" is familiar the
world over.
Dodge Brothers build one chas
sis and only one. This policy
materially lowers manufactur
ing cost It also enables Dodge
Brothers engineers to concen-
trato their entire time and
thought on the betterment of
this cno type.
Dodge Brothers have never
had ar. "off year" or cn "off
car." This is because they have
never used the public as a test
ing, ground fcr "new models"
cr lowered the quality of their
product in the slightest degree.
Every change has been an im
provement on tfie original
design.
Dodge Brothers pioneered in
building the first all-steel open
car and the first all-steel closed
ar. These epochal develop
ments have' saved Dodge
Brothers owners many millions
of dollars by materially prolong
ing motor car life and by effect
ing marked economies in man
ufacture. This construction has
also reduced incalculably the
danger from accident and fire.'
Dodge Brothers sell directly
through their dealers to the
purchaser. There are no sec
tional distributing agencies to
increase the cost of distribution
and the cost of the car.
Dodge Brothers have never
given so-called "free service."
The car is sold at a fair and
honest price. Nothing is added
to this original purchase price
to pay for service that the owner
may never need.'
Dodge Brothers Dealers were
pioneers in unanimously
adopting the flat rate service
system. By this system, the
owner knows in advance what
any service job will cost There
are no unpleasant surprises in
his bills '
The sturdiness and long life of
Dodge Brothers Motor Car is
reflected in its resale value.
Comparatively few Dodge
Brothers Motor Cars are ad
vertised in the resale columns of .
the newspapers. The values
they bring testify unanswerably
to their goodness and the pub
lic's belief in their goodness.
The time has passed when fransient novelties Can lead a
thoughtful buyer to overlook the great essentials of motor
car worth. A few of trese essentials, outlined above, go
far to explain why Dodge Brothers name is accepted, the
world over, as the hall mark of dollar -for -dollar value.
DodeeB roth e-rs. In c.
D&TROIT