Roseburg news-review., August 19, 1925, Page 5, Image 5

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ROSEBURG NEWS-REVIEW, ' WEDNESDAY, AUGUST 19. 1925
- FIVE
1 fHuiWss&i I
- wii nr nc unni n
Sweepin
Reduction:
in
Effective August 19
World's Greatest Values
Now More Outstanding Than Ever
166,369 Hudson-Essex
Sales in 8 Months Period Ending August 1
This tremendous production gives advantages in economical purchase of ma
terials, savings in manufacture and low cost of distribution that are recog
nized throughout the industry as being unequalled by any other organization.
The same management which established the hiudson Motor Car Company,
now, as for I 6 years, controls and directs the design of its product and the
policies of the Company.
GET THE NEW PRICES BEFORE YOU BUY ANY CAR
WIDE GOODWILL
The advertisement, "world wide
good will," which recently appear
ed on poster boards and in maga
zines and newspapers everywhere,
has called forth much discussion
of the true value to a business of
ttist highly prised yet intangible
asset known as "good will."
"The 'good will' of every owner."
says Mr. J. O. Newland, local
Dodge Brothers dealer, "Is an Ideal
which has dominated the policy of
manufacturer and dealer alike ever
since the first car carrying the
name Dodge Brothers was design
ed. Publio confidence In the poli
cies back of the car was aa eagerly
sought as confidence in the car
Itself.
"Important among these original
policies back of liodge Brothers
good will sound policies which
will be followed as long as Dodge
Brothers motor car is built 1b
the principle of concentrating on
the perfection of a single chassis.
"Production of an endless series
of annual models was regarded as
an unsound policy, a policy at
wide variance with the avowed pur
pose of winning world wido good
win
"The slogan 'Constantly improved
but no yearly models' announced
the policy clearly and showed the
publio exactly what they were buy
ing when they chose cars bearing
Dodge Brothers' name.
. "Not once la well over ten yeara
has the car failed to uphold and en
hance its reputation for faithful
performance. Not once have Dodge
Brothers departed from their an
nounced intention of supplying s
product of consistent goodness and
continued betterment without re
course to the policy of an endless
series of annual models to stimu
late sales."
kettles six, four, and two and
one-half quart sites; cofee pot,
I four cups, lour platea and two
'frying pans. The entire outfit
tftlAftrnrwta Intft the. 1 " P.. Iruttla
and the trying paa acta as the
lid. There are no joints to come
unsoldered aa the clips for the
. (Continued on page t.)
'ho
Official
Light
Adjusting
Station
We carry a complete stock
of legal lighting devices,
Use Flatlite the best
road lighting device.
Umpqua Battery Station
A. B. Taylor, Prop.
Cor. Douglas & Main Sts.
NEST PACKING KNIW
MANY TKOl IlI.KS OF
ANTOMOIIILE cAMl'EItg.
Motor camping, aa a rule, con
sists of one night stands, and for
this reason it is necensary that
all the equipment should be cho.
sen so that It can be packed and
unpacked In a few minutes time.
As eating is one of the most
Important actors of camp lite,
manufacturers of equipment have
paid much attention to the de
velopment of stoves, coking equip
ment and utensils.
The motor restaurant fits In
ivory well V.tll the , caniplu.i
'. scheme. This compact outfit cou
, sists of a dust-proof and water
proof case fitted with table cut
lery and dishes for a party oi
six. Plates, spoons, knives, forks,
I jt;rs, cups, salt and pepper sha
kerseven six linen napkins are
Included In tho case. A quart
food jar nd a quart Icy-Hot
bottle complete the sot. , These
I two members of the motor rcstau
i rant make it possible to have Uie
luncheon either Icy cold or steam
ing hot, as the camper desires.
For pots and pans the motor
camper can do no better .than
provide himself with a act of alu
! minium nesting dishes. . This
; popular idea in utensils and table
j equipment Is so arranged that
each pot fits Inside the other so
I that when packed the complete
outfit takea up but a fraction ot
the space as when In use.
1 Such a set consists ot three
We Wreck 'Em
We sure do, at
SARFFS
Auto Wrecking
House
32 N. Main 8t
for the good parts that are
in them, some of them
are practically new and
we save you from 40 to
80 per cent on them. ,.
Come in and see. We will
soon be the house of a
million part.
Phone 553
Ve have juut equipped our
shop and are prepared to han
dle all kinds of repairs, elec
tric service especially. We
are here to give satisfaction.
AL YOUNG IN CHARGE
SOUTH END
Service C6.
I
walnut wheel with notch1! finder
crips. The confer of the wheel
I spider Is of polished aluminum.
An improved mounting for thn
spark and throt lie controls has
1 been arranged on tho instrument
panel.
The gear shift lever lias been
lengthened three inches.
nrrDniT mi-i. a.. ia tv.l. ne norn formerly used has
DETROIT, Mich.. A tiff. lS.-Fol- Wjj BC by a mo(or (lriven
lowing closely the recmt price re-j Kirison ho;n.
duction on Chevrolet noseti ears. I A heavier tie-rod has been plan
came - tho announcement today , eU between the radiator and dash,
from W. 8. Knudsen, president and' Additional interior reinforce
general manager of the Chevrolet ments have been added to the Mar
Motor company, that the entire 1 ri.on radiator of rustless airplano
line of both open and closed mod-' metal.
els has been Improved by tho addi-i Flalloon Urea are standard on all
lion of numerous refinement. j closed models.
Included in the list of Improve- Indestructible Iuco finish is u-M
menta re new and attractive head- on both open and rloed earn. The
lieht which renlare the former .'sedan Is In aquamarine bluo and
type. They are mounted on a heavy . the coach and coupe in saee preen.
tie bar Dlared between the front t inn rnaoMf-r anu inuring
fendera. Thin arranKement affords are finished In gun metal grey
j better value," fiald Mr. KnunV'n in
; comment ins on the lowered prico of
! the closed cars. "Only thone re
! finements were adopted which we
i found after exhaustive tents to be
j of practical value and increased
j utility, and In keeplnn with our pol
ity of building a quality car at the
' lowest cost."
better mounting for the headlights
and permits them to be inter
changeable, eliminating the necs
siljr tor right and left hand lamps
Th lio-hir aln nrnviileft a con
venient place for carrying the front! into favor as the most popular
license plate. i Kear-BJini car mm wiuuKiiL inwuv
The former steering wheel has j lion and sales to a rec ord point
been supplanted by a substantial which enables us to offer an even
mod'ls
Iwco with striping to match an
are upholster). In grey which
blends pleasingly with the body
finish.
Chevrolet's unprecedented leap
EGLISES ALL ITS
Fowran
s
With more than 30,0'jO cars
maniifarturrd and "old in July,
'the Hudson Motor Car Co., shat
i t'-red alt previous records for
; volume of business in the six
cylinder field, according to word
; received frere by Kay Catching,
1 Hudsoii-KH.-ex dealer.
I This phenamenal output is was
' declared, made July the (seventh
i conterutlvs month in whlih llud
' son-KsHex business Is now said to
be greater even than in July,
i In linn with this national Hud-ou-Kssex,
six cylinder leadership,
tho Catching Motor Co., made
July tho banner month of the
concern's history. Halo would
have been even tarter, it Is de
clared, if deliveries could have
been mad to all those who wich
ed cats. Summer ordinarily Is a
dull season, but the business
Iludson-Kfse:c cars have had in
the past few weeks has proved
this year the exception. Business
is Improving too, rather than
falling off.
"The gratifying fact about this
leadership Is," mild Jtoy Catch
ing, "that this great volume of
business is no pud den spurt fol
lowing a fhowing of new modK
but Is simply & growing continu-
'anre of business dono for all of
! this year.
! "It Is simply a proof that the
public regards Hudson-Kisex cars,
in their present design and at
their present prices, as outstand
ing values in the motor car field.
; That feeling has been growing
every day and every month. That
1 belief grows not because of any
particular features or talking
points, 1'ut from the simplicity,
reliability, all-around usefulness
and value of the cars. The prices
of course are exceptionally fa
; lorabie. In my opiniou, below
alt comparison.
"Leadership such has been won
and consistently held by Hudson
Ksaex over a long period of time,
is of particular importance be
cause this city knows motor cars
i and motor car values better per
j haps than any other in the
I country.
"Tho year 1 925 has been a
1 marvelously successful one. I
fully expect the second half to
I be much better than the first."
.wu;kntia hi vh many
I .MTI I) KTA'IT'.H IMItM.
NKW YORK. Aug. 18. Dtir
i tng the first six months of this
year, 24,110 motorcars and 3,:.!l
itrucks and iractors were Import
led into Argentina, says a report
I received here by the Argentlne
j American Chamber of Commerce.
Ninety-eevcn percent of the ve
hicles wero from the L'nlted
States.
SALE OF PLIERS
U'e have just received an as
sortment of fine steel pliers, at.
pricea Hist will Interest you, Iarge,
email, stub nose, long nose, round,
combination, pincers, etc. Horn
heavy Insulated handle styles. Hee
them at Carr't.
"trow,
L- lit 7T 7T . , . , ,
jjY) Power
Buick Performance steps further
ahead in World Leadership
The Valve-in-Head engine In the
Better Buick Master models de
li vert more than 75 horsepower!
Extra power has been added to
the extra power always a feature
of Buick's famous engine.
Even driver of previous Buick
will be amazed at the performance
the Better Buick now places at
their command. The higher effi
ciency of the engine in the Better
Buick includes the same econom
ical consumption of gasoline and
oil that has distinguished all past
Bukks.
And the Better Buick now leads
the world in protection for engine
and driving units. Three new
seals have been added to Buick's
famous Scaled Chassis. An, air
cleaner, a gasoline filter, and an
oil filter now insure clean air, oil
and gasoline for the engine.
Drire one of the Better Buicks.
Know how much the new 75
horsepower Standard of Perform
ance adds to the pleasure of
Buick's ownership.
Yott never again mil be satisfied
with the bower and performance
of the ordinary motor car.
When Better Automobiles Are Built 1
BUICK Will Build Them. , . . J
in
MOTOR SHOP GARAGE
HO8EBUR0 Distributors for Douglas County OREGON
BUICK MOTOR COMPANY, FLINT, MICHIGAN