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About Roseburg news-review. (Roseburg, Or.) 1920-1948 | View Entire Issue (May 20, 1925)
THREE . ROSEBURG NEWS-REVIEW WEDNESDAY, MAY 20, 1925. " W I.L L Y S. Q V E R LA N yb pNl E ' MOTOR'CA R S Look at tm All Steel Sedan Standard Sedan 655 All Steel Coupe Its great power will astonish you. (Un matched near the price.) All-Steel body safest type of body ever invented. Patented Triplex Springs 130-inch springbase amazing comfort. Extra-heavy axles of tremendous strength. Molybdenum steel. Big 10-inch brakes quick stopping! Unquestionably Overland is the great est dollar-for-dollar value ever offered. See it. Drive it. You can't help lik ing it. All Steel Touring $495 All pricaf. o. i. Toledo 52 Weeks to Pay I Buy your Overland out of your income with out feeling it. Small down payment and you can drive your Overland home. World's Lowest Priced Cars tviih Sliding Gear Transmission VERLAND WELLS & CHASE OVERLAND DEALERS ACCESSORIES 317 North Jackson Street IT The biggest month's oroductlon ot six cylinder cart In the history or the Industry was scored In April by the Hudson-Essex organization, according to officials, who an nounced that 24,0UO Hudson and Essex cars were made and shipped Even this production, according to word received by Roy Catching, dealer for Hudson and Essex in this city, was tar from sufficient to meet the enormous demand which has developed all over the country. Mr. Catching said that he could use 50 per cent more cars than are coming to biro, and that he is doing everything in his power to obtain cars for immedi ate delivery. "Our business has been most ac tive all spring", he said, "but it was still further Increased when the price on Hudson Super-Six cars was reduced to the lowest point in the history of these cars. The public knows ot the Hudson Super-Six as one ot the world's fine cars; and this price reduction made it also a car with a most moderate price. The Super-Six coach now sells at less than half as much as the Hudson open lars as only a few years ago, and yet the present Hudson car is superior in every detail to the products of former years. "This betterment In every detail and this reduction of price have been made possible simultaneous' ly because ot the vastly increased Huuson-bssex business. Hudson- "jsex is now by far the largest six-cylinder manufacturer In the world, and is one ot the five com panies In the Industry making l.utii) cars a day or more. "The reduction in the price of the Hudson Super-Six is simply an instance of how the benefits of this great volume of business are passed on to the public. "Better quality, lower prices when possible, and superior value are the keystones ot the policy which have brought Hudson-Essex to six cylinder leadership. The specialization on coaches has help ed vitally in manufacturing econ omy. Ninety per cent of business is in Hudson and Essex coaches- hand, the medium to help it put tire merchandising where it would have to be in the new era of the automobile. So ten years ago people began to read the first U. S. Tire Advertising in their "home town" paper over the name ot their "home town" lemvr. They cava been reading it ever since. They have seen these home deal ers develop their little 'side line of tires" into real business always 1th the support of "U. S. Adver tising in these local papers. Co-lncldent with the tenth anni versary ot "home town" advertising by the United States Rubber Com pany. This company announces an other long step forward in the per fection ot automobile tires the greatest since in traduction of the cord itself In its perfected Latex ireadJWeb Cord Koyai Balloon Tire with the flat low pressure tread. Today there are 16,000,040 auto mobiles in this country. Eight per cent ot them are owned by men and women on the farms and In the smaller communities. Where there was one U, S. tire dealer in the small towns then there are hundreds today real merchants. What was only a vision in 1915 has come true in 1925. from Medford - Thomas D. Petch, manager of the Southern Oregon Gas Company arrived here Monday and spent the Here From Eugene George Holland arrived here this morning from Eugene to siend sev eral days on business and visiting friends.' He Is from the Standard dny and todnr hero attending to business at the local branch store. Oil company there. GOOD BRAKES ARETHE BEST INSURANCE AGAINST ACCIDENTS Use U. S. Asbestos Solid Woven Brake LINING Accurate to .005 of an inch. Will Not Swell, Grab or Glaze. STEPHENS AUTO.COMPANY t 323 N. Main jol AVOID WO!! HEAT In the radiator. Here again the heat Indicator on your car immed iately tells the story, as the vapor temperature of the boiling water in the radiator will warn the motor ist, through this instrument, that he must Investigate at once, or suiter the penalty: a large garage bill. In 1915 there were 2.445,666 au tomobiles In this country. It seemed a tremendous number. Some people were already talking about "the saturation point" being not far ahead. But If there were some men who couldn't see the woods for the trees, there were others whose faith nev er faltered. It took a lot of vision for them to see that the true market for the au tomobile had hardly been touched. It took a lot of courage for them to bank on the ultimate success of the automobile In that market. They had both. Hack In 1916, the United Stales Rubber Company said "The real fu ture of the automobile is not in the big cities but away from them." It Is not in short runs on city streets, but In mile after mile on country roads." So back In 1915 the United States Rubber Company began to prepare for this movement and to help It. In 1915 ten years ago the first U. 8. Tire advertising began to ap pear in the "home town papers. Few people saw these papers in their true dimension. Few realized the Influence they had on what people thought and did and wore and bought Because few !eople realized the place they filled In the minds and lives of their renders. The United States Rubber Com pany saw. As clearly as It saw the develop ment of the automobile It would be In the smaller communities, it saw that the people In theso comrounl- ties would have tires to measure up to the service and tire merchants to sell them. And it saw that In the "home town" newspapers It had, ready to Jl tne sixteen n-uiu'iiB miiui heating, perhaps one of the most i obscure and least thought of is the small pin that holds the paddle I he-1 on the water pump to the shaft. This is a frequent reason for engine overheating, and because of Its very obscureness, Is one of ' th! reasons for this series of ar- ' tides. As everyone knows, the mater , pump Is attached to the water, pump shaft. Within this pump Is a paddle w heel that assists in clr-: culating the water from the radia-1 tor entirely through the water pas-, saee system. A small steel pin , holds this paddle wheel fast to the j pumTi. and many times, after some months of usage, this pin becomes ( worn or rusted, and shears off as smoothly as if rut by a knife. The , pump at once becomes lnoera.j, th watrr does not circulate and the terrific heat of the engine soon t bolls away the water that remains ; J EWETT CAR MAKES i NEW ROAD RECORD Driving a new Jewett. I."' Driving a new Jewett, I."' Ootid, Paige and Jwctt lf tilers a' Casper, Wyoming, s-t a new road record from Casper to l)rnver, a distance ot Sii miles ot moun tain roads. In hours and "5 minutes elapsed time. The for mer record was also held hv IJond and was 22 minutes loner. One of tire reasons for tho fast time was that Doud's former n I nl was rall(l "lucky happen stance" by his competitors In spite of the fact that he rarrM four passengers with him. He de termined to show them that he could do the trick a seiond time Without tvea waiting for food roads, Dntid took 4he automolill editor of the Caspar Tribune, an started. Part of the trip was made through a snow storm I'rscllcally all of It. was ove: rutty -roads which still held th marks of winters ravag'ss there was ample opportunity to test the hill climbing power of the Jewett. According lo Information reach' Ing K. li. Hlougli, Itoselmrg Je ett dealer, Pond successfully sil ences all critics by his second trip i Ire newspaper man observer wh acompanled him, wrote an en tnusiastic story about the pe i formance of the ciir, and at lasi ' report everybody was perfectly satisfied except, perhaps, the com petltor who at first refused to , ( oncede the record. Slough says the Wyoming In indent Is typical of tests beln made all over the- country. Th new Jewett has lieayi fnnaged 1 I hill climbs, sKed runs and a 1 manner of unusual unls so th.i 1 It stands todav as oii of the best 'known sixes In rootordom- a fact lhat Is reflected In the sale; sheets of dealers and distribu tors silks. (he technical committee will take the first and second-place win ners In each class, the sweep stakes and closed car winner, to an official garage in Los Angeles, where they will be unsealed and examined one by one as to their stock status. Euch car is to carry at all times during the contest full and complete equipment as advertised and cataloKued by the manufacturer as complete with th car, together with spare tire and tube. Should any question arise as to the proper qualifica tion of the ear being examined, the technical committee will in spect additional cars of the same model as the competing cur, which they will select at random from the stock themselves In order to assist them in rendering their de cision." J Order your graduation announce monts at the News-Review office) New line of samples Just received. i ; When B.tt.r Auiomobll.s Are Built, Bolck Will BwllJ Th F Considerable satisfaction is be ing expressed over the fact that the great annual Los Angeles Cam Curry Yosemlte Economy Run of May 22. 23, Is to be u strictly A. A. A. stock car event, according to Val Hareshape, con test board member In charge ot Southern California, who Is to act as referee in this event. 'AH cars will be weighed with their equipment, luggage and pas sengers the day before and will start on the contest at 6 o'clock Friday morning. May 22nd, leav ing the court yard ot the Auto mobile Club of Southern Califor nia at the corner of Flguerera and West Adams streets, at one- minute Intervals accordiug to classes and, following a pilot car, 111 proceed to Fresno via the Ridge Route," Haresnape reports. 'All ot the cars will be checked in at the Fresno control ten and half hours after the official starting of each car. Thoy will leave Fresno the next morning In the same order in which they leave Los Angeles, also at one minute Intervals, and on arrival at Camp Curry will go Into final control where they will remain until released by the judges. 'Upon completion of the run. jj'.w )sa."SL,J t;,,J,xl WM&W Iks m at "A uestlca: Can Buick 4-wheel brakes be applied while turjing corners? as Wet?: Certainly. The brake on the outside front wheel is automatically released, making steering easy and car control sure. Only one such device has so far i been perfected, and Buick has it, MOTOR SHOP GARAGE rIOSEBURQ Distributors for Douglas County OREGON BUICK MOTOR COMPANY, FLINT, MICHIGAN When better automobile are built, Buick will bttite! 4 f i i riVl S I I, 0 The Touring Car Always The Same Unequaled Unfaltering Results I The Chrysler Six delivers more power and speed with a given bore and stroke and at a given number of revolutions per minute than any other car. It was not only designed and built to deliver more, but to continue to de liver more with unfailing regularity. This enduring nature has earned for the Chrysler Six a remarkable distinction. Owners say it is the best built car on the market today because they have driven their cars tens of thousands of miles and are enjoying ; a quality of performance no other I car equals Thesame brilliance.the sameeagerness that astonished and delighted them the first day they drove always un equaled and unfaltering performance. No other motorists are enjoying the same results, no others are enjoying the same inherent roadability made still more wonderful by remarkably effective stabilators. Let us show you I what these results are like. Th. Tnnrinff Car Th. Phrt.ln Th. Hwd..r Th.Seaa (I 191 IH.'s ISif Th Rrwl CowM . Th. Itimi.h.m . . 1h. lmVM,ll . . Th. lin-imMrt I9M 21f All brtM I. . h. rfefrMI nh(M1 la Niml wrr.miS Imx. W'r art plrawi in ..ima ihtrmm'fnrt " lim-Nssfnu. Aih .howl CWrl, WfiCMf pU. ChrU (UaUfi mnd rwrMr Chrlr ,ru mnvh.'fc ' J. W. MICHAEL MOTOR COMPANY 515 north Jackson st., roseburg phone 350 ..r
