Roseburg news-review. (Roseburg, Or.) 1920-1948, May 20, 1925, Page 13, Image 13

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    THREE
. ROSEBURG NEWS-REVIEW WEDNESDAY, MAY 20, 1925. "
W I.L L Y S. Q V E R LA N yb pNl E ' MOTOR'CA R S
Look at tm
All Steel
Sedan
Standard
Sedan
655
All Steel
Coupe
Its great power will astonish you. (Un
matched near the price.)
All-Steel body safest type of body
ever invented.
Patented Triplex Springs 130-inch
springbase amazing comfort.
Extra-heavy axles of tremendous
strength. Molybdenum steel.
Big 10-inch brakes quick stopping!
Unquestionably Overland is the great
est dollar-for-dollar value ever offered.
See it. Drive it. You can't help lik
ing it.
All Steel
Touring
$495
All pricaf. o. i. Toledo
52 Weeks to Pay I
Buy your Overland out of your income with
out feeling it. Small down payment and
you can drive your Overland home.
World's Lowest Priced Cars
tviih Sliding Gear Transmission
VERLAND
WELLS & CHASE
OVERLAND DEALERS ACCESSORIES
317 North Jackson Street
IT
The biggest month's oroductlon
ot six cylinder cart In the history
or the Industry was scored In April
by the Hudson-Essex organization,
according to officials, who an
nounced that 24,0UO Hudson and
Essex cars were made and shipped
Even this production, according
to word received by Roy Catching,
dealer for Hudson and Essex in
this city, was tar from sufficient
to meet the enormous demand
which has developed all over the
country. Mr. Catching said that
he could use 50 per cent more
cars than are coming to biro, and
that he is doing everything in his
power to obtain cars for immedi
ate delivery.
"Our business has been most ac
tive all spring", he said, "but it
was still further Increased when
the price on Hudson Super-Six
cars was reduced to the lowest
point in the history of these cars.
The public knows ot the Hudson
Super-Six as one ot the world's
fine cars; and this price reduction
made it also a car with a most
moderate price. The Super-Six
coach now sells at less than half
as much as the Hudson open lars
as only a few years ago, and yet
the present Hudson car is superior
in every detail to the products of
former years.
"This betterment In every detail
and this reduction of price have
been made possible simultaneous'
ly because ot the vastly increased
Huuson-bssex business. Hudson-
"jsex is now by far the largest
six-cylinder manufacturer In the
world, and is one ot the five com
panies In the Industry making
l.utii) cars a day or more.
"The reduction in the price of
the Hudson Super-Six is simply an
instance of how the benefits of
this great volume of business are
passed on to the public.
"Better quality, lower prices
when possible, and superior value
are the keystones ot the policy
which have brought Hudson-Essex
to six cylinder leadership. The
specialization on coaches has help
ed vitally in manufacturing econ
omy. Ninety per cent of business
is in Hudson and Essex coaches-
hand, the medium to help it put tire
merchandising where it would have
to be in the new era of the automobile.
So ten years ago people began to
read the first U. S. Tire Advertising
in their "home town" paper over
the name ot their "home town"
lemvr.
They cava been reading it ever
since.
They have seen these home deal
ers develop their little 'side line
of tires" into real business always
1th the support of "U. S. Adver
tising in these local papers.
Co-lncldent with the tenth anni
versary ot "home town" advertising
by the United States Rubber Com
pany. This company announces an
other long step forward in the per
fection ot automobile tires the
greatest since in traduction of the
cord itself In its perfected Latex
ireadJWeb Cord Koyai Balloon
Tire with the flat low pressure
tread.
Today there are 16,000,040 auto
mobiles in this country.
Eight per cent ot them are owned
by men and women on the farms
and In the smaller communities.
Where there was one U, S. tire
dealer in the small towns then
there are hundreds today real
merchants.
What was only a vision in 1915
has come true in 1925.
from Medford -
Thomas D. Petch, manager of
the Southern Oregon Gas Company
arrived here Monday and spent the
Here From Eugene
George Holland arrived here this
morning from Eugene to siend sev
eral days on business and visiting
friends.' He Is from the Standard
dny and todnr hero attending to
business at the local branch store. Oil company there.
GOOD BRAKES ARETHE BEST
INSURANCE AGAINST ACCIDENTS
Use
U. S. Asbestos Solid Woven Brake
LINING
Accurate to .005 of an inch.
Will Not Swell, Grab or Glaze.
STEPHENS AUTO.COMPANY
t 323 N. Main jol
AVOID WO!! HEAT
In the radiator. Here again the
heat Indicator on your car immed
iately tells the story, as the vapor
temperature of the boiling water in
the radiator will warn the motor
ist, through this instrument, that he
must Investigate at once, or suiter
the penalty: a large garage bill.
In 1915 there were 2.445,666 au
tomobiles In this country.
It seemed a tremendous number.
Some people were already talking
about "the saturation point" being
not far ahead.
But If there were some men who
couldn't see the woods for the trees,
there were others whose faith nev
er faltered.
It took a lot of vision for them to
see that the true market for the au
tomobile had hardly been touched.
It took a lot of courage for them
to bank on the ultimate success of
the automobile In that market.
They had both.
Hack In 1916, the United Stales
Rubber Company said "The real fu
ture of the automobile is not in the
big cities but away from them."
It Is not in short runs on city
streets, but In mile after mile on
country roads."
So back In 1915 the United States
Rubber Company began to prepare
for this movement and to help It.
In 1915 ten years ago the first
U. 8. Tire advertising began to ap
pear in the "home town papers.
Few people saw these papers in
their true dimension.
Few realized the Influence they
had on what people thought and did
and wore and bought Because few
!eople realized the place they filled
In the minds and lives of their
renders.
The United States Rubber Com
pany saw.
As clearly as It saw the develop
ment of the automobile It would be
In the smaller communities, it saw
that the people In theso comrounl-
ties would have tires to measure up
to the service and tire merchants to
sell them.
And it saw that In the "home
town" newspapers It had, ready to
Jl tne sixteen n-uiu'iiB miiui
heating, perhaps one of the most
i obscure and least thought of is the
small pin that holds the paddle
I he-1 on the water pump to the
shaft. This is a frequent reason
for engine overheating, and because
of Its very obscureness, Is one of
' th! reasons for this series of ar-
' tides.
As everyone knows, the mater ,
pump Is attached to the water,
pump shaft. Within this pump Is
a paddle w heel that assists in clr-:
culating the water from the radia-1
tor entirely through the water pas-,
saee system. A small steel pin ,
holds this paddle wheel fast to the j
pumTi. and many times, after some
months of usage, this pin becomes (
worn or rusted, and shears off as
smoothly as if rut by a knife. The ,
pump at once becomes lnoera.j,
th watrr does not circulate and the
terrific heat of the engine soon
t bolls away the water that remains ;
J EWETT CAR MAKES i
NEW ROAD RECORD
Driving a new Jewett. I."'
Driving a new Jewett, I."'
Ootid, Paige and Jwctt lf tilers a'
Casper, Wyoming, s-t a new road
record from Casper to l)rnver, a
distance ot Sii miles ot moun
tain roads. In hours and "5
minutes elapsed time. The for
mer record was also held hv
IJond and was 22 minutes loner.
One of tire reasons for tho fast
time was that Doud's former n
I nl was rall(l "lucky happen
stance" by his competitors In
spite of the fact that he rarrM
four passengers with him. He de
termined to show them that he
could do the trick a seiond time
Without tvea waiting for food
roads, Dntid took 4he automolill
editor of the Caspar Tribune, an
started. Part of the trip was
made through a snow storm
I'rscllcally all of It. was ove:
rutty -roads which still held th
marks of winters ravag'ss
there was ample opportunity to
test the hill climbing power of
the Jewett.
According lo Information reach'
Ing K. li. Hlougli, Itoselmrg Je
ett dealer, Pond successfully sil
ences all critics by his second trip
i Ire newspaper man observer wh
acompanled him, wrote an en
tnusiastic story about the pe
i formance of the ciir, and at lasi
' report everybody was perfectly
satisfied except, perhaps, the com
petltor who at first refused to
, ( oncede the record.
Slough says the Wyoming In
indent Is typical of tests beln
made all over the- country. Th
new Jewett has lieayi fnnaged 1
I hill climbs, sKed runs and a
1 manner of unusual unls so th.i
1 It stands todav as oii of the best
'known sixes In rootordom- a fact
lhat Is reflected In the sale;
sheets of dealers and distribu
tors silks.
(he technical committee will take
the first and second-place win
ners In each class, the sweep
stakes and closed car winner, to
an official garage in Los Angeles,
where they will be unsealed and
examined one by one as to their
stock status. Euch car is to carry
at all times during the contest
full and complete equipment as
advertised and cataloKued by the
manufacturer as complete with
th car, together with spare tire
and tube. Should any question
arise as to the proper qualifica
tion of the ear being examined,
the technical committee will in
spect additional cars of the same
model as the competing cur, which
they will select at random from
the stock themselves In order to
assist them in rendering their de
cision." J
Order your graduation announce
monts at the News-Review office)
New line of samples Just received.
i ;
When B.tt.r Auiomobll.s Are Built, Bolck Will BwllJ Th
F
Considerable satisfaction is be
ing expressed over the fact that
the great annual Los Angeles
Cam Curry Yosemlte Economy
Run of May 22. 23, Is to be u
strictly A. A. A. stock car event,
according to Val Hareshape, con
test board member In charge ot
Southern California, who Is to act
as referee in this event.
'AH cars will be weighed with
their equipment, luggage and pas
sengers the day before and will
start on the contest at 6 o'clock
Friday morning. May 22nd, leav
ing the court yard ot the Auto
mobile Club of Southern Califor
nia at the corner of Flguerera
and West Adams streets, at one-
minute Intervals accordiug to
classes and, following a pilot car,
111 proceed to Fresno via the
Ridge Route," Haresnape reports.
'All ot the cars will be checked
in at the Fresno control ten and
half hours after the official
starting of each car. Thoy will
leave Fresno the next morning In
the same order in which they
leave Los Angeles, also at one
minute Intervals, and on arrival
at Camp Curry will go Into final
control where they will remain
until released by the judges.
'Upon completion of the run.
jj'.w )sa."SL,J t;,,J,xl
WM&W Iks
m at
"A
uestlca: Can
Buick 4-wheel brakes
be applied while
turjing corners?
as Wet?: Certainly. The
brake on the outside front wheel is
automatically released, making
steering easy and car control sure.
Only one such device has so far
i been perfected, and Buick has it,
MOTOR SHOP GARAGE
rIOSEBURQ Distributors for Douglas County OREGON
BUICK MOTOR COMPANY, FLINT, MICHIGAN
When better automobile are built, Buick will bttite!
4 f i i riVl S I
I,
0
The Touring Car
Always The Same Unequaled
Unfaltering Results
I The Chrysler Six delivers more power
and speed with a given bore and stroke
and at a given number of revolutions
per minute than any other car.
It was not only designed and built to
deliver more, but to continue to de
liver more with unfailing regularity.
This enduring nature has earned for
the Chrysler Six a remarkable
distinction. Owners say it is the best
built car on the market today because
they have driven their cars tens of
thousands of miles and are enjoying ;
a quality of performance no other I
car equals
Thesame brilliance.the sameeagerness
that astonished and delighted them
the first day they drove always un
equaled and unfaltering performance.
No other motorists are enjoying the
same results, no others are enjoying
the same inherent roadability made
still more wonderful by remarkably
effective stabilators. Let us show you I
what these results are like.
Th. Tnnrinff Car
Th. Phrt.ln
Th. Hwd..r
Th.Seaa
(I 191
IH.'s
ISif
Th Rrwl CowM .
Th. Itimi.h.m . .
1h. lmVM,ll . .
Th. lin-imMrt
I9M
21f
All brtM I. . h. rfefrMI nh(M1 la Niml wrr.miS Imx.
W'r art plrawi in ..ima ihtrmm'fnrt " lim-Nssfnu. Aih .howl CWrl,
WfiCMf pU. ChrU (UaUfi mnd rwrMr Chrlr ,ru mnvh.'fc
' J. W. MICHAEL MOTOR COMPANY
515 north Jackson st., roseburg phone 350
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