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About Roseburg news-review. (Roseburg, Or.) 1920-1948 | View Entire Issue (April 15, 1925)
ROSEBURG NEWS-REVIEW. WEDNESDAY, APRIL 15, 1925. FIVE - verbuilt 1 jfipPnnd' Fa a n?-ssr KS MM -n MMRK,Ul H-f J i rz l -A " ' A " "" Never Before Such Quality ! , at or Near the Price Today's Essex is the finest ever built. It is the smoothest, most reliable Essex ever built. It is the best looking, most comfortably riding Essex ever built. And the price, because of volume, is the low est at which Essex ever sold. Its overwhelming public ac ceptance confirms by actual sales supremacy the outstand ing leadership of Essex value. Neverwasthatpositionsoclear, andsorightlydeserved as today. Essexwon its great recognition on the issue of finest quality, performance and utility with out useless size, weight or cost. And with its low first cost and operating economies, you get qualities of long-lasting, relia ble performance, smoothness and riding ease. Essex requires little attention to keep in top condition. Its maintenance cost, we believe, is the lowest of any car in tho world. You sacrifice no motor ing pleasure, comfort or good looks that large, high-priced cars can give. Can any other car within hundreds of dollars of tho price satisfy you so well ? , LOOK IQ COMPANY ii.U. BEHIND IHE CAR ESSEX COACH $895 Freight and Tax Extra i ROY CATCHING MOTOR CO. J Show Room and Service Station Across from City Hall. Oak and Main Streets Phone 438 Wrecking Car General Auto Repairing 'Look to the comuuuy behind the car you buy. bo sure it U iwrmauvut. lie euro that your luvuHtuieut will uot be iu au or phan cur," advises Hoy Caichiuif, dealer lu the Luipuua V alley ter ritory for Hudson aud Kwa. 11 ia actually a fact that many more, motor cars have iaued lima uae lived. A minor niugunue receutly culled the roll aiuuaoei icahy ou tue companies tual uuve one, and iheie was at least one compuuy tor every letter in the aipaaoet except g and A. It ouiy some hopelul munuiacturers had lurued out a Ijuuice aud a Xer xes the whole aipuuoei wouiu huve been complete iu tne grave yard of forgotten uiachiuvs. "You will find today many mo torists with their Kood mouey lied up m 4'orpuun carB" cuts on which service u expeusive aud difficult to get, aud curs whicn wul, have veiy little if any re- sate value whatever. "A motor car buyer toduy la careieaa indeed if. he lies up his money iu any car whicn bosu't a suecesstul coiupauy ueuind it. He is risaiug tne loss 01 a consider able sum of mouey. rue seusiuie Ibiug; is to see that the car itself is good, that tue compuuy is souud, and most important, that the company is progressive uuu aoreasi ot tne limes. A compuuy muy huve a historic past, but if it isn't progressive look out. "On mis basis, the wiso buyer will lind a new aud added respecl lor Hudson aud lseex curs. Not ouly is tue couceru weli-seasoueu, but it bus been known as a lea der in lire industry. Its inven tion of the coach type ot cur, aud its sponsorship of the coach all during the period when it hud to meet opposition and eveu ridicule uy niaaera who are now fluckiug to it, w oue of tiro industry s greatest examples of leadersnip. "It must be rememle.red to be gin with that while Hudson-fcs-sex conceived the coach idea, that were not merely content to let someone else develop the idea, i ney huve already built aud sold over 2 10, uuu curs of the coach type. As a result they have a background of experreuce behind them in building this type ot cios- etd car that is not remotely ap proached by any other manufac turer. They have achieved a vol ume of production thai no other closed-car builder em ultuineu before, and with tho resultant economy of overhead and all the manutucturlne costs. "For a Jong time to come, the man who thinks of coach will think of Hudson and Essex." I "For ton years dnpendahlo. ; These words express tin siu-ces-: ful attainment of an Ideal conct-fv-' ed Iu tho minds of the found rs before the firm tar bearing Undue Ilrothera name was placed in the1 hands. of a purchaser late In 1MJ," says J. (). N'ewland. local dtnh r. ! In commenting on Dodge Brothers' latest advertisement. "The word 'dependable when It t appeared on the poster board and in the magazines and newspapers several years ago, focused public attention on one basic chatacterU tic to which, more than any otbr. Is due the good nam. which Dodge Ilrothera Motor Cur enjoy everywhere. ! "Having decided to produce a car bearing th ir name. Doriire Itrnfhers kpt M'T'n.inMit V con-'' stantly in mind while they were designing the units, selecting the materials, prescribing the h''at treatments and determining the machining and assembling pro cesses and Inspections. "The four-cylinder, L-head type of engine was selected because it has always been known, over great periods of service, to be the most dependable and free from need of repairs or adjustments. "That their judgment a decade ago was sound is evidenced clearly b- the fact that over 75 per cent of all passenger cars today are powered by four-cylinder engines and that last year Dodge Broth ers sales showed an increase of over 25 per cent against a loss of 11 per cent by the automobile in dustry as a whole. "Depondanility of the chassis Is the result of a well balanced de sign of which Dodee Brothers Motor Tar is an outstanding ex ample. All units and component parts are d signed and manufac tured work together in smooth co-ordination none overdeveloped at the expense of others. "The wHl knwn policv of rrn- ' slant development of a basic do I sign as contrasted with the produc , tlon of radically different annual I models gives the buyer complete i assurance of dependability. Every f year since the first Dodge Broth ers Motor Car was built It has been made better by refinement ot de tail. "When one million Dodge Broth ers Motor Cars had been produced it was found that over at) per cent were still in active service. This fact affords ample evidence of i generous public approval of the ' sound policy of building a car of! enduring dependability. to make Immediate delivery, except. In a few type uf cars. The uew Chevrolet is In Its fourth month, ami many thousands of them are on the road undergoing test in the ha rnli of both novices and ex perienced drivers, without a single mechanical or manufacturing fault, either large or small In importance developing, and as a result (he mouth to mouth advertising that Chevrolet s receiving from satis fied owners has kept the demand way in excess of the supply. We believe we will be able to furnish coupes and roadsters, which are w not available, the first part of this week. This will be ouly lu limited numbers. "The coupe is one of the models that we expect will be raised lu price. The entire lino will prob ably receive a sliiiht boost." According to C. A. Lock wood, lo cal Ford dealer, the used car plan, recently announced, has received the approval of the public because of the guarantee placed ou the the cars. Under the plan, which Is super vised by the company, ail autho rized Ford dealers place a guaran tee upon used Ford cam sold by (hem, thus insuring to the pur chaser satisfactory mechanical op eration of the cars uuder ordinary driving conditions. Reports received during the week from the branches through out the country, it was said at the olfices of the Ford Motor Company in Detroit, indicate two tilings greater buyer confidence on the part of the public and a general feeling among Ford dealers that the plan ia certain to promote cus tomer satisfaction. These reports. It was said, are not based upon expressions from Ford dealers alone. They also in clude public reaction toward the plan as reflected through the vast dealer organization which, because of Its extenslveuotm. Is an excel lent barometer of automobile mar keting conditions. Another feature of the reports is the ready acceptance of the plan by the dealers themselves and their enthusiasm over It. They feel that the new arrangement, to gether with their own fituess of judging car values aud facilities for reconditioning cars when that is necessary places them la posi tion to afford much better service to people in the market for used Ford cors. i HISTORIC CAR WILL BE GETTYSBURG MEMORIAL BALTIMORE, April IB. The railroad coach in which Abraham" Lincoln rode to Gettysburg to de liver his famous address on' the battle field In 1X64 was found to day on a siding in the yards of the Western Maryland railway. The historic but dilapidated car was discovered by a Pennsylvania com mittee which will have the coach taken to Gettysburg and kept as an historical memorial. Jbr Economical Transportation Quality Cars Distinctive Advantages of the New Clutch It requires no lubrication. There is an adjustment for pedal throw just outside of the bell housing. It has no internal adjustment. It has four friction contacts. It has a contact pressure of over a thousand Rounds. It requires no attention. It is simple and efficient. It assures easy gear shifting. It requires only a slight pedal pressure tq,operate it. ED MARSH A10TOX CO. Oak and Pine . -nft Phone 446 A raise in price of Chevrolet cars is the latest bit of gossip on Automobile Row. Just how much the raise will be or how soon it will tome, is not known, but according to Ed. Marsh, he has received Informa tion fiom the east, which reading between the lines clearly points to a revision of the price schedule upward. "The new Chevrolet automo bile," says Marsh, "costs many times as much to build as the pre vious model. There are forty-one mechanical Improvements in the new car, including new semi-elip-tic springs, new chrome vanadium gear transmission, new single dry plate disk clutch and a massive banjo type rear axle, improved steering and improved motor. These new features are not only larger, and as a result use more material, but the material Is bet ter and the workmanship is more complex in the manufacturing than the car of 1124, and yet the prices as announced January 3 are prac tically the same as the prices ask ted for the VjZ car. "It does not seem logical that even Chevrolet, with Its tremen dous manufacturing organ! .at ion of twelve separate factory units, can continue to build the present Chevrolet for the same price as the old car. "The demand for Chevrolet has been so great that we are unable SARFF'S Auto Wrecliing House 329 N. Main St. Tht homo of a million part,. We wreck them for the good parte that are left In them. Old care bouyht for wrecking. Come in, or Phone 553 Dddee Brothers 5 P6CIAL TDURIN6 CAR The first cars bearing Dodge Brothers name were Touring Cars. They were good and sturdy cars, so good and so sturdy that no radical chadge in basic design has been found necessary during these ten intervening years. This fact has had far-reaching results. It has enabled Dodge Brothers to dedicate those ten years to the constant betterment of the original product. More recently this endless process of im provement has manifested itself in various and impressive ways in a new degree of riding comfort, a new smoothness of opera tion, a new and appealing beauty of line, and in those special details of appointment . which distinguish the Special Touring Car. J.1,0. NEWLAND &SON Dodge Dealers and, AccessoMcs g ROSEBURG, OREGON mrnm wrrwH-H iff ml mi 1rS-'r " ' ' iUji, WILLYS OVERLAND FINE MOTOR CARS zycu OVE! .O.b.loltJo ilLANDl J eel K Let Us Wash and Grease Your Car Do not run the chance of being in need of oil and gae while out on the road. Let ue eupply you before you etart out. Our pricea are right. Our good, eupreme. We recommend and ae'4 C. T. C. Tiree. We call for nd deliver ytnej car without extia charge. Phone 478. Gilham's Highway Garage 0 Roeeburg, Ore. Atvvater Kent R.A'D.IO fey i YOU don't have to be in expert to get perfect re sult with in Atwati Kint In impllcity of operation and dependability male everyone In tht family matter of tht lit. Clcarncu, non-lnterferenea nd wide rawge are but a few features of I hU radio eupreme In worlcmtnihlp tnd tnaieriala tt haa no peer Come In today we'll gladly demonatratt tnd Itv tall act fot you. AUTO ELECTRIC ! . STATION A jAA think ""v- WHAT IS tA.ct.or it QtO G.l April 12-18 is National Demonstra tion Week . . . Don't Fail To Ride in this Newest and Most Advanced Six Very Easy Buying Terms OVERLAND All. fliilUa id. WORLD'S LOWEST PRICED SEDAN Willi iltdint (imi 71551: Poof Door Pom Cylladnt All u.l The entire week of April 12-18 will be net aside to give everybody a free demonstra tion ride Jn the most rcmarkublo motor car of the year.. Not since the Ions; no dayi when automobile were curionitics has the public rushed to see a cur as they are rushing to sec this flno new Overland with Six Cylinders. And In all automo bile history we doubt very much whither any car has ever been welcomed with so much and such genuino enthusiasm. Everybody Instantly admires this great car's refreshing beauty. The entire coun- try is buzzing with talk about its sensa tional power. On hills the new Overland Six is a wonder nn J likewise in traffic it - shows the cars all around it a clean pair of . . heels. Advanced engineering makes it on easy leader in pick-up and getaway. Come n or telephone for a demonstration. " STANDARD SEDAN, yj5; DE LUXE SEDAN, $1150 f. o. b. Toledo WELLS & CHASE OVERLAND DEALERS ACCESSORIES 317 North Jackson Street PHONE 399
