ROSEBURG NEWS-REVIEW. WEDNESDAY, APRIL 15, 1925.
FIVE -
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Never Before Such Quality
! , at or Near the Price
Today's Essex is the finest ever built. It is the
smoothest, most reliable Essex ever built. It is the
best looking, most comfortably riding Essex ever
built. And the price, because of volume, is the low
est at which Essex ever sold.
Its overwhelming public ac
ceptance confirms by actual
sales supremacy the outstand
ing leadership of Essex value.
Neverwasthatpositionsoclear,
andsorightlydeserved as today.
Essexwon its great recognition
on the issue of finest quality,
performance and utility with
out useless size, weight or cost.
And with its low first cost and
operating economies, you get
qualities of long-lasting, relia
ble performance, smoothness
and riding ease.
Essex requires little attention
to keep in top condition. Its
maintenance cost, we believe,
is the lowest of any car in tho
world. You sacrifice no motor
ing pleasure, comfort or good
looks that large, high-priced
cars can give.
Can any other car within
hundreds of dollars of tho
price satisfy you so well ? ,
LOOK IQ COMPANY
ii.U.
BEHIND IHE CAR
ESSEX COACH $895
Freight and Tax Extra i
ROY CATCHING MOTOR CO.
J Show Room and Service Station Across from City Hall.
Oak and Main Streets Phone 438 Wrecking Car General Auto Repairing
'Look to the comuuuy behind
the car you buy. bo sure it U
iwrmauvut. lie euro that your
luvuHtuieut will uot be iu au or
phan cur," advises Hoy Caichiuif,
dealer lu the Luipuua V alley ter
ritory for Hudson aud Kwa.
11 ia actually a fact that many
more, motor cars have iaued lima
uae lived. A minor niugunue
receutly culled the roll aiuuaoei
icahy ou tue companies tual uuve
one, and iheie was at least one
compuuy tor every letter in the
aipaaoet except g and A. It ouiy
some hopelul munuiacturers had
lurued out a Ijuuice aud a Xer
xes the whole aipuuoei wouiu
huve been complete iu tne grave
yard of forgotten uiachiuvs.
"You will find today many mo
torists with their Kood mouey
lied up m 4'orpuun carB" cuts
on which service u expeusive aud
difficult to get, aud curs whicn
wul, have veiy little if any re-
sate value whatever.
"A motor car buyer toduy la
careieaa indeed if. he lies up his
money iu any car whicn bosu't a
suecesstul coiupauy ueuind it. He
is risaiug tne loss 01 a consider
able sum of mouey. rue seusiuie
Ibiug; is to see that the car itself
is good, that tue compuuy is
souud, and most important, that
the company is progressive uuu
aoreasi ot tne limes. A compuuy
muy huve a historic past, but if it
isn't progressive look out.
"On mis basis, the wiso buyer
will lind a new aud added respecl
lor Hudson aud lseex curs. Not
ouly is tue couceru weli-seasoueu,
but it bus been known as a lea
der in lire industry. Its inven
tion of the coach type ot cur, aud
its sponsorship of the coach all
during the period when it hud to
meet opposition and eveu ridicule
uy niaaera who are now fluckiug
to it, w oue of tiro industry s
greatest examples of leadersnip.
"It must be rememle.red to be
gin with that while Hudson-fcs-sex
conceived the coach idea, that
were not merely content to let
someone else develop the idea,
i ney huve already built aud sold
over 2 10, uuu curs of the coach
type. As a result they have a
background of experreuce behind
them in building this type ot cios-
etd car that is not remotely ap
proached by any other manufac
turer. They have achieved a vol
ume of production thai no other
closed-car builder em ultuineu
before, and with tho resultant
economy of overhead and all the
manutucturlne costs.
"For a Jong time to come, the
man who thinks of coach will
think of Hudson and Essex."
I
"For ton years dnpendahlo. ;
These words express tin siu-ces-:
ful attainment of an Ideal conct-fv-'
ed Iu tho minds of the found rs
before the firm tar bearing Undue
Ilrothera name was placed in the1
hands. of a purchaser late In 1MJ,"
says J. (). N'ewland. local dtnh r. !
In commenting on Dodge Brothers'
latest advertisement.
"The word 'dependable when It t
appeared on the poster board and
in the magazines and newspapers
several years ago, focused public
attention on one basic chatacterU
tic to which, more than any otbr.
Is due the good nam. which
Dodge Ilrothera Motor Cur enjoy
everywhere. !
"Having decided to produce a
car bearing th ir name. Doriire
Itrnfhers kpt M'T'n.inMit V con-''
stantly in mind while they were
designing the units, selecting the
materials, prescribing the h''at
treatments and determining the
machining and assembling pro
cesses and Inspections.
"The four-cylinder, L-head type
of engine was selected because it
has always been known, over great
periods of service, to be the most
dependable and free from need of
repairs or adjustments.
"That their judgment a decade
ago was sound is evidenced clearly
b- the fact that over 75 per cent
of all passenger cars today are
powered by four-cylinder engines
and that last year Dodge Broth
ers sales showed an increase of
over 25 per cent against a loss of
11 per cent by the automobile in
dustry as a whole.
"Depondanility of the chassis Is
the result of a well balanced de
sign of which Dodee Brothers
Motor Tar is an outstanding ex
ample. All units and component
parts are d signed and manufac
tured work together in smooth
co-ordination none overdeveloped
at the expense of others.
"The wHl knwn policv of rrn-
' slant development of a basic do
I sign as contrasted with the produc
, tlon of radically different annual
I models gives the buyer complete
i assurance of dependability. Every
f year since the first Dodge Broth
ers Motor Car was built It has been
made better by refinement ot de
tail. "When one million Dodge Broth
ers Motor Cars had been produced
it was found that over at) per cent
were still in active service. This
fact affords ample evidence of i
generous public approval of the '
sound policy of building a car of!
enduring dependability.
to make Immediate delivery, except.
In a few type uf cars. The uew
Chevrolet is In Its fourth month,
ami many thousands of them are
on the road undergoing test in
the ha rnli of both novices and ex
perienced drivers, without a single
mechanical or manufacturing fault,
either large or small In importance
developing, and as a result (he
mouth to mouth advertising that
Chevrolet s receiving from satis
fied owners has kept the demand
way in excess of the supply. We
believe we will be able to furnish
coupes and roadsters, which are
w not available, the first part of
this week. This will be ouly lu
limited numbers.
"The coupe is one of the models
that we expect will be raised lu
price. The entire lino will prob
ably receive a sliiiht boost."
According to C. A. Lock wood, lo
cal Ford dealer, the used car plan,
recently announced, has received
the approval of the public because
of the guarantee placed ou the
the cars.
Under the plan, which Is super
vised by the company, ail autho
rized Ford dealers place a guaran
tee upon used Ford cam sold by
(hem, thus insuring to the pur
chaser satisfactory mechanical op
eration of the cars uuder ordinary
driving conditions.
Reports received during the
week from the branches through
out the country, it was said at the
olfices of the Ford Motor Company
in Detroit, indicate two tilings
greater buyer confidence on the
part of the public and a general
feeling among Ford dealers that
the plan ia certain to promote cus
tomer satisfaction.
These reports. It was said, are
not based upon expressions from
Ford dealers alone. They also in
clude public reaction toward the
plan as reflected through the vast
dealer organization which, because
of Its extenslveuotm. Is an excel
lent barometer of automobile mar
keting conditions.
Another feature of the reports is
the ready acceptance of the plan
by the dealers themselves and
their enthusiasm over It. They
feel that the new arrangement, to
gether with their own fituess of
judging car values aud facilities
for reconditioning cars when that
is necessary places them la posi
tion to afford much better service
to people in the market for used
Ford cors.
i
HISTORIC CAR WILL BE
GETTYSBURG MEMORIAL
BALTIMORE, April IB. The
railroad coach in which Abraham"
Lincoln rode to Gettysburg to de
liver his famous address on' the
battle field In 1X64 was found to
day on a siding in the yards of the
Western Maryland railway. The
historic but dilapidated car was
discovered by a Pennsylvania com
mittee which will have the coach
taken to Gettysburg and kept as
an historical memorial.
Jbr Economical Transportation
Quality Cars
Distinctive Advantages of the New Clutch
It requires no lubrication.
There is an adjustment for pedal throw just outside
of the bell housing.
It has no internal adjustment.
It has four friction contacts.
It has a contact pressure of over a thousand Rounds.
It requires no attention.
It is simple and efficient.
It assures easy gear shifting.
It requires only a slight pedal pressure tq,operate it.
ED MARSH A10TOX CO.
Oak and Pine
. -nft
Phone 446
A raise in price of Chevrolet
cars is the latest bit of gossip on
Automobile Row.
Just how much the raise will be
or how soon it will tome, is not
known, but according to Ed.
Marsh, he has received Informa
tion fiom the east, which reading
between the lines clearly points to
a revision of the price schedule
upward.
"The new Chevrolet automo
bile," says Marsh, "costs many
times as much to build as the pre
vious model. There are forty-one
mechanical Improvements in the
new car, including new semi-elip-tic
springs, new chrome vanadium
gear transmission, new single dry
plate disk clutch and a massive
banjo type rear axle, improved
steering and improved motor.
These new features are not only
larger, and as a result use more
material, but the material Is bet
ter and the workmanship is more
complex in the manufacturing than
the car of 1124, and yet the prices
as announced January 3 are prac
tically the same as the prices ask
ted for the VjZ car.
"It does not seem logical that
even Chevrolet, with Its tremen
dous manufacturing organ! .at ion
of twelve separate factory units,
can continue to build the present
Chevrolet for the same price as
the old car.
"The demand for Chevrolet has
been so great that we are unable
SARFF'S
Auto Wrecliing
House
329 N. Main St.
Tht homo of a million part,.
We wreck them for the good
parte that are left In them.
Old care bouyht for wrecking.
Come in, or
Phone 553
Dddee Brothers
5 P6CIAL
TDURIN6 CAR
The first cars bearing Dodge Brothers
name were Touring Cars.
They were good and sturdy cars, so good
and so sturdy that no radical chadge in basic
design has been found necessary during
these ten intervening years.
This fact has had far-reaching results. It has
enabled Dodge Brothers to dedicate those
ten years to the constant betterment of the
original product.
More recently this endless process of im
provement has manifested itself in various
and impressive ways in a new degree of
riding comfort, a new smoothness of opera
tion, a new and appealing beauty of line,
and in those special details of appointment
. which distinguish the Special Touring Car.
J.1,0. NEWLAND &SON
Dodge Dealers and, AccessoMcs g
ROSEBURG, OREGON
mrnm
wrrwH-H iff
ml mi 1rS-'r " ' ' iUji,
WILLYS OVERLAND FINE MOTOR CARS
zycu
OVE!
.O.b.loltJo
ilLANDl
J
eel K
Let Us Wash and
Grease Your Car
Do not run the chance of being
in need of oil and gae while out
on the road. Let ue eupply you
before you etart out. Our pricea
are right. Our good, eupreme.
We recommend and ae'4 C. T. C.
Tiree.
We call for nd deliver
ytnej car without extia
charge. Phone 478.
Gilham's Highway
Garage
0 Roeeburg, Ore.
Atvvater
Kent
R.A'D.IO
fey i
YOU don't have to be in
expert to get perfect re
sult with in Atwati Kint
In impllcity of operation
and dependability male
everyone In tht family
matter of tht lit.
Clcarncu, non-lnterferenea
nd wide rawge are but a few
features of I hU radio eupreme
In worlcmtnihlp tnd
tnaieriala tt haa no peer
Come In today we'll
gladly demonatratt tnd Itv
tall act fot you.
AUTO ELECTRIC !
. STATION
A
jAA think
""v- WHAT IS
tA.ct.or it
QtO G.l
April 12-18 is National Demonstra
tion Week . . . Don't Fail To Ride
in this Newest and Most Advanced
Six Very Easy Buying Terms
OVERLAND
All. fliilUa id.
WORLD'S LOWEST
PRICED SEDAN
Willi iltdint (imi
71551:
Poof Door Pom Cylladnt
All u.l
The entire week of April 12-18 will be net
aside to give everybody a free demonstra
tion ride Jn the most rcmarkublo motor
car of the year.. Not since the Ions; no
dayi when automobile were curionitics
has the public rushed to see a cur as they
are rushing to sec this flno new Overland
with Six Cylinders. And In all automo
bile history we doubt very much whither
any car has ever been welcomed with so
much and such genuino enthusiasm.
Everybody Instantly admires this great
car's refreshing beauty. The entire coun-
try is buzzing with talk about its sensa
tional power. On hills the new Overland
Six is a wonder nn J likewise in traffic it -
shows the cars all around it a clean pair of . .
heels. Advanced engineering makes it
on easy leader in pick-up and getaway.
Come n or telephone for a demonstration. "
STANDARD SEDAN, yj5; DE LUXE SEDAN, $1150 f. o. b. Toledo
WELLS & CHASE
OVERLAND DEALERS ACCESSORIES
317 North Jackson Street
PHONE 399