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About Roseburg news-review. (Roseburg, Or.) 1920-1948 | View Entire Issue (March 11, 1925)
FOUR , ROSEBURC NEWSREVIEw' WEDNESDAY, MARCH H. 1925. "' 21 ?' BETOW H. m v.i " ; rJ m :n ML THE FINEST ESSES THIS GREATEST ESSEX VALUE 9 EVER BUILT oziirHO rv?? i i - 1 You Cannot Get Equal Style Performance and Reliability Within Hundreds of Dollars of Its Price Essex is a totally different type. Its advantages are exclusive because patented. It jjives results never be- fore attained in any car: Low price, without disappointment in looks or reliability. Economy without sacrifice of performance. Stability and highest roaifi'bllity without unncces- . ary weight. ' ' The riding ease of large, costly cars. The bundling , ease of a bicycle. Itter simplicity In design. , , , The lowest maintenance cost, we believe, of any , car In the world. ACarYouWillBeProudtoOwn These qualities make it (hi most wanted and largest telling Car of its class In the -world. It la the finest Essex ever built. It is the tmoothesi, most reliable Essex ever built It it the best looking, most comfortably riding Essex ever built. And the price, because of volume, it 1 the lowest at which Essex ever sold. Surely you cxnnot be ta:ifird with lest than Essex offers when ill cosf is hi little mure Can carsof thelowest price Hudson-Essex, Largest Selling 6-Cylinder . ' Closed Cars iit the World , ROY CATCHING MOTOR CO., Show Room and Service Station Across from City Hall.. Oak and Main Streett Phons 433 Wrecking Car General Auto Repairing ljave jrou something to aell, to.. Ht.ve jrou sumetning to) sen, to ETERNAL CAUTION trade, to 'give away. Use News-! trade, give away. TJse New I PPirr fll? ClirrFQQ CHRYSLER OUTPUT IS INCREASING In a new six months' schedule of production Just announced by Walter P. Chrysler, head of the Maxwell-Chrysler firm, the five .plants of the organization In Ue' trolt will undertake the greatest operation ever attempted, accord lug to a message received by J. W. Michael, local distributor. New production machinery Is be ing built and installed at the fac tory to provide for a contemplate ed production of 65t0 Chrysler cars per month, it is declared. Walter P. Chrysler himself Is directing the work aud states that the factory Improvements will all be ready In ample time to take care of spring sales that are anti cipated from reports reaching the firm headquarters from the var ious dealers. In Its first year Just 82,000 Chryslers were built and sold and when' the factory facili ties are improved as planned, the capacity will be Increased to 6(1,000 cars yearly or more than double the li24 output. The same measure of Increased production will also be propor tioned to the Maxwell division of the factory, according to reporta received here. "Though automobile manufac turing plants throughout the coun try are generally active, we are enjoying more than usual de mand," stated J. E. Fields, vice president of the Maxwell division in his message to the dealers. "Our Maxwell division Is ac tually behind on orders today a condition almost unheard of. in the automobile industry at this season of the year.' ' cents Mr actual replacement parts cost. This la another astounding figure, and one that cannot easily be realized. ' it might be said In addition that dealers themselves have been amazed at the Immediate drop In their parts business with the tak ing over of a Shir cos franchise. However, it hus resulted In a host of satisfied owners who are con tinually communicating praise of many kinds to dealers and to fac tory heads as well. "With the new 'Million Dol lar Motor,' we expect that even Jhe present low upkeep parts cost will be decreased, because of a atiil smoother flow of power." OWNERS OFFER WONDER TALES OAKLAND, Cal March 10. A record unique in motor his tory annals was revealed in Oak land by Norman De Vaux, vice president and general manager of the Dursnt Motor Comnanr of California, yesterday, when the results of a questionnaire sent out to. some of the first purchasers of Star motor cars In the West were checked over. Of twenty-four owners who re plied, the aggregate mileage of their cars was 6(11,317, with an upkeep cost of nothing, beyond the actual costs of operation. The average mileage per car, although some were much higher and some lower, was 2.1, 054. Not one of these motorists paid a cent for the repair of their cars, or for parts, according to their own stutementa In response to the fac tory's questionnaire. This, ac cording to automobile executives, in a record -4hat stands perhaps unparalleled. "Our parts department, which Is quite a sizeable organization in Itself, in, however, one of tho smallest In percentage of actual operation in the automobile Indus, try.'' De Vaux stated In making the announcement, "of the total of 40,000 and more Stir car own ers who havq bought their cars in the West, we can definitely state that each has averaged hut 63 FORD COMPANY SHIP DN WAY - That the steamer Onondaga, one of the vessels of the Ford fleet, will make San Pranclsco a port I of call on or about March 18, was announced by the Ford Motor company.' . The Ford Motor Company first entered the shipping field last summer when it acquired the steamers Oneida and Onondaga. These two vessels, were put 4uto service on the Great Lakes carry ing ore and lumber from the Ford properties In Northern Michigan to the River Kouge plant at De- Iiruu. The Ford Motor Company has I decided to enlarge the Ford fleet I to include large ocean-going I steamers, so that the company j may ship to its foreign plants, ac- cording to advice received today. The Onondaga,- scheduled to j arrive here on its first Ford In- lercoastai trip, is carrying ap proximately 1600 tons lor the San Francisco brunch of the Ford Motor Company. The cargo con sists of automobile parts, on the return trip other couinjerclul car goes will be carried East. The Ford Motor Comtmnv hn. developed a new method of stow ing the cargo In Its vessels, and it la predicted that the arrival nf . the Onoudaga in San Fransco 1-wilf create much Interest In shlp- ping as well as in automobile cir .cles. Briefly, the cargo has been j stowed in the holds practically I 'he same as is done when box cars are used to ' carry similar : cargoes. The Ban Francisco cargo j is equivalent to approximately I sixty carloads. Dddbb Brothers TYPtr-B SEDAN Popular with women because the seats and springs are restful, and. because the lines of the car have genuine distinction. Popular with men because the body is all steel, the finish Dodge Brothers enduring black enamel, the upholstery genuine leather . factors which make for long life at lower first and after cost J. 6- NEWLAND & SON Dodge Dealers and Accessaries ' , , ROSEBURG, OREGON RvieW folnmnii. Kv.iw rnlumna. 4 Aft 1e ine Sealed CI lassis The Buick "Scaled Chassis"! From front to rear, a Continuous wall of iron and steel housings behind vliich tlie Dufck driving units operate. Dirt nnd wear kept out lubrication kept in! Only Buick has all of this protection. Another big reason why the Buick name is a synonym for reliability. and why there are more than a mil. lion Buick owners. MMS4 MOTOR SHOP GARAGE HOSEBURQ Dlrtributori for DougUt Court OREGON BUICK MOTOR COMPANY, FUNtVmiCHIGAN Wheft better utofrifhrte ftrd builf, Buick Mrill build them Iiy H. II. nausea. President IiuUk Motor Company Experience In motor car manu facturing teaches that eternal caution Js the price of success. kxiHMllency walks constantly at tho elbow of etery maker of mo tor cars, whispering "Do this!" or "Do that!" and he Is wise and fortunato who turns a deaf ear to all save performance that is proven In service. The motor tar that exists on the diaiiKhlman'a druwiiift board or In the designers fa my muy prove a fragile dt-lurtlon In the rounh hands ut Mr. Average User. Blueprints are beautiful ami allur ing, ami Inventors are olten pur allusive. Look 1 11 k at the one or listening to tho other, the motor cur inumifucturer must forever keep In mind tho great fact Unit ruts and hills and rough roads ure reletitloH. aud thai Inexperl- i eiiee bark of the steering wheel .constitutes a fnctor that must be I met with tho closest of reckoning, j lriKrrfi l ProVrn Worth. TrogreMS in motor car building ' Is nut urocresfl unless it in of nro- ven worth. Tho next step Is un safe until the last step is of es tulilih(t wisdom, l'ast wrform antes are vmily more Important thiui future promise. ' Yours ago lluick Value-ln-Hoads motor cars were placed upon the nuitor market. At that time we knew the fiiglneertng principle iitH.ti h.i-ti they were constructed wuh right In theory, and our ex haustive teHts convinced us It was rfuht In fact. Now e know It Is rU'iit, not only In theory and lest, but in actual erlce. We had f.mh In Huh k designers and en gineers; hut we h:iv an even ai enter, faiih In Itukk users. Ser vice in the hands vi the owner Is the rml tet of a motor car and since the verdict of our liners was overwhelming we ar $ oday build Jug Valve in-Head motor ears with surh feature a torque tube drive, relieving the rear aprlngs of all but driving strains, and the fain 011 nealed thasitf, protecting all working parti imm grit and dirt teHtures developed by our Hut! engineer that we believe are second to none. For qnlca rwauita use Xlew ; REAL Value Ls)MSMSItriiiL We hove a few Rood used cnrs left with special prices to clenn them up. Check these over.: I Ford touring '21 model, I excellent shape. I Chevrolet touring, 1922 model, only run a few thousand miles. f Studehnker enclosed rar at less than of its original cost and a '22 model at that. I Sludcbnkcr touring at a price you will never (jet again. , "Tester" gives you serv ice we Will sell yoli the car. W.Ourr&Son CENTRAL GARAGE Phons 3sS NEW LAW TO COST t MOTORIST BIG SUM It will eorft l)eti-n 33.000-and 2o,000 for tlm auKiinobilo owners or the cit.r of Itoseliiiru alone to r6ntily with the new state 8-polnt lUhtins; law for automobiles, ae corUini! to A. D. Tavlor. of the Umpqua , Battery shnp, who is niakins; preparations to Install a complete llsht servicing business. Mr. Tns'lor Is now making a . dis play of -Hunts, reflectors, (clones, etc.'whleh meet the new stute re quirements. Ho expeets to start work In thp near future on a llfsht proof tunnel where the llphls of cars may be adjusted to meet the requirements. "The new law will make radical changes necessary," Mr. Taylor says. "A standard bulb of 21 can dle power Is required, no more and no less. "Many of tho owners of larger THE PROPER CARE OF AUTO TIRES In such a highly 1 competitive business as the tire. Industry the successful manufacturer must' be people as possible Into the "mva- teries" of proper tire Inflation. correct driving, etc. Use. News-Review Classified Ad vertislnK tor results. Mrs. D. Y. Allison, Mrs. Hershal Allison and Mrs. W. W. McDonald of this city, left this morning for Portland, where they will spend the next few days attending to business matters and visiting. cars have cut out resistance wire lcontlnua"y on the alert to devise; in their dimming units, and , now1" construction and service fea-1 tnese must be replaced in order to ? , pnniucu ms m.n in n. i-umiut-10 wim me Bell ing and delivery of a bill of goods to the retail merchant. Rather, It has proven good business to as sist In the retail merchandising of tires and supervise the service rendered customers. ', In line with this tendency, the ! Columbia Tire Corporation has en- 1 gaged Mr. W. L. Mc.Very to mer- ' l-e- ichandise C. T. C. Tire from manu- j facturerer to consumer. His of- provide proper dimming. "Spot lights must also be rigid, and many typenow In use will have to ba thrown aside for a standard type. "It will cost auto owners from 3'1 cents to 1.00 for each car. in order to comply the new law. and In some cases the cost will be much" more, where complete new Installation of headlights is quired. 'Service stations hwlng suit- flclal title fill be . Merchandising aide places for malting tests, will 1 Manager. be established, where this work Previous to his present cftnnec c;in be dnri and these. It Is antic- tlon, Mr. McNery gained much ex-il-ated. i.l be maintained largely lCellent experience with the B. V. by accessory houses, or automobile i Goodrich Rubber Company, with agencies, as the state places a 1e- which concern he was connected B .1 charge for this service at 75 'for nearly eight years as salesman c-nts, which will prevent any I )n the Seattle and Tacoma terrl great number of stations from be- torica and as branch manacer at In g maintained. I Hutte, Montana and Pes Moines, "Another feature of tho lnw Inwa. He has also been In charge wlilth wiH affect many cars, will f the sale of Diamond Tires at !.. the elimination of many types Minneapolis, where he filled the cr refrnrtlng lenses. Many auto pc,sitiun of District Sales Manager, owners have been using lenses to j ,..,, . prevent glare, but in using these a I' P"1' Jr- tMcN"J lighter bulb was r.K,uirod to give work nrgely with the . retailors, -rough light ahead of the car. '""'l" 'ir""?, 'f. a,nJltl,'r With the maximum brilliancy fixed 'm ' at 21 csndl. power a plain lens will " P": ""lbl, wl" f',Te ln, have to replace many of the types th blnes. if the retailer ,0 re n .w in us. to give the proper nrt determine any leak amount of head and side light." . l nJvhl. k,P" r ! C Tires not onty w l-h to perruan- n.s ifvircr 1 ently assure their own success and 1 ACs-.-Jt.W, 1 1 I profitable operation, but that of ev AGENCY HERE." retailer as well. I Mr., MrN'ery will also work dl- Messrs Standlsh and Slough, i rectly in the interest of the con- ho have recently secured the ; sumer. C T-C Tires have been 1 ilge-JewMt agency for this sec- built to last, but whenever ser i! in of the stats, have opened up ivlce Is necessary It should be ren- - iles rooms at the mrner of I.ane 'dered without any unnecessary de- ; i -.d Pine Streets, where the; n.sr lay and' with expert rfficiency. On . h ive at this time a Dcl.ux Jewett his fronent trips to retailers the ' t .nrln model on'Wsplay This is new Merchandising Manager will l ie only car they have so far been 'reorganlre service departments. If , s'de to get, but in a week expect -necessary, and make sure that ev 1 1 receive a car shipment of these ;ery feature of service will be on ' .-.utos. whea they will announce a 'a par wMh the quality of the tire, fermat ox ulng of their agency. In ( The proper csre of the tire Is al 1 mnertlon with the sales aseney .sn a favorite topic with Mr. Me-i hey will also maintain a repair de- nery. When recently interview? ,iarnenl and storage business. ;ed he mentioned that practically , such accessories as may he needed all tire trouble could be traced to , ntupply Palge-Jewrtt owners will abuse, not trs e. and It would be his s so be kept In stock. It ii under-(aim during frequent trips up and , stood. " ' dowa CMit to duetts as man HERE'S ONE New Ford Touring Never Been Run .Substantial Discount A FEW Ford and Chevrolet Tourings and Roadsters LATE MODELS SEE THESE BEFORE YOU BUY , ED MARSH MOTOR CO. CHEVROLET DEALERS Oak and Pine Phone 446 j . m I PERMANENT MOTOR REPAIRS are niaranteeri by us. When we charge you for repairing your motor we feel as you do thst the repairs ought to last under any reasonable driving conditions. Having conscientiously repaired your motor we know our repairs will last. Bnt we always al low time to be the Judge of our efficiency. Hall & Young Garage Ml Winchester 8u Phons 331
