FOUR , ROSEBURC NEWSREVIEw' WEDNESDAY, MARCH H. 1925. "'
21 ?' BETOW
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THE FINEST ESSES
THIS
GREATEST
ESSEX
VALUE
9
EVER BUILT
oziirHO
rv??
i i -
1 You Cannot Get Equal Style
Performance and Reliability Within
Hundreds of Dollars of Its Price
Essex is a totally different type. Its advantages are
exclusive because patented. It jjives results never be-
fore attained in any car:
Low price, without disappointment in looks or
reliability.
Economy without sacrifice of performance.
Stability and highest roaifi'bllity without unncces- .
ary weight. ' '
The riding ease of large, costly cars. The bundling
, ease of a bicycle. Itter simplicity In design.
, , , The lowest maintenance cost, we believe, of any
, car In the world.
ACarYouWillBeProudtoOwn
These qualities make it (hi most
wanted and largest telling Car of its
class In the -world.
It la the finest Essex ever built. It is
the tmoothesi, most reliable Essex
ever built It it the best looking, most
comfortably riding Essex ever built.
And the price, because of volume, it 1
the lowest at which Essex ever sold.
Surely you cxnnot be ta:ifird with lest
than Essex offers when ill cosf is hi
little mure Can carsof thelowest price
Hudson-Essex, Largest Selling 6-Cylinder .
' Closed Cars iit the World
, ROY CATCHING MOTOR CO.,
Show Room and Service Station Across from City Hall..
Oak and Main Streett Phons 433 Wrecking Car General Auto Repairing
ljave jrou something to aell, to.. Ht.ve jrou sumetning to) sen, to ETERNAL CAUTION
trade, to 'give away. Use News-! trade, give away. TJse New I PPirr fll? ClirrFQQ
CHRYSLER OUTPUT
IS INCREASING
In a new six months' schedule
of production Just announced by
Walter P. Chrysler, head of the
Maxwell-Chrysler firm, the five
.plants of the organization In Ue'
trolt will undertake the greatest
operation ever attempted, accord
lug to a message received by J.
W. Michael, local distributor.
New production machinery Is be
ing built and installed at the fac
tory to provide for a contemplate
ed production of 65t0 Chrysler
cars per month, it is declared.
Walter P. Chrysler himself Is
directing the work aud states that
the factory Improvements will all
be ready In ample time to take
care of spring sales that are anti
cipated from reports reaching the
firm headquarters from the var
ious dealers. In Its first year Just
82,000 Chryslers were built and
sold and when' the factory facili
ties are improved as planned, the
capacity will be Increased to
6(1,000 cars yearly or more than
double the li24 output.
The same measure of Increased
production will also be propor
tioned to the Maxwell division of
the factory, according to reporta
received here.
"Though automobile manufac
turing plants throughout the coun
try are generally active, we are
enjoying more than usual de
mand," stated J. E. Fields, vice
president of the Maxwell division
in his message to the dealers.
"Our Maxwell division Is ac
tually behind on orders today
a condition almost unheard of. in
the automobile industry at this
season of the year.' '
cents Mr actual replacement parts
cost. This la another astounding
figure, and one that cannot easily
be realized.
' it might be said In addition
that dealers themselves have been
amazed at the Immediate drop In
their parts business with the tak
ing over of a Shir cos franchise.
However, it hus resulted In a host
of satisfied owners who are con
tinually communicating praise of
many kinds to dealers and to fac
tory heads as well.
"With the new 'Million Dol
lar Motor,' we expect that even
Jhe present low upkeep parts cost
will be decreased, because of a
atiil smoother flow of power."
OWNERS OFFER
WONDER TALES
OAKLAND, Cal March 10.
A record unique in motor his
tory annals was revealed in Oak
land by Norman De Vaux, vice
president and general manager of
the Dursnt Motor Comnanr of
California, yesterday, when the
results of a questionnaire sent out
to. some of the first purchasers
of Star motor cars In the West
were checked over.
Of twenty-four owners who re
plied, the aggregate mileage of
their cars was 6(11,317, with an
upkeep cost of nothing, beyond
the actual costs of operation.
The average mileage per car,
although some were much higher
and some lower, was 2.1, 054. Not
one of these motorists paid a cent
for the repair of their cars, or for
parts, according to their own
stutementa In response to the fac
tory's questionnaire. This, ac
cording to automobile executives,
in a record -4hat stands perhaps
unparalleled.
"Our parts department, which
Is quite a sizeable organization
in Itself, in, however, one of tho
smallest In percentage of actual
operation in the automobile Indus,
try.'' De Vaux stated In making
the announcement, "of the total
of 40,000 and more Stir car own
ers who havq bought their cars in
the West, we can definitely state
that each has averaged hut 63
FORD COMPANY
SHIP DN WAY
- That the steamer Onondaga, one
of the vessels of the Ford fleet,
will make San Pranclsco a port
I of call on or about March 18, was
announced by the Ford Motor
company.' .
The Ford Motor Company first
entered the shipping field last
summer when it acquired the
steamers Oneida and Onondaga.
These two vessels, were put 4uto
service on the Great Lakes carry
ing ore and lumber from the Ford
properties In Northern Michigan
to the River Kouge plant at De-
Iiruu.
The Ford Motor Company has
I decided to enlarge the Ford fleet
I to include large ocean-going
I steamers, so that the company
j may ship to its foreign plants, ac-
cording to advice received today.
The Onondaga,- scheduled to
j arrive here on its first Ford In-
lercoastai trip, is carrying ap
proximately 1600 tons lor the San
Francisco brunch of the Ford
Motor Company. The cargo con
sists of automobile parts, on the
return trip other couinjerclul car
goes will be carried East.
The Ford Motor Comtmnv hn.
developed a new method of stow
ing the cargo In Its vessels, and it
la predicted that the arrival nf
. the Onoudaga in San Fransco
1-wilf create much Interest In shlp-
ping as well as in automobile cir
.cles. Briefly, the cargo has been
j stowed in the holds practically
I 'he same as is done when box
cars are used to ' carry similar
: cargoes. The Ban Francisco cargo
j is equivalent to approximately
I sixty carloads.
Dddbb Brothers
TYPtr-B SEDAN
Popular with women because the seats and
springs are restful, and. because the lines of
the car have genuine distinction.
Popular with men because the body is all
steel, the finish Dodge Brothers enduring
black enamel, the upholstery genuine leather
. factors which make for long life at lower
first and after cost
J. 6- NEWLAND & SON
Dodge Dealers and Accessaries
' , , ROSEBURG, OREGON
RvieW folnmnii.
Kv.iw rnlumna.
4
Aft
1e
ine
Sealed CI
lassis
The Buick "Scaled Chassis"! From
front to rear, a Continuous wall of iron
and steel housings behind vliich tlie
Dufck driving units operate. Dirt nnd
wear kept out lubrication kept in!
Only Buick has all of this protection.
Another big reason why the Buick
name is a synonym for reliability.
and why there are more than a mil.
lion Buick owners.
MMS4
MOTOR SHOP GARAGE
HOSEBURQ Dlrtributori for DougUt Court OREGON
BUICK MOTOR COMPANY, FUNtVmiCHIGAN
Wheft better utofrifhrte ftrd builf, Buick Mrill build them
Iiy H. II. nausea. President
IiuUk Motor Company
Experience In motor car manu
facturing teaches that eternal
caution Js the price of success.
kxiHMllency walks constantly at
tho elbow of etery maker of mo
tor cars, whispering "Do this!"
or "Do that!" and he Is wise and
fortunato who turns a deaf ear
to all save performance that is
proven In service.
The motor tar that exists on
the diaiiKhlman'a druwiiift board
or In the designers fa my muy
prove a fragile dt-lurtlon In the
rounh hands ut Mr. Average User.
Blueprints are beautiful ami allur
ing, ami Inventors are olten pur
allusive. Look 1 11 k at the one or
listening to tho other, the motor
cur inumifucturer must forever
keep In mind tho great fact Unit
ruts and hills and rough roads
ure reletitloH. aud thai Inexperl-
i eiiee bark of the steering wheel
.constitutes a fnctor that must be
I met with tho closest of reckoning,
j lriKrrfi l ProVrn Worth.
TrogreMS in motor car building
' Is nut urocresfl unless it in of nro-
ven worth. Tho next step Is un
safe until the last step is of es
tulilih(t wisdom, l'ast wrform
antes are vmily more Important
thiui future promise. '
Yours ago lluick Value-ln-Hoads
motor cars were placed upon the
nuitor market. At that time we
knew the fiiglneertng principle
iitH.ti h.i-ti they were constructed
wuh right In theory, and our ex
haustive teHts convinced us It was
rfuht In fact. Now e know It Is
rU'iit, not only In theory and lest,
but in actual erlce. We had
f.mh In Huh k designers and en
gineers; hut we h:iv an even
ai enter, faiih In Itukk users. Ser
vice in the hands vi the owner Is
the rml tet of a motor car and
since the verdict of our liners was
overwhelming we ar $ oday build
Jug Valve in-Head motor ears with
surh feature a torque tube drive,
relieving the rear aprlngs of all
but driving strains, and the fain
011 nealed thasitf, protecting all
working parti imm grit and dirt
teHtures developed by our Hut!
engineer that we believe are
second to none.
For qnlca rwauita use Xlew ;
REAL
Value
Ls)MSMSItriiiL
We hove a few Rood used
cnrs left with special
prices to clenn them up.
Check these over.:
I Ford touring '21 model,
I excellent shape.
I Chevrolet touring, 1922
model, only run a few
thousand miles.
f Studehnker enclosed
rar at less than of
its original cost and a
'22 model at that.
I Sludcbnkcr touring at a
price you will never (jet
again.
,
"Tester" gives you serv
ice we Will sell yoli
the car.
W.Ourr&Son
CENTRAL GARAGE
Phons 3sS
NEW LAW TO COST
t MOTORIST BIG SUM
It will eorft l)eti-n 33.000-and
2o,000 for tlm auKiinobilo owners
or the cit.r of Itoseliiiru alone to
r6ntily with the new state 8-polnt
lUhtins; law for automobiles, ae
corUini! to A. D. Tavlor. of the
Umpqua , Battery shnp, who is
niakins; preparations to Install a
complete llsht servicing business.
Mr. Tns'lor Is now making a . dis
play of -Hunts, reflectors, (clones,
etc.'whleh meet the new stute re
quirements. Ho expeets to start
work In thp near future on a llfsht
proof tunnel where the llphls of
cars may be adjusted to meet the
requirements.
"The new law will make radical
changes necessary," Mr. Taylor
says. "A standard bulb of 21 can
dle power Is required, no more and
no less.
"Many of tho owners of larger
THE PROPER CARE
OF AUTO TIRES
In such a highly 1 competitive
business as the tire. Industry the
successful manufacturer must' be
people as possible Into the "mva-
teries" of proper tire Inflation.
correct driving, etc.
Use. News-Review Classified Ad
vertislnK tor results.
Mrs. D. Y. Allison, Mrs. Hershal
Allison and Mrs. W. W. McDonald
of this city, left this morning for
Portland, where they will spend
the next few days attending to
business matters and visiting.
cars have cut out resistance wire lcontlnua"y on the alert to devise;
in their dimming units, and , now1" construction and service fea-1
tnese must be replaced in order to ? , pnniucu ms
m.n in n. i-umiut-10 wim me Bell
ing and delivery of a bill of goods
to the retail merchant. Rather, It
has proven good business to as
sist In the retail merchandising of
tires and supervise the service
rendered customers. ',
In line with this tendency, the !
Columbia Tire Corporation has en- 1
gaged Mr. W. L. Mc.Very to mer- '
l-e- ichandise C. T. C. Tire from manu- j
facturerer to consumer. His of-
provide proper dimming.
"Spot lights must also be rigid,
and many typenow In use will
have to ba thrown aside for a
standard type.
"It will cost auto owners from
3'1 cents to 1.00 for each car. in
order to comply the new law.
and In some cases the cost will be
much" more, where complete new
Installation of headlights is
quired.
'Service stations hwlng suit- flclal title fill be . Merchandising
aide places for malting tests, will 1 Manager.
be established, where this work Previous to his present cftnnec
c;in be dnri and these. It Is antic- tlon, Mr. McNery gained much ex-il-ated.
i.l be maintained largely lCellent experience with the B. V.
by accessory houses, or automobile i Goodrich Rubber Company, with
agencies, as the state places a 1e- which concern he was connected
B .1 charge for this service at 75 'for nearly eight years as salesman
c-nts, which will prevent any I )n the Seattle and Tacoma terrl
great number of stations from be- torica and as branch manacer at
In g maintained. I Hutte, Montana and Pes Moines,
"Another feature of tho lnw Inwa. He has also been In charge
wlilth wiH affect many cars, will f the sale of Diamond Tires at
!.. the elimination of many types Minneapolis, where he filled the
cr refrnrtlng lenses. Many auto pc,sitiun of District Sales Manager,
owners have been using lenses to j ,..,, .
prevent glare, but in using these a I' P"1' Jr- tMcN"J
lighter bulb was r.K,uirod to give work nrgely with the . retailors,
-rough light ahead of the car. '""'l" 'ir""?, 'f. a,nJltl,'r
With the maximum brilliancy fixed 'm '
at 21 csndl. power a plain lens will " P": ""lbl, wl" f',Te ln,
have to replace many of the types th blnes. if the retailer ,0 re
n .w in us. to give the proper nrt determine any leak
amount of head and side light." . l nJvhl. k,P"
r ! C Tires not onty w l-h to perruan-
n.s ifvircr 1 ently assure their own success and
1 ACs-.-Jt.W, 1 1 I profitable operation, but that of ev
AGENCY HERE." retailer as well.
I Mr., MrN'ery will also work dl-
Messrs Standlsh and Slough, i rectly in the interest of the con-
ho have recently secured the ; sumer. C T-C Tires have been
1 ilge-JewMt agency for this sec- built to last, but whenever ser
i! in of the stats, have opened up ivlce Is necessary It should be ren-
- iles rooms at the mrner of I.ane 'dered without any unnecessary de- ;
i -.d Pine Streets, where the; n.sr lay and' with expert rfficiency. On .
h ive at this time a Dcl.ux Jewett his fronent trips to retailers the '
t .nrln model on'Wsplay This is new Merchandising Manager will
l ie only car they have so far been 'reorganlre service departments. If ,
s'de to get, but in a week expect -necessary, and make sure that ev
1 1 receive a car shipment of these ;ery feature of service will be on '
.-.utos. whea they will announce a 'a par wMh the quality of the tire,
fermat ox ulng of their agency. In ( The proper csre of the tire Is al
1 mnertlon with the sales aseney .sn a favorite topic with Mr. Me-i
hey will also maintain a repair de- nery. When recently interview?
,iarnenl and storage business. ;ed he mentioned that practically ,
such accessories as may he needed all tire trouble could be traced to ,
ntupply Palge-Jewrtt owners will abuse, not trs e. and It would be his
s so be kept In stock. It ii under-(aim during frequent trips up and ,
stood. " ' dowa CMit to duetts as man
HERE'S ONE
New Ford Touring
Never Been Run
.Substantial Discount
A FEW
Ford and Chevrolet
Tourings and Roadsters
LATE MODELS
SEE THESE BEFORE YOU BUY
, ED MARSH MOTOR CO.
CHEVROLET DEALERS
Oak and Pine Phone 446
j . m I
PERMANENT
MOTOR REPAIRS
are niaranteeri by us. When
we charge you for repairing
your motor we feel as you
do thst the repairs ought to
last under any reasonable
driving conditions. Having
conscientiously repaired your
motor we know our repairs
will last. Bnt we always al
low time to be the Judge of
our efficiency.
Hall & Young Garage
Ml Winchester 8u Phons 331