Roseburg news-review., February 11, 1925, Page 5, Image 5

V
ROSEBURG NEWS-REVIEW WEDNESDAY, FEBRUARY II, 1925.
FIVE
WS
km EE
4U TOMOBILE NE
TSnSs
I k k XV MVS
A ' BUICK SALES SHOW
VVGSlR JlU CONSTANT GROWTH
Its. lk f alne
The Chassis is Patented
Essex is a totally different type. It gives re
sults no other car ever gave.
Low price, without disappointment in looks or
reliability.
Economy without sacrifice of performance.
Stability and highest roadability without unneces
sary weight. ' '
The riding ease of large, costly cars. The handling
ease of a bicycle. Utter simplicity in design.
The lowest maintenance cost, we believe, of any.
car in the world.
(By E. T. StronK. General Sales
Manaxer Uulck Motor Company)
It will be interesting to know
that In spite of the talk ot n gen
eral depression of business and es
pecially the sale of automobiles,
that those companies that have be
come established over a period of
years have not been affected to
the extent that one might suppose.
The facts of theease are that
those companies that are the rec
ognized leaders have enjoyed an
increase in business during the
past year, as evidenced by the de
liveries of Uulck cars into the
bunds of owners during the year
1924. compared with deliveries
during the two previous years. For
instance, from July 1st, to Decem
ber 31st. 1922. there were over
60.000 new Uulck automobiles dellv
ered to owners. During the cor
responding period of 1923 there
were over "5,000 new Bulck cars
I delivered to owners, and during
the same period In 1924 the deliv
eries of new Uulck automobiles to
owners numbered over sj.uov.
These figures show a steady In
crease in Uuick business each
year, and accounts for the Duick
Motor company continuing for the
seventh consecutive year to be
awarded first choice of space at
the National Automobile shows
held at New York and Chicago,
and also shows a healthy growth
of business which could not help
but keep Bulck in its envious posi
tion of the leader In the industry.
These facts may seem surpris
ing, and they are, but when one
considers the fact that Bulck has
been a popular car for more than
twenty years and is recognired as
product that represents tne lat
est advancement In body design
and mechanical construction It
will be readily realised that the
number of Buicks sold and in use
Bhould be in excess of any other.
CHRYSLER CARS
FORGE TO FRONT
Two of every three Essex buyers
come to it frqm those who form
erly owned cars bought chiefly
for their low first price.
Just as the Coach body and
Coach name have been exten
sively copied, even by costliest
cars, so must future mechanical
design seek to approximate the
results Essex gives.
But the patents which make the
Super-Six the most enduring-,
smoothest motor and give it all
advantages, also prevent any
from copying its chassis.
Surely you cannot be satisfied
with less than Essex offers. Its
cost is but little more than cars
of the ldwest price. v
ROY CATCHING MOTOR COMPANY
Show Room and Service Station Across From City Hall
Oak and Main Streets Phone 438 Wrecking Car General Auto Repairing
It will be recalled that many
new makes of cars huve been pro
duced, placed on the market after
a preliminary advertising cam
paign, flourished for a while and
then passed out of existence, said
J. W. Michael, local Chrysler and
Maxwell dealer. At the recent
New York National Auto Show it
was noticed that some 20 per cent
fewer manufacturers displayed
cars this year than in 1924. Suiue
of these manufacturers who did
not display have finished a year of
the keenest competition In motor
car history, and under the strain
of this competition found it neces
sary to cease operations.
A few manufacturers developed
new cars and launched them on
the market, but the road for the
newcomers has been extremely
ships, the steamers Oneida and
Onondaga. These steamers "were
put Into this service on a rattier
experimental basis." said Mr.
Kord s announcement, "and nave
proven the feasibility of extend
ing our own shipping service to
Kurope. '
rough. A notable exception to
this, however, is the Chrysler car,
wiilch It will be remembered was
shown for the first time at the
New York show one year ago. In
'hat single year Chrysler, accord
ing to figures recently released by
the Chrysler factory, actually pro-1
uuced and sold more automobiles
In Its first year than has any oth
er manufacturer in the history of
the self-propelled vehicle. i
Walter P. Chrysler's history
reads almost like a romance. Be
ginning his business career as an
engine wiper in a small town in
Kansas, Chrysler rose to the presi
dency of one of the world's largest
locomotive factories within a few
years. Ills genius as a production
nian and designer attracted the at
tention of the automobile manu
facturers, and In 1911 he took the
position of production manager of
one of the largest General Motors
concerns. At the time he left this
organization he was executive
vice-president of ail General Mo
tors companies. Going to Maxwell
In 1921, his work with that com
pany la a matter of history.
A man with this brilliant record,
of course, attracted instant atten
tion and confidence when the car
bearing his name was first an.
nounced. Chrysler announced cer
tain ideas of design which were
termed almost radical, but Inter
est in the product was at fever
heat when his car was first plac
ed on the market. That this in
terest has developed Into a heav
ier demand than present factory
facilities can accommodate is
borne out by the figures of the
first year's business.
LATEST COACH
IS SHOWN HERE
FORD CO. WILL
OPERATE A FLEET
(AmorlatH Pn !nH W(r.
DKTKOIT, Fob.' 11. The Ford
Motor company will enter truns-
I Atlantic shipping, operating its
own fleet for parrying manufac
tured automobile parts to tho
company's foreign plants, it was
announced today by Kdscl Ford,
president. The Ford company has
purchased the steamer Kast In
dian from the Kmergency Fleet
Corporation as the first large
unit In the proposed foreign ser
vice fleet.
The Ford company alrendy Is
operating in the South American
mid cnritiil trade with two small
Atwmter
r
I
I Ke
R A D
mM ft
ill pf V
ill w-'
NT
o
TO THE owner of an Atwateb
Kent belongs the supreme joy or
radio a perfect command of tbe
programs in the air.
As host, the Atwater Kfnt never fails.
Nyht after niht, it will faithfully serve
you bringing you music to dance by,
operatic selections, plays and daily news.
No matter what feature you desire
most in your radio, you will find it in the
Atwater Kent. Call on us today. It will
take but a moment to show you that here
is the set that you will want.
THINK WHAT
IS BACK OF IT
0T7C
Willard Service Station
122 S. Stephens St. Phone 136
Today's
Outstanding
Values in Used
Cars
We look upon every cus
tomer who buys one of
our used cars as an ulti
mate prospect for a new
Chevrolet. We feel that
the used car we sell him
gives us an excellent op
portunity to demonstrate
the confidence he can
place in us.
Chevrolet Roadster, 1 924
model. New appearance.
Priced right.
Chevrolet Coupe, 1923
model. . Rare value at
the price.
2 Chev. Tourings, 1921
models. Real values.
Ford
Body.
Truck, Cab and
Ed Marsh Motor
'Company
CHEVROLET
for teenemket Tmitm
i
SALES AND SERVICE
Oak & Pine Phone 446
The new Chevrolet coach Is now
on display at the show room of the
ed Marsh Motor Company Chevro
let dealers In RoseburR.
Like the other models in the
new Chevrolet Une, It is a radical
departure from the conventional In
small-car construction.
The sturdy Chevrolet motor has
been refined T yinclosin the over
head valves and rocker arms to
protect them from grease and dirt
and muffle the sound of valve tap
pels. Strong, lightweight cast iron
pistons with two step-cut piston
rings and one special master ring
permit more thorough cylinder
wall lubrication.
The crankshaft is four pounds
heavier and is mounted on three
main beurings and a larger and
longer center main bearing.' The
rflywheel Is completely inclosed
and the Hemy starting motor id
mounted directly in the flywheel
housing with all the moving parts
completely inclosed. The Hendix
drive Is fully supported at - the
driving end, which sets it rigidly
and insures proper alignment with
the teeth of the flywheel.
The new Chevrolet motor Is de
clared to be by far the most pow
erful, economical and smoothest
motor ever built for a car in the
Chevrolet price class. '
All models have Duco finish as
standard and in the closed models
bodies are built by Fisher. Stand
ard equipment on all closed mod
els including one-piece VV-type
windshield with automatic wind- j
shield wiper and other refine
ments. The color scheme of the new
coach, which Is now on display, is 1
a dark blue Duco for the body, j
with upper panels and feeders in I
black. This contrasting color j
scheme makes the Chevrolet
coach one of the most attractive
small cars that has ever been
shown In Southern Oregon.
S."
1
V lTK2 tMiVER&At CAR - I
lit f L " , 7 j
.. xi- BS , v IB.
UttSBfitty
Every Day in the Month
Twelve Months in the Year
More motorists every day come to the conclusion
that for year 'round utility there is no more
practical or convenient car than a Ford.
The Fordor Sedan is roomy, comfortable, and
attractive in appearance inside and out '
In city traffic it handles and parks so easily that
thousands drive it who could readily aOord
costlier cars.
On country roads it comes through where heavier
cars frequently cannot Such qualities as these
have brought the Ford its well-deeerved reputa
tion as the "Universal Car."
Kmahout - $360 Tudor Sedan - $580
Touring Car m 290 Fordor Sedan . . 660
Caapa .... 620 Ml prlc f. . . DmtrmU
On Optn Can Starter and Demountable rims are. f 85 extra
See the Nearest
Authorized Ford Dealer
mm
VI-UTOK.fr lAK.E ALWAYS WELCOME AT ALL FOK.D PL
lbbbbbbJ
SPURT IN SALES
IS THE REPORT
A tremendous Increase In Ihe
sale of Overland four-cylinder cars
Is reported by Willys-Overland
dealers all over the country as a
result of the sensational reduction
, t. (jie prjC(.H nf tl(1 overlund Alod-
OIL EMPLOYEES 1 lin'. which was announced
cm ADC IM DDrMTIT during the New York automobile
show.
jj Prominent persons in the indus-
LOS ANGKLES. Feb.
Eight hundred and one thousand
dollars will be distributed among
s ij thousand vmployeen of the Un
ion Oil Company of California tcf
day, under the company's employe
es profit sharing plan.
The workers receive a propor
tion of the net earnings of the
company, based on their years of
Hprvlrp nalurv and the iereent;ii:e.
nf thP romr.anv'R Invealf A ranltal lreat lllf -reasw in
which the profits represt-nt. Ail
employees with more thjyi one
year'B service are eligible. L'nder )
the l'j2i distribution, ernployt-fi
withBervlce of five years are elig
ible or over receive nin percent of
their last year's salary; four year
men, eight and ODuquutier per
cent; three-year, seven and one
half per cent; two-year, five and
five -eighths per cent, and one-year
men, three-quarters per cut.
The profit shar.ng plan was in
augurated by the L'uion Oil Com
pany in 1116 when 1'jU employe' s
. rereivnd S 16U.00U.UOU. Since that
vmi the comimny has distributed "We are lnlerestei to.L.y in ac-
slotis that through this siroko V
lys has established his product in
a unique and distinctive price
rhiHS, the Overland four-cyliudi r
cars now being the lowest pried
of all automobiles equipped with
jsliding-gear transmission.
I Thli prnducllon is made, accord
ling to Willys, in order lo insure a
Overland four-
finder production as part of
WillvH-Ovcrland plans for l!t'J".
" have Just invested over ft
h;ilf-inlllion doll ins In dies
tools n'cissary to prcxlure Ihe Ov
erland all-steel HC('an and coup''."
was tho comment of Willys. "We
have made this exp ndlture to per
mit us to dominate th li ilit car
market. We have spent th half
miiiiott dollars for dies an1 tools
to produce the all steel sedan and
roui so that wp ran gh'- our
dealers the lowest prlred imfomo
bl! In the world with slldimr gear
transmission.
j closed body definitely puts thoold
fashloned "huggy" type of top, into
the discard In the opinion of nnny
automotive exports who wijlro In
atlendace at the blfi eastern Anotor
sulons. .
The Duplex Idea was thA' only
real big new thing in the shows
this year, according to mart of the
distinguished visitors. It )s freely
predicted that the unquestioned
success or tho Studeha'yUr Duplex
phaetons and roadster will have
u far-reaehtng effect in body de-,
situs of other manuieturers in;
Ui ful ure. So far Kludebaki
alone hull
typ
Many m
with this new pirHdem, comments
W. A. Jdirr, Ktudeif.ker distributor
here
In winter with StJ, rain, cold wind
and mist, lh- ovW r of an open car
looks longingly ut (he closed car
with their uarinth, comfort and
weather proh:.t.'on. In spring and
and 1 smnnier. thiek).- d ear owner of
ti'ii wiflieK r r open car freedom on
sunshiny, -l; nsant daysa wish
that Krows Mronger as the wealh-
-e. Ho far ' Sludehaker
IMs cars ut Ihe Duplex
motorists ire confronted
only .(hone " wlth
cr gets hotler.
In tho nnxt
means sufficient to afford bo u an
open and closed car havo bPfn ' B"'
to satlKfy both desires, nnd t 'n
then they were unable to p'rov.
for suildcn chanKes ot wentui V
while on trips.
Tho Sturlebakor Pupiex, howev
er, solves the problem. 11 can bo
clianKed from an open to a closed J
car in less tliun 30 seconds or vice
versa. This can be dono from In
side or outside the car, ami even
while the cur is (toinp at full speed.
'"i iff'
anionic its empliryecs approximate- romplishliiK two ihinvs- lirst, glv
ly II.WO.DOO ot Its earniui!. tne to
tal number ot profit sliaiinn
checks Issued during th culit
years being 32,0U5.
Dtsides the share of vri""
plan, I'nlon OH employees are
protected by a provident fund,
providing p'iilonn. loans, disabil
ity and death br f I'n. and an
eninlovces b-nefit fund, wh:h
takes care of slt kmss of any kind tie
and alfo Includes a ll.wu iriaur-1 0.
anre clause.
Celebrating the distribution, em
ployees will stRKe l'rofit .shHims
danres toniKlu, at I.Ob AnKeles, for
the head office and southern div
isions; Han Krancmco, for the cen
tral divisions; San l.uls Obispo,
for the coat pipe line and field
departments; 1'ortland and S little.
InK tlie public the most automo
bile for the monev; s-cind, tint
tlnu milk dealers in n position to
learl and dominfite their loial mar-
kels. And if we don't build
Oveilsnd f'l nu'oniobiles in the
the year 102.1 than we have ev
built in snv other ve-,. in fiur hi
lory 1t wlli be lenue our o--i
deal'Ts do not splu'eelnle the A-
are (dfeiing tie in. '
Cse Kews flevlcw Classified Ad
vertl.fn" fo rtults.
DUPLEX TYPES
END PR0B.EM
As at the New York Hllvf- .Jul)
llee Auto HImiw. to Hl-o at fiie !)'-
troll, fhleaco and Olher bf; eiu-t-
em llows of tli
Stii'lelmk'-r provided
hii-::evt -auto show
many yi ais In Its new nl x mod
els. Juo ruw Duylux ivpo;gf open-,
lotor l;u-iry,
one of the
SeTlliollS lit
Dp YOUR KNOW THAT
SRFF'S
Auto Wrecliing
House
329 N. Main St.
Is o:i" of lip- mont Ui to itat 0
upturn: bou-'-s nlo;iK tho
toiei? if rot. (oiee In and
see foi yourself and be satis
fied. M'e s:ive you money
oil )o;ir auto plirtl,
Plionc 53
y
necessary
br.k..-j
Electric
Windsliiekl
Don't
Drive
Blindfolded!
' 6peed It Constant
Costs Nothing to Run
, Quiet Powerful
L. G. Devaney
,eet.tiaijr
Phont 84
406 W. Cast