Roseburg news-review., September 13, 1924, Page 4, Image 4

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Ing an entirely new typeof car the Duplex-Phaeton
Today Studebaker has made Automobile History and established stand
ards of value and quality more fully and obviously than ever before
70DAY Studebaker proves that beautiful,
distinctive, stylish body lines can be origi
nated by American body designers without
following precedent or imitating or adapting
what has been done before.
Today Studebaker proves that a practical and
beautiful type of car can be mado to combine the
pleasure and performance of the open car and the
comfort and protection of the closed car and this
without excessive price or compromised quality a
car "duplex" in open-car smartness and convenience
and closed-car elegance and comfort and at a price
no higher than that of an open carl
Today Studebaker proves, in its new Standard Six
Duplex model, that a six-cylinder car of hue quality,
great power, plenty of room and impressive apoear
ancc can be made and marketed at a price of '3B5
ToJuv Studebaker proves in its new Special Six
and its Big Six Duplex models that the ultimate in
all the essential features of quality in five- and seven
passenger cars can be made and marketed at a price
of S "85 and $ "-1S5 respectively.
And this is possible only because Studebaker cars
are made in one of the most comprehensive indus
trial plants in this country, 70 per cent of which is
new within the last six years.
Every modern method of manufacture and long
experienced management are available for the pro
duction of Studebaker automobiles.
TpWtiy Studebaker proves that the highest grade
closed car bodies framed in selected hard woods,
cushioned with the best cushion work, upholstered
in fine mohair fabrics and fitted with expensive ap
pointmentscan be made and marketed on super
latively good chassis at moderate price:;.
This is made possible by the new $10,000,000
Studebaker closed body plants. Studebaker designs
and builds all of its closed bodies in one of the best
equipped and most modern body plants in the in
dustry. The Three Neiv Chassis
THE STUDEBAKER STANDARD SIX 1U
in. wheclliase, 5-pabs.eiigLT. Lnginc, 3 x4' ... 50
b.h.p. with 6 dittercnt bjdics, including Dtiplcx
I'hacton, Duplex-Roadster, Coupe-Kixidsur, Coupe,
Scil.m, and Hotline,
THE STUDEBAKER SPECIAL SIX l.'O in.
wheellmse. 5-pasen-.er. Engine, 3' -x5, t5 bli p.
with 5 different bodies, including Duplcx-l'h.icto:!,
Duplex -Roadster. Vutiria, Sedan, and Hetliue.
THE STUDEBAKER 1510 SIX 1J7 in whcel
basc, 7 -passenger. Knginc. .U,x5, ;5 b.h.p. with 4
different bodies, including Duplex-I'haeton, Coupe,
Sedan, and Berime.
The Toi Nc ir Closed Bodies
COMPLETELY NEW BODIES e.uh car .t
masterly cxmcion d ii.uun style. it Jiiincly
Three completely new chassis! . . 15 completely new bodies!
Completely new lines! . . Marvelous new performance
Completely new operi'doscd car!
Completely new radiators, new fenders, new lamps, new seating comfort,
new finish, new cplors in lacquer finish, three improved engines
Real balloon tires, not low-pressure cords. Sizes 21'x 5.25 to 20"x 7.30".
New Studebaker automatic hydraulic 4-wheel brakes-optional.
New values, never before equaled even by Studebaker!
original in beautiful lines individual, conservative,
impressively elegant, but crisp enough in its de
parture from imitation to be entirely distinctive.
The Fire New Duplex Bodies
(A new fvpe of ojir originated by Sttidebaker to take
the place of the open car)
SO ENTIRELY NEW and so different from any
other body ever made before that a new name had to
be created the DUPLEX.
The upper structure is shaped in pressed steel and
covered with the finest water-proof fabric. The steel
construction permits the use of another radical
Studebaker creation, the new roller enclosing cur
tains. There is the permanent beauty and durability
ot the steel top plus the instant convenience of the
roller curtains.
Thus Studebaker engineers have solved the open
closed car problem.
The buyer who vant3 the airiness and practical
convenience of the open car and who also wants the
comfort, protection and beauty of the closed car can
now get both in one car and at the price of an open
car.
One moment the new Studebaker Duplex is a
beautiful open car a touch of the hand to the over
lapping roller curtains and it is a snug weather-tight
closed car.
Rttlloim Tires
Genuine and full size balloon tires on all models.
Every part that functions with the tires has been
specially designed for balloon tire equipment steer
ing gear, steering knuckles, spindles and springs,
even the fenders.
New Lacquer Finish
The Standard Six closed bodies are beautifully
finished in semi-glaze, satin lacquer. The hood and
lower panels are in light gray, the upper panels in
darker gray. Hairline parallel striping in oriental
red. Burnished nickel radiators, jet black fenders,
light golden finished, natural wood wheels and big
balloon tires are contrasting touches.
, The Stan dard Duplex Models are finished in glossy
jet enamel lasting, lustrous and wear-resisting.
The Social Six and the Big Six Duplex models
are in soft satin lacquer with dark blue hoods and
bodies striped in light blue and ivory. Here, too, the
sparkle is added with burnished nickel radiators and
light, natural wood wheels in contrast with jet black
fenders and big, black balloon tires. '
Afore Poivcr
The universally famous Studebaker engine is more
than ever a peer among power plants. The crank
shaft is heavier. ALL surfaces are perfectly ma
chined to exact dimensions and balance. The bear
ings are larger. .
The engine is in unit with the clutch and trans
mission. There is a force 'feed lubrication system
with clean, strained oil always in reserve. There are
many changes and improvements wttich result in
MORE POWER, MORE QUIETNESS and
SMOOTHNESS and STILL BETTER PER
FORMANCE in every way.
Netv Brakes
Larger, more powerful, simpler and much easier
operated two-wheel brakes. An entirely new emer
gency brake is operated from the instrument board,
instantly convenient to the driver's hand where it
simplifies the control and frees the floor board from
the old style lever. It acts on the propeller shaft
There is uniform pressure at each wheel equalized
through the rear axle.
The regular two-wheel Studebaker brakes with
their simplicity, safety and great braking power are
entirely adequate.
But Studebaker 4-Wheel Hydraulic Brakes (with
disc wheels) can be furnished as optional equipment
on all models at extra charge if desired.
Studebaker 4-Wheel Brakes have three exclusive
features not found on any other system in this
country.
J. Braking pressure is furnished by hydraulic
power automatically developed. A light touch to the
braking pedal controls its great force like a touch to
the throttle controls the power of the engine. This
feature will appeal instantly to women.
2. The front wheels cannot lock.
3. There are only two adjustments required on
at each rear wheel. The front brakes are permanently -adjusted
at the factory. The oil in the transmission
is used to generate the hydraulic power ; the action
of the gears and the pump keep it in circulation: it
cannot congeal or freeze. Braking power is always
instantly ready in winter as well as in summer I
New Ease of Operation
Nra Ease of Qear Shifting New power in braking,
touch to the pedal exerts a giant's strength at the rear wheels
New clutch action, soft as velvet A new steering gear
and steering knuckles designed for balloon tires A new
grouping on the dash, including ALL the usual instruments
plus a gasoline gauge that always works accurately.
Lighting Control Switches all on the steering wheel,
instantly handy.
Automatic Spark Control No manual attention required,
so the lever is eliminated. Automatically governed to all
speeds with the precision of machinery.
And the Details
The new can are longer and lower to the ground. The
line from the radiator to the rear is nearly straight. The
wheelbase of all models is increased.
The fenders are much wider and deeper crowned to cover
the width of the tires.' They fit more closely over the wheels.
The rear fenders are long and gracefully curved into the
running boards.
The radiators art high and set low in the frames and con
vex curred just below the filler cap. The design is strikingly
original and beautifully distinctive.
Entirely new head lamps and cowl parking lamps designed
by Studebaker artistically appropriate and in perfect keep
ing with the originality of the body and fender design.
Deeper, stiffer frames, more cross members; shorter,
flatter springs for balloon tires. All bodies lower, all roomier,
better and more comfortably cushioned. Seats art lower,
backs and sides are higher.
Look Forward Into Next Year
The new Studebaker is here today! And no matter how
weeping your ideas of what a new model should be this ear
will satisfy you. It will thrill you with the very newness and
originality of its beautiful lines!
You may not be in the market now, or even this year. But
to see the new Studebaker is to look forward into next year
and the year aftcrl SEE IT TODAY!
STANDARD SIX SITCIAL SL
l!.lin.W.B. 50 H P. ltin. W.B. 65 H.P. '
BIG SLX
127 in. W.B. 75 H.P.
Mjrutard Hharton
Coupe Hoa.lster .
o Loupe ..
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SISOS DO
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Phaeton SUSS.U0
HoJdster SI45. UO
Victoria . WJa.W
beaan W4K9.00
Berime KS6S.00
Knaeton . (uma.uu
Coupe sjujs.uo
1 btdan SJIs.uo
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l berime
Cn i: Smi'.J. i J S.x mu.
cU i i . S,,u i',;ak" "vdraulic 4-Whrel Brakes. Optional Equipment.
h 4 JlS ah iTd 'd'ZJp 00 '""' , 0nK,U Sp""J Slx ind B' M witt 5 di heel,,
tAH priies Delivered Pr,ci - and subject to change without rouce.)
00 extra.
In OuiAciv Location on Jackson Si.
W. A. BURR & SON
Opp. News-Review. Phone: 112
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