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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 26, 1911)
Medford Mail Tribune I CLASSIFIED i I THIRD SECTION I'OJmVFLRST YEAH, 'MEDFORD, OREGON, SUNDAY, MAKOlt 2(1, 1311. No. 3. Co-operative Fruit Organizations It lias coino to be recognized tlmt, co-operation is tho basis of good business, and 'the more centralized is the effort the greater is the incus use of success attained. Hut to obtain this result good business principles must bo the ba sis of organization. Organized effort may bo ns fu tile of desired results, as is indi vidual effort, and will be unless the principles of the organization are followed, and the better the under standing of those principles, together with the knowledge of the difficul ties encountered, both within as well as without tho organization, on the part of those who arc attempting to co-operate, the more is tho assur ance that those principles will be fol lowed. To help to a better understanding of the principles of co-operation, as well as to show the need for the same, is the purpose of this article It has been long understood that "In union there is strength," but why? How does union promote strength'? This is tho day of hi", business. The larger the accumula tion of business under one head, the more cheaply it can he done, as wel as being done with more efficiency, provided always thai good methods are followed. In the matter of fruit producers' organizations, it is believed that as many, if not more, difficulties pre sent themselves for adjustment thai' in an organization for the handling of any other product. The complica tions arising, owing to the nature oi the product handled, are much more acute. For 'instance, the values of the product are more varied, as well as being subject to more rapid changes in quality. Also subject to more rapid changes of market values than almost any other pioducj. This being true, it is essential that pro vision be made to meet these varying conditions, which, of course, become For One Week Only-Monday March 27th to Saturday April 1st Hutchison & the basis of organization. Let us I therefore, notice the needs of organi- zation Without it each jnowcr must act as agent for himself, both in buy- ing his supplies and in selling his product. In the buying of bis sup plies it has long been established that purchases on a large scale can be made much more cheaply than on a small scale. First, because it enables the large concerns from whom supplies are ob taincd, to handle the same amount of goods much more cheaply. Thus by purchasing box material, wrapping paper, nails, spray material, etc., in car lot shipments the price of the supplies are greatly reduced. Secondly, because by handling in large quantities it enables them to handle a greater amount of goods with the same labor. That mnkes it possible, by co-operation, to pur chase supplies in large quantities at reduced prices and by dealing these out to one consumer it is possible, with a small fee, to cover handling and expense charges, for him to ob tain his supplies at a greatly reduced price from what he would have to pay were ho purchasing direct. In the selling of his product ho is still at much worse disadvantage, again tho large concerns handling his product prefer to deal with large concerns, for the same reason that the dealer in his supplies offers ."big business." Again, the individual shipper can not so readily obtain that information needed, both with regard to prices and the supply on the markets of that food product with which his fruit comes the most directly into competition, all of which entails much labor and expense and is es sential to successful operation. Tho same requirements enters into both sides of his transaction, namely "big business." It is, therefore, evident that the smaller the grower the more he feels A OUR COMPLETE LINE OF LADIES' WAISTS 9 LOOKING OVER OUR STOCK WE FIND WE HAVE TOO MANY LADIES' WAISTS. THE NEWEST STYLES, ALL PURCHASED THIS SPRING, WILL BE SOLD AT THE REMARKABLY LOW PRICES GIVEN BELOW. YOU KNOW WHAT WE MEAN WHEN WE SAY OUR ENTIRE STOCK OF TAILORED, FANCY, ETC., ETC., LADIES' WAISTS WILL GO ON SALE. OUR RECORD IS CLEAR, AND THE VALUES AND PRICES WE GIVE BELOW ARE Just All Ladies Waists from 98c to $1.19 All Ladies Waists from $1.29 to $1.59 All Ladies Waists from $1.68 to $2.19 the need of organization and a co- operative organization can only jus- . . '..' ..', "",.",. . Ins s"M,hc8 ,l( lho bcst bnuinuiii ii i- iiw iivikiiiiwiii iii' uiiiiii riinr i in- ii mi price and returning to him for his product the best possible maximum price. This is tho "milk in tho co coanut." And to obtain this result requires the application of good busi ness principles on the part of the op erators as well as patienco and for bearance on tho part of the pro ducers. As the purchase of supplies is a simple matter and of minor import ance compared to the handling of the product, this article will waste no time with thai question, but will nt tempt to deal nt sonic length with the question of the marketing of tho product. Let it be remembered that every specimen of fruit going into tho mar JOHNSON TO MEET EL PASO, Texas, .March 2,'). San Francisco, according to James V Coffroth, will be the scene of thi .lohiison-Langford fight when it is pulled off. Coffroth said todaj that Johnson already has promised to fight in Sun' Francisco. "The Hririshors," said Coffroth "cannot raise a purse large enough to land the light. San Francisco is the city where the crowds turn out and if tho fight is ever staged it will bo at my arena." Merely to find a bargain once in a while is not what makes it pay a housewife to read lho fids. She be comes educated as a buyer --'whiHi is the sort of education a housewife most needs. REAL SALE OF What ket does so in competition with every other specimen of the snmo kind of fruit, and not only so but it goes in competition to a grcator or less de gree with every other food product. To regulate competition among futile of the same kind and to over come competition of food products of other kinds is within the realm of good business, and to obtain that price, for your fruit which truly measures its relative value as com pared to all products with which it comes in competition is the right J measure of successful effort. This brings us to a consideration of the nature of tho product handled. Lot ns consider especially pears and ap ples. First, it is of a very porishnblo uaturc, extending in its life from but a few weeks to a few months at best. All of it must be consumed or decay within one year (unlike many DANIELS HAS TO GO SOME TO SAVE RECORD NEW YORK, March 'jri.-C. M Daniels admitted today that he was forced to extend himself to the limit last night to successfully defend his title as tho 100-yard amateur swim ming champion. Daniels finished only two inches in front of JlcOiv alry of Chicago. A broiler for uso on any atovo that a Virginian liaB Invented lioltlH tho meat to ho cooked In a vortical posi tion within a casing that catches every drop of Juico that falls from it. To prevent explosions of coal dust in some Gorman mines wutor In forc ed Into fissures under pressure nnd, after it is pumped out, tho coal can ho broken down with picks without blasting. We 5ay manufactured food products which can he held almost indefinitely.) This makes the regulation of competition very difficult. Second, it is necessarily gathered within a period of approximately eight weeks, and must bo dealt out to the consuming public through a period of less than 10 weeks. Third, the quality of the fruits is varied from year to year by the varying climatic conditions under which it is produced, even on the saino soil, while on different soils and different climates tho varia tions become very acute. Successful co-operation demands, therefore. First: That every participant be treated as every other participant in the organization. Secend: That provision be made for protecting the equities of the individual. FOUR DEAD; FIFTEEN HURT MILWAUKEE FIRE MILWAUKEE. Wis., March 23.--A revised list of the casulaties here in the 'X'ddloton Afnuufuoturing company's lire today shows foui firemen dead-and fifteen injured one fatally. Careful search of the ruins, completed today, makes il cer tain that no more bodies are among the debris. A store that does not advertise does not seek the attention or pii tronago of progressive people and should not have them! The ad-reading housewife gives her allegiance to the store that of fers her tho most value for her money day after day, consistently. They go at go at go at Lumsden By C. This protection should bo embod ied in a formula of working rules gov erning tho action of both individual and official; these should be accept ed as tho by-laws of tho organiza tion, and should bo considered by every one as being as sacred and as invincible as tho "moral code." Third: Full knowledge of all pro ceedings should bo within easy ac cessibility of all participants. These should be sufficiently broad and wise in their provisions as to establish full confidence in their efficiency to obtain hotter results under co-operation than by individual effort be cause confidence is tho bulwark of successful action. Let us now look at tho proposi tion of marketing. From 1805 to 1000 the average annual production of applies in the United Slates was fl,(ili),000 barrels or 151,857,000 boxes; from 1005 to 11)10 tho aver age annual production in tho United States was 20,8M,000 barrels or 70,. 5112,000 boxes. All of these apples are gathered at practically tho same time, consequently must bo taken care of from the time of gathering until they have gone into consump tion. This necessitates lho consid eration of loss in decay, of interest on capital invested in products, and of expense in handling and holding of products. All this must bo mot somewhere. Competition among products low ers tho price of the product. To regulate tho price is to first regu lato the competition. This is accom plished by regulating the offerings at any one time to meet the consump tive demand for the product. Hut to do this necessitates the considera tion of the questions of decay. Of interest on capital invested in t lip product, and of handling and hold ing expense, and in co-operation this quostions must he considered as re lating to the holdings of the individ ual in nroportion as his equities arc Are 89c $1.19 $1.59 E. Whisler to the total product handled by tho organization, nnd in this way only can "every participant bo treated as every other participant" and "full protection bo given to the equities of tho individual." Otherwiso it nec essarily follows that soino would profit by better prices than others, Which is not equality; while others would suffer loss in decay, interest on capital invested, and expense of handling and holding product. This also is inequality. Therefore, to ac complish the best results under co operation it is necessary that tho product handled ho considered ns tho property of tho whole organization, but hero comes tho difficulty of ad justing the equities of the individual to the equities of tho wholo. Values of fruit aro governed by the rclativo merit of tho fruit, of tho same variety, as woll as by tho rclativo morits ns to other varieties, and, as said be fore, the merits aro so varying that it is impossible to bo exact, conse quently somo concessions must bo made in tho hope that tho benefits derived by co-operation on tho whole will overcome any losses by reason of tho concessions made. This re quires careful consideration, pnlioneo and forbearance, and further re quires that there bo strong continu ity on the part of thoso endeavoring Jo co-opernte. Shattered confidence invites disintegration, and strict in tegrity on lho part of all concerned, coupled with full publicity is tho best known preventative. Every member is fully entitled to a knowlcdgo of tho proceedings becnuso ho is a part of. tho organization itsolf, and tho of ficers aro hut his servants to carry out his will. Therefore, ho should consider lho interest of tho organization as tho interest of himself, nnd should pro tect, and promote, and faster tho interests of the organization through the principle of self dofensc. C. E. WHISLER. . v''.,fc' ' F ' . ' r.