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About The Ontario Argus. (Ontario, Or.) 1???-1947 | View Entire Issue (Sept. 30, 1915)
AGE TWO THE ONTARIO ARGUS, SEPTEMBER 30 1913. tditcrial tfectim of She Ontario rfrgus a : ANNOUNCEMENT This paper will run a series of articles the coming year in thii space, one each week; designed to bring ili' merchant and t li news- paper into closer touch with each other, and with the definite purpose of presenting rcri- ' table facts prepared for ili' merchant who wants a better business, These articles are j being prepared under copyright by one who ' has formally years made I lose study of ad vcrtising from the standpoint of the direel benefits to the merchant The articles will analyse step by step the great problemofad vertising a business. Borne of the subjects to be discussed ares Business boomers, kinds of advertising, best advertising, cheapest advertising, whj ad vertise at all, how local merchants can kill mail order business, relation of newspaper advertising to other advertising, relation of newspaper to advertiser, relation of news- H "paper to public, relation of advertiser to pro- ' gross of the town, relation of advertising rod salesmanship, selecting advertising medium, requisitesof g I ads, difference in good and had ads. difference in g I and had advertisers, the power in an id, value of season advertising, value) of display advertis ' Ing, value of display advertising, value of illustrated advertising, honest ads and bon- ' est goods, descriptions in ads, etc., etc. These and other subjects will be handled in ' logical order. Later the articles will take ' up each individual kind of business and li the exhibits at this fair could all be boxed and shipped to San Francisco and sef n) at h Panama-Pacific Exposition jusi as they appear ed here, they would undoubtedly attract greal attention. Many who have been to the 'Fri i Fair, and who atti iided the fair here, state that there is nothing in the big exposition to out class it. The Malheur County Pair certainly has the undivided support of the entire county, and the officials realise that in order to keep the fair a continued si ess. this co-operation must con tinue, The "aquarc deal to all" policy has been firmly established. There are no favored com munities, Ai 'county fair time all troubles and differences are forgotten and the whole comity rks as one hiu family for one big result, srrcKss " ley of the president. i'ut Wilson has acted pat ally and wisely in grave matters in con nection with the war, and the horrors of that ntrugglc have so impressed ns that we have been lenienl with his course in Mexico. The sooner we gel over the notion that the governments of Central and South America can render any real aid in settling the Mexican pro blem the letter We will understand OUT duty and responsibility. There is no objection to their actii in advisory capacity, and that is all they will do. Their advice would have some moral efl'eet with a civilised tuition; with Mex ico in its present state of near anarchy the moral effeel iron i the combined action of all the nations of the world would he ntterlv wasted. with a pitchfork, walked behind the plow and harrow, sowed their seed by hand, reaped the grain with a cradle and threshed it wilii a flail All such work is now done by machinery on an up-to-date farm, And even the useful bu1 tV U- blesome farm horses are giving way to gasoline engines (hat will pull the plow and haul wagons and saw wood and pump water and do all sorts of miscellaneous work. It is vastly different tor the farmer's wife, too, she is brought closer to her neighbors by means of the telephone and ailtolliohile. She li.is hooks and magS SJPes and newspapers. She lias the world's hest music, ai Blight cost. She has more PUBLIC SCHOOL ECONOMY TROUBLE AHEAD WITH MEXICO. up each iihlivnlii.il Kin. I oi nn snow what advertising will do foi show wnai uuvcriisiug win no ior inai hum " nesH. Keep your eye on this space and you will get something good, short and "hot oil' the ' griddle" each week. THE SUCCESS OF THE FAIR. Who said Malheur County eouldu'i gel togcth er. Certainly noone with BU) true conception of the true conditions. The unoqualiHcd stieeess of the County Pair last week is surel) euough demonstration that this County can pull togcth er, and in a manner that would make ;i good many much smaller communities- and larger ones too- ashamed. For the great success of the 1915 Malheur Couny Pair was undoubtcdl) due to the efforts of the County as a whole. Not a disl rid shirked their share id' the work. Not a coininnnil v thai didnot send either displays or visitors. And many of them sent almost unlimited numbers of both To show that the Buooess of the Pair was not purely S local deeiion, hut was so proclaimed hv men well versed ni the standards of Count) PailW in this and other state, mention should he made of the greal enthusiasm of J, . Brewer of the fhamberof ( 'ouunerce of Portland, and of II. II. Weathcrspoon. histriet Fruit Inspeetor. Both men have at t em led practically ev r) t'ouu tv Fair given in this state within the past feu vears. Ami when the) say the Malheur Count) Pair i-s not surpassed by any, it means a whole lot to the people of this county who have work sd so hard U) make this fair a good one. Mr. W'eatherspoon not only compared this fair with other lairs of other comities, hut com pared it with the fairs of this count) of pre vious years. He has heeii one of the judges in the agricultural and horticultural sections for the past three years. I Ih savs there has heeii much improvement in these exhibits each year, but perfection was not reached until this year. He says that the display s made here this season could be excelled b) none. Not oul) were the best specimens of fruit selected for exhibition, but expert knowledge of how to huild the dis plays, was shown. i The latest outbreak on the southern border (emphasises, If, indeed, and emphasis were nec jessary, the fad thai serious trouble is I ing up iii the not far distant future, in our relations kwith Mexico. No thinking man could doubl that the prospects of Mexico becoming pacified, 'are not the UK SI I promising, and our situation and responsibility grave. I5nt lately there has been some slight hope raised in the minds of man) thai in some wonderful way the policy. jr lack of policy, of President Wilson was, after all. going to i nine oui all right for the Mexicans and for ourselves. We were prepared a few da) s ago for the an nouncement, when the A P C diplomats meet tigain soon, thai Carranaa la to be recognised is the rightful head of the Mexican nation. Wo Were told thai "the time had now conn" for ccogliition of some one in authority in Mex ,co. and that probabl) 'arrana was to be that nan. What hope there might he that withCar- ana recognised as the rightful presideiri of .he so ea I led. inisliailled ''republic" of Mexico. there mighi he peace and tranquility brought to .hat unhappy land received shock when sev eral hundred Carranaa troops fired across the h American soldiers to over the retreat ot Mexican bandits who had battled two hours with American cavalrymen after raiding an American store at Progresso. Whether the action of these soldiers was under directions of 'arrana or any of his higher off rials, or whether he promptly disavows the act, makes no difference, If we recognise 'arrana We ale sure to sec Inol'e trollhle ill Mexico, and 1 1 . i more of it on our hands, too, ll we don't recognise him we are going to have trouble, so there's trouble ahead whither way we turn. Irrespeetive of the latest border incident the proposition to rcognixc Carranaa at this stage seems a queer thing to do, He was the only one of numerous Mexican leaders addressed b) the governments of North and South America, who spurned the offers to help bring peace, and hurl ed defiance at the diplomats. And yet he was seeleeled as the probable 111.11! to he rCCOgllixed. If recognition was the cure all for .Mexican ills alter a long term of abstilieUCC from this reined) why could not Carran.a have been re eoguized before he was giveu opportmiit) to in sult the governments of North aud South Amerieaf suivlv these diplomats knew weeks ago that if they must choose auioug the various leaders (arrana had as mail) claims then as he has now to recognition. It would have been li embarrassing, Now the action of his sol diers shielding bandits who battled with Jnitcd stales troops has added another most embarr assing situation. Two tacts, disagreeable as they are. cannot be cseaped. They are: Pirst, thai the United States, and ll I the A B C diplomats must settle w hat to do and wheu and how to do il in Mexico; second, there are oul) two possible courses to be followed; either take some decisive and vigor ous action, or do nothing at all. Heretofore the administration has attempted to straddle, and with lamentable failure. Had it not been for the war in Europe there would have been a much greater outer) agaiual the polic) of lack of pol New fork City, with its 800,000 ichool child ren, is in a had way for lack of accomodations. 'I he it. crease of children has far out run the facil ities for handling them. At the close of the last school year there were 182,000 pupils in school than thi i gular number ol hours, because there was no roOnj for them At present the iber rectrl d to "part time" Is said to be considerably over 100,000. The board of education e I mates thai the new buildings required to provide adequate accomo dations would cost from $30,000,000 to $40,000, (Kin. and the city is so hard up that teachers' pen sioiis are unpaid and the administration is plan ning a special assessment on personal properly to make up the big delicit. Now it happens ihat Mr. Wirt, the originator of t he famous "Gary system" of instruction has been asked to submit an estimate of the cost of installing thi I m in all the Now York schools It has already keen tried and proved successful in me ol them, lie reports thai for $6,000,000 the present school buildings and grounds could bo put into )! per ihapc to take care of all the children in til cit) , There I h savin . ... begin with of$34,0()0,(K)0 to 184,000,000. And the director of the public education association estimates, on the basis of Brookyln experiments, that $2,000,000 or $3,000, nun a ear could he s.i V..J in salaries though thai is less certain. The enormous econom) effected under the Wirt s stem is simply the result f making full use of a cit) 's "educational plant." as a private manufacturer or men mil makes use of his fac tor) or stoic. Th.s. a. . ! buildings are used all day. Tie- children don't all come and go at once They attend in shifts. And so the cos! is less p.r pupil, iii spite of the fact that they put in more hours a day than under other systems, and have wider opportunities for study, work, and play. There may be B savin- in tea. blllg OX pelise. too. heeailse llie flexible system makes it possible t distribute the work more uniformly among the teaching staff, The educational results obtained with the pu pils them elves are, of course, the main consider ation. Thai aspect has beeu much discussed, usually witji conclusions in favor i' the Wirt - item. Iut the tiuan ial argument alone if eal dilated t" uppcal to uuy city, large or small, parti, it.., . when emphasised b) the millions of dollars involved in the New York problem. leisure as well as more company. Life on a prosperous farm is rapidly becoming more comfortable and pleasant than life in the city, and country people are beginning to realise it. The prestige of the city Is failing. The farmer and his wife are coming to he en . li d in- mi an oi puiiMi, ami wnn ver guuu reason. PARCEL POST EXPORTS. The postoffice department is reported to be working oul a plan for the futheraiice of our ex port trade through a radical extension nf the for eign parcel post service. The detail- I IV6 not been made public, hut it is understood that the plan contemplates taking off the present sise and weigh! restrictions and making it possible to mail abroad anything that can IHW he mailed from one point to another in tin- United I H tl The purpose is to bring the Americian maim facturer into direel relations with the foreig.i merchant or consumer. Hitherto the hig) manufacturers have had an advantage in the i' i -port trade, because they alone could afford the expense of developing it. The object of the gov ernment in this uw projot is said to uive every body an equal chance at the foreign markets, just as the domestic pa reel post hasalread) sen ed to equalise opportunities in our own markets. It looks like an admirable move. The federal trade commission is understood to he directly in terested iii it, along with the general promotion of export trade, although it was supposed to he primaril) created to "regulate" business May he business doesn't need so milch rcgulal kin any more as people thought. Anyhow, it is well to e the various administrative department-; of the government cooperating in a campaign to will all possible legitimate advantagee abroad for Americian business, and in fostering busi ness democracy in hoth our export and domei tic commerce. COUNTRY LIFE REVIVING. " Count r) life is dyiug in America because of tbodrudgi ry of the faimer and the lonesomeuess of his life." declared a speaker in the Internat ional Irrigation Cougre But the gi utleniaii need not be s pessimistic. I le is looking at the past rather than the pre ami and future, and poud ling the census returns uf 1900 and 1910 when he might be figuring oul the change that 1. Jo w ii! reveal The old fashioned farmer was indeed a slave of drudgery, aud his wife a victim of loin sowe lut those phases oi agricultural life are passing, Y..U' b) year improved farm machinery and ii.tter methods lessen the toil The older gener ation of fanners scattered manure over the fields THE FAIR'S SUCCESS. In addii ion to the meat success of the louuty Pair this year in the splendid displa) i of agricul tural products f all kinds, the excellent pro grams and the greal interest inaiiiliested th rough the record breaking attendance, the an- iiouiiceiueiit of Secretary (iraiicl that the event was a decided tiiiaucial success caps the achieve ment. The result i gratifying, not the Pair is a money making proposition for it Is not, but he cause it proves thai the Malheur County Pair Was an Unqualified success. The work done hv those at the head aud their assistants was en tirely without coiupensatit.il and the people who did this are to be commended for their public spirit in giving their time and efforts and iii I he splendid manner in which they planned the four days programs and fulfilled all promises in carry ing them out. There are many incidental expenses in connec tion with the Fair and it requires fulfils to do this. To give it on a big scale so that the crowds can be attracted for miles to see the displays, requires morethau the receipts from the gate, 'Hie Fair this year was undoubtedly a si and a credit to the -real Malheur Count v , i: . of accomplishment ml cooperation. Oregon's governor has designed October J' as lire protection dav in this state. Full sv ninathv with the idea hv the people will save thousands of dollars to the Wealth of the state. SSH!