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About Daily capital journal. (Salem, Or.) 1903-1919 | View Entire Issue (Oct. 7, 1916)
THE DAILY CAPITAL JOURNAL. RATFM. ORTCOON. SATURDAY. OCT. 7. 1916.
Arrow point to now and improved windthitld.
Cppor half amrlapm lower half .
instrument hoard, thawing gasoline gauge, mlmctria
dathlight, epeedometer, electric etarting
and lighting plug and ammeter.
Widmr and lunger matt and deeper cuthian; a
Indicated by arrow.
Arrow ehowo old and new ipring contraction.
Hew opting much longer and more flexible.
MAXWELL Motor Cars are now equipped with a new and
improved windshield, still longer and more flexible
springs, wider seats, deeper and softer cushions, dashlight,
gasoline gauge, and other equally important refinements.
To the generous value heretofore present
in the Maxwell product, these extra im
provements have now been added.
This is in line with the Maxwell policy so
widely advertisednot to change the
Maxwell in any essential detail, but to
continue Improving it so that it will
always be a standard, recognized product,
constantly abreast of the best practices
of the industry.
Notwithstanding the superlative and
sometimes confusing claims that are
made in behalf of various automobiles,
we restate our sincere conviction that
Maxwell Motor Cars offer more real value
per dollar than any other car in the
This too, is the belief of the thousands
and thousands of Maxwell owners. And '
these beliefs are supported by actual and
tangible facts. We actually know that
within the entire history of the automo
bile business, no motor car in any class
or at any price has equalled the Maxwell
in honest dollar-f or -dollar value.
And if you will examine a Maxwell, tide
in it, compare it with other cars, consider
its splendid record, reputation and past
performances, you too, will know it.
Call or phone for a demonstration.
Halvorsen & Burns I
Corner High aiid Ferry Streets ' Phone 959
Deferred Payments If Desired
'mhi a.-iL 4VH iiU....vv. 12 -fl '"' I
"THE MELTING POT."
n hi ntw"t Triangle l-'ine
'llii' Hull breed. Dcing of
THE BAD OIRL WHO IS
GOOD, AND THE GOOD
OIRL WHO IS MO O00D
i bruuty, they otfer n pleasant variety
Tlwy Are Douglas FalrbanV pir Of!of entertainment, both to the hero in
widely conlnisting types of feminine: followed, when kIio appeared
leading Women in His New Trl-
angle Play, "The Halfbreed'
at the regou Monday aud
t)u picture mid Die (nitrons who ii'v
the latest FnirlmnUs play.
One of these is Jewel Carmen, for
some time a plnyer in Triangle produc-
THE MELTING POT
Tlie Melting l'ot depicts the merging
into Ameriennisin of n fuinily of Kus
sinu Jews. These eonsist of three pco-
.ile, David tjiiixiuin, his uncle. Memle!
ijmxunn, n ml his uncle '8 mother, ifnu
(juixnno. The two older people do not
take kindly to life in the new land ami
their thoughts constnntly turn backward
to their old home where they could ob
Herve the customs of he race. Tho
young muu, however, becomes n true
American uud his devotion to the Hug
uud flushes of patriotism throughout
tthe piny ninke this pluy one of enthus
iasm. Do not miss this splendid pro
duction. Special scenery is carried and
it will Ifo produced just as it was pro
duced in New York, Chicago and the
and a larger cities. This will be the first big
which I road show of the season nt the Grand,
us the 'October 13.
"ingenue' in ' Sunshine Dad.' In the' 1 1
Fairbanks piny she is the flirtatious ' visional seen in a Fairbanks coinedy
nnd heartless young girl from the enst,! drama, " Keggie Mixes In." as Keg
who encourages tho attentions of the i Hie 's society fiance. She is of the Spnn-hnlf-lndian
vouth. onlv to toss himiish type, dark and fiery, and in "The
aside wheu she finds tiint it is to hor I llsllbreed " appears as a girl who has
n "Tlio CliTHren In tlio Houso"
verv itiilcreut chnracteri.ntiou
lions ami best remembered perhaps: interest to do so. ' i gone wrong aim uecomea ine companion
I'ouglwi Fairbanks lias two lending I for lier performance of the siren role1 Tho other alrl is Alma Reubens, pro--01 truveiing showman, rinding m the
V .lUllllg UllllUM'CM 11 lllllll W IIU In rfUll
i?:zsssssss2CSsanscanssanicannncBann iu tu ui hir 1,u'k of1o,,u:n;
.MMMMHIlMMiiMMHMHHMMHMMBIIHMMHMIIHItMMliMitMMMHMIia m., ar i.iilire. she becOIIICK devoted
J to him and is regenerated by her love,
II I which ultimately finds its reward.
S! i The idny is a iliaiiinli 'Jiliou of Uret
ii n .... ...,.
mgm ag. mf I1H1U' S IHUIU1IS Slor.V Ot IHIirorilin IO
r u u k u M
Maxwell Company Dividends
Tells Story of Progress
By C. W. Batron.
The inauguration of dividends at the
rate of ten per cent per annum on Max
well Motor common may awaken the
public to a realization of the pace at
which the Maxwell is now. coming for
ward. - '
Maxwell antedated Ford in output in
the popular priced field, and there arc
probably more Maxwell engines of early
-dates still on the highways than of any
other make. But there came a' time
when Maxwell had to rebuild finan
cially from the foundation up. How
efficiently was the rebuilding is indi
cated by the inauguration of the pres
ent ten per cent dividend rate.
To find out what is under it in fac
tory organization and management, the
writer took a little time recently to get
down to fundamentals at Detroit. Jle
found Maxwell Motor cars being turned
out at' such a pace that an enormous
circus tent had to be provided for their
covering between factory and freight
car until more buildings now under way
could be finished.
The record hung up for the day was
412 cars, and the previous day was also
over 400 for output a present capacity
and output at the rate of 120,000 cars
per annum against 00,000 put out the
pat twelve months and 30,000 the pres
Reasons for Success.
The program of Maxwell is due:
First, to the one model policy.
Second, a good name, never ehanied
and always mechanically maintained.
Third, a sound financial policy. j
Fourth, good generalship manifesting
itself in every detail from laboratory!
and shop efficiency to an educational
advertising campaign and an intelligent
selling organization covering the en-j
litth, consistent large educational
When Walter B. Flanders, president
of the Maxwell company was selling
heavy machine tools made in Rhode Is
land, and getting iu touch with every
thing iu manufacturing organization
from chemist to salesman, he little
dreamed of his future
In the Ford factory his ability iu or
ganization and in economical mechanics
had lull play. Today it has fuller play
in the Maxwell works." .
Basis for 10 Per Cent Dividend.
But it is the steady march of Max
well motors over the country from fac
tory to individual operator that has put
1,500,000 clean cash in the Maxwell
bank account with ho debts. The out
look, the orders ahead, and the manu
facturing, selling' and distribution or
ganizations have placed Maxwell on its
present dividend base.
Yet. this 10 per' cent dividend on
pesent output does, not represent as
much as $12 per car, or 2 per cent of
the $593 selling price. ' Like Bethlehem
steel; the common stoek, about $13,000,
000, is in relation to the gross business
relatively small. Ahead of the common
stock is about $13,000,000 of 7 per cent
first preferred, stock, and about $10,000,-1
000 of 6 per cent second preferred. The
company has no debts, funded or float-1
iug. The divideud charges ahead o'f the
common shares, including funds, are un
den, $1,750,000. Yet tho company has
earned this past year, about $5,500,000
with reduction in the price-of its cars,
and proposes this fiscal year, beginning
August 1 to again double its output,
reaching a. total of 120,000 cars per an
num, and increase its net earnings by
50 per cent, while reducing the selling
price $00 per car.
Industrial success does not begin in
Wall street. It begins, in the factory.
And if it deals with raw material it
begins in the laboratory. Maxwell has
several plants and more than one labor
atory. Maxwell is not an assembling propo
sition. It is built complete in the Max
well plants. ; - " ' i
Maxwell employs about 3,500 hands in
Detroit.. But altogether there are more
than 12,000 on the Maxwell payroll,
of which 2,500 are at Newcastle, Iud.,
dealing for forgings, front axles, steer
ing gear'aml transmission. There are
2,000 employes in the shops at Dayton,
making motors, bodies ,tops, castings,
car axles, etc.
President Flanders thoroughly under
stands the policy of popular leadership
Long, Pleasant Trip
In Maxwell Auto
I.. A. Braden and family returned
home last week from a trip to Myrtle
Point, Coos county, that had many
kinds of excitement in it. Early iu the
summer Mr. Braden purchased a Max
well and had made a few short runs,
this being the first run of any conse
quence. It is 238 miles from Hubbard
to their destioation in Coos county.
Wheu they arrived in the foot hills
southwest of here they were caught in
a thunder' storm which besides giving ;
them plenty of thrills, made the road
rather slick, which condition prevailed
all the rest of the way. The last S3
miles of the run is a succession of steep
hills, the Rico hill north' of Roseburg
for instance, 63 miles. This stretch of
hilly road Mr. Braden says was made ,
with three and a half gallons of gaso
line. . During the visit at Myrtle Point
there was one side trip over a moun
tain four and a half miles of steep
climbing that was made without beating
the engine, it being as cool at the top of
the hill as when they started. The hard
hill climbing was done on intermediate '
gear, and part of this trip was made
over trails thought to be too steep for .
vehicles to get over. Mr. Braden is very
much in love with his Maxwell, He
covered 700 miles in the trip. Hubbard
Enterprise. . C
in the automobile field. He says: "Ev
ery. man I ever met either owned an
automobile or intended to own one. Ev
ery price reduction we make enlarges
the field. Our popular car was $b95
about a year ago when we cut it $40.
This year we cut it $00, making the
price $595,. and every cut we have mad
has enabled us to increase the output."
Don't jump at the conclusion that a
man is well balanced just, because he
parts his hair in the middle. -
The timber and other lands owned
by the United States are a source of
profit which is growing yearly.
DAILY CAPITAL JOURNAL
THE BEST THERE IS IN
Phone 81 Prompt Service
A Vital Question of
The Present Age
Paul Armstrong's Greatest Drama
Portraying a true story of life's other side
7 - Big Stars - 7
Blanch Sweet, Mae Marsh, Robert
' Herron, Owen Moore
Wednesday and Thursday
The Big Road Show No. 2
When You Leave Your Car W
With Us it is Turned Out Right
FOUR OLD VETERANS
Memories of 1861
Direct from Portland
TOMORROW and EVERY SUNDAY
6 - BIG ACTS - 6
in Catchy Melodies .
Singers De Lux
FOSTER & LOVETT
neer days, "In the ('nruuinex Woods.'
uiitl its seenes me Iniil in the primeval
forest of that name. Tlie Bit inn in
; elude a forest fire, as well as several
thrilling vuinhnts in whioh all manner
of veaiom figure, from plain fsts to
BILLIE BURKE'S CAR
Itillie Iturke, the fnmons star of
"(iliniu's ltoinnnve." the jjr,at motion
picture novel from the pen of Mr. timl
Mrs. Kupert Hughes, which is now
showiug nt the Oregon theatre, has been
provided with a Kolls 1'oyee automobile
of special design. Its color is the fa
mous "Hungarian lllue," that build
ers on this side have tried in vain to
duplicate, and its iilKVior is lined with
soft gray. A solid silver figure four
or five inches iu height stands' as an
.emblem on the hood, the triiniming of
the radiator is all of the best Oermaii
silver, and cantilever springs are
found in the center of the chassis and
attached to the rear axle, thus doing
away entirely with the small jounces
and jolts that other ears experience,
j In place of the bumping ami jolting,
there is but a slight swaying motion,
from side to side, never up and dotvu.
inBDassansBsacsancaisaaaa EaaacaBBEasaaaBCDBaaaBco c'
None but skilled mechanics In our
Repair Shop. We know every part
of every car. Always ready to equip
your car with the latest appliances.
Great Western Garage IS
Opposite Court House C. C. SIMERAL, Prop.