V
FAOB BEL
PAILT CAPITAL JOTOMAIV BAT.TTM. OREGON, MONDAY, APRIL 21, 1913.
BLACKFEET INDIANS FROM GLACIER NATIONAL PARK INVADE NEW YORK.
Advertising Adjuncts
"1
! The Eighth of a Series of Twelve Article on Advert!
: ing Written Expressly for The Capital Journal by T. H.
Shore.
Copyright, J912, by T. H. Shore.
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Glacier National Park over-shadowed
everything in the Now York Travel and
Vacation Show, which was held in the
Grand Central Palace March 20th in 20th
The uniqueness of the Great Northern
i''way's exhibit of Uncle Sam's new
5-ground was a marvel to New York
ative artists. The ten Blackfeet
Tl
HE
E MATERIAL
Senators Have First Practice
Game and Manager Bak
er Is Greatly Pleased.
INDICATES GOOD TEAM
Practice Shows That There Is Likely
to Be Better Baseball This Year
Than Last Season.
The Salem Senators had Iheir first
pood practice of the season Sunday af
ternoon, beforo a largo and enthusiastic
bunch of fans, and it is the opinion of
all who were on hand that the 19111
Senators will be still lianlcr to trim
than in 1912.
The class of hall played was good,
considering the condition of the
ground and tho lack of practice.
Manager Halter had somo 2S or 30
men on the list who he would like to
liavo seen out, but some were excused
and others evidently have a fnint
heart. However, thero woro enough
players on hand to make out two teams,
Mid a six inning gnmo was started. At
the end of the sixth the game was a
tin, and it was necessary to play the
full nino innings to decido the contest.
Iloth teams played airtight ball, after
they got warmed up, and the pitching
on both sides was in a class by itself.
Manager Baker says he expeetod to
no several 1912 Twilight league play
ers make the team his year, but they
are evidently satisfied to stay In the
bushes, as they did not show up. lie
ays his time is limited and It is im
possible for him to notify each and ev
ery player personally out of 28 or 30,
but that any one who wants to try out
welcome, but they should keep tab
on conditions themselves,
"We will endeavor to glvo overy
man an equal show, and pick the best
-men, nlthough it looks to be a hard
proposition on account of the short
llimo to do it In," said Manager Buk
r today. "There are several new
players who have lived up to ex
pectations, and It Is a sure thing that
they will give tho last year'men a run
A WOMAN LOST HER HAIR AND
GOT IT BACK WITH HERPICIDE
While there are no thrills in tho nar
ration of Mrs. P. T. Nichals, 623 Broad
ht., Beloit, Wis., her story Is neverthe
less one of amaalng Intorest. "Strick
en with nouralgia and erysipelas, I lost
( nil my hair. My doctor recommonded
Newltro's Horplcide. I use six or eight
bottles and now havo a fine head of
fdightly curly light brown hair. Not s
gray hair In my hoad. This Is tho more
remarkable as I am middle-aged."
Whilu the results which follow tho
t,H of Newbro's Horplcide are always
more or loss astonishing, they are al
ways natural. Herplcide destroys tho
dandruff, stimulate the flow of blood
to the hair follicles sud keep the scalp
Iterfectly healthy. It makes possible
Indians, of course lent, much color to the
Glacier National Park Exhibit. Besides
the Indians the marvelous beiiuty pre
sented by the scenic photographs and
paintings made the Glacier Park booth
easily the attraction of the Show. The
Indians pitched their tepee in the middle
of the Exhibit and the visitors to the show
for thoir money. I am moro than
pleased with the Bhowing yesterday,
and am satisfied that wo can build up
a stronger team than we had in BI2."
Big League Statistics.
National League.
W
Philadelphia 3
Pittsburg 5
New York 4
Chicago .'. 5
St. Louis 3
Brooklyn 2
Boston I
Cincinnati 1
American League.
: W
Washington
I'hilndolphia 4
Cleveland (j
Chicago !i
Detroit 4
St. Louis 4
Boston 2
New York 1
PC
.730
.714
.(107
.023
.429
.400
.200
5 .167
li PC
0 1000
1 .800
3 .lilHi
fi .300
5 .413
fi .400
5 .280
0 .167
Pacific Coast League.
W L PC
T.oh Angeles 12 15 .706
Oakland 11 6 .647
Venice 9 11 .430
Sacramento 7 9 .438
San Francisco 8 12 .400
Portland 0 10 .373
Yosterday'B Results.
At Portland Los Angeles 8, Port
land 7.
At Oaklnnd and San Francisco
Oakland 2-5, San Frnncisco 4-4.
At Vonicn and Los Angoles-Venlco
4-5, Sacramento '4-3.
4
JOLTS
Wrestling continues to get some
well deserved jolts. Onn sport writer
says of the postponement of a match:
"Our notion of nothing to be disap
pointed about is the news that tho con
flict between Messrs, Zybszko and
Demetral has been called off."
Ty Cobb Is In good mid-season form.
Ho recently engaged in another rough
house.
About 20 Sundays like yesterday
will glvo hnacball a show In Salem. '
Jred Merkle, who mads the moat
natural and luxurant growth of hair,
except In cases of chronic baldness.
While remedies said to be "ovory bit
as good" as Newbro's Horpiclde are
frequently offered, ono should insist
upon having "the original germ de
stroyer," Herplcide. This Is genuine.
It stops itching of the scalp almost In
stantly.
Nowbro's Herplcide In 50c and 11.00
sites Is sold by all dealers who guaran
tee It to do all that is claimed. If you
are not satisfied your money will bo
refunded.
Applications may be obtained at good
barber shops. Send 10c In postage for
sample to The Herplcide Co., Dept. B,
Detroit, Michigan.
at all times of the day and night while
the Show was open, thronged about the
redskins. The attendance to the Show
averaged ten thousand daily. Judging
from the enthusiasm shown, Glacier Na
tional Park, the tourist travel to that
place this year will break all records..
brilliant bone-head play of the world
series not so very long ago is at it
again.
Ad Wolgast's defeat Saturday in
tho 17th round of his battle with Har
lem Tommy Murphy is taken by his
critics to mean that ho cannot come
hack. Wolgast has never fought the
same since nn operation for appendi
citis, and it looks as though ho would
have somo trouble Potting high-priced
matches.
Governor Amnions, of California, has
signed tho stuto boxing bill, which per
mits contests under supervision o'f n
boxing commission, when held under
tho auspices of a recognized athletic
club.
WILLAMETTE PLAYS
GAME WITH PENITENTIARY
Tho Willamette baseball artists fi
nally got into a game, when they met
and defeated tho team at tho peniten
tiary Saturday afternoon.
Tho game with O. A. C. scheduled fri
Saturday afternoon was culled Priilnv
evening on account of rain. However,
the weather Saturday was such as To
permit a contest, ami, accordingly, one
was arranged with tho team at the
pen.
Tho 'varsity boys showed up ami
played ball from tho start. The great
est woakness at presont is their ina
bility to connect the willow with the
pill, hven tho old-timers did not keep
up their old standard of hitting.
Willamotte went to bat first. Brazier
Small opening tho came with a clean
single. But here the fireworks stop)ed
and the men went down in one, two
three order, almost without execution.
to the sixth inning, when Stoelhammer
distinguished himsolf with a lone
blnglo into center field that brought
in two men.
- In the eighth the same number of
tallies were registered by O. 8. P., and
the end of the ninth saw the score tied.
The collegians managed to scare up
another run in the tenth, and Drake
then proceeded to fan the next men
up In regular ordor, and the game was
won.
For Willamotte Drake twirled a
splendid game, as did also McClure for
tho O. 8. P. Drake fanned 15 men, Mc
Clure 12.
An Incident somewhat extraordinary
occurred when a pitched hall hit John
son the pen's nogro catcher on the
head and bounced from. his top piece
over the pen wall. Ho did not soem to
mind the occurrence, but, without feel
ing of his head or giving any visiblo
sign of pain, he Inquired, "Do I get
a base," and calmly marched to first.
Batteries Stoelhammer and Drake,
McClure and Johnson.
Bcor by Innings,
Wlllametto 0 00002000 1 S
O. 8. .P 0 00000020 02
Killed in rirs.
rnsmm rsasa umn wms.1
Malone, N. Y., April 17. Four per
sons sre known to be dead, one is miss
ing, and five aro seriously injured, fol
lowing a fire which destroyed the Ho
tel DeWilson here early today.
Albert Rohedeau', aftor arousing tho
occupants of tho place, and saving
many, was caught In the flames and
perished. The fir resulted from agas
explosion.
Jeimal Wait AOs, Bring Benito.
Newspaper advertising should bo
supplemented by good values, right
prices and efficient salesmanshiD The
ad. cannot do its full duty if it is not
properly backed up. In a retail busi
ness the newspaper ad. is the advance
agent that goes ahead and creates the
desire. Salesmanship should follow and
consummate the sale.
Once an man read in a daily news
paper the ad. of a large retail concern.
It greatly impressed him and he de
termined to buy the goods advertised,
even though he did not need them.
The ad. created in his mind the desire
for the goods So full of enthusiasm
he entered the store of the concern
prepared to buy. But though it was
ndd-summer he found the atmosphere
frosty and the salespeople absolutely
indifferent. He was persistent, howev
er, for the newspaper ad had made him
want those particular goods. So he
made several attempts to get the sales
people to show the goods. He was not
successful, and finally left the store
without buying. The newspaper ad.
had done its work, but it was not
backed up by efficient salesmanship.
It is absolutely essential that sales
people in a retail store be attentive
and courteous. They should be more
They ought to be enthusiastic. The
words sarcasm and flippancy should
not be known to them.
The business of selling is an ex
tremely important one and one that
sometimes requires the patience of Job
and the tact of a diplomat. Custom
ers aro frequently unreasonable and
overexacting. The closing of sales,
too, sometimes takes a great deal of
vital energy. But these vexations are
only a part of the business and the
salesman or naleswoman who cannot
encounter them without getting soured
would do well to take up some other
means of earning a livelihood In
salesmanship there is iio room for the
grouch or tho pessimist.
Business is not automatic or imper
sonal. Tho personal equation enters
largely in all. dealings and is a factor
with which tho business men, must
reckon. This moans that salespeople
cannot be too considerate and tactful.
Customers aro not units, they arc in
Pains in the Stomach. '
If you continually jomplain of nains
In the stomach, your liver or vour kid
neys are out of order. Neirlect mav
lend to dropsy, kidney trouble, diabetes
or bright 's Disease. Thousands recom
mend Electric Bitters as the verv best
stomach and kidney medicine made. H.
T. Alston, of Raleigh, N. C, who suf
fered with pain in tho stomach and
back, writes: "My kidnoys were de
ranged and my liver did not work
right. I suffered much, but Electric
Bittors was recommonded and I im
proved from. tho first dose. I now feol
like a new man." It will improve you,
too. Only 50e and $1.00. Recommend-
od by J. C. Perry.
For rhoumatism you will find noth
ing better than Chamberlain's Lini
ment. Try it and see how quickly it
gives relief. For sale by all dealers.
T
YOU CANNOT
BE LOST ON A
STRAIGHT ROAD "
You do not always stick to
. .
the straight road when buying.
You wonder off into the pleas- X
' ant paths of buying on impulse, ',
at strange stores at odd times,
- and sometimes even needlessly. . .
'. '. Your pockotbook suffers when '
; ; you loave the straight road. You
.',
are compelled to buy' oftener by . .
having unknowingly bought poor ; ',
quality. You lose time in search- ; ;
ing for the article you need, and 1
you recolve too frequently poor ! '.
service as a consequence of not ; ;
f aticking to the straight road.
Advertising is the straight
road to satisfaction, quality and i
T price lu buying. By it you gain f
known value of merchandise,
I good service, and the best quail- T
T ty for least cost. Advertisers in t
The Capital Journal are making
it easy for you to profit by fol-
I lowing the straight road to sua- t
T eessful buying. Bead thoir d-
f yertlaement closely and eon- I
stantly.
dividuals, each with his or her own
characteristics. Each one requires dif
ferent handling.
Attractive window displays are a
great help to the retail merchant and
nicely supplement his newspaper ad
vertising. Goods advertised in the
newspaper can be displayed in the win
dows and attention called to the dis
play in the ad.
The lighting, heating, ventilation
and appearance of a store, are big fac
tors in making for success. Ninety per
cent of the buying is done by women,
and no woman likes to go into a store
that is dark, dirty or untidy. The ar
rangement and displaying of goods are
also important factors for it has been
truthfully said that goods well dis
played are half sold. The prompt de
livery of goods and courtesy over the
phone also help tremendously. Prop
er business stationery, literature, etc.,
must also be considered.
The manufacturer must also back up
his newspaper advertising, but he is
not so close to the consumor as the re
tailer, and has a problem that is more
complex. Ho has to depend upon oth
ers to sell his goods and must secure
the co-operation of those people. He
must also se,e that his goods are on sale
generally if he is doing any extensivo
advertising.
The maintenance of quality and uni
formity cannot be overlooked. Neith
er should the matter of having the
goods look as presentable as possible.
In fact no detail is too small to be
worthy of serious consideration. The
little things sometimes count more than
the big things.
One of the most important things for
both the manufacturer and the mer
chant is that thoy have a consistent
policy. A business, like any individu
al, should have an individuality.
The merchant or manufacturer who
is doing newspaper advertising and net
following it up with proper service
will find that it will pay him to do so.
The thought he will give to the sub
ject will be moro than repaid in the
increased returns.
The next article in this series w'H be
entitled "Advertising Copy."
TO ABSORB FRECKLES
AND OTHER BLEMISHES
Every spring I roeoivo many letters
from girls seeking some roliable recipo
for removing freckles. Last year I ad
vised many to try mercolizod wax.
Such favorable results wero reported
that this season I havo recommended
nothing else for tho purpose. Tho wax
seems to possess unusual properties
which completely absorb every frockle,
with no harmful effect. The complex
ion improves wonderfully, becoming as
soft as a rose petal, and as delicately
tinted.
Oct an ounco of mercolizod wax at
any druggist, spread a thin layer of it
over tho entire face cvory night for
a while, washing it off in the morning.
For rough, red skin, sallowness, black
heads, pimples and all cutaneous blem
ishes, this treatment Is superior to any
that has ever come under my observa
tion. Spring time also brings wrinkles to
many sensitive skins that are much ex
posed to winds and changing tempera
tures. Pour a half -pint witch hazel
into a basin, then an ounce of pow
dered saxolite, which quickly dissolves.
Bathe the face in this; the effect on a
wrinkled skin is remarkable. Marie
Demarett in Ladies 'FavoriteMagazine.
Shorter engagements if followed by
longer marriages would help some.
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HAVE YOU TRIED IT?
"SALAMANDER"
"Hopfen und Maltz Gott Erhalis"
A reproduction of the old-fashioned all-malt Beer
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I Salem Brewery Association
Gold Medal, London, 19U
Largtst Salt HIGH-GRADE Tea in World
Don't deny yourself the
RidgwaysTea. You'll note its
f For in every process of its culture,
discriminating care is exercised to
3 Standard of
It is grown on the finest
A.J :a it. j
t u ucver auuiicniicu or colored.
It comes to you fresh from
Itm r..tl 1 - I
i. inn coocuwe wucu cuvcrcu
In Sealed Air -
All High-Class Grocers
Order Trial Package,
TO-DAY I
fan)
DON'T KNOW THEY
HAVE APPENDICITIS
Many Salem people who have chron
ic appendicitis, which is not very pain
ful, have doctored for years, for gas
on the stomach, "Sour stomach or con
stipation. J. C. .Perry states if these
people will try A SINGLE DOSE of
simple buckthorn bark glycerine, etc-,
os compounded In Adler-1-ka, the rem
edy which became famous by curing
appendicitis, they will bo surprised at
the QUICK benefit
Why He Was Late.
"What made you so latel"
"I met Smithson."
'"Well, that is no reason why you
should be an hour late getting home to
supper. "
."I know, but I asked him how he was
feeling, and he insisted on telling me
about his stomach trouble."
"Did you tell him to take Chamber
lain's Tablets?"
"Sure, that is what he needs." Sold
by all dealers.
CASTOR I A
For Infants and Children.
The Kind You Have Always Bought
I Look Them Over
TODAY
Then come to. Porter
and the get right Paint
to make your screens
and screen doors look
like new.
W. J. PORTER
455 Court St.
1
"Geaundheit und ein proher Mat
Sind besser alt viel gelt, und gut
Especially bottled for home use. Send your
order by telephone, Main 229 for a case
oleasnre of drinkinq-
suDcrioritv in the very first sin
curing and Dackin the moat
insure its invariable .
Perfection
soil on earth for tea rrawinir
"
the garden, ready to impart
Ml l .
win ooiung waicr.
Tight Pkgs.
Deafness Cannot Be Cured
By local applications, as they cannot
reach the diseased portion of the ear.
There is only one way to cure deafness,
and that is by constitutional remedies.
Deafness is caused by an inflamed con
dition of the mucous lining of the
Eustachian Tube. When this tube is
inflamed you have a rumbling sound
or imperfect hearing, and when it is
entirely closed, deafness is the result,
and unless the inflammation can be
taken out and this tube restored to its
normal condition, hearing will be de
stroyed forever; nine cases out of ten
are caused by Catarrh, which is noth
ing but an inflamed condition of the
mucous surfaces.
We will give One Hundred Dollars
for any case of Deafness (caused by
catarrh) that cannot be cured by Hall's
Catarrh Cure. Send for circulars, free.
F. J. CHENEY & CO.,
Telado, Ohio.
Sold by druggists, 75c.
Take Hall's Family Pills for consti
pation. Some women look upon charity as a
stepping stone to society.
Doctor
Stone's
Wafaoo
Compound
A Spring
Tonic Purely
Vegetable
medicine for the liver.
Price 50c,
DR. STONE'S
Earache Drops will-Btop tho ear
ache in five minutes. Price, 23c.
DR. STONE'S
Sheep dip for mud fever, mange,
scratches, lice, ticks in horses,
dogs, sheop and hogs. Price, 25c
and 40c a bottle.
DR 8TONE
Sells the "Honost John" Truss,
the best on the market.
Don't let that poor horse heave
all summer. Give him
DR. STONE'S
Heave Drop. Price, $1.00.
Dollar watches and dollar clocks.
Every one guaranteed for one
year at
DR. BTONE'S DRUO 8TORE.
Salem, Oregon.
' Free delivery of all goods to any
part of the city.
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