Daily capital journal., April 13, 1912, Page PAGE NINE, Image 9

DAILY CAPITAL JOURNAL. SALEM. OREGON. SATURDAY, APRIL 18, 1912.
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Michigan-
The organization back of every automobile means
as much to tbe buyer as the automobile itself.
And should be as carefully considered. You want
to buy your car from a concern with an already
established reputation. One of large capital that
will always be right there to back up your car
and take care of you. You want to buy your car
of a concern that has a reputation for fairness.
Not one that will take advantage of you, and af
ter your car is purchased refuse to give you the
service to which you justly feel entitled. The
Michigan Buggy Company has been in existence
30 years. It will be In existence 30 years from
now. It has built up a reputation that is world
wide a reputation for honest, fair, square treat
ment of its customers. .
A Life Guarantee
The Michigan Buggy Company guarantee iB for
life. If at any time there develops a flaw in the
material or workmanship, we will be there to
niRke it right every time. And that guarantee,
made by the Michigan Buggy Company means
something.
12MV iwcnigan Agency
S. F. ANDERSON, Agent
at
Great Western Garage
DEFENDS AUTOMOBILE RACING.
George SI. Dickson Answers Attacks
on Benjamin Briscoe Two Giants
of Motor far Industrj Clash on
Prominent Issues.
Millions of people last season wit
nessed the automobile races held In
various sections of the country. Thou
sands of devotees of the motor car
are dyed-in-the-wool followers of this,
the greatest of modern sports, so when
one of the leading automobile manu
facturers publicly attacked racing and
suggested that the American Automo
bile association wash its hands of its
control, the country naturally looks to
some able champion of the cause to
make reply. George M. Dlcksdn, gen
eral manager of the company that
builds the National 40 car, is In a po
sition to answer Benjamin Brlsco,who
makes the attacks. Dickson's com
pany last season was a prominent
contender in races of all sorts, hav
ing won 84 first places, captured the
world's stock championship, the
world's road race championship, the
world's fastest stock straight away
mile record, etc. Briscoe urges that
the A. A. A. should let go Us control
of automobile racing, and casts Insin
uations upon, this sport, belittling Its
importance.
Dickson replies: "The A. A. A. Is
an amateur sport governing body. The
Manufacturers' Contest association
an organization composed of the man
ufacturers themselves, makes the ruleB
that govern races, and then places
these regulations In the hands of this
unbiased sport governing body, the
A. A. A., for enforcement.
''By this method automobile racing
is kept clean, honest, and the public
is assured of true sportsmanlike con
trol of the events.' If the A. A. A.
should surrender its control it would
then leave racing at the mercy of the
car builders. I shudder to think what
might then happen; wild-cat races,
manufacturers hippodromes, and, In
fact, commercial exhibitions purely,
and not genuine sporting events.
"In short, Mr. Briscoe's recommen
dation seems to me to be the best way
of robbing racing of Its merit and de
stroying the public's confidence In the
sport.
"I do not agree with Mr. Briscoe
about the value of races. This value,
both to the builder and buyer, cannot
be estimated. The race tracks are the
laboratories where our own carB have
for years been put through the white
heat of analytical tests; where !very
ounce of power and every fiber of
strength has received abnormal, brutal
tests. Racing has aided us In design
ing and building our cars, in assuring
quality. The public can judge value
by watching our car perform in the
open against competition, and If our
car goes 300 miles at terrific speed,
not only wins, but comes through
without a weakness shown, then I be
lieve this is one of the most honest
means of modern business of allowing
the public to Judge our product. Ev
ery time we race we rlBk, to an extent,
our reputation. I can see, however,
why some builders shrink from risk
ing their reputation In such battles.
A 300-mile race at terrific speed will
'tell more' on a car than three years
of ordinary Bervlce will in the hands
of private owners.
Must to Bhow how sincere we are
with our National stock car, we invite
the A. A. A. to schedule a race of cars
the same as our customers buy. Let
the A. A. A. drop in on any one of our
MMMMMMMMMMMMMMMMMMMMMMMMM
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The FORD
The Universal Car
From "here'' to "there" and back
again one-third of the motoring
world will go this year In Ford Cars.
Seventy-five thousand new Fords
all alike put Into service In a
twelvemonth It's telling testimony to
their unequalled servlceableness and
economy.
There Is no other car like the Ford
Model T. It's lightest, rlghest,
most economical. The two passenger
car costs but $590 fob Detroit,
complete with all equipment the five
passenger but $690. Today get cata
logue 101 from The Ford Company,
Madison and Eleventh or from our
Detroit factory.
II. 8. BELLE & CO, Agents
E. y. WHITESIDE, Mgr.
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dealers anywhere In the world, select
a car from off the salesroom floor,
and without our knowledge of what
car they get or from what dealer they
get It, enter It In a contest against all
comers selected In a similar manner.
ThiB, I believe, is certainly a fojr and
truly sportsmanlike proposition. To
date we have heard of no other manu
facturer who is willing to risk his
reputation thus. We take this means
simply of guaranteeing to the public
the quality of our cars and the sin
cerity of our methods of doing busi-
Snlcin Auto S'otes.
H. 8. Belle & Co. report the sale
of two Fords the past week.
Frank Cary, formerly of Salem and
now sales manager for the Michigan
AutomobileMotor Cycle mi
Accessory Dealers of Salem
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The Ford While Spider, Famous Utile Riicer of the Portland Agency.
APPEPSON 1,80 AgetFfotNRDeoI.ndIMlchlga
M T Great Western Garage 147 N. JUlgk
AFIRTIBN W. S. FITTS, Agent
VJ ll V 418 Court Street Phone 2H
1 11 If OTTO WILSON
3 171 CIV Also Agent for the Chalmers
Phone 220 Cor. Comerclul and Ceater
" A nFF f A JOHN MACREtt
JlJlL,Li L Machine Shop
Chemeketa St, just east of Commercial
EJlf FT E-M-F MOTOR SALES CO.
-Ivl-r E. M. F. "30" Flanders 20
C. L. Rose, Mgr. 246 S. Com'l St
T?n T FORD AGENCY, E. II. Whiteside, aTgr.
P jtlJ Also Agents for It. C. II. and JUiler
124 N. Liberty St Phone 867
ti I IflSlOnl Also Agents forE?mo?eand Hnpmeblle
A Capital Garage Phone 7SJ
lATrtIA AT MOTOR . wattshipp
11LJI1M rvn ITC Ammunition, Fishing Tackle, Etc
ClX,a North Commercial Street Phone SOt
MAXWELL Efifc"
aOTJ7D J A A7n SIM0NT0N MOTOR CO.
li V rj,lLiJlX U Also Agent for Mitchell
Phone 189 161 North High Street
HARLEY-DA VIDSON hauser bros.
KinTHQ rVfl rc n' Motorcycle Supplies m4
MUIUK IJXLfca Minneapolis Motorcycle
TJJf O MOTOR FRANK moorb
I il 1lV rvn re Bicycles, Sundries, Etc
llLLb Conrt street Phone MS
jT fry ff SELF 1L W MAS0N, Distributor.
lJlS.li cTAD-rrn Sce t,,ls Self-starter on Hudson Car.
atAKILK Capital Garage, Salem, Ore.
All II4AVII7IM, 8n,em Wn Co.
V U LVr l I Z. I lJ dreading, Section Work, Patching.
1XJi Satisfaction Guaranteed. 819 Center.
AUTOMOBILES JK
nndlOWl.G Telephone Main ft.
rlllf I'0(,("m1,l,l,e Embry nnd Company
U'U V11n"l u Cars for lllro'
Kelly Truck. Phone Main Ssfl. 846 State St
Auto Co., of Portland, visited their
local representative, S. F. Anderson
today.
During the past week 8. F. Ander
son reports the sale of Michigan cars
to Mr. W. H. Ramp, of Brooks, and
Mrs. Kile, of Salem; an Apperson to
Mr. Hoover, of Salem, and a Iteo to
Chns. Cannon, of Turner,
Tho E-M-F Motor Sales company
will receive another carload of E-M-F
"30" and Flnnders "20, Monday.
This will make six carloads, 36 cars,
this company has disposed of In this
territory thlB season.
ed
Journal "Want .is" Bring Result,
o
Children Cry
FOR FLETCHER'S
CASTOR I A
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E'M-F "30" ForeJore Touring Car, $1325
The Economy of the E-M-F "30"
ith Ms Low Price
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T'HE E-M-E "30" t -or e-dore, 5 -passenger touring car
costs but $1325. At that price it is the best
automobile value in the world. And its economy does
not end with its price; it only begins there.
How often have you heard an owner say, "It Isn't the cost of the car It's the cost of running It, that
counta." But have you ever heard an E-M-F owner make such a complaint? There are more than 40,000
such owners and If any single one of them has found the car costly to maintain, he has kept that fact
from the E-M-F makers. Their complaint file Is as thin as their testimonial file Is fat
There are three great factors In the cost of running a motor car. These are; The cost of tires, the cost
of gasoline and oil, and tho cost of repairs.
The E-M-F Is easy on tires, partly because It Is a light car, 2S70 LI1 partly because Jts light weight Is
properly distributed and balanced by skillful designing. Most owners of higher-priced cars consider 6,000
miles a pretty good performance, the average is much less. But a 6000 mileage Is nothing remarkable for
the tires on the E-M-F "30". There Is no tellln what the actual average Is, because It Is Impossible to get
reports from more than 40,000 owners, but at the E-M-F factories they have many letters from owners who
have driven .6000 and 7000 miles without replacing a tire. One man wrltoa that he has driven 6700 miles
without so much as touching a tire or making an adjustment. And these are not park-road records either.
The 6700-mile man wrote from a town In the White Mountains, One of the 6000-mllo men wrote from Ore
gon, and another one from Washington state.
Same economical story as to gasoline, Ask all the owners of other cars you know how far they can go
ona gallon of gasoline. You'll find the averagn somewhere around 14 or 15 miles. But tho E-M-F owner
who didn't average 18 miles per gallon would have his carburetor looked after. A icnson ncrnge of 20
miles per gallon Is frequent with the E-M-F "80."
And finally, as to repairs. The E-M-F "30" Is guaranteed for one year against the necesulty for making
repairs, so that Item Is eliminated for your first season anyway unless you have an accident. If the acci
dent happens, you may have to buy parts, AND E-M-F "30" PART 8 COST 25 PER CENT I,KSH THAN THOSE
OF ANY OTHER CAR.
The "cost of running" does not worry the E-M-F "30" owner. As one of them tersely expresses his ex
perience: "No trouble nothing but pleasure not one cont for repairs, and astonishingly little for gns and
oil."
Come in and see the 1912 Models of E-M-F "30" and that other splendid car, the Flanders "20
E-M-F MOTOR SALES COMPANY
C. L. ROSE, Manager
flH.f 4.4. M MMIMMmHtMHHHmi
246 SOUTH COMMERCIAL ST.