DATE CAPITAL JOURNAL, SALEM, OREGON, TUESDAY, JANUARY 4, 1010.
PAGE THREE
1
Us Profits
1VV hir r
Theso old-fashioned business institutions that do a small volume of business must make when they can givo cash discounts of 15, 20, 25 and 30 per cent on all purchases all over tho store. If wo could mako 8
or 10 per cent on tho volume of business wo did this closing year wo would notwant many moro years in business. We advertise goods at half price, goods that aro really worth $G.G0, for $3.90. If you hayo
any doubt in your mind at any timo that theso statements are not true, come to our store and wo will tiguro up the cost of tho goods, tho buttons, trimmings, material and making, and you will And that cir
cumstances on the part of tho manufacturer is tho cause of such reductions. He wanted cash for goods that would cost wholesale moro than wo sell them at. "Wo havo a buyer in Now York that takes advan
tage of all such bargains and wo givo tho benefit to our customers. How could tho Chicago Store grow ao fast only for such things? Tho p eoplo know bargains when they see them and our reductions and prico
cuts are so deep that it keeps our competitors all tho timo wondering to know how wo can got tho goods at such liw prices; and evon at tho close prices wo sell our goods tho principles, flrst of all, aro stylo,
fashion and quality. Yon never hoard of tho Chicago Store giving away presents or 25 per cent cash reductions on our goods. No; nor you never will. Did you over hear of Marshall Field or John Wauamak
er giving away presents or 25 and 33 per cent reductions? No, you never did. Tho reductions they givo aro close prices on their goods, which aro bought right by competent buyers who know their business. Tho
Chicago Store principles are just the same. "Wo cut the prices down so low that competition cannot touch them. Abraham Lincoln said " You cannot fool all tho peoplo all tho timo." They will get noxt after a
while. Do your trading at Salem's reliable store that makes tho prices.
IWJIMW ''''
On 1909 and 1910 Newes
Style Coats and Suits
We are certainly giving the values
in Ladies' Coats and Suits
Buy now and get double your
money's worth
Half Price and Less
ladies' $7.50 Coats now only $3.50
Ladi.s' $10 Coats now only
ladies' $18 Coats now only
ladies' $18 Tailored Uptodate
Suits now only - - - $8.90
ladies' $25 and $27.50 High
Class Suits now $10 and $12
It is selling we are after now, not profits
TE
COATS
ladies $3 Sweater Coats now only $1.45
ladies' $5 Sweater Coats now only $2.49
ilk Underskirts
Beautifully tucked, pleated and ruffled Guaran
teed Black Silk Underskirts now only
CLEARING SALE'
"PROFIT cuts no figure now.
Gut prices on all our Dre83 and Walsting Silks.
Remnants of Dress Goods half price and less.
75c Satin Ottoman Silks, all shades, yard 40o
India Silks, all colors 25c yard up
REMEMBER CLEARING SALE PRICES.
1000 yards of Dress Goods, 1909 goods, 45c, 59c and 6Ec quality,
now, yard 18c, 20c and 35c
Remnants of Silks half price.
2000 yards of ilno Wool Dross Goods, this season's newest, yard
'10c, 50c 05c up
CLEARING PRICES.
10c Embroideries now, yard .. 1C
7U.C Outing Flannel now, yard .C
Boat Apron Ginghams, yard 5C
65c full slzo Bod Sheet.now -15c
15c Pillow Cases .standard size j.c
15c white Turkish Towols, 18x30, great values, oaoh 10c
75c Turk'sh Tapestry, pretty styles and designs, 54 In. wide now
yard 39c
CLEARING SALE
Tho Greatest Bargains in Snlciu.
15c extra heavy Huck Towols,
18x30, special prico, each.... 10c
Soiled Whito Crocheted Bod Spreads
...4 Half Price
9c Bleacher Muslin, 3C inches wide,
yard 5c
Remnants of 8c and 10c Lace
Scrims, now yard 5c
Ladies' fG.50 Worsted Wool Dross
Skirts, latest stylos $3.75
Girls' $3.00 Dross Skirts, now only
S.30
Ladies' $1.00, $1.50 and $2,00 Shirt
Waists, slightly soiled,, now.... 35c
54a Corset Covers, handsomoly
trimmed with laco and embrold-
ory, now only 25c
Wondorful price-cutting In our No
tion Department.
CLEARING SALE
Heo How Wo Alio SelMitf Our Good
Now.
Ladles $2.50 Dross Shoes now $1.45
$1.00 Furs now 40c
$2.00 Furs now 08c
$0.50 Rain. Coats now 82.00
It Is Not Profits Now
We Want to Sell Goods
Ladies' Trimmed Hats. .. Half Price
Soiled Muslin Underwear Half Prico
Ladles' Fanoy Laco Collars, new
styles 10c, 15c, 25c
Ladles' $1.35 Hand Bags, now styles
now 50y
CHICAGO STO
Salem, Oregon
The Store That Saves You Money
RE
CI FARANfF QAI F
WHERE ELSE CAN YOU GET SUCH LOW PRICES?
lBlankoto and ComfortB at Cloarlng Prices.
Children's 25c and 35c Undorwoar now ,..10c and 15e
5c Handkerchiefs now So
Throad Laces, 3 Inches wide, yard 3o
5c Val. Laces, yard , 2c
7c all-Bilk No. 5 Taffota Ribbon, now yard 3c
Suits, Skirts and Waists, sollod In tho windows, at any old price.
Men's 7Co Wlntor Underwear, flno quality, now, oaoh 33o
$1.50 Laco Curtains, now pair..,, ...80c and 08c
$1.75 full sizo largo Volvot Wool Blankets, now only ......... OSo