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About Nyssa gate city journal. (Nyssa, Or.) 1937-199? | View Entire Issue (Jan. 1, 1976)
Page Ten Thursday. January I, 1976 Nyssa Gate City Journal, Nyssa, Oregon Babson's Business and Financial Forecast for the Year 1976 (Continued From Page 9) Employ meat and Personal Income The seasonally adjusted unemployment rate, as a percentage of the total civilian labor force, peaked at 9.2% in mid May of 1975. Total employment slipped only about 3% on a sea sonally adjusted basis. Both barometers were slow in recovering, which was not unusual in view of the fact that curtailed workweeks are normally lengthened before additions are made to work forces. In 1976, unemploy ment will continue to ease only grudgingly and will do well to recede to the 7% mark by year's end. Employment, on the other hand, can climb to new peak levels even with out a sizable public "make work" program. The dis parity between the jobless and the employment sectors will be a reflection of the expansion in the total labor force. With the lengthening of workweeks and the beefing up of staffs as the business advance makes further head way, personal income figures should make good reading in 1976. Wage boosts will also help materially. Overall, per sonal income could gain as much as 12% over that of 1975. and disposable income should not be far behind. Consumer and Government Spending Although inflation was a big factor in turnover totals, consumer demand responded to the betterment in econo mic conditions and prospects over the past year. With the outlook for business, employ ment. and personal income enjoying a distinctly healthier tone (except for the threat of labor disruptions). 1976 is expected to see more liberal spending on the part of consumers. In current dol lars. consumer expenditures should cross the trillion-dol- lar mark, but high prices will temper the year-to-year im provement on a unit volume basis. Such a large pan of the spending dollar will be gobbled up by hefty alloca tions for food, shelter, clothing and energy that there will be scant leeway for lower priority segments. Locked in by inflation and ever-expanding social pro grams. public spending at all government levels will move higher in 1976. The federal government, particularly, is saddled with prior commit ments. Hence, mounting pressures for fiscal respon sibility are not likely to do more than pare some appro priations. and force curtail ment and postponement of some lavish and low-priority items. Therefore, another huge federal deficit looms for calendar 1976. despite the moderating influence of an increase in tax revenues. Building and Coaatructioa After a sharp two-year slump during which the seasonally adjusted annual rate of private housing starts tumbled from 2.5 million units to somew hat less than 1 million units, an improve ment in mortgage credit supplies spawned an upturn for home building in 1975. But even when the full year's total is tallied, it will be well below the 1972 record and even less than the poorest showing of recent years. Babson's forecasts new hous ing starts of some 1.3 million units in 1976. Nonresidential construction will also im prove steadily, but the gains will not be substantial and will lend business only mild support. Farm Proapect* 1975 was a fine year for agricultural output, but far mers did not fare well in terms of income. High ope rating costs and the embargo on grain exports held net farm income far below expectations relative to the bumper 1975 crop. There will be a good carryover of key harvests for 1976. although with the worldw ide food shor tages weather conditions will be crucial in the coming crop year. Better fertilizer sup plies and costs, however, augur well for 1976 totals. Wage* and Price* The expected advance tn business for the year ahead will mean gams in pay rates, employment, and the length of the workweek So. 1976 consumers' earned income should post sizable increases which, inturn, will stimulate consumer confidence and demand. While price increases have been a matter of deep concern this past year, the impact was far less burden some than in 1974. Mark- downs to spur consumer demand and lower costs for some key raw materials helped restrain the overall price advance. 1976 will not be as fortunate, however, as the business uptrend wilt inevitably bring a firm-to- higher price pattern. With new wage boosts in labor contracts, there will be added price pressures. Any imperil- ment of 1976 crops could move prices sharply higher, and lurking in the back ground also is the threat of new hikes in the price of OPEC oil. Election Year (onside ratloa* Potential Danger* On Foreign Scene Political campaigns will have a definite effect on the economy during the new year, since all aspirants will focus mainly on economic problems. The Administra tion will devote most of its attention to alleviating the plight of the jobless as well as the farmers. Of course, the power struggle on the Hill will continue. The Administration shows little inclination to cease it* quest for detente with the Soviet Union or -'ter it* calm approach to the Middle East. However, success in both objectives will remain in the tenuous category in 1976. The SALT talks have made little progress of late, and civil strife in Lebanon and Angola may impose new strains on Soviet-American relations. Still. Babson's foresees no direct conflict between the superpowers over the year ahead. In the realm of world trade, the outlook is encouraging. True, gains in imports will likely exceed those in exports. But American business can benefit from the currently stronger dollar, and also from the fact that the domestic rate of inflation is mi much lower than that prevailing in many other nations. Interest Rate*— Money Supplies Because of the worries over unemployment, it is unlikely that the monetary authorities will change their current policy during the better part of 1976. Money anil credit will be kept sufficient to meet business needs and to accommodate the Treasury's financings. Once inflationary forces re gain the ascendancy, how ever. the money supply may once again be curtailed as an anti-inflation move. The Babson staff looks for short term money rates to hover near present levels in the early-part of 1976. With the approach of spring there should be an upswing con tinuing until late in the year, but the high may not quite reach the 10% level. Since longer-term interest rates have receded only modestly in 1975, they will move up only a trifle in 1976 But with the firming of homebuilding, mortgage money can be expected to move upward toward the 10% mark Time to Welcome the New Year Dow Jones Industrial Ave rage significantly above the 1000 mark is unlikely. For the same reasons- barring an adverse development not now in evidence—the DJIA is not likely to move materially below the H00 level. At this juncture there is a good supply of attractively priced conimon slock* and conver tible securities for investors oriented toward the growth and appreciation of their capital funds. And many of these issues offer reaMinably rewarding yields. Ipvestors who require a high income that i* also well protected have a substantial selection of bonds and preferred stock* from which to choose In recent years the emphasi* of the investment fraternity ha* shifted to quality and value, with a healthy mea»ure of income. This attitude i* likely to persi»l in 1976. and individual investor* would do well to follow *uit. END Stock and Bond Outlook Some easing of the New York City fiscal crisis in the waning weeks of 1975 made it possible for the stock market to wind up on a constructive note. Hence, the early part of 1976 should enjoy an opti mistic climate. Over the year as a whole, however, the heavy labor agenda will keep investors on edge, as will the fear of inflation. With pros pects favoring a good—but not a lusty—business year, an upsurge in stock prices vigorous enough to drive the w., good Inch, happine«« and prosperity come to your house to stay erer y moment of the Ver >’e«r Eastman Insurance Agency inq off the good things we wish for oil our devoted potrons, os we welcome the New Yeor. r Zimmerman Plumbing & Heating Paulus Jewelry Mike Matheww Tire Steer Inn Drive In Can You Guess Our "Mystery Merchant" for $24°° ? WHERE TO LOOK FOR CLUES Clue* may be hidden in ANY AD IN THIS SECTION. When a star appears in any of these ads, it means that additional advertising of that firm appears elsewhere in this issue of the paper and additional clues may also be hidden in any of those ads as well. Clues will be scattered...there may be from one to five in any ad - or none. This is a contest of skills - and we intend to do our best to outwit you. We invite you to do your best to outwit us! . MYSTERY MERCHANT WINNER JENNIE BENNETT OF THE TWILIGHT CAFE picked the lucky winner of the Mystery Merchant contest this week. Bob Benedict will receive a check for $24 for guessing the Mystery Merchant. Dave Rieb. and for finding the 18 clues. Prize money next week will be $24 and the entry box will be at the Owyhee Beauty Shop until 4 p.m. Monday. Remember, you can't win unless you enter. Owyhee Beauty Salon Free Farmers Almanac, during the month of January. Ann CONTEST RULES 1. This is a family fun contest! One entry per person (family of four could submit four entries.) Anyone may enter UNLESS a member of your family is employed by the Gate City Journal or by the merchant whose ad is heavily bordered in this section. (This applies ONLY during the week this ad is bordered.) Employees of other sponsoring merchants ARE eligible. 2. Nothing to buy - use any slip of paper for entry blank. Not necessary to be present to win. Not necessary to be a subscriber to the Gate City Journal to enter. Winn Bros Dept Store • Bk-»<he. • Permanent* • Tmls New Men «cuttingA styling Specializing in latest blower cuts and iron curling Poll-Parrot Shoe* ¿14 Maui St 372-3531 118 Main St. J72-3563 Steer-Inn Drive In TYy«w Taco Barger* * Taco j Dog* To "Warm" you ■p ea * m m M 4*n 117 N. Mam St My«** C*-* r experience, fine reasonable price» 212 Main St. food and J72-33M I TRUCKSIMPLÍMLHT CO 401 Main St Il R. M Uysaa. Ora«** m HM 420 Main St ★ 372 2224 Small Fry Cafe Paulus Jewelry SURPRISE her with a Lady Seiko Pharmacy __ 127 Main St Watch and Jewelry Wort |t our Specialty 372 2916 WE AU START somewhat* We may ba small but we try Io please with local friendly home cooked maali at prim you can Adrian Blvd. 7. At that time (4 p.m. next Monday) a drawing will be held at the store where entries have been received for this week's contest. The first entry drawn that correctly identifies WHO'S WHO will win $10. If THAT entry alM> list* the correct total number of clue* hidden in all ads of sponMiring merchants, a BONUS OF $14.00 will be paid. Whenever this BONUS is not won, it will be added to next week's BONUS - which will continue to grow until it is wonl 8. Every possible precaution will be taken to prevent typographical errors that might be mistaken for clues, hut errorless typography CANNOT BE GUARANTEED (by onyone). The publisher of the Gate City Journal will he judge in all questions and his decision is final. Family participation gives you a better chance to win the jackpot ..your wife, husband or youngster MAY spot a clue that you miss! 5. There is no other place where entries will be accepted. Any member of the family may bring in all the entries for that family. Children under 12 must be accompanied by an adult. Remember, you can't win if you don’t enter! Nyssa RexaN Drug Complete Building Supplia* STUNZ LUMBER CO. Qlidder. Fair«« Flumbtng A Elee truel Supplie* 707 Adrian Blvd Our 372 2237 VISIT complete Hallmark Section, 129 Mam St. ELECTRICAL SERVICES • Motor Winding • Motor Repair Commenlai Residential-Industrial Met ullork < halo Saws 101 Good Ave 3721151 STOUT APPLIANCE tlvftp oln I Quaaar • N 3rd St. 372-3194 372 3SSI RON’S SNELL SERVICI Nyssa Electric 40 YEARS 6 This week's contest starts when you receive this issue and closes at 4 p.m. Monday of the following week. 4. To enter, write down the name you think WHO'S WHO is. Add the total number of clues you can find in ALL the ads of sponMiring merchants in this issue. You do not have to list all these clues ■ just give the total number of them. Don't forget to add your name and address. Then, drop your entry in the box located at the sponsoring merchant, whose ad is bordered in this section of this issue. 372-3343 Tw light Cafe dt 3. WHO'S WHO may be anyone in the Nyssa area. Clues for his or her identity will be hidden ONLY in ads for sponsoring merchants (see "Where to look for Clues" above.) If by coincidence, the name of the WHO'S WHO (or other facts about him or her) happens to appear in news items, editorial matter or other places in this newspaper, these will not count as clues in this contest. Irak* kakalng taaeupa IDI N Main * ladtorw (again 372-3004 Raggedy Ann's Pad «I 402 Mam Si 372 3344 Brownie's Cafe A Lounge EAT OUT Local Friendly Service Fine Foods Reverages 113 Mam St 372-3492 tai 'ipuie uitraa. tsaasin it tutu mini man naum nusai 109 Main Si? 372-3703 FRUSTRA TED’” al high hard prices and quallty? Then see us tirsi save! 204GoodAve low and ’72 713* BAM Equipment Co. * Up To J0% Discount On Lawn A Garden Tool* 11(10 Adrian Blvd 372 2239 Kassmon Chevron TUNE -UP SPECIALIST Before you go elsewhere New Cunts finally arrived Infants thru 14 years for both boys and girls ItUIIM.’ Rieb's Foodland * see us for FLORALS GREENHOUSE 372-3437 expert (line up service 301 Main St. 372-2O6’
