Nyssa gate city journal., July 06, 1967, Page 2, Image 2

THE NYSSA GATE CITY JOURNA1 , NYSSA, OREGON
PAGE TWO
Attack On Advertising
THE GATE CITY JOURNAL
By George Hagedorn, chief economist
National Association Of Manufacturers
TED M. BRAMMER. Editor and Publisher
SUBSCRIPTION RATES
pjl
RABBITS* HABITS
ISU STUDY GRANT
e
In the eyes of many state
leaders, severe local monetary
threats now are posed by wide­
spread defeat of school budgets,
and by Ihose who would *limll
property taxes to 1 or I 1/2
per cent of true cash value.
In view of these, Gov. Tom
McCall is expected tocall legis­
lators back for special session
to take another look at the
problem.
Up to a point, the criticisms of modern advertising rem mil
us of the criticisms of modern politics. We can sympathize
with both. The appealstoconsumerchoice—just like the appeals
for political support—are not alwavs addressed to the most
admirable of human traits.
And in both cases criticism can
serve a useful purpose in improving the quality.
But the attack on advertising has moved into an area where
the analogy no longer holds. Even the most critical commentators
Last week’s final adjourn­
accept the fact that politics is a necessary form of activity, ment came on the 157th day
and that we would run grave risks in attempting to inhibit or of the longest Oregon session
censor political appeals to the public.
in history, after the Senate
By contrast many of the critics of advertising seem to assume
soundly
-- and surprisingly --
Published Every Thursday at Nyssa, Malheur County,
that it is an inherently useless, and even vicious, form of human trounced the idea of sending to
Oregon
action. Underlying the attack on advertising is a widespread the voters a 1 per cent net
assumption that we have nothing to lose, and much to gain by
receipts tax proposal.
Entered at the Post Office at Nyssa. Oregon, for Trans­
restricting and discouraging advertising activity.
mission through the United States Mails, as a Second
The plan was the last in an
This is a dangerous illusion. M H H M M M M H
Class Matter under the Act of March 3, 1879.
Advertising is as indispensable |
- /
T
I ill-fated series to be approved
in an economy of free consumer ■ It C Y OUT LiQW " bv the House, only to go down
irtn a.' amllMnSin» ic in a
|
choice
as politicking is in a | AA w
to Senate defeat, it would have
democracy.
BY OREGON STATE BAR j relieved property taxes by
Commercial advertisin
boosting state basic school sup­
serves the essential purpose of
port from 27 pier cent to about
STOCKS AND BONDS
informing consumers of the
38 per cent, through a $50
choices open to them.
Any
When you buy a share of stock million revenue increase from
impairment of the channels for you own an interest in every the net receipts tax and $6
Some time ago, a federal grant was received by Oregon
conveying such inf or mat ion single thing a firm has; when million increase from cor­
State University to carry out a research project on the “Me-
Schools could
chanics of Orientation and Homing in Mammals” under the would damage the interests of you buy one of its bonds, you porate taxes.
supervision of professors in wildlife ecology. Now we have word the consuming public.
don’t own any part of the com­ have increased their budgets
The opponents of advertising pany. The bond or debenture only 4 per cent over existing
of a new $24,200 grant from the National Science Foundation
customarily scoff at such an is merely a promise to pay. levies, plus state aid, without
for this project.
argument. How, they ask, can
Suppose out of 1,000 shares a public vote under the plan.
Actually, a more modest name for this project might be "A
advertising purvey genuine in­ outstanding, you own one share. School elections for exceeding
Study of Where Rabbits Go at Night as Determined by Their
formation to the public when Then you have an undivided one- the limit would be limited to
Tracks.” OSU scientists will track the rabbits’ movements by
it is organized and paid for by thousandth share in the com­ two each year.
radio transmitters attached to the animals. They will use porta­
interested parties? Would it pany, not in anyparticular thing
Senate Democrats balked at
ble radio receivers to pinpoint the transmitting signals from
not be better for the public to but in every piece.
the plan after cigarette tax and
the rabbits, and be getting several “fixes”, or triangulations,
get their information on a pro­
When you buy a bond, you own property tax relief account
they will, it is said, be able to plot the location of the animals.
duct from experts who don’t no part of the company. The
funds were eliminated from
When they get thru with this research they will probably pub­
really care whether or not they firm promises to pay the loan
basic school support in con­
lish a treatise with graphs, maps, pictures and other data for the
buy it?
back when the bond matures, ference committee. Inclusion of
use of anyone who is anxious to learn more about the nocturnal
As a rule, bondholders have these funds would have boosted
This argument may sound
life of rabbits.
little
to say directly about the school support to about 50 per
impressive until we recaU that
We were afraid that with the war in Viet Nam taking $50
investigation by disinterested firm or how it picks its offi- cent.
billion or so a year, important studies like this might be
experts is not always the best cers and manages its business.
House Republicans, however,
shelved, but are happy to see that this is not the case.
way of getting at the truth, Of course, lenders exercise argued that Inclusion would
We are sorry, however, that this project was not put up for
When a case is tried in our indirect influence since they merely shift taxes, affording no
bids and that we did not hear about it until the $24,200 had al­
courts, the information pre- must have confidence in the additional local tax relief. Be­
ready been committed to an OSU professor. We would have bid
sented to the jury is not or­ firm and its management before sides, some pointed out, such a
in our rabbit tracking seryices at about $500 and would have
ganized for them by a staff of they will part with their money. move would represent a mis­
regarded this as almost pure "gravy”, so to speak. We think
Bondholders get their inter­ appropriation of cigarette tax
people who are indifferent to
that we could have picked up a few Japanese-made radio trans­
the decision. Instead, we de­ est before any stockbroker gets revenue after being sold to
mitters and receivers, trapped a few jackrabbits in the Zumwalt
pend on the interested parties on his dividends, and should the voters as a tax for direct pro­
country, attached this equipment, turned the bunnies loose and,
both sides of the case to pre­ firm go broke, they get paid perty tax relief.
after a few nights of listening in, would have picked up all the
pare and organize the infor­ out of its assets before the
In view of legislative dis­
data it would be possible to get on where these jacks cavort
mation on which the jury will stockholders get a nickel.
agreement on all tax plans,
after the sun goes (town and the moon comes up.
Preferred stock, as a rule,
make its judgment. A thousand
both Senate President E. D.
Actually, we already know quite a lot about where these years of history suggests that yields fixed dividends before (Debbs) Potts (D-Grants Pass)
rabbits go. We have followed their tracks in the snow.. Most of this is a reasonably effective the common stockholders get and House Speaker F. F. (Monte)
them hop around within a hundred yards or so of their holes, means of gathering relevent anything, but preferred stock
Montgomery (R-Eugene) have
dividends are payable only if
but occasionally one hikes out across country in a bee-line for facts.
recommended to Gov. McCall
declared by the corporation.
some distant hole--no doubt to carry on some illicit rendezvous
Adversary proceedings are
that any special session be
As a rule, common stock­
while his mate is asleep.
usually the best way of ensuring
delayed
until fall.
By then,
holders risk more and, there­
But we are not sure to what useful purpose more accurate that all sides of a question
new revenue estimates will be
fore, stand to make greater
and scientific information on the hoppings around of rabbits will be looked at. And this is
available, planned vacations
profit (or loss).
can be put which will make the data worth $24,200 more in tax­ what we have in the competitive
The legal invention of the will be over, and the governor
payers’ money. But, then, there are a lot of things which we do advertising of American firms.
entity called a corporation has will have had time to recom­
not understand.
Recently, a chief line of attack
made vast public investment in mend a new package.
If this kind of federal money is to be made available on a on advertising has been the industry and commerce poss­ _The governor’s original plan
continuing basis, we would like to see the study extended to allegation that it corrupts the ible.
By allowing anybody to calling for income tax increases
cover elk, cats and kids. We actually know of more people who public taste. Specifically, it is buy in or to lend to the firm, obviously is dead, the leaders
have wondered about the nocturnal habits of these three than argued that, in the absence of a corporation has made large agree, and he should have time
we know of people who are disturbed about what goes on at advertising, the country would scale research, production, and to formulate a new one. Both
have chosen to spend more of
night in the rabbit world.—Chieftain, Enterprise, Ore.
marketing possible, while each express hope that Senate and
its income through government
Investor can study and decide House TaxationCommitteescan
for
such
laudable
purposes
as
was sweeping the country. I
where he wants to risk his capi­ get together for intensive study
prior to any full session.
can recollect when it was safe beautification, education and tal.
welfare,
and
correspondingly
As for the options remain­
fer folks to go anywhere at
(Oregon lawyers offer this
I see where one of them any time of the day or night. less of its income for the selfish column as a public service. ing, Sen. Potts notes that he
Congressmen says, on account Now, special in the big cities, purpose of individual consump­ No person should apply or in­ consistently has maintained no
new taxes are needed. Speaker
of all the new benefits and pro­ it ain’t safe to stick your nose tion.
terpret any law without the aid
Montgomery, now working to­
grams fer the people, our out the door if you ain’t toting
The notion that the advocates of an attorney who is complete­ ward simplification of ballot
Guverment was necessary pas­ a double-barrel shotgun. And
ly
advised
of
the
facts
involved.
of government spending are not
language, still hopes lawmakers
sing through the “red tape age.” I was reading where this hold­
given a fair opportunity to pre­ Even a slight variance in fact will be able to agree on the
He was claiming things would up man was robbing a store
may
change
the
application
of
sent their case to the public
"multiple-choice” bill, letting
git better.
run by a woman and her little seems almost laughable. We the law.)
voters decide on a sales tax,
Personal, I think they was boy started crying. The holdup
read the news stories describ­
net receipts tax or existing
going through the metal age- man stopped long enough to
ing proposed government
conditions.
gold in their teeth, silver in spank the boy and tell him to
spending programs on the front
"Senators have worked very
their hair, and led in their keep quiet. In other words,
pages of our newspapers. The
hard on each and every tax
pants. Farthermore.I don’t crime has got to the place
appeals for private spending
proposal, and we’ve had the
think our Government has ever where the victims has got to
appear in paid advertisements
ablest men on taxation,” says
got the lead out of their pants mind their manners.
By
EVERETT
E.
CUTTER
on the inside pages.
Sen.
Potts. “Still, Ways and
or ever will. I heard Ed Doo­
I was reading a piece in the
Oregonians who saved their Means has been plagued with
little tell the store keeper onct papers the other day that put
Another line of attack on
that the reason Rip Van Winkle me to thinking about this crime advertising is that it weakens Voters Pamphlets from last futher revenue reductions and
Maybe the
slept 20 year was because he business. The feller that was competition by developing con­ fall may well be reviewing and budget cutting.
applied fer a civil service job writing the piece claimed the sumer loyalty for particular puzzling over campaign state­ economy will change by fall,
and slept while they was gitting courts of America was to blame products and companies. What ments pledging prioity work but in light of things now we are
going to have to face realities
the red tape unwound.
fer the crime wave. He give this seems to mean is that toward property tax relief.
Such pledges sent many legis­ one of these days.”
The older I git, Mister Edi­ fer a example the case where some firms are more success­
State revenue decline iscited
tor, the harder it is fer me to a thief stole some cigarettes ful in their advertising than lators to Salem. But few, if
understand this country our from a Army PX store and the others.
The idea that com­ any, anticipated the political by Rep. Montgomery, too, as a
forefathers founded. Part of it Federal Judge give him six petition can be strengthened by silly-putty which was to swallow reason to wait until after the
was traveling like a rabbit with months in prison. He allowed penalizing those who are suc­ their well-intentioned efforts. second budget quarter and
In fairness, individual legis­ availability of new figures be­
a dog on his tail and part of it as how, if they was any jus­ cessful at it doesn’t sound con­
lators scarely can be faulted fore retackling the property tax
was dragging along like a snail tice to such things, Bobby Baker vincing.
for the defeat of numerous solu­ relief dilemma.
out fer a Sunday afternoon should have got 104 and 4 days
"The governor needs time to
tions they proposed to offer
stroll. You go to the grocery in jail.
give the legislature a new tax
workable
alternatives
to
Ore
­
store to git a little to cook
But I reckon, Mistor Editor,
gon's high and growing local tax package,” he says, "and I feel
fer dinner and everthing is this was just one of my blue
burden. Inacheck-and-balance it must be a different package.
readymade, mass-produced, days when I can’t git no glimpse
system of lawmaking, pitting I hope it will be announced
capsuled, precooked, prefabri­ of the silver lining. Like the
Democrats vs. Republicans, early so that we can get com­
cated and quick froze and it farmer that said they was days
Senate vs. House, liberals vs. mittees working prior to a
takes six weeks to git your when he wished he lived so
special session.”
Social Security checks coming. fur back in the sticks that
Ten members of the womens’ conservatives, It often is easy
Whether the legislature as a
You go to the tax office and they instead of hearing his neighbor association of AdrianCommun- for public issues to become
whole will listen to Gov. McCall
meet you at the door and you call his hogs, he would have ity church held a potluck dinner bogged down in politics.
Such was the fate of plans any more closely than when he
go to your doctor’s office and to catch it on the third echo. June 28 at the home of Mrs.
for
property tax relief by way proposed tax reform in his
if you ain’t already got a
Lynn Hurst.
of
a
variety of alternatives— January inaugural address re­
disease, you catch one.
Yours truly,
After the dinner, the women
sales
tax, net receipts tax, mains to be seen. It is clear,
And I ben gitting a little
held their Bible study, with Mrs.
personal
and corporate tax in­ however, that a special session
upset over all this crime that
Uncle Gus
Hurst in charge.
crease, local option tax, lottery, is in the offing, and public
budget-slashing—as the final opinion expressed to legislators
curtain rang down last week on at home between now and then
the 54th Oregon legislative ses­ may well carry special weight
sion.
in our tax future.
Single Copies
10c
In Malheur County, Ore­
gon, and Payette and
Canyon Counties,
Idaho:
One
V..W Year
AW-A
$4 00
NATIONAL NIWSPAPII Six Months
$2.75
~| I A SsbciATli N.Elsewhere in the U.S.A.
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AFFILIATI M t m K »
Six Months
$8.00
THURSDAY, JULY fl, 1967
ROLLAND LAURANCE
... F. O. E. State Trustee
During the June 21-24 Eagles State convention
In Pendleton, Rolland Laurance was named
state trustee and Mrs. Fay (Ruth) Collins
was elected state vice president. They are
members of the Nyssa aerie and auxiliary,
respectively.
Among others attending the
Pendleton meeting were Amy Maberry, Betty
Wilson, Elaine Olsen, Woodrow Seuell and
Fay Collins. It has been reported by the two
NAZARENE
Clnircb Dews
Golden Hour missionary
chapter members will meet to­
night at 8 p.m. at the home of
Mrs. Gary Price.
A special feature of the even­
ing will be a Japanese doll
display from the collection of
Mr. and Mrs. John Yoneyama.
Members and their friends
are cordially invited to attend
the meeting.
Members of the Nyssa church
of the Nazarene held a Fourth
of July picnic at the Apple
Valley school grounds.
Afternoon activities included
games and races for the child­
ren and a baseball game featur­
ing the men of the church.
Uncle Gus
Çà Salem
■O-. Scene
Adrian
& Community
Church News
BING CHERRIES
WILL BE AVAILABLE, STARTING THURSDAY AFTERNOON,
JULY 6, AT SYME ORCHARDS.
and Surgeons
101 N. FIRST
I
EDER’S
NYSSA
PLAN TO ATTEND
NYSSA NITE RODEO
ON JULY 14 - 15
Í
AUTO
FAITH LUTHERAN
CHURCH NOTTS.
Faith Lutheran church women
will meet at 8 p.m. Monday,
July 10 at the home of Mrs.
It seems like every time
K. A. Danford.
Miss Barbara Fangen wttl you're about to catch up with
the Joneses, they refinance.
lead the Bible study.
‘tJetter
FARMERS ASK US:
Í Ctifr
How do I know
Anhydrous Ammonia
in irrigation water is
reaching my plants?
Dial 372-2241
HOURS: 9 to 12 noon 4 2 to
5 P.M. - Monday through
Friday. 10 to 12 Saturday.
MAULDING CLINIC
L. A. Maulding, M. D.
Physician and Surgeon
Dial 372-2216
"By
Appointment Only”
HOURS: 9 to 12 noon - Mon­
day, Tuesday, Thursday,
Friday. 10 to 12 noon - Wed-
nesday and Saturday.
DAVID W. SARAZIN, M. D.
Physician and Surgeon
HOURS; 10 to 12 noon A
2 to 5 p.m. - Monday, Tues­
day, Wednesday, Friday. 10
to 12 Thursday 4 Saturday.
Phones;
Office 372-3365
Residence 372-3173
Optometrist
DR. JOHN EASLY
18 North Main Street
Nyssa, Oregon
—Phones—
Nyssa....................372-2949
Ontario.............. 889-8017
Veterinarians
TREASURE VALLEY
ANIMAL HOSPITAL
On Alberta Avenue
Phone 372-2251
DR. B. E. ROSS
Nyssa................ 372-2949
DR. JAMES REILLY
Parma............. 722-5848
AND IT WILL BE READY FOR WINTER.
PHONE 452-1566
organizations that $121 was donated to the Hurd
family of Parma, following a recent benefit
dinner-dance. It will be remembered that the
Hurd family lost a child and the mother was
badly burned in a recent home fire. A schedule
of July events planned for members of the
Eagles aerie and auxiliary appears elsewhere
in this issue of the Journal.
Physicians and Surgeons
LET US DO IT NOW
ON US 95.
. . . State Vice President
K. E. KERBY,
K. A. DANFORD, M. D.
KEN PFAFF, M. D.
TO HAVE YOUR FURNACE SERVICED.
PICKING HOURS 1 TO 8 P.M.
(NO CHILDREN UNDER 12 ALLOWED IN ORCHARDS)
A
Physicians
Don’t Wait ’Til Winter
YOU PICK - BRING OWN CONTAINERS!
LOCATED 5 MILES SOUTH OF FRUITLAND
TURN ON S.W. 3rd AVE.
Professional
Directory J
RUTH COLLINS
Your United States Steel Soil Fertility
will show you how to add ammonia to your
irrigation water at the proper rate. Meter­
ing devices provided on each tank are pre­
cise and easy to set.
Then, as the water moves down the rows,
nitrogendistributioncan be checked chem­
ically with an ammonia test reagent. You
actually see how far the ammonia has pro­
gressed through the field — uniform dis­
tribution is assured.
The experts at your USS Farm Service
Centers can test the nitrogen level of your
green plants to detect whether the plant is
deficient in nitrogen or if it will soon run
out. These tissue tests will detect “Hidden
Hunger* ’ before visual deficiency symptoms
appear. Additional nitrogen can be added
to irrigation water as needed for maxi­
mum yield and profit.
Now is the time to give your crops a ni­
trogen boost that will help assure a larger
harvest and greater profits for you — see
your U.S. Steel Farm Service Center now.
United States Steel
Farm Service Center
Soil Fertility Specialists
PH. 372-2266
I
6