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About The Gate city journal. (Nyssa, Or.) 1910-1937 | View Entire Issue (Dec. 21, 1928)
THE GATE CITY JOURNAL Example oí Outdoor Advertising in China Boosting and Boosters “There aln t nothin' livin' tn the woods what can make more fuss than a blue jav—an' there ain't nothin' that anybody ever heard tell a blue lay was good for— 'cept to trim wimmen’s bon nets, maybe.*'— Preachin' BI1L of course, one should always Y ES, put one's best foot foremost. At the same time, when one essays a good long step ahead, one should be rea sonably sure that one’s hind foot is not stuck fast in the mud. But speaking of boosters: There are several varieties of the genius bot- airucus. One of the most common is the kind that perches on the corral fence uud flaps Its wings and crows from sunup The Chinese are emulating the Americans In outdoor advertising, but, as tills photograph from Ichang shows, till sundown. Nobody knows exactly their advertisements are not quite such blots on the scenery. what all the commotion is about; no body cares, except that It is annoying. ing employed and trained as rapidly We suspect that somebody has laid an as possible for the purpose of in egg or something, but we are dead specting and licensing "new produc sure that the bird making all the noise Perhaps some neighboring tion” airplanes at the time they leave didn't the factory. This, It Is pointed out, rooster may have remarked that their will aid the Industry by facilitating corral is larger than ours. Indeed, the the Issuance o f licenses In the first noisy one, himself, doesn’t appear to Instance, although these planes will know exactly the reason for his ex still require periodical reinspection by citement He seems to have started the Held personnel of the department. his mouth to talking and then gone <fe------------------------------------------------------------------------------------------- Application for pilot's and me away and left i t The most detestable of the boosting Progress for Year Is Out communities will be connected by air clmnlc's licenses showed striking In routes and that smaller feeder Hues crease during the past fiscal year, due breed are the professionals. They are standing, Says Report will serve many outlying cities. In large measure to the publicity given enthusiasm prostitutes selling them Radio Communication. of Chief. the epochal flights which occurred selves to every stranger who is un Communication to aircraft In flight during that period. By June 30 last wise enough tn fall for their charms. Washington.— The United States along the transcontinental route will applications were on file for over 5,500 One of these creatures lands in a “ took to the air” In the fiscal year be available within a short time. pilots and 6.000 mechanics, about three community Just before noon— in time to get himself invited to the Rotary, 1927-28, a record period of outstand Radio equipment Is under cons)ruc times the number on file on the cor ing accomplishments in all brandies tion for replnelng obsolete apparatus responding date the previous year. On Klwanls, Wednesday, Thursday, or o f aviation, the director of the aero now In use. The new apparatus will June 30 over 4.70C applications had Friday club luncheon; and before the nautics branch of the Department of provide radio-telephone or radio-tele been received for licensing airplanes chamber of commerce banquet that Commerce, MaJ. Clarence M. Young, graph communication ns may be re as compared with 1,100 at the end of evening he has sold the town to Itself. declares In Ids annual report to the quired on frequencies between 100 the 1927 fiscal period. Up to June 30 In its delirium the town expresses its and 500 kilocycles. secretary of commerce. last licenses had been Issued for np gratitude to the booster by delivering Considerable research and testing proxlmately 3,(XX) pilots, 3,000 me itself without reservation Into his Discussing the production side of hands. aeronautics, Major Young declares work was conducted by the bureau of chanlcs and 2,000 airplanes. In ad When the dust has settled the pro that aircraft manufactured during the standards for the aeronautics branch ditlon, 4,000 applications for students during the period under review. These permits have been filed. fessional Is well on his way to fresh year amounted to $14,250,000 as com fields. The citizens sober up to find pared with $8,870,000 the year before, Investigations embraced radio aids to In order to pass on the qualifies while exports of aircraft and parts navigation, lighting of airways, sound tlons of these applicants, the bureau themselves exactly where they were were valued at nearly $2.000,000 or 85 proofing of airplane cabins, airplane maintains 40 Inspectors In the field. per cent more than the preceding year. control tests, and tests of commercial As the work of these Inspectors Is al The most detestable o f the Alr-trnnsport, he said, has nttnThed aircraft engines. most entirely at airports official air boosting breed are the profes Approximately 600 airplanes are be planes can be utilized with great sav a definite place In the economic sionals. scheme of transportation, and the ing built 'n American factories each ing of time and a corresponding In • • • applications for pilot’s and mechanics month which have to be Inspected as crease o f efficiency. Unfortunately, They are enthusiasm prosti licenses hnve shown striking In to their airworthiness. It Is obvious the report shows, there are but 14 tutes selling themselves to every that a very efficient organization of planes of modern design available for creases. stranger who Is unwise enough the Inspection section Is essential In their use. Funds are available for The official summary of the report, to fall for their charms. order to carry out the work Involved. • * • made public November 20, follows In the purchase of five more but even T o this end, factory Inspectors are be- with this additional number of air full te x t: The slogan of the booster: A phenomenal record of progress In planes the tptit) will be about one- “ Put up yodr JAntmee nnd get all branches o f American uvlation is third of the number essential to the a horn,” aptly epitomizes the TALLEST BUILDING most efficient performance of Inspec revealed In the annual report o f MaJ. down-to-date philosophy of tion duties. Clarence M. Young. The growth of boosting. • • • air commerce and the aircraft Indus Regulations Enforced. try o f the United Stales, Major Referring to the enforcement of It seems never to have oc Young believes, Is due In no small regulations the report shows that dur curred to these vociferating measure to the strict enforcement of pests that the. hammer is main ing the fiscal year there were 224 vio ly a tool for building nnd that federal regulations which has in lations, resulting In 65 assessments horns are mostly toys with spired public confidence In the safety of the civil penalty, 121 reprimands. 22 which thoughtless nnd Irre suspensions, two revocations, and five o f air transport. sponsible children make a dis denials of licenses. The violations Produce 2,000 Aircraft. tracting racket. During 1927 American factories pro consisted of acrobatics over prohihled • » • duced nearly 2,000 aircraft having a areas, flying low over congested areas, Suppose we think a few total value of $14,250,000 ns compared flying licensed aircraft without a pi thinks and see If we do not with 1,200 valued at $8,870,(KKJ during lot’s license, flying aircraft with no find that all glittering talk Is the preceding year. Exports of air Identification numbers displayed and not golden; and that, in fnct. craft and parts during 1927 amounted flying without navigation lights. golden talk very seldom glitters to nearly $2,000,000, an increase of Among the Interesting develop • • * approximately 85 per cent over 1926. ments o f the past fiscal year was the Talk Is disgustingly cheap During the first half of the current creation o f an accident hoard within when there Is nothing to back year our total sales in foreign markets the organization to Investigate all It. I have never heard that a o f aircraft products were 38 per cent civil aircraft accidents with the view barnyard full o f cackles ever greater than the entire shipments of to determining and eliminating their raised the price o f eggs. last year. causes. This board Is composed of • • • Air-transport has now attained a two experienced pilots, a flight sur Most of us who go broke get definite place In the economic scheme geon, a lawyer versed In air law and that way by spending not wise o f transportation. The established an aeronautical engineer. A careful ly but too well. airway system Is the backbone of our analysis o f rccldents Is made and a commercial r.vlntlon. although opera percentage valuation assigned to con ......................... ................................ tions over this network form only one- tributory causes. This method, It Is before, minus the expense of their tenth o f nil civil flying. These routes declared, will provide statistics to boosting debauch. now cover 11,191 miles od which 27,- show tlK exact causes of accidents Very different Is the good citizen 817 miles are flown daily. Of these, and point the way to their elimina who honestly believes thut his home 10,386 miles are under mall contract tion. It will also provide a valuable town has peculiar advantages, who and 200 mall planes fly 23,224 miles Index to those portions o f the air com sincerely loves his neighbors because daily over these routes. There are merce regulations regarding both per he thinks they are the finest people in now 6,880 miles lighted, 1.800 miles sonnel and material that may he un the world, and who, out of a full heart, under contract for night 'ylng, and necessarily severe, or where higher wants others to share the community 6,308 additional miles considered for safety standards are requisite and blessings which he so enjoys. lighting during the fiscal year 1929. more exacting and specific egulatlons Such a booster Is a delight and a An artist's drawing of the Chrysler The cities actually connected hy the building In New York, which when roust be imposed. Simon pure asset to any com munity- routes at the close o f the fiscal year completed In 1930 at the cost of ap providing—oh yes, providing, our numbered 88, the trading areas served proximately $14,000,000, will top any boosting friend does not permit every M illion s fo r A eron au tics containing so.ooo.ooo people. H.v the building In the world. It will be 808 Melbourne. — Aeronautical Improve butcher and baker and candlestick close of the current fiscal year It is feel from the street level to the dome ments planned by the Australian gov maker to use him nnd his unselfish believed that almost all of the larger and will have three floors below the ernment this year will cost nearly $1,- enthusiasm to boost their Individual cities and many of the middle-sized street. and wholly selfish Interests. (XX),(XX). Many a wily old town spider sits back out of sight and unostentatiously from 7,020,000,000 to 9,(XXUXX).000. or urges these community Interest heroes even ll.(NX),OIX).(XX) If there was the on, while II never occurs to the loyal freest possible migration, appropriate boosters that all they are doing Is to co-ordination of all human effort and boost silly flies into the spider's care complete elimination of the Jeopardy fully spread net. of war, Sir George ndds. Scientist Says If Increase Keepe Up energy necessary for any notable In The slogan of the booster: "Put up Very soon the question must be crease of population or advance In the There Will Be Shortage of your hammer nnd get n horn." aptly faced “ whether it is better that there standards of living Is near. epitomizes Ihe down-to-dute philosophy Food. should he larger numbers and more T o show “ how ominous the world’s modest living, or fewer numbers and of boosting. It seems never to have future Is.” Sir George points out that occurred to these vociferating pests London.— Visions of a time when lavish living,” he said. that the hammer is mainly a tool for there will be so many people that the while from 18(X) to l!X*l the rate of In In view of the Imminence of a food earth will not he able to feed or sup crease of the world's population was shortage. Sir George thinks that some building and thut horns are mostly roughly 0.864 per cent, from 1900 to toys with which thoughtless and Ir port them are conjured up h.v Sir measure of control of births in some responsible children make a distract George Handley Knihbs. the Austra 1911 statistics for 26 countries gave a way or other Is inevitable. rate of Increase over all of 1.160 per ing racket. lian statistician. cent Suppose we think a few thinks “ I f the population of the world con Hawaiian Cocolele, Dad Taking the present world population and see If we do not find that all tinnes to increase at the present rate o f 1 per cent a year It will within two as 1.950.1 KX1.000, Sir George gives the of Uke, Reaches U. S. glittering talk Is not golden; and following figures ns showing the re that. In fact, golden talk very sel centuries exceed the maximum which Seattle. Wash.—A new musical In sill! of on Increase of « 804 per cent dom glitter*. the earth can supitort nr feed.” he de strument has Invaded the Northwest Oratory often goes “ blah” for the Year Mi Ilion.* Clares In his hook. “ The Shadow of Millions Y e a r market. It Is the native Hawaiian 1928 .......... 1 950 ¿189 a. ___ 15 800 simple reason that It Is “ blah.” Talk the World'* Future,” recently pub cocolele. similar to the like, hut a dif 2008 . .......... S.900 2250 .. .. . 31.200 Is disgustingly cheap when there la lished. 208» a........ 7.800 2330 .. . 02 400 ferent sounding hoi. The cocolele Is j Sir George declares that the limits credited with being the real original nothing to hack IL I have never heard The fignres for the years 2109. 2250. of human expansion are much nearer Hawaiian instrument. It Is strung like j that a barnyard full of cackles ever and 2330 are. lie declares, not possible than popular opinion imagines. a ukulele, nut is made with a polished raised the price o f eggs. The difllcnlty of food supplies he populations for this earth coconut shell Instead of yew wood i Between you and me, many a high Calculations Indicate that the earth •ays, will soon he of the gravest char The tone Is deeper and differs In qual I chested rooster who can crow right lustily at a chamber of commerce ban might be able to feed a population of acter. The exhaustion of sources of It-. Aviation Makes Great Strides SEES EARTH OVERPOPULATED IN ABOUT TWO CENTURIES quet. contributes next to nothing toward the community omelette. And the only argument ever ad vanced for all this extravagant and ridiculous community boosting Is that there is money in it for everybody. I agree thut there may be money In It for some. But I contend If the money spent annually by the average boosting community for that type of boosting which convinces only cred ulous fools, were spent in substantial and genuine community Improvements, the harvest would be abundant for ail. True, the harvest might not be In actual dollars that could be deposited in a bank. But there are community interests you know, which, while not directly bankable, are beyond price. No, ] am not so impractical as to ignore the universal need of bankable dollars. Bankable dollars are a great comfort— I wish 1 could make myself more comfortable! The Teacher says, “The love of money Is the root of all evil.” It Is Just as tr^e that a desire for money may be rooted in a sincere purpose to accomplish a great good. But those mistaken saints who hold that we ought not to think of tuouey, need not worry. We don’t think about It, and therein lies two-thirds of our financial troubles. I f we could only be persuaded to really think about money, money would not worry ns much. Money is of value not because it la money, but because it stands for all that Is dearest and best In life. That It stands also for ail that is debasing and damning makes no difference. And so the great question of the age Is not what you are, but what Is your income? The great problem of life Is not why are we here, but how can we manage to stay here? The great fear o f our existence is not fear of death, but fear of notice from the bank that we have overdrawn. The fight to pay our bills, and the dread of the deadly deficit— these are the nightmares that keep us awake. The red-ink tragedy is a very real tragedy—a tragedy in which most of us at one time or another have been forced to play a part. But chin music alone will never draw a large flock o f dollars to your box office. Too often we study our financial problems from the one standpoint of how to get money. A t this date it ap pears that the shortest way out of our difficulties is to learn how to spend the money we do g et I f a restaurant keeper were to Invest all his capital tn flowers to decorate his tables, his bill of fare would not attract a hungry crowd with cash to spend. Most of us who go broke get that way by spending not wisely but too well. Certainly, 1 know the old saying: “ Doing business without advertising Is like winking at your girt in the dark. You may know what you are doing but no one else will.” But advertising Is not simply mak ing any old thing sound attractive. Those leaders who rank high In busi ness Intelligence discovered long ago that the advertising which Is 90 per cent lie Is less than 10 per cent ef fective. Tlie salesman who Is long on gab and short on truth loses more business than he gains. The selling talk that Is based on a policy o f hit-and-run rarely scores a second time on the same customer. The hook that Is baited with guff lands only minnows. The fish are only attracted by more substantial halt. No hunter ever yet bagged big game with a blow-gun. Once, when I was a boy, I worked In a store. And the boss explained to me that any fool could sell a customer something the customer wanted, hut that It took a salesman to sell n per son something the person did not want I am older now. And my years of painfully acquired experience, together with a habit of observation, have taught me that the one who sells a person that which the person does not want Is the real fool. In my young man days I had a friend who had a curious complex. He would rattier acquire a silver dollar for which he gave nothing, than to gain a five dollar bill for which he had rendered live dollars' worth of service. He seemed to feel that to give nothing for something was a mark of superior intelligence. He was never so happy and proud as when he had Just, as he said, "gypped” some body. Weil, I have watched that man's progress througli all the best years of his life and I never knew the time when he was not dependent. In one way or another, upon friends or rela tives. lie is practically a beggar to day, existing on charity. No one will trust him for a meal. He is forced to sponge even his cigarettes. All of which would be torture to a self-re specting person; but, of course, self respect long ago ceased to count for anything to this miserable failure. And this man was the most convinc ing booster 1 ever heard. T o him boosting was a fine arL He could, would, and did boost anything for anybody, at any time. O f course It was often best for him to he somewhere else when the sticks of his skyrockets began to come down I All Ills life, you see. this man hns tried to do business on the plan of talking people Into giving something for nothing. In Ihe end he hus for all Ills efforts— noth ing. Some say that a knock Is a boost. I'erlmps— But I am still of the opinion that If we could knock some of these reckless, unprincipled, rhumeless nine teen twenty- eight variety of boosters dead, we would all do a better busl ness. (g 1128. by lb * D«U Syn dics!«. Inc.) Drtrçs and Geography Loading Lighter« at Zanzibar, (Prepared by the National Oeosraphlo Society, W ashington. D. C,) O BUSINESS reaches out In to so many remote places of the world as does that o f the pharmacist, a fact which It will be remembered was demonstrat ed graphically during the World war when the commerce of the world was disrupted. Consider as a typical case, asafoe- tlda gum. Much o f It comes from the city o f Herat In Afghanistan. Numerous citizens o f Herat make their living by going down yearly midway between the mountains and the Persian desert, after the rains clothe the plains with verdure, there, with much back-bending, to Incise the Ferula root From the Incisions comes a milky gum, which, dried, forms the asafoettda of commerce. Throughout history man has combed the out-of-the-way places for his drugs. It was the trade In drugs and spices which made Venice from the Thirteenth to the Sixteenth century the most Important commercially and the richest city In-Europe, and It was the loss of this commerce which caused her rapid decadance and the passing of her riches and her glory. The story of Venice Is so essential ly romantic that to mention commerce In connection with it seems out of drawing. Yet It was as merchants thut the Venetians were famed. The traffic In spices and aromatic drugs begnn to assume vast proportions in the Middle ages, as the people of Europe became educated to a hunger for the spicy flavors of the East. From India and China and Persia came not only silks and laces, bat, more Important, spices nnd oils and drugs, and Venice was quick to real ize the Importance of having this commerce pass through her port. The knowledge of medicines used by the Moors and Arnbs, which wns brought back by the Crusaders, helped to educate the people of many lands to the uses of balsams and spices of the orlentnl markets. The embarkation point for Palestine was Venice. The Venetian merchant ma rine profited well by furnishing trans port service, and during the Fourth Crusade, finding the Crusaders unable to pay their passage money, the Ve netians forthwith enlisted them ns soldiers In a war against their Chris tian neighbors, the Dalmatians, and the Infidels got off scot-free! Columbus Was Aftsr "Spices." The monopoly of Venice was re sented, as Is Inevitable; her prosper ity was envied. This Is why all the explorers of that period sought a short ocean route to India. Colum bus, It will be remembered, sought the “ spices of the Indies” rather than a new land. So from the hour when, on May 20, 1498, Vasco dn Gama ful filled the ambition of his Portuguese sovereign, blazed a new trail in the uncharted deep nnd sailed Into Call- cut, after rounding Cape o f Good Hope, the commercial greatness of the Italian port was doomed. When the news reached Venice that Portuguese earracks laden with spices had come Into the harbor at Lisbon without the necessity of touching at Venice "the whole city was disturbed and abounded,” says the ancient chronicler, Priull, In his diary. They hnd ample cause for worry, for they faced the Inevitable. How Venice warred on Portugal; o f the later wars between Portuguese. Spanish, Dutch nnd English to assert supremacy In the spice and drug trade; of the long voyages, with deci mation of the crews by pirates, by mutineers, and by the often fatal and always horrible scourge of scurvy— these tnles belong to the heroic age o f the seas, and have furnished In spiration to many a poet and novelist. Well may poets sing o f Drake and Hawkins, and Greenville, and Oxen- ham meeting, with their little 200-ton ships, the great galleys of Spain and defeating them! But the prizes they captured were galleon* laden with cloves, and ginger, and pepper, and frankincense, and dragon's blood, and cinnamon, and when these cargoes were found they asked not for dou bloons. Motley, In his “ History o f the United Netherlands,” emphasizes this point very well. "The world had lived In former ages,” he says, “ very comfortably without cloves.” But In N the beginning o f the Seventeenth cen tury that odoriferous pistil had been the cause o f so many pitched battles and obstinate w ars; o f so much vitu peration. negotiation, and Intriguing, that the world’s destiny seemed to have become almost dependent upon the growth of a particular gllly-flow- er. Out o f Its sweetness had grown such bitterness among nations as not torrents o f blood could wash away. Aleppo a Shipping PolnL When Venice was distributing drugs and spices to the West, Aleppo, Syria, was the most important con centration point fo r the eastern goods, and It still helps to supply the druggist’s shelves. Gum tragacanth —used as a source o f mucilage In medicine and the arts— Is one of the principal products sent from Aleppo today. Concerning Aleppo there is some interesting correspondence in the rec ords o f the old English Muscovy com pany. Edwards, one of their factors, writing In 1566, said: “ Therein are many Venetians . . . who buy gall, tallow, saffron, skins, collon, wool . . . and also will serve us of nil kinds of spices, we giving them sufficient warning to fetch It in the Indies nnd will deliver It to us In Shamaky.” And as there Is nothing new under the sun, another factor tells about the light Russian oil which now, when it Is refined, we prize so highly as a medicine: “ There Is a great river," he wrote, “ which falleth Into the Caspian sea by a town called Bachu «hereunto which Is a strange thing to behold. For there Issueth out o f the ground a large quantity o f oil, which oil they fetch from the ut termost bounds of ail Persia, It serv- eth all the country to burn In their houses. This oil is black and is called nyfte. There la also by the said town of Bachu unother kind of oil which is white and very precious; It Is supposed to be the same that Is here called petroleum.” Today men are competing for that oil as In his day they fought fo r cloves! Camphor, which Is Important not only in medicine but in the arts and manufactures, wns an example of e f ficient production and control of out put. After the Japanese-Chlnese war Japan obtained control o f the For mosa camphor Industry. Although the Formosa forests are practically Inexhaustible, forestry measures were instituted for replunting and care o f trees; 2.000 police were furnished to protect workers and large refining plants were built. Workers were paid a fixed sum. The distribution of the entire product was let by contract and the right o f sale awarded an English firm, the latter contracting to conduct the sale of camphor in New York, London, Hamburg and Hong-t kong, and to accept from Japan a definite amount of camphor each year. Today a growing part o f the-camphor used In tlie West is being made In western laboratories. Batavia's Days of Glory. Batavia, ns of old. Is still a great export center for the spice and drug trade, as It was when It was fortified as the capital o f the "Spice Islands," nnd was known as the “Queen o f the East." In those days, when every sea voyage was a perilous undertaking, It was only natural that a warlike community should assemble In such a place. And so picturesque soldier* of fortune and adventurers from all parts o f the world gathered ahont Its canals and In Its white walls, besides Dutch and Japanese, many Germans Portuguese, French, Chinese nnd Moors: for. of course, hi Ing a Dutch city, it was intersected hy canals, and, being a rich community, It wus fortified. With Its picturesque and adventur ous population. Its quaint architectur al scheme, and Its gleaming snow- white ramparts outstanding like a finely chiseled cameo In the glare o f the tropical sun against the turquoise ocean, it wns a dream elty o f the de parted dnys of piracy and buccaneer ing A garrison of a thousand men was there In the Seventeenth century, nnd an equal number to guard the Dutch monopoly of the cinnamon trade In Ceylon. Today the old forti fications have crumbled; the old “ city" proper Is no more.
