Vernonia eagle., June 12, 1925, Image 7

r.
ÄfJM^Little^it]HnjOregon
VERNONIA EAGLE
to help make the community a better succeed unless he loves his business.
If you are losing sales, whip up, find
place in which to live.
Any merchant can have a business out what is wrong, spend a little on
or he cannot, just whatever he wants advertising. Write a personal letter
(Continued f rom P-T- 1)
no matter where he lives. It is no call them up, find out what they
trouble for a farmer to jump in hisi want and tell them about the new
was made at one of the educational
seaaiona.
car, drive 50 to 100 miles and be things that you have. And if you do
back before supper, spend the money no' have what they wait, get it for
No one, whether his business be
that should have gone to the home them and jou will ba surprised the
big or little, whether he is prospering
merchant and would have gone to< tffe.t it will have. ,
or just struggling, cun read what
Did rr.y of you gentlement ever
him, had the merchant been alive i
Mr. Andersen says without getting
hold a one-day cracker sale?
you
Buying Right and Selling Right. * and advertised.
Borne information that he can profit
can make a big hit if you will just
Take Steck of Yourself.
Wo buy goods only from reliable!
ably apply to his business—enough
I work it right. We sold, in one day 1
jobbers
nnd
manufacturers,
who
if you are doing business as you 160 cane of crackers.
to more than pay for the time de-
With the
have the name of giving you your did five years ago, you are slipping: crackers we served coffee, and as
money’s worth.
There are jobbers’ and if you are slipping, you had bet that day happened to be cold, it
r
here in St. Louis with whom wc have ter get into the game and make a surely was a success, and the cost
I
? done business for many years and'
fight for the business that rightfully was $4.95 and ese the advertising
:
are doing business with today. And belongs to you. Keep right after it we got. Very often, in the summer
there are equally reliable jobbers in . until you have won.
months, we serve ice-cold lemonade
:
other cities.
Don’t take a chance j
Keep your window* trimmed and all they want to drink, and the ex­
:
:
: thinking that your judgement is hooked up with all advertising.
pense is little.
i
I better than theirH, and that you will'
Change them once a week.
Advice to Worried Merchant.
z buy from men just for a price.1
Have the good will of all.
Just
the other day I received a
:
When you get the merchandise often
local letter from a merchant in Kentucky
Take
a
leading
part
in
all
S
INVARIABLY
it is not what you ordered. I have and community affairs.
f found
saying that he had been in business
in my business that you get
See that all roads and highway* for 15 years, and that he was doing
:
SUGGESTS
=
just what you pay for; by that, I leading tc your city are well Sept.
just about as much business now as
: mean if you are dealing with relia­
Wriie your ads the a«rne a, if v ir he did when he first started, and he
THE BEST
î ble goods and *n turn pass it to your were talking to the people
I
wanted to know how to increase his
:
trade.
Do not knock other merchants or sales. I just took his letter and
QUALITY MEATS
:
We made a recent investigation in business, but boost them.
:
wrote across it, “Start to advertise”
our country and community as to "Go to all community meetings you
Last year it cost me one and one-
You
get
what
you
want
: :
: whether the people would rather can; try to hely in some way of fur­ half per cent for all our advertising
I and want what you get
have us sell for striciy cash or 30 nishing them with free coffee or I would say even had it cost us three
:
I per cent, it would not have been too
days. Here is the way we did it: We other drinks.
I Leg of Veal Roust lb
23c
I :
mailed
a
letter
with
a
card
addressed
your
churches,
your
Advertise
much.
Shoulder Veal Roast, lb.
20c :
to us, which read in part, “Shall we chautauqua, your boy scouts, your
We have the best tri-weekly news­
Pot
Roast,
lb
13c
sell for strictly cash? Shall we sell commercial club, your fair asr.ocia I paper in the best town in the state
: :
10c
for 30 days? Shall we remain open tion or any other thing that goes to , of Nebraska. The. editor knows how
i Roiling Beef, lb.
after six o’clock in the summer?” build your country or town.
28c
Ì Ia*g I’ork Roast,lb
to get up the ads and make them
and other suggestions. Here is the
I am just going to make a state look good. Men, when advertising,
Shoulder Pork Roast lb 22c
: : I’ork Hocks, lb
result: Thirty per cent voted strictly ment, but please do not take me up: never run the same ad more than
13c
cash; 70 per cent voted 30 days and If you will give me just two months once. You might just as well throw
35c
: Premium Hams, lb.
98 per cent voted to close our stere in your store and just a little money your money in the well, it will do
: Lean Bacon, lb.
35c
at six o’clock.
This was in May of I will increase your sales from 10 to just as much good. Copy after the
: Boneless Ham. lb
this year, and up to date not a per­ 15 per cent, and the eost will not be big store in advertising, they are ex­
30c
;
: son has found a fault with the over two per cent of your gross sales perts at the business and so have
Quality
Service
; Variety
change. If they do say anything, we Do you know that it just makes me wonderfully pulling ads.
i
simply tell them the people wanted tired to hear some merchant say, “It
We sell everything with a guaran­
.....U«......... ....... • •
. ......... . .............. •
it and should have what they want. can’t be done.” When, in reality, the tee, no matter what it is, whether
Stcpin nn(| sec the new stock of
We have, for these many years, opportunity is waiting for him.
it be wooden shoes or silk hose. A
diamond rings from «25.00 to $100
carried people for six months to a
Have any of you ever held a ‘one merchant will not get very far in
nt Kullander’s Jewelry store.
Sold
year, but now we are getting almost cent sale?” We have and it is very these sfall towns unless he stands
on payment plan.
cash and see how easy it is.
good.
Just copy after the Rexall back of hi merchandise that he sells
Overcoming Competition.
stores.
Most
of you have had "dollar While we must handle cheaper goods
r
We live 50 miles from a city of sales” and found that they are good
Treatment
7,000, 18 miles from a city twice as to work off some old sticker.
Have Big Supply Advcriscd
large as ours, and 12 miles from an­
for
Don’t advertise unless you have
other one of 1,800 and, as you know
ours is only a small city of 1,300. the goods and plenty of it. If you
FALLING HAIR AND
So you can see that, in order to advertise that you are going to sell
DANDRUFF
build up a business as we have, we a Turkish towel, 20 by 40, have it
had to advertise. It is true we are and plenty of them. If you advertise
—“Nuff Said”—
sold on advertising. If I were start­ to sell a sack of flour for $1.00, have
I
ing into business today, for a time it and sell it at that price. If you
o—o
at least, I would spend five per cent advertise a $5.00 suit of clothes for
N. Soden
for advertising. Men, we might just $2.95, have it and ««H
J«’t that
as well face the conditions as they way.
Rose Barber Shop
are an<| unless you and I wake up to|
Here is another good thing:
In
these facts and get into the game the early spring, have your wife t
i
we will all be doomed, and that be­ and your helpers as well, dress up in
T. J. EDWARDS
new gingham dresses and serve tea
fore very long.
(Insured Carrier)
some
afternoon, and you will be sur­
Did you know that last year was
Portland to Vernonia and one of the largest years in the his­ prised the dresses you will sell.
Did any of you ever put on a free
tory of one great mail order hr use? |
Way Points
picture
show and invite the whole
This years prifits were over $8.000-
IOM L os Angeles,
000. They say the reaon for this is country to be ycur gue-its? All they
VERNONIA OFFICE
Salt Lake, Spokane,
hai
to
do
was
call
for
the
ticket
si
they spent more money for advertis­
A. W. Whitaker, “The Cozy ,»>
Seattle,Tacoma, Port
yovr
store.
They
arc
not
asked
to
ing. I believe the fault that so many
—Telephone 673—
land, San Francisco . . .
people are spending their money purchase one thing, arid, don't yon
everywhere in the West
awny from home can be laid at the know, it only cost us $25 and I ani
PORTLAND OFFICE
door of the small merchant; eithei quite sure we made that up in one (
....
come reports of in­
Auto Freight Terminal
he will not handle what the people day by the extra people who would
creasing C-T-C sales!
E. Water and Yamhill Sts.
want, or it is too much trouble foi come into our store.
East 822«
In 1924, the number of re­
We always have a cierring sale at
him to advertise, calling the atten
tail dealer* selling C-T -C’ *,m*de
I
912 Division Street
tion of the people to the advantage me end of each season, This is a fine
a tremendous increase—120
—Phone, Sellwood 1185—
par cent gain over 1923.
a of buying at home. Merchants should way to work off the end of the sea­
T
not only advertise in the newspapers son’s merchandise.
And »dll C-T-C sale* mount
If you do not love the business
upward I It look* a* though
WANTED— Old cotton rags at the but they should also write letters to
unquestionably 1925 sale* will
Eagle office, must be clean, cash the trade, calling attention to the you are in, get out of it. Give some
at least double those of 19241
one
else
•
chance,
for
ni
nian
car
paid.
40-tf many things the merchant is doing
ADVERTISING TALKS
voted to the reading.
j
After tolling the history of his
business und how it grew to its pre­
sent volume, he expressed the firm
belief that the Hatne degree of sue- (
cess can be reached by any man who
will employ the method* which mark j
the work of successful men.
He
told of his methods at greater length1
than present space permits, from'
which the following is selected:
SKAGGS
Market
•Still C-T-C
sales mount
upward/
yet we have very little trouble in
making things good. Always let the
customer feel that he should have
his own way.
many for the poor of Cosad, we
would send them to the Salvation
Army in Omaha.
Don't you know
that wo had people who would bring
How and Whan to Fight.
in their old suits and buy a new
Are any of you merchants having one, just to help some poor fellow
trouble with the grocery peddler in to have a merry Chriatnws.
the spring and summer months,
traveling about the country taking
VERNONIA
orders from the farmers? We had Population, 2000.
quite a little of thia going on in High School and Standard Grad*
School.
past yean, but in the last few yean
Pay Roll City—Mills, Logging.
we hear nothing of them. Here is Farming, Dairying, Fruit, Vegetables
what we did: Whenever these gentle- P. A. A P. Ry. Town growing fast
men . come into our country we ad- On Inland Loop Highway Between
Portland and Astoria.
vertiai in fte newspaper, we get out
A Large Territory to Draw From.
~ a special ' letter
"
*.--••
—
-
•••
or bulletins, telling 49 Miles From Portland, 35 M'lee
the farmers that we will meet any
From Forest Grove, 27 Miles
and all so-called grocery peddler*
From St. Helens.
and mail order house prices,
We Many Opportunities in Vernonia.
Trapping and Fishing
make special prices on the items that Best in Hunting,
the Northwest.
they work the hardest, which you An Industrial Center.
all know are extracts, coffee, spices
and tea. It will drive your peddler
NOTICE
out of the country quicker than any­
It is a violation of the Game Law*
thing else. Just try it and see.
for a party to pick up or have in
Are you availing yourself of the his possession a live deer of any kir.d
fany opportunities that you have in This does not apply to ones having
helping make your country and city deer in their poBseaaion now by per*
what it should be? We boost and help mit. Wm. BROWN, Game Warden.
the farm bureau. Many times, and
always when there is a farm sale,
we advertise it. We help the farm­ LONGVIEW MENTIONS
ers build elevators. We believe and
DRIVE TO VERNONIA
know that what is good for the farm
er is good for the merchant. If you
In a last week’s Longview Dail;
will do this, you will be surprised News, appeared a column article des­
at the lasting effect it will have and cribing a drive to Vernonia, with a
the good feeling it makes with the picture of Bridge street. From the
farmers. After all, gentlemen, a article we peat tht following lines
merchant is a mighty small man if
“And finally, 20 miles in from St.
he does not work and help make the Helens, begins a gradual descent to
man who trades with him. Did any the Door of the wide valley where
of you ever boost the Farmers lies Vernonia. This valley has every
grange? We have, and have gone so appearance of an old settled country
far as to give them free use of our —the fences are moss grown, and the
hall for feeting and, today, there i* homes have a look of age and use.
not and never has been a farmers’ Four and a half miles before Ver­
store in our little city—and the nonia is reached, a whole bevy of
grange has long been dead.
sign boards marks the cross roads.
We have people who come to buy The road to Vernonia is straight
from us who live in towns many ahead across a bridge of the Nehalem
times larger than ours, and they tell river; the road to the right, bearing
us the reason is that they have got a sign board reading “Mist” is the
a letter from us telling them of what route to Clatskanie.
we have. We reach about 8,000 peo­
Vernonia is the location of the
ple twice a month with direct mail big mills of the Oregon American
gotten up and printed, and three Lumber company. It is a town of be­
times a week with the newspaper, tween 2.500 and 3,000 inhabitants.
always giving them something new In addition to the big mill, there are
Did you eveu- advertise that you five small mills and two shingle mil;»
would give anyone 35. for his eld in the vicinity. The mill, members
suit of clothes? We have, and it is a of the party were informed, employs
wonderfully good way to sell a man about 700 men, and averages 250,000
a new suit of clothes, and with it feet cut per eight-hour shift.
The
you can make a lot of noise. Here i* United Railwsys, a branch of Spo­
the way we did it. Weadvertised that kane, Portland and Stattle, reaches
we would give any man $5 for his Vernonia by way of Portland, and
old suit, no matter how old it was all the lumber from the mill goes out
in exchange for a new one, giving by rail.
The town has all modem
him credit for the $5 on the suit conveniences.”
/
purchased with the understanding
Mrs. Wm. Walker of Banka wm
that, on Christmas morning, we
would give their suits to the poor of in town the first of the week visit­
the city, and in case we had too ing with her children.
ft
F
HEN
Performance tells
the story: Quick
Starting Shell Gas­
oline starts quick
Our Store is Full of Bright, New
Summer Things in Tempting Arrap
Dress for Warm Weather Now
Here is a home store with Goods as good and as new as the city stores—only
lower prices. Keep the Money in Vernonia.
Shirts of the latest, neckwear that’s stylish and collars to match.
Oxfordes and Shoes for Men, Boys’, Women and Girls. Large stock of Straw
Hats, Wide Belts, Kerchiefs.
A complete Store of Men’s Goods
CALL AT THE
Work Clothes and Dress Clothes
Built-by-hand
A. W. PETERSEN
Across fiom Theatre
CORDS
Second and Bridge street
SQUARE DEAL
GARAGE