THE TILLÀMÔÔK HEADLIGHT
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J. C. Penney Co.—A Nation-Wide Institution
J. C. Penney Co.—A Nation-Wide Institution
J. C. Penney Co.—A Nation-W:de Institution
PRESENT STOCKS DISCOUNTED THOUSANDS
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OF DOLLARS
The J. C. PENNEY CO.’S 312 Stores in 27 States, doing a business annually of
approximately FIFTY MILLION DOLLARS, and Meeting New Price Conditions.
Every price based on replacement value, Regardless of Previous Cost.
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O STONE has been left unturned to
bring our prices down to rock bottom.
In many instances we are selling far
below present replacement cost, based on
what the average one-store merchant
pays for his merchandise. Not solely be
cause we have short lines to close out, but
because our buying power of 312 stores
enables us to replace many lines at prices
far below what our competitors have to
pay for their merchandise. This saving we
pass on to our patrons. Hence the prices
we quote are doubly attractive and will
remain so.
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We solicit your patronage because we can serve you well and
give you the most for your money. We do not believe in special
sales, nor do we desire to indulge in sensational advertising. It
is our intention to impress upon you the heroic measure we are
taking to establish new prices based upon our replacement cost
and prove to you that we are equal to every emergency, ready, an
xious and determine/! to keep faith with our patrons and give them
the benefit of our buying power and organized effort. We stake
our reputation on our written word and assure you that you can
shop here with absolute confidence that you are paying the right
price.
Remember every article in our stock bears its proper reduction
in price. We lose thousands of dollars by which our patrons
gain. In twenty years of merchandising this is the first general
loss we have ever sustained, but we are taking our loss gracefully
and are determined now to put our house in order.
During these abnormal times many unscrupulous merchants, in
order to get from under their load, resort to misleading statements
and deceptive methods which prostitute advertising and result in
a loss of confidence among the buying public. They become sus
picious and know not to whom to look for fair treatment and the
right price. We want you to know and feel that you can with im
punity pin your faith to the J. C. Penney Company and be sure
that your confidence will never be abused.
We invite you to our store that you may share in the tremendous
savings offered, knowing that you will not be disappointed.
We invite close and accurate comparison of our merchandise
is the true test of value.
BOYS HEAVY HOSE
DRESS SOCKS
CHILDS SWEATERS
WOOL BLANKETS
Boys’ heavy Boy
Scout
stockings; long wearing kind.
Men's dress socks In blacks
and colors; all sizes.
RECONSTRUCTION
PRICE ......................
RECONSTRUCTION
PRICE........................
Those dainty little coat and
sllp-on sweaters in many col
ors,
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Full size plaid wool blank
ets, In grey, and blue plaids;
double and by the pair.
RECONSTRUCTION
RECONSTRUCTION A/»
PRICE ........................... fU.HU
39c
and
black
white
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PRICE ., ’............................
BLOOMERS
Regular width high grade
outing flannel, in dark pat
terns only; stripes and checks
RECONSTRUCTION
PRICE ....................... V
19c
BOYS’ UNION SUITS
Good quality flat Heeced
union suits for boys, ages 2
to 16 years.
RECONSTRUCTION
PRICE ....................... v
98c
7?x90 sanitary wool
fort batts.
Men’s two-piece ribbed un
derwear; grey color; a good
quality for a garment.
RECONSTRUCTION
PRICE ............ j.. . 4
RECONSTRUCTION
PRICE ............ V . . 4
Men’s good
motor suits.
quality
khaki
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PRICE ........................... Y“* **
GLOVES
BLOOMERS
This is a fine garment;
comes in all regular sizes.
RECONSTRUCTION
PRICE ............. ...A.
RECONSTRUCTION
PRICE ......................
$2.49
PERCALES
Men's heavy weight,
color.
RECONSTRUCTION
PRICE
RECONSTRUCTION
Are qq
PRICE ..........................
33c
com
Men’s good quality cham
bray; well made
Leather faced canvas gloves
with stiff cuff; full leather,
not skimped.
dark
Light and dark colors,
fast color percales.
RECONSTRUCTION
PRICE ......................
RECONSTRUCTION
PRICE ........................
A good
muslin.
RECONSTRUCTION
PRICE............ ....
RECONSTRUCTION
PRICE .......................
98c
29c
quality
in
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PRICE ........................
25c
WOOL SOCKS
Men’s good quality felt hats;
new shapes and styles in tha
myrtle shade.
Men's wool socks; grey and
blue full size.
RECONSTRUCTION Aft QA
PRICE......................... fi.W
RECONS 1 RUCTION
PRICE ........................
15c
BOYS SWEATERS
RECONSTRUCTION
PRICE........................
best manufacturer’s. New
Fancy plaid dresse ginghams
new patterns.
RECONSTRUCTION
PRICE........................
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The best product of the
33c
styles
19c
materials.
and
Men’s and young men’s
No charge for alterations.
Yard wide silk jersey, from
one of the best mills in Amer
ica.
RECONSTRUCTION
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PRICE............................. ^i.“O
$44.75,
$39.75,
$37.50,
$34.75,
J29.75,
$27.50,
MUSLIN NIGHT
SHIRTS
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$24.75
Men’s full cut muslin night
shirts
made from genuine '
Lonsdale muslin.
RECONSTRUCTION
PRICE .....................
Reconstruction Pi ice
98c
MEN’S SWEATERS
A good weight sweater for
every day wear.
These are heavy knit, warm
and long wearing Hweaters, in
maroon colors only.
RECONSTRUCTION
PRICE ........................
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PRICE............ ..............
98c
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Suits
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Men's cotton work socks;
brown with white heels and
toes.
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Men’s
price .............................
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WORK SOCKS
8c
RECONSTRUCTION
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PRICE............ .................. Jf.SFv
SILK JERSEY
RECONSTRUCTION
RECONSTRUCTION
PRICE .......................
Men’s wool mackinaws, in
good patterns; complete sizes.
9c
MEN’S HATS
These are extra good values;
good colors; gpod workman
ship; good and roomy. Don’t
wait, then be sorry.
A good size Turkish wash
cloth; fast color border, bluo
and pink.
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MACKINAWS
CALICO
RECONSTRUCTION
PRICE........................
Men’s Wool Shirts
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Large bed size pure wool
blankets, in snowy white, silk
bound.
13c
RECONSTRUCTION
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PRICE............................. 4>i.4“
RECONSTRUCTION
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PRICE .............................
WASH CLOTHS
Infants’ cotton vests
fine knit grade.
p
bleached
American
first
quality
prints, in lght and dark colors.
denim
12c
$22.50
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Taffeta Dresses
Just received new Spring line of
Silk Taffeta Dresses. Same come in
navy, brown, taupe, black and gray.
They are the latest in the Dress
creations and are priced at—
$19.75
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J. C. Penney Co.—A Nation-Wide Institution
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SHOES
Every pair in our store from the
little tots’ soft soles to the lumber
jack’s heavy lugged shoes are now
marked on the basis of replacement
value.
NEW SHOES ARE IN
cA'Nfition-’Wicle Institution
312 Stores
RECONSTRUCTION PRICE
J. C. Penney Co.—A Nation-Wide Institution
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WHITE BLANKETS
Many
shades in 40-inch
Georgette for blouses; all good
colors.
blue
RECONSTRUCTION
PRICE............ .. ........
HOPE MUSLIN
Misses’ and ladies' middy
jeans bloomers. In white; very
durable.
Heavy quality
bib overalls.
WORK SHIRTS
WORK PANTS
98c
Ladies’ Niagara Maid silk
gloves; black, white and grey.
98c
19c
INFANTS VESTS
plain
DRESS GINGHAMS
Women’s Silk and
Wool Union Suits
89c
PLAY SUITS
Children’s Hosd
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MOTOR SUITS
98c
Misses' or boys’ weight;
same good quality you have
always from here.
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RECONSTRUCTION
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PRICE............ »............... 4>l.iJ0
RECONSTRUCTION
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PRICE .......................... 4) 1.0 J
98c
RECONSTRUCTION
PRICE .......................
GEORGETTES
Made from good fast color
material; polka dot and plain
dark blue, with two separate
collars.
Men’s and boys’
heavy
weight outing gowns; made
full and roomy; fine quality
outing.
RECONSTRUCTION
PRICE .......................
Atnoskeag fast color apron
check
ginghams;
regular
width.
SILK GLOVES
.
ENGINEER SHIRTS
OUTING GOWNS
36-inch percales in light and
dark patterns—25c, 23c and—
RECONSTRUCTION
PRICE........................
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PRICE ..........................
98c
GINGHAMS
RECONSTRUCTION
PRICE............ >..................
RECONSTRUCTION
PRICE............ ......
WOOL BATS
MEN’S WOOL
UNDERWEAR
PERCALES
Children’s play suits,
blue or kahki.
MEN’S OVERALLS
OUTING
Ladies’ all white and trim
med blouses; every one
a
neat and distinctive pattern.
Childrens bloomers in black
and white satin; full and
roomy.
49c
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price ............................. $1.30
WASH BLOUSES
WOOL HOSE
Infant
wool hose.
15c
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Many new lines of Spring Shoe*
are now 1» and marked at the new
low price. This gives you a full line
of shoe« to «elect from at the new—
RECONSTRUCTION PRICES
J. C. Penney Co.—A Nation-Wide Institution
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