THE TILLÀMÔÔK HEADLIGHT lEHEC J. C. Penney Co.—A Nation-Wide Institution J. C. Penney Co.—A Nation-Wide Institution J. C. Penney Co.—A Nation-W:de Institution PRESENT STOCKS DISCOUNTED THOUSANDS ! 1 OF DOLLARS The J. C. PENNEY CO.’S 312 Stores in 27 States, doing a business annually of approximately FIFTY MILLION DOLLARS, and Meeting New Price Conditions. Every price based on replacement value, Regardless of Previous Cost. Z r* o' 9 I Û. o 9 O STONE has been left unturned to bring our prices down to rock bottom. In many instances we are selling far below present replacement cost, based on what the average one-store merchant pays for his merchandise. Not solely be cause we have short lines to close out, but because our buying power of 312 stores enables us to replace many lines at prices far below what our competitors have to pay for their merchandise. This saving we pass on to our patrons. Hence the prices we quote are doubly attractive and will remain so. N We solicit your patronage because we can serve you well and give you the most for your money. We do not believe in special sales, nor do we desire to indulge in sensational advertising. It is our intention to impress upon you the heroic measure we are taking to establish new prices based upon our replacement cost and prove to you that we are equal to every emergency, ready, an xious and determine/! to keep faith with our patrons and give them the benefit of our buying power and organized effort. We stake our reputation on our written word and assure you that you can shop here with absolute confidence that you are paying the right price. Remember every article in our stock bears its proper reduction in price. We lose thousands of dollars by which our patrons gain. In twenty years of merchandising this is the first general loss we have ever sustained, but we are taking our loss gracefully and are determined now to put our house in order. During these abnormal times many unscrupulous merchants, in order to get from under their load, resort to misleading statements and deceptive methods which prostitute advertising and result in a loss of confidence among the buying public. They become sus picious and know not to whom to look for fair treatment and the right price. We want you to know and feel that you can with im punity pin your faith to the J. C. Penney Company and be sure that your confidence will never be abused. We invite you to our store that you may share in the tremendous savings offered, knowing that you will not be disappointed. We invite close and accurate comparison of our merchandise is the true test of value. BOYS HEAVY HOSE DRESS SOCKS CHILDS SWEATERS WOOL BLANKETS Boys’ heavy Boy Scout stockings; long wearing kind. Men's dress socks In blacks and colors; all sizes. RECONSTRUCTION PRICE ...................... RECONSTRUCTION PRICE........................ Those dainty little coat and sllp-on sweaters in many col ors, i ,, Full size plaid wool blank ets, In grey, and blue plaids; double and by the pair. RECONSTRUCTION RECONSTRUCTION A/» PRICE ........................... fU.HU 39c and black white RECONSTRUCTION t aq PRICE ., ’............................ BLOOMERS Regular width high grade outing flannel, in dark pat terns only; stripes and checks RECONSTRUCTION PRICE ....................... V 19c BOYS’ UNION SUITS Good quality flat Heeced union suits for boys, ages 2 to 16 years. RECONSTRUCTION PRICE ....................... v 98c 7?x90 sanitary wool fort batts. Men’s two-piece ribbed un derwear; grey color; a good quality for a garment. RECONSTRUCTION PRICE ............ j.. . 4 RECONSTRUCTION PRICE ............ V . . 4 Men’s good motor suits. quality khaki RECONSTRUCTION Aft «Q PRICE ........................... Y“* ** GLOVES BLOOMERS This is a fine garment; comes in all regular sizes. RECONSTRUCTION PRICE ............. ...A. RECONSTRUCTION PRICE ...................... $2.49 PERCALES Men's heavy weight, color. RECONSTRUCTION PRICE RECONSTRUCTION Are qq PRICE .......................... 33c com Men’s good quality cham bray; well made Leather faced canvas gloves with stiff cuff; full leather, not skimped. dark Light and dark colors, fast color percales. RECONSTRUCTION PRICE ...................... RECONSTRUCTION PRICE ........................ A good muslin. RECONSTRUCTION PRICE............ .... RECONSTRUCTION PRICE ....................... 98c 29c quality in RECONSTRUCTION PRICE ........................ 25c WOOL SOCKS Men’s good quality felt hats; new shapes and styles in tha myrtle shade. Men's wool socks; grey and blue full size. RECONSTRUCTION Aft QA PRICE......................... fi.W RECONS 1 RUCTION PRICE ........................ 15c BOYS SWEATERS RECONSTRUCTION PRICE........................ best manufacturer’s. New Fancy plaid dresse ginghams new patterns. RECONSTRUCTION PRICE........................ I The best product of the 33c styles 19c materials. and Men’s and young men’s No charge for alterations. Yard wide silk jersey, from one of the best mills in Amer ica. RECONSTRUCTION A] Qg PRICE............................. ^i.“O $44.75, $39.75, $37.50, $34.75, J29.75, $27.50, MUSLIN NIGHT SHIRTS z y r-f* •—• » o 9i 3 a. n MACKINAWS CALICO RECONSTRUCTION PRICE........................ Men’s Wool Shirts a Large bed size pure wool blankets, in snowy white, silk bound. 13c RECONSTRUCTION Al JQ PRICE............................. 4>i.4“ RECONSTRUCTION A] IQ PRICE ............................. WASH CLOTHS Infants’ cotton vests fine knit grade. p bleached American first quality prints, in lght and dark colors. denim 12c $22.50 / Z 5' 3I Taffeta Dresses Just received new Spring line of Silk Taffeta Dresses. Same come in navy, brown, taupe, black and gray. They are the latest in the Dress creations and are priced at— $19.75 i J. C. Penney Co.—A Nation-Wide Institution A a.' SHOES Every pair in our store from the little tots’ soft soles to the lumber jack’s heavy lugged shoes are now marked on the basis of replacement value. NEW SHOES ARE IN cA'Nfition-’Wicle Institution 312 Stores RECONSTRUCTION PRICE J. C. Penney Co.—A Nation-Wide Institution 1 1‘ •I WHITE BLANKETS Many shades in 40-inch Georgette for blouses; all good colors. blue RECONSTRUCTION PRICE............ .. ........ HOPE MUSLIN Misses’ and ladies' middy jeans bloomers. In white; very durable. Heavy quality bib overalls. WORK SHIRTS WORK PANTS 98c Ladies’ Niagara Maid silk gloves; black, white and grey. 98c 19c INFANTS VESTS plain DRESS GINGHAMS Women’s Silk and Wool Union Suits 89c PLAY SUITS Children’s Hosd I MOTOR SUITS 98c Misses' or boys’ weight; same good quality you have always from here. I RECONSTRUCTION A J QO PRICE............ »............... 4>l.iJ0 RECONSTRUCTION Ai AQ PRICE .......................... 4) 1.0 J 98c RECONSTRUCTION PRICE ....................... GEORGETTES Made from good fast color material; polka dot and plain dark blue, with two separate collars. Men’s and boys’ heavy weight outing gowns; made full and roomy; fine quality outing. RECONSTRUCTION PRICE ....................... Atnoskeag fast color apron check ginghams; regular width. SILK GLOVES . ENGINEER SHIRTS OUTING GOWNS 36-inch percales in light and dark patterns—25c, 23c and— RECONSTRUCTION PRICE........................ RECONSTRUCTION Aft 4Q PRICE .......................... 98c GINGHAMS RECONSTRUCTION PRICE............ >.................. RECONSTRUCTION PRICE............ ...... WOOL BATS MEN’S WOOL UNDERWEAR PERCALES Children’s play suits, blue or kahki. MEN’S OVERALLS OUTING Ladies’ all white and trim med blouses; every one a neat and distinctive pattern. Childrens bloomers in black and white satin; full and roomy. 49c A| QO price ............................. $1.30 WASH BLOUSES WOOL HOSE Infant wool hose. 15c 9 r*« o 9 Many new lines of Spring Shoe* are now 1» and marked at the new low price. This gives you a full line of shoe« to «elect from at the new— RECONSTRUCTION PRICES J. C. Penney Co.—A Nation-Wide Institution / •V« ■ •- . • 97> o’ 9