PAGI EIGHT
-A NATION-WIDE INSTITUTION -312 STORES---
»»Wim
PUTTING OUR HOUSE IN ORDER TO MEET
NEW CONDITIONS
1
The J. C. PENNEY CO., Operating 312 Department Stores in 27
<>
States, will on FRIDAY MORNING, JANUARY 14th, open its doors with Reconstruction
Prices prevailing—Every price in our stores is based upon our replacement price, REGARD
£
LESS OF PREVIOUS COST.
I
;>
»
£
;
A
I
ELIEVING the time has arrived when revision of prices is war
ranted by replacement value—having discounted our merchan
dise thousands of dollars in our inventory just completed—we
therefore give to the public the full benefit of the loss we sustain.
O NOT confuse this with the usual mark up and^mark down spe
cial sale commonly held by other merchants. , The J. C. Penney
Company never has, nor does it now, believe in special sales. Re. I
member, every article will remain as priced until sold or forced byi
market conditions to change.
Remember, we have said OUR REPLACEMENT PRICE, which
should prove doubly attractive. Buying for 312 stores doing a yearly
business of approximately FIFTY MILLION DOLLARS should be
sufficient proof that our replacement price is substantially
•/ lower than
that of our competitors.
Many items are limited in quantity, many may prove underpriced
—hence delay to purchase may result in disappointment, Come ex.
pecting to find every item in our store bearing its proper reduction.
We stake our reputation that you will not be disappointed.
D
B
MEN S MADRAS SHIRTS
OVERALLS AND JUMPERS
JERSEY SILK PETTICOATS
New patterns in good percales and corded madras.
It’s been many a moon since you caw shirts like
these at ...................... ..................... ....................... ..
98c
Beautiful color combinations in all-silk jerseys
and taffetas. Most wonderful values in Tillamook
$3.50
$1.19
Men’s best quality 2-20 denim Bib Overalls and
Jumpers. Union made; no better made..................
4
NEW HATS FOR MEN
£
MEN'S WORK SHIRTS
HOPE AND PREMIUM MUSLIN
All the new shapes In black, brown, green and
gray. Excellent quality felt. All sizes..................
$3.49
No Introduction necessary. You know the qual
ity. Our price is, yard .............................................
13c
>
A good sirt Well made from blue chambray nnd
khaki cloth; all sizes ..................................................
89c
I
£
»
MEN S ALL WOOL OVERCOATS
EXCELLENT BLACK SATEEN
Over 700 men are wearing these cats In Portland
. .concrete evidence of their worth. All sites.........
36-..Inches wide. The quality sateen you want
at the price you should pay. Per yard .................
MEN’S SILK AND FIBER SOX
FANCY OUTING FLANNEL
Black, brown and gray. Just such sox as you have
often paid a dollar for................................................
43c
Bent quality outings in both fancy and white. A
lighter quality at 17c yard. Per yard...................
MEN'S HEAVY CASHMERE SOX
EXCELLENT GINGHAMS
Heather, black and naturals. A wonderful sock
at a wonderful price....................................................
25c
Complete new shipment comprising all desirable
colois In staple checks. Beautiful plaids at 19c, Yd.
MEN'S WOOL-MIX SWEATERS
FULL-SIZE COMFORTERS
These are medium weight and come In navy, gtny
and khaki. All sixes .. . ............................................
$1.89
Filled with clear white cotton and covered with
good quality sllkoline and challles .......................
£
I
I
£
$13.50
MEN'S FLANNEL SHIRTS
WOMEN S FLANNELETTE GOWNS
Wellmade. artistically trimmed from an excellent
quality outing, white and colors..........................
Huck Towels. 17x34
Black, brown and while.
women. All sixes ...........
12c
Heaviest weight khaki suits. There are no better
garments than these and note the price. All sizes
$2.98
This famous shirt is well known as the standard
black sateen work shiT«; triple stitched. Rldicu-
ously low price ..............................................
$1.19
Moleskin vests, moleskin lined, leather sleeves.
All leather lined at »7.9». Pelt-lined at »10.90..
2 for 39c
Chocolate Chrome English
Walker. 2 44 to 7 ...........
Brown Calf English Walker
2*4 to 7 .............................
Serges-Tricotines
»3.9»
.... .>
Kleinert's Jiffq Baby Pants .... 43c
Child’s Waists ................................ 29c
Coates' Sewinsr Thread......................6c
Corticelli Sewing Silk
12e
Beautiful Babv Blankets............ 98c
Fleisher s Knitting Worsteds
(¿-ounce) .................................... 33c
Fleisher's Germantown Zephvr
(1-ounce)
I >en's Genuine Paris Garters
*- •'1
Blue Bandana Handerkerchiefs
». »'
»3 . 1
Gem Safety Razors
»3.69
Gillette Razors ........................... J
»4 Î3
Gillette Blades .............................
Pro-phv-lac-tic Tooth Brushes . 29c
33 69
197 STORES
14.13
CHILDRENS-
'
Good Shoes, sixes 2 to 5......... »1 12
Good Shoes, sixes 5 to S......... »1 49
I
Bias Fold TapP .................................. 8c
Hick-Rack Braid................................. 9c
Coates Crochet Cotton (all sizes) 9c
Black Calf. English •»*' *'*>’•
Brown Calf. English lust, welt »4
Black Blucher Calf Shue ... »3 ♦»
Brown Calf Blucher ............. H’i
Heavy Brown Blucher, 11‘x -
Heavy Brown Bluchyr. 3 44
Black Button Cali. 114» to .
Black Button Calf 3 4» to 6 .
Boys' Brown Calf English.
11 44 to 2 ............. .. • • •• •
Boys' Brow n Calf English.
2 4» to « ............. ■..........
Boys' Brown Army Munson.
1144 to 2 ..........................
Boys' Brown Army Munson.
2 44 «> • .............................
Notions
Shell Hair Pins, box.........................8c
MENS
BOYS-
$9-90
33c
A .hloment of th.-m- «„mem, iu.t ,«<■!>. d. All
, ......
allll lrU.„lit,e,
,le„llli(„llv ,rimmed
with »ilk tint! wool embroidery and bead., Sizes 14 to 44. See our window
GROWING GIRLS—
$6.90
GENUINE SOO MACKINAWS
The best to be had in men’s Machinaws. Genuine
Soo Woolen Mills garments. Good patterns
¿-AO
Women’s 1-Piece Dresses jM”
Black Kid Shoes, military heel »4 99
Black Kid Shoes, military heel »• 90
Brown Kid. cloth top. Louis heel 5 90
Brown Calf Brogue Oxfords
»6 90
Black Kid Oxfords, lamia heel »4 9»
Mahogany Kid Oxf'ds Louis heel 4.99
Brown Kid Oxfords, mil. heel »3 9S
98C
MEN'S LEATHER SLEEVE VESTS
EXTRAORDINARY!
WOMEN'S —
49
BLACK BEAUTY SATEEN SHIRTS
Oilcloth, white and fancy
►
$1.49
HEAVY KHAKI MECHANICS' SUITS
a dozen 98c
Turkish Towelx. large size
Startling Shoe Prices!
$1.98
. 2 for ^?c
Hotel Napkins
A hose for discerning
19c
Good heavy Union Suits. North Star Mills. Natur
al gray color. All sizes. Also genuine Hanes Cot
ton Union Suits at »1.49 ............................................
>
An excellent hose for boys and girls; inedlum-
welght rib, black only. Sizes 6 to 9 *4 ................. ..
WOMEN S FIBER SILK HOSE
Light and dark gray in both flat nnd military col
lars. These are wonderful values................•.........
MEN'S HEAVY MIXED UNION SUITS
CHILDREN’S RIBBED HOSE
25c
35c
OUR SHOES ARE ALL LEATHER
TILLAMOOK
WE NEVER HOLD A SALE—
OREGON
Suspenders ............................... ,., 45c
Palmolive Soap.................................... 8f
Line
McCall’s Patterns