Herald and news., November 10, 1963, Page 47, Image 47

A dramatic demonstration of the new Book-Dividend plan of the B00K-0F-THE-M0NTH CLUB...
valuable sets like this for your home at trifling cost
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THE PURPOSE of this suggested trial
membership is to demonstrate, by
youPSum flcliwl experience, four things
highly important for every reading fam
ily. First, that membership in the Book-of-the-Month
Club is a certain way to
keep from missing, through oversight or
overbusyness, the new books you fully
intend to read; second, that you will pay,
on the average, 20 less for those books
you want than you otherwise would;
third, that you will have a wide choice
more than 200 books a year; and fourth,
that under the Club's new Book-Dividend
system you will be acquiring useful
or beautiful volumes and fine high
priced sets for ti ifling sums.
HOW CAN IT BE DONE? The
answer to that natural question is that
the Club's Book-Dividend system is com
parable to the traditional profit-sharing
systems of consumer cooperatives. The
Club regularly sets aside from its income
what is termed its Book-Dividend Fund.
DO NOT SIND MONIT ... A KILL WILL l HN1 WITH YOUR SIT
OOK-OMHI-MONTH CIISJ. Inc., MS HwdaM SMM. Nw Y.tk 14, N. T. AU-ll-1
Pirate enroll ne u I asttnhcr of the Book-of-the-Mofith Club and tend tat the eiflht-vohunc
Story of CtvtHurtlm (publisher's retail prices total $). billing me only SB. I agree to pur
chase at least (oar monthly Selections-or alternales-during the first year I am a member. Mem
bers' prices (or these books average 30 less than the publishers' retail prices. I have the right
to cancel my membership any time after buying these four books. During the trial and thereafter,
if I continue, I am to receive a Book-Dividend Certificate with every Sclectlon-or altemate-l
buy. Each certificate together with a oominal sum-usually $1 00-can be redeemed for a Book
Dividend which I may choose from a wide variety always available, please note Occasionally
the Club will offer two or more books together at a special combined price. .(Such purchases are
counted as a single book io fulfilling the membership obligation.) A small charge is added to all
book shipments to cover postage and mailing expense.
MISS
AUm.
City..
Tk d,pll BOOB.-OrTlfE-lOKrM C14IB OOK.nrvlnKNIt V ri,M
As this total accumulates it is invested
for the benefit of members in large edi
tions of high-priced library volumes
beautiful art books, indispensable refer
ence works, practical and useful books in
many fields, literary classics both old and
new, and costly multi-volume sets like
the one pictured here. These are the
Club's Book-Dividends.
YOU HAVE A WIDE CHOICE
OF BOOK-DIVIDENDS The system
is simple. With every Club Selection or
alternate you buy you receive one Book
Dividend Certificate. This certificate is
then exchangeable upon payment of a
nominal sum In most cases oniy $ t
for one of the Book-Dividends. You
make your choice from a Book-Dividend
Catalog (revised several times a year).
More than a hundred different volumes
are at present available, and others are
constantly being added; nearly every
month a new one is announced. Members
are free to choose among them, get
ting as many as their purchases permit.
A SAVING OF '78 ON THE SET
. . a percentage of saving not unusual on all
sets available through the Club's new
Book-Dividend plan
VOLUME I Our Orient.!
Heritage The dvilizations of
Egypt and the Near East to the
death of Alexander, and of India,
China and Japan from the begin
ning to ovr own day.
VOLUME II The Ufe of
Greece A history of Greek gov
ernment, industry, manners, mor
als, religion, philosophy, science,
literature and art from the earliest
timet to the Roman conquest,
VOLUME III Caeur and
Christ The rise of Rome from a
crossroads town to the center of
the world, ending with the col
lapse of classic ci vilixation in the
chaoa of the Dark Ages.
VOLUME IV The Age of
Faith Medieval civilization from
Conitantine the Great to Dante-
A. D. 315 to 1300.
A thrilling panorama
VOLUME V The Ren.ii
sance A history of Italy's
Golden Age beginning with the
birth of Petrarch and ending with
the death of Titian.
VOLU.ME VI - The Refor
matioo Europe's world-shaking
religious conflicts, beginning two
centuries before Martin Luther
and ending with John Calvin.
VOLUME VII The Age
of Reason Begins A history of
European dviliution from 1558
to 1648, teeming with "Agores
that put Action in the shade.'1
WirrrtH vith Aiiel Duiant.
VOLUME VIII The Age
of Louis XIV Europe in the
brilliant era of the "Sun King,"
covering the lively and complex
dvilixarion of Pascal, Moliere,
Cromwell, Milton, Peter the
Great and Spinoza. Wiittin
vrm AntL Diiunt.
oj human history"
CLIFTON FADIMAN