Herald and news., July 08, 1963, Page 11, Image 11

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The sooner.the better.Mt supplements
his educationstimulates curiosity, en
larges his view of the real world. Once
he picks up the newspaper habit he'll
never put it down. It becomes an endur
ing relationship. And the need for a
newspaper.keeps growing...
Reading a Daily Newspaper "Yesterday"
15-20 years of age 71!
21-29 74
Age 30-39........ 82
40-54 83
55 and over 78
Grade School 77
Education High School 87
College 89
Under $3,000 61
3,000-4,999 Income Bracket. . . .78
Income 5,000-7.499 87
7,500-9,999 .89
10,000 andover .91
torn "Tta DtlDr nnnftpv u IU krtlnf Mlk," Audita ml ftran Co, Im.
In fact, newspaper readership is a
pretty good yardstick of, the changing
American. The more people grow, learn
and prosper, the more ihey depend on
newspapers.
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