Herald and news., May 30, 1963, Page 12, Image 12

This is one of a new series of informative reports on the unique advantages of print media presented by this newspaper and the Print Advertising Association
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Don't you read before you buy?
Most people generally do.
Not only do they read; they cut out and
show ads to their family and friends; they
clip coupons for information and samples.
When people see an advertisement in print,
they can compare designs . . . features
and prices of nationally known products
and services. (And people do compare be
fore they go out and buy.)
Advertising in print is a handy thing. You
can check back; the message is still there
even when your attention is distracted.
When you add it up, print advertising the
kind you read in this newspaper makes
sense. And because it measures up to the
buying habits of most consumers, print
makes sales.
Don't you read before you buy?