HERALD AND NEWS, Klamalk Fallj, Ore.
Wednesday. May H. 19M
PAGE S-C
FCC Chief Seeks To Upgrade TV
WASHINGTON (UPP - E. Wil
liam Henry, new chairman of the
Federal Communications Commis
sion, wants the public to join the
FCC in a campaign to improve
the quality of television programs.
Henry said in a weekend inter
view he sees no magic remedies
for improving television standards
such as new legislation, or a gov
ernment subsidized network such
as the British Brnadcating Com
pany. "if you don't like the kind of
programs your local television sta-i
tion is offering, write to them and!
tell them. If you don't get any
cooperation from the station, write
to the FCC and tell us about it."
He noted that a station's license
comes up for renewal every three
years, and said that any serious
complaint about a station's pro
gramming would go into a file
for consideration at renewal time.
Henry, appointed as successor
to .Newton W. Minor who quit as
head of the FCC last week, said
those who find present television
fare dull and monotonous should
express their dissatisfaction de
spite claims by broadcasters that
present programs suit the major
ity's taste.
Broadcasters have "not merely
a moral but a legal responsibility"
he said, to serve the interests of
all segments of the community in
cluding the minority that might
prefer public affairs rather than
hospital serials and horse operas.
"Networks must satisfy the ma
jority, but only part of the time."
Henry said. "They have an obli
gation to find out what the ma
jority really wants, not what it
accepts merely because nothing
else is offered."
The former Memphis, Tcnn.,
lawyer said that rating services
do not provide the networks with
an accurate picture of what the
public desires. They reflect only
what the majority watch given
the limited choice, he said.
"Ratings do not show what
pie might prefer if they had other
Ichoicos."
Henry said he thought the pub
lic already was discouraged with
what television was providing
now, and wrouid become even more
so when they see next season's
schedule. "Of 24'i hours of prime
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