this magnificent
"OUR WORLD in
You are invited to participate in a daring new approackM knowledge
and accept, as our gift to you, this exciting new $730 -volume
1 ... to provide the home enrichment needed to cope
with life in the world todiiy ... to pnyuii. for the world
of tomorrow. This during new publiskm venture takes
you right up to the edge of Man's
FRONTIERS OF KNOWLEDGE
In the last hundred years, the frontiers of knowledge
have liern pushed hack more than in all the previous
centuries put together. In the last twenty years, breath
taking new discoveries, new concepts have outdated
even many "modern"' ideas. Now new breakthroughs in
knowledge are almost an everyday occurrence.
This sudden acceleration of Man's conquest of the
unknown presents an opportunity and a challenge to
participate in this exploration of our world, to share
the thrills our scientists and scholars feel as they probe
into new realms of knowledge.
To meet the challenge, (he publishers of 8 nations
have joined together to sponsor one of the most ambi
tious educational projects of our time.
These publishers have commissioned a task force of
outstanding scholars and artists to tell the story of Man's
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THI IARTM AND THI ILIMINTS
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WORLDS IEYOND OUR OWN
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Nearly 400 full
color plcturot.
Hrtdim Liftlim
binding.
Hi-rr' h;il x nxHtrrn oml minr look liki.
750 Volume
SPACE and TIME"
Simply sign and mail the coupon without delay, and you will
promptly receive "Our World in Space and Time" free of all cost
present-day knowledge in words and full-color pictures
so exciting that no reader will be able to resist them!
The style is easy, almost conversational, yet the basic
facts are all there for everyone to enjoy.
Unlike a regular encyclopedia, the series of volumes
planned for the INTERNATIONAL PICTORIAL
TREASURY OF KNOWLEDGE will be made not for
"looking up" but for reading and browsing. The story
of the stars and the planets . . . animals and plants . . .
rise and fall of civilizations ... modern industries . . .
will he made so gripping that anyone in the family will
want to "curl up" on the sofa with one of these fas
cinating volumes just as he might with a rattling good
adventure storv!
The first volume, "OUR WORLD IN SPACE AND
TIME." is ready now. Additional volumes will be made
available at two-month intervals. You may collect these
volumes, as they are published, at a Special Subscriber
Price with impressive savings over the regular nrice.
We believe that when you read "Our World in Space
and Time" you will want to receive the remaining five
books of the International Pictorial Treasury of Knowl
edge. Produced under the editorial supervision of world
renowned scientist nd author. Dr. Ashley Montagu,
the series display all -o LAI no's knowledge in an excit
ing new way for-irmtaittinderslanding.
A Fascinating Adventure Story
Using the scientific, new "Visual l nil" technique, the
free first volume makes the life
story of this amazing planet of
ours seem like a fascinating ad
venture story. You'll see . . .
. . . the first men learning to
harness fire making their
first feeble attempts to re
cord history with primitive
drawings on the walls of
their caves.
. . . how the courageous voy
ages of the Phoenicians, the
r 1 1
I y Mail Coupon Today!
I 11 rrquitr nrrai innmuiiT i" mrrirr
Snturn a it micht anttrar I '"' ""f1 rf rlimalr. I Thr Nrw A-atunH Sphrnmlnn liwik" thr name
1 t : I 1
Vikings. Columbus drew the world closer together.
...Henry Stanley meeting Dr. Livingstone in darkest
Africa. Sir James Ross first setting foot in the icy
Antarctic.
. . . how the peoples of the world live from the Eskimo
in tin; frozen wastes of the North to the nomadic
Arab in the parched desert.
Yes, "Our World in Space and Time" is a marvelous
book guaranteed to thrill and enthrall everyone in your
family, no matter the age. Its wonderful new "knowledge-absorbing"
technique excites and tempts the reader
to travel on to further exploration into the vast realms of
knowledge. You will he surprised at how much can be
absorbed in so little time.
You see. most heavily illustrated books have pictures
and captions sprinkled helter-skelter throughout the
hook. The main text runs around the pictures making
it difficult for the reader to concentrate. He must usually
labor through the entire hook before he can understand
the overall idea.
The Pictorial Treasury series embodies a revolution
ary new principle which gives the reader an instant un
derstanding of each unified subject. All pictures are on
the right hand page. The facing left hand page contains
a full and complete description of the picture onnosite.
In seeking to know more about each fascinating illustra
tion, the reader is drawn into the text which presents in
an easy "conversational" style a clear discussion of the
topic at hand. All the basic facts are there, cleverly pre
sented for easy understanding. In this way the reader
learns easily and is templed to go on and learn more.
That is exactly the elfect this Series is designed to
have to increase our fund of knowledge ... to instill
in everyone a love of learning and the thrill of seeking
knowledge.
Joint Effort of Publishers Throughout the World
And that is why publishers in 8 nations United
States, Denmark, Spain, Belgium, Italy, England, Aus
tralia and Canada are embarking on this daring and
enlightened program at the cost of more than $1,000,000
before printing the first copy!
To assemble this wonderful set, no fewer than 25
artists worked full time for months preparing original
color paintings which alone cost over SIOO.(XX). The
plates for this art work cost another SS 10.000. Research,
w riling, editing and typography added another $100,000
or more to the total expense. You can see just how stag
gering the cost of producing this set was!
So, by indicating your interest now, you will help us -plan
our printing requirements. That is why you may
have Volume I absolutely without cost. What's moii.yt
you reserve the right to sec any of the remaining five
volumes on 10-Day Free Trial in the coming months
- ami then keep them, if you wish, at substantial Sub
scriber Savings.
Mail Coupon Today. No Obligation!
Mail the coupon now, and "Our World ill Space and
Time" will come to you promptly along with Volume II
"Life and Its Marvels." which tells the story of the
marvelous science of life . . . the secret forces and laws
that animate and govern all living things from birth to
death. Examine bolh volumes for 10 days. If they do not
surpass your greatest execlalions, simplv return Vol
ume II at our exM nse . . . HUT VOLUME I IS YOUftS
TO KEEP-mf
If you decide to keep Volume II. simply pay the Spe
cial Subscriber Price of $1.95 plus a few cents postage
and handling a saving to you of $2.55. Then, every
two months, you will receive another of the four vol
nines remaining in the Series. Examine each and either
return it in 10 days, if you decide not to keep it or pay
the same low Subscriber Price of only $1.95 (even
though Ihe regular retail price is $7.50). It's a clear
saving to you of $20.25 for the ft-Volume Series.
r
ji
Thr Nrw Zf-alnnH Sphenmlon liwik" thr name
an it ii't in the agr ol thr tlinoMOro.
International Graphic Society, Dept. FW21D,
239 Groat Nock Rd., Groat Nock, I. I., N. Y.
I'lraw am.) my free ropy of Volumr I. "Ol K WOKI.I) IN SI'ACK AND TIME
lone with Vt.Jume II. "I IKK AMI ITS MAHVKI-S" of thr Intrr national Firlnrial
Trr.iMjry of Knowlrdnr. I Mill rtaminr both volume for 10 daya anH if drlightrd will
rrmil ihr Srrjal Sulwrtltrr'a I'rirr of nnly plus a Irw rente shipping for
Volume II. If not rnitrely plraml, I may return Volume It, keep Volume I free
and hr under nrt further oliligalton.
If I keep Volume II, yu will wnd me the four othrr volume in the aerie, nne
rvrry I wo month. I may either return any lunik within 10 it ay nr keep it and remit
only ll.Ttfi.rearh.
Noma
Addrati.
City Zono Stott
EXTRA! U e are now aide to offer you thi aerie of ha erfra rou in l)r l,uie, heavy
duly litickram binding . . . atamped wild genuine gold . . , rnvrml with brilliant
full-ndor jarkrt. 'I hear Or l.ue volume will greatly enhance your home library.
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