PARENTS, TEACHERS, AND TOTS ACROSS THE LAND ARE SAYING:
Thank You,
For Giving Us Books That Even Beginners
Can Read All By Themselves
Must books written simply enough for first, second and third graders
necessarily be dull? It was always assumed so . . . until the beloved
DR. SEUSS created "The Cat in the Hat." The kids loved it, and parents
and teachers were thrilled to see their children reading joyously and un
aided. Now the idea has been expanded by Dr. Seuss and other gifted writ
ers and artists into a whole program of irresistible BEGINNER BOOKS.
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"TAe Cot lis (As Hot " 1H7 Dr. Sense
Ibwekts)
Look at me!
Look at me!
Look at me now!
It is fun to have fun
But you have to know how
Kxctrpt from
Tin Cat in lAd Bat -
1967 Dr. Soil
To introduce you and your child
to the new
Beginning
Readers9
Program
WE INVITE YOU TO ACCEPT
These 3 Beginner Books
Including the delightful
DR. SEUSS story "THE CAT IN THE HAT-
The sunniest, funniest tola your youngster ever read all by himself I
for only
4
WITH TRIAL
ENROLLMENT
You'll know something special is happening the
first time your youngster turns, wide-eyed, from the
zany cartoon creatures and their hilarious antics to
the words that tell the story. Word by word, phrase
by phrase, he will follow the print Excitement grows
and grows until the secret cannot be kept a second
longer. "Mommy! Daddy I Come and listen. can
read it my$elfl" And so the great adventure begins,
moving from page to page, book to book - until the
words that were once hard to read become easy
understanding comes more quickly and vocabulary
grows by leaps and bounds. All because he has
discovered reading is fun, wkenht can do it himtelf:
ft
LAH
BOOKS OF ADVENTURE, HUMOR. KNOWLEDGE
WRITTEN IN WORDS HE ALREADY KNOWS OR CAN QUICKLY LEARN
THE CAT IN THE HAT
Ry Dr. 8mu
Mommy wee out and
there wu nothing to do
until the magical "Cat
In the Hat" walked In
to entertain Rally and
her brother. Then oh,
what a meet! How the
rat Axed It all up before
Mommy rot back maaee
a Or. Seuaa atory your
child wlU lovel
GO, DOG. GO I
By P. D. Eefttman
What child doean't love
do -especially wildly
colored don that ski,
drive cara, skate, eell
boat! P. D. Eastman's
funny words and pie
turea will defiant your
child-and rive him mat
tery of 71 simple words.
f0
i.V"
PUT ME IN THE ZOO
By Robert Lopthira
A polka-dot animal
wants to get into a too,
but the, won't take Mm.
Where ha doaa wind up
la a ml aurprlaa for be
ginning reedere. Writ
tan In rhyme for added
word retention, thla
memorable book oontalna
Just 100 different worda
your child already knowa
or will quickly learn.
The importance of the BEGINNING READERS'
PROGRAM goes far beyond the glorious illustrations
and fascinating stories. Each book makes reading
more fun, and easier than ever, because it is written
in 50 to 275 basic words your child has already
learned, or can quickly pick up. All are written and
illustrated by gifted writers and artists who know
where a child's heart is. There's a story on whales,
the tale of a city boy who becomes
cowboy, a little girl who flew an
-V. airnlane . . . even a trin to the
moon. No wonder TV and comic
books soon step aside 1
BEGINNER BOOKS are dur
ably designed to live with a small
child. Printed in at least three
bright colors and. in large readable
type, they're just long enough for
a child's attention span. As
Haerrattens lata, 1M0 Dr. Sanaa
t. y r
member, your child will receive a
BEGINNER BOOK every month
and you will be billed 1.49 plus
a small mailing charge, instead of
the $1.95 retail price. After 4
selections, you may cancel any time.
Owe tewrwaWory feral Ofn
We invite you to prove the benefits
of the BEGINNING READERS'
PROGRAM by accepting the three books shown here
a $5.85 value for only $1.49. Even this small
investment in your child's reading and school progress
carries no risk.
Ten days' trial must convince you that the program
will stimulate his appetite for reading, or you may
return the three introductory books and owe nothing.
If we prove our point, have you ever seen a greater
bargain? Fill out and return the coupon now.
MAIL. COUPON TODAY
THE KSINNIrM READERS' fftOSRAM, Dee. FW-t
A eVrieum a Gnlirr Enterprises fna.
S7S Lexington Aenmee, Now Terk 22, N. Y.
Pleaee enroll my child In the BEGINNING READ
ERS' PROGRAM and eead him at onee the three
BEGINNER ROOKS pictured here, for which yon
will Mil me only S1.4S plua a email mailing charge.
If not delitbted. I may return those hooka within 10
dare, and owe nothing1. Otherwise, each month there
after, you win send my child snsther BEGINNER
BOOK for which I will pay 11.41 plua a email nulling
charge (Instead of the regular el.M retell price).
I may cancel thia enrollment any time after purchas
ing four nsonthle selections.
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Parat ' Name
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A Oh. af Tee Grelwr astfcts Ltd., .141 Daafwtk Are.. Tcreate 13. OaL jar,