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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Feb. 16, 1961)
HERALD AND NEWS, Klamath Falls. Ore. t Thursday, February IB. 1961 t ' "- ama - 1 Mfv-'T"""- 11 1 aaaaiaipeaeaai in nw m.. ,. mi iwi i i in. m.uni. imuwhwuil l hi h u imi nnnnuiaii. umiuui) i.i iinwg It ' ou l x s o v-i If lf . i.:,:;'.';:'. .. ,JlMlllwwJu4Nlt" Liiiimi ff ri affify mMaaal - -min m&''""ai'!it1h-)ilr i ir"--ta y... w&oWMaxfr untft wilini uninraiiw itt i r mm J Cornell ef Ticsc gfoicii handi arc glueing scmili;ci (iiii oh a radioactive piston. 7 his produces a 'radio autograph," from which Shell can study the effect of deposits on top performance. Super Shell with 9 ingredients now contains 1 quick-start component; 1 fast warm-up ingredient; 1 mileage booster; , . . .- :A ' r; " ' 1 anti-knock mix; 2 octane boosters; 1 gum preventive; 1 anti-icer and new improved TCP to give your car top performance Head the facts about the remarkable formula of today's Super Shell. You'll learn why every one of these nine ingredients is essential if you want top performance from today's "critical" engines. Engines are much more finicky than they were even a decade ago. That's why your car needs every one of the nine ingre dients in today's Super Shell. Test drivers, noted for conservative state ments, go so far as to call many recent en gines "critical." In fact, many will tell you that you probably do not know how good your car's engine really is, simply because it mav be running well below peak efficiency. Today's Super Shell gasoline is designed to help correct this state of aflairs. Read on if you want to learn exactly how each of the nine ingredients in Super Shell helps every car deliver its best. Shell's own ,11,, I $ ' . .. - : ' ASi-V!- mi i ii iJmMiiM. no ii.wan,ii Shcll'i Butane Storage Cavern at Wood River, Illinois. Some 230,000 (oni of nxk were removed ' through pipe onlv 42 inches wide. Thi tiny entrance poed quite a prohlcm when Retting a bulldozer down. Shell's solution? Cut the bulldozer up and weld it together again down below. BULL test drivers call it top performance. 1. The quick-start component in Super Shell is so volatile it's kept underground. The Butane in today's Super Shell is like , the priming charge in a shotgun shell. Its quick-firing volatility is what gets you started fast on cold days. Quick-start Butane, in fact, vaporizes so easily that it is kept under pressure 22 million gallons of it in a spe cially dug cavern, 40 stories underground! , Because of Butane, your engine can start - in seconds. You save your battery. You don't waste gasoline by pumping, pumping, pump ing raw fuel through your engine before it finally catches. E7Ma 2. The fast warm-up ingredient in Super Shell acts like kindling for a fire. The fast warm-up you get with Super Shell comes from its Pcntane mix. Pentanes arc "kindling" molecules split from heavier hydrocarbons. They release their energy quickly, giving you top cold-weather per formance in a hurry. 3. The mileage booster in Super Shell owes its energy to carloads of platinum catalyst. Shell uses eight million dollars' worth of platinum catalyst to produce Platfonnate, the extra-energy, extra-mileage ingredient in today's Super Shell. But fortunately for you and for us, this precious stuff can be used over and over again. The platinum catalyst, which gives the Platfonnate its odd name, helps to re-form petroleum into super-energy components such as benzene, xylene and toluene. These three alone release 1 1 per cent more energy per gallon than the best 100-oclanc aviation gasoline. But make no mistake. This is not un tamed energy. Far from it. The supcpcncigy of Platfonnate is harnessed by the eight oilier ingredients in Super Shell, where it behaves so well you scarcely know it's there. 1 hat is until you note vour extra mileage. Alter that, there is no doubt. 4. The anti-knock mix in Super Shell is so effective thai one tcaspoonful is enough to treat a gallon. The human car is nowhere near sensitive enough when you're trying to detect the slightest trace of knock. Shell scientists de pend instead on an astonishing set of instru ments that registers the faintest knocks on a delicate picture tulx and then photographs it with a high speed camera. The result information which has en abled Shell scientists to prescribe an anti knock mix so effective that one tcaspoonful per gallon of gasoline is enough lo raise the octane rating by five full points. 5. & 6. Both octane boosters in today's Super Shell have a story. One is linked with Jimmy Doolitlle. The other comes from heating petroleum to 000 degrees. Jimmy Doolitlle helped pioneer the first of these high-octane ingredients for Shell aviation fuel. It is called Alkylate. Alkylate which took the dream of 100 octane gasoline out of the lab and put it into the sky is now in Super Shell. It controls knocking in hot engines at high speeds far better than anything else yet available.' note: Speaking of knock-control at high speeds, remember that car engines often turn faster than the engines of a DC-7. The second octane-boosting ingredient is "cat-cracked" gasoline lor power with a purr. This is petroleum that has actually been cracked under 900-dcgrcc heat and catalytic action. Its heavier molecules have been shat tered into livelier, lighter ones. The result is a super-octane ingredient that asserts its authority the moment you put your foot down. note : "Cat-cracking" refers to the use nf a catalyst the mysterious sit;slnce lt am alter molecules without chaiiging itsclf at all. 7. The anti-gum ingredient in Super Shell uses a chemical "policeman" to guard against gum-fouled carburetors. IZvcn the purest gasoline can lorm gum when stored. 1 his gum clog's carburetors and fouls automatic chokes. But, with Super Shell, you needn't worry, since a special gum preventive docs the trick. It acts like a policeman controlling a mob. Regulates unstable elements to help keep them from clotting. I lence no gum problem. 8. The anti-icer in Super Shell takes care of the most mysterious stalls of all. Super Shell's formula is adjusted as often as eight times a year to beat the weather. I or example, whenever the temperature is Trademark for IhHl'a tfntqua f itollnt adriltltt. likely to drop below forty-five degrees, an anti-icer is added. Wlty add anti-icer at forty-five degrees? Because, even then, frost can form in your carburetor just as it docs in your refrigerator. It can choke your engine dead. And you might never suspect what did it. Super Shell's anti-icer tackles the problem by discouraging ice from sticking to metal parts. Bcsult: you can forget about any car buretor icing problems. 0. TCP in Super Shell increases power, mileage and plug life. In 1953, Shell first introduced TCP-a revolutionary additive that neutralized cer tain harmful effects of combustion deposits. Today, Shell has developed a new improved TCP, called cresyl-diphcnyl-phosphalc. TCP can give your car as much as 15 per cent mote power and up to 17 extra miles per tankful. It can also make spark plugs last up to twice as long. Ponder these statistics. They can have a rel resiling effect on your car bills. Test Super Shell for yourself Try today's Super Shell next time you fill up. You'll soon feel and hear a difference in the way your engine runs. 'J hat dillerence is tup performance. A BULLETIN FROM SHELL RESEARCH -where 1,007 acitmtiata are- working to make, your car go better and better. Gaaolina containing TCP U covtrad br U. I. Patant 3MUIL (O)
