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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 6, 1961)
HERALD AND NEWS, Klamath Falls, Ore. Friday, January I, 1M FAGE t-A i conii.lcpa , TJiis is "pilot plant" at Shell's Emeryville Research Center near San Froneisco it ii one of many that help Shell scientists to find new and better ways of making gasoline. Shell discloses the nine ingredients in today's Super Shell and the remarkable things they do to give your car top performance Super Shell gasoline, with nine ingredients, is now in Klamath Falls. Today's formula contains cresyl-diphenyl-phosphate a new, improved version of TCP. Read how this patented additive increases mileage, releases power, and helps your car give top performance Today, every Shell dealer in this area has remarkable Super Shell in his pumps. A notice on each Super Shell pump prom ises that this gasoline will give your car top performance. Shell's scientists want you to know why they can make this promise. Ingredient 1 is TCP for power, mileage and longer plug-life Super Shell now contains an even better version of this famous additive. lis chemical name is cresyl-diphenyl-phosphate. TCP additive can give your car up to IS per cent more power; up to 17 extra miles per tankful; and can make plugs last up to twipe as long. New TCP does this by neutralizing certain harmful effects of combustion deposits. It is scientifically formulated to keep them from glowing when hot a major cause of power loss. Also to keep them from diverting your spark a major cause of "missing." Shell test driver checks Stop watches, speedomi of performance to be r( JP ACT .(.. fftlfrftfT s '. nf yR,:.,ft.....y:. ..r.....fv...mWrtV..M..,.i,--. .Oto.mM II FY fill mfM..j. ,1MMMM Ingredient 2 is "cat-cracked" gasoline for power with a purr This is petroleum that has actually cracked under 900-degree heat and catalytic action. Its heavier molecules have been shattered into livelier, lighter ones. The result is a super-octane ingredient that makes your engine purr with power the moment you put your foot down. note : "Cat-cracking" refers to the use of a catalyst the mysterious substance that can alter molecules without changing itself. Ingredient 3 is Alkylate, noted for knock control in hot engines Jimmy Doolittle helped pioneer this out standing high-octane ingredient for Shell aviation fuel. ' Alkylate the ingredient that took the dream of 100-octane gasoline out of the lab and put it into the skies is now in Super Shell. It controls knocking in hot engines at high speeds better than anything else yet available. i t Pially instrumented car. Shell identisa to plan a. 777- , .i , . , HNSMW IMMU improving products, ine new, improvea i vr in iuuhv aujvi . note: The engine in your car may frequent ly turn even faster than the engines of a DC-7 at cruising speed. Think of this next time you are passing on the highway. Ingredient 4 is anti-knock mix for extra resistance to knocks ' You might think that two high-octane ingre dients are enough for knock-free perform ance. But Shell's scientists have ears like musicians. Tliey insist on adding a special anti knock mix. A mix, so effective, one tea spoon per gallon can boost anti-knock rating by five points. This mix has the tricky job of regulating combustion so that Super Shell gives each piston a firm, even push rather than a sharp blow which would cause a knock. Ingredient 5 is Butane for quick starts on cold mornings Butane is so eager to get going that Shell keeps it under pressure 400 feet below ahead of engine developments end leads to con- m . i j Ton ; .!... C i icb continuous researcn. ground to stop it from vaporizing by itself. Think what th is j extra volatility means in" cold weather. Your engine fires in seconds. There is less strain on your battery. And none on your patience. note: Super Shell is primed with Butane all year round. In winter, Shell scientists simply increase the quick-start dose. Ingredient 6 is Pentane mix for fast warm-ups on cold days Pentanes are made by tearing gasoline apart, much as you split kindling to start a log fire. In this case, the "logs" are petroleum's i heavier hydrocarbons. A special process transforms their molecules from slow burning "logs" into the quicker-firing "kindling." net result: Fast warm-up and top per formance in a hurry. Ingredient 7 is an "anti-icer" to check cold-weather stalling Super Shell's formula is adjusted as often as eight times a year to beat the weather. For example, whenever the temperature is likely to be less than forty-five degrees, a carbu retor anti-icer is added. Why add anti-icer at forty-five degrees? Because, even then, frost can form in your carburetor just as it docs in your refrigerator. It can choke your engine dead. Ingredient 8 is gum preventive to keep carburetors clean inside Even the purest gasoline can form gum when stored. This can clog carburetors and foul automatic chokes. But, with Super Shell, you needn't worry. A special gum preven tive does the trick. It acts like a policeman controlling a mob. Regulates unstable elements to help keep them from clotting. Hence no gum problem. Trtd.nark tut Ih.ll'. ulqiu iikIIm dUv.. Ingredient 9 is Platformate for extra energy, more mileage It takes eight million dollars' worth of plat inum catalyst for Shell to produce Platfor mate. But fortunately for you and for us, this precious stuff can be used over and over again. , ., The platinum re-forming process, which gives Platformate its odd name, converts petroleum into super-energy components such as benzene, xylene and toluene. , These three alone release 1 1 per cent more energy per gallon than the finest 100-octane gasoline. But make no mistake. This is not untamed energy. Far from it. The super-energy of Platformate is harnessed by the eight other ingredients in Super ShelJ, where it behaves so well you scarcely know it's there. That is until you note your extra mileage. After that, there is no doubt. Test Super Shell for yourself Try Super Shell next time you fill up. You'll soon feci and hear a difference in the way your engine runs. That difference is top performance. A BULLETIN FROM SHELL RESEARCH where 1,997 eclentieta ere working to make your car go better and better. tMollM oont.lnlnl TCV la tonr.4 bf V.I. iual MIMtt t
