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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 3, 1961)
HERALD AND NEWS. Klamath Falls Ore. - Tuesday, January 3, 1961 v l ji V y ''-' ' oNiLLAfA This is "shock tube" at Shell's Research Laboratories near San Francisco. A hifih speed camera at the far end allows Shell scieutisU to study the fundamentals of comlnistion. & U UUJ Shell discloses the nine ingredients in today's Super Shell-and the remarkable things they do to give your car top performance Super Shell gasoline, with nine ingredients, is now in Klamath Falls. Today's formula contains cresyl-diphenyl-phosphate a new, improved version of TCP. Read how this patented additive increases mileage, releases power, and helps your car give top performance TODAY,every Shell dealer in this area has remarkable Super Shell in his pumps. A notice on each Super Shell pump prom ises that this gasoline will give your car top performance. Shell's scientists want you to know why they can make this promise. Ingredient 1 is TCP for power, mileage and longer plug-life Super Shell now contains an even better version of this famous additive. Its chemical name is cresyl-diphcnyKphosphate. TCP additive can give your car up to 15 per cent more power; up to 17 extra wiles per lankful; and can make plugs last up to twice as long. New TCP does this by neutralizing certain harmful effects of combustion deposits. It is scientifically formulated to keep them from glowing when hot a major cause of power loss. Also to keep them from diverting your spark a major cause of "missing." Ingredient 2 is "cat-cracked" j gasoline for power with a purr 1 his is petroleum that has actually cracked under 900-dcgrce heat and catalytic action. Its heavier molecules have been shattered into livelier, lighter ones. 1 het result is a super-octane ingredient that makes your engine purr with power the moment you put your foot down. note : "Cat-cracking" refers to the use of a catalyst the mysterious substance that can alter molecules without changing itself. Ingredient 3 is Alkylate, noted for knock control in hot engines Jimmy Doolittlc helped pioneer this out standing high-octane ingredient for Shell aviation fuel. Alkylate the ingredient that took the dream of 100-octane gasoline out of the lab and put it into the skies is now in Super Shell. It controls knocking in hot engines at high speeds better than anything else yet available. note : The engine in your car may f rciuait ly turn even lastcr than the engines of a DC-7 at cruising speed. Think of this nc.t time you arc passing on the highway.' Ingredient 4 is anti-knock mix for extra resistance to knocks You might think that two high-octane ingre dients arc enough for knock-free perform ance. But Shell's scientists have cars like . musicians. , They insist on adding a special anti knock mix. A mix, so effective, one tea spoon per gallon can boost anti-knock rating by five points. This mix has the tricky job of regulating combustion so that Super Shell gives each piston a firm, even push rather than a sharp blow which would cause a knock. Ingredient 5 is Butane for quick starts on cold mornings Butane is so eager to get going that Shell keeps it under pressure 400 feet below Shell engineer use stethoscope to check one of Detroit's latest engines for besides. Electron microscopes, X-ray cameras, shock tubes, Gcigcr counters Sep performance. Shell scientists, in their continuous study of the proper and so forth. The knowledge gained leads to constantly improving prod tare nd feeding of today's automobiles, use countless other instruments ucts. New, improved TCP additive is a result of such fcv.mli. ground to stop it from vaporizing by itself. Think what this extra volatility means in cold weather. Your engine fires in seconds. There is less strain on your battery. And none on your patience. note: Super Shell is primed with Butane all year round. In winter, Shell scientists simply increase the quick-start, dose. Ingredient 6 is Pcntane mix for fast warm-ups on cold days Pcntancs arc made by tearing gasoline apart, much as you split kindling to start a log fire. In this case, the "logs" are petroleum's heavier hydrocarbons. A special process transforms their molecules from slow burning "logs" into the quicker-firing "kindling." net ntsiiLT: Fast warm-up and top per formance in a hurry. Ingredient 7 is an "anti-icer" to check cold-weather stalling Super Shell's formula is ad justed as often as eight times a year to beat the weather. For example, whenever the temperature is likely to lie less than forty-five degrees, a carbu retor anti-icer is added. Why add anti-icer at forly-five degrees? Because, even then, frost can form in your carburetor just as it docs in your refrigerator. It can choke your engine dead. Ingredient 8 is gum preventive to keep carburetors clean inside Lvcn the purest gasoline can form gum when stored. This can clog carburetors and foul automatic chokes. But, with Super Shell, you needn't worry. A special gum preven tive docs the trick. It acts like a policeman controlling a mob. Bcgulatcs unstable elements to help keep them from clotting. I Icnce no gum problem. "Trademark far Bhall'a anIQiu olln. aMMva. Ingredient 9 Is Platformate for extra energy, more mileage It takes eight million dollars' worth of plat inum catalyst for Shell to produce Platfor mate. But fortunately for you and for us, this precious stuff can be used over and over again. The platinum re-forming process, which gives Platformate its odd name, converts petroleum into super-energy components such as benzene, xylene and toluene. TJicsc three alone release 1 1 per cent more energy per gallon than the finest 100-octane gasoline. But make no mistake. This is not untamed energy. Far, from it. The super-energy of Platformate is harnessed by the eight other ingredients in Super Shell, where it behaves so well you scarcely know it's there. That is until you note your extra mileage. After that, there is no doubt. . Test Super Shell for yourself Try Super Shell next time you fill up. You'll soon feel and hear a difference in the way your engine runs. ' That difference is top performanc. A BULLETIN FROM 8HELL RESEARCH where 1,997 ecientiiti are working , to make your car go better and better. Oaaollna coattlnlng TCP la eovarH by O-f. Patant IIMt
