Herald and news. (Klamath Falls, Or.) 1942-current, November 13, 1960, Image 19

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Herald and news., November 13, 1960, Page 19, Image 19

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Newspaper Page TextPAGE 5 C rats stow V HERALD AND NEWS, Klamath Falls. Ore. Sunday, November 13, 19fi0 ; IT r ;K A I ,f5Ss ' I i Iff 1 f'wf"4"-Mmr"Li ii mil ii Mm n ii i in eej. Hi, jfcm ATTENDING a truck tire cli nic in Los Angeles when this picture was taken were Jack H. Schulie, owner, and his son, Jack R. Schulie, commercial manager of Schulie Tire Service, Klamath Falls. Shown, left to right, are Bud Harvey, western regional sales manager, U.S. tires; Jack H. Schulie; D. A. Buchanan, western regional truck tire sales manager; H. B. Sharer, sales training representative from New York, and Jack K. Schulie. Merchants See Christmas Boost; Planning Heavy Use Of Newspaper More than half of 268 retailers around the country expect to do more Christmas business this year than in 1959, according to an in dustry survey conducted by mem ber newspapers of the Bureau of Advertising, American Newspaper Publishers Association. Fifty-seven per cent of these re tailers, selling in 110 markets, said they thought their Christmas business volume would increaselof those surveyed will start Christ. snout 7.5 per cent. Another 30 npr pent felt business would be 1 about the same as last year, while 13 per cent believe their volume will fall off about 10 per cent. These figures show a general feeling that business will be off tlightly this year, when compared with retailer sentiment expressed In a similar survey last year. In 1959, 82 per cent of those sur veyed expected Christmas sales to be up. The merchants also feel that their profit picture will be tight S9.7 per cent surveyed felt their profits would increase this year and by an average of 5 per cent, while 27.8 per cent believed their situation would stay the same. Only 32.5 per cent expected their profits to decline about I per cent on the average. PIJoi-lv UmB Although their mood might beC,aer,y nmB characterized as cautious . opti mism, retailers generally are not discouraged by the Christmas '60 picture. As one department store merchant put it, "Business is al ways 'hard to get.' If the items are right there'll be business." In the face of this tougher busi ness climate merchants are go ing to try two tactics: they in tend to advertise harder and they begin their Christmas promo-i tion push at an earlier date Karlier Promotions Scheduled The old retailing rule of thumb that had Christmas promotions I Animal Supply Firm Opened Klamath Animal Supply, a one slop animal service, held its open house Saturday. The new business, established by Drs. Wedam and Gansbergjadjacent properties, they will be with associates Drs. Rcitan andjoperated in conjunction with each Schmidt will operate the new i ; ...i.:u r -ii IIU.MIie windl will icmuic nil .... - j t... types ot pet supplies ana iive-mei, flock supplies. Medicines and vaccines, groom- Ing equipment, ranch and veter- inarv instruments, pet toys and equipment will also be available at this new location, 2720 South Sixth Street, across from t h e Tower Theater. 1 P, y j I- - 4 ' j i fe I s. ' '-r k " ' ' . Y T , S ' ,i . 'j I , I s , 'liiiiiiiiii imrr iii in i"-'"' ' ''" ...... i.,,,,.,,,,. .v fHB NEW THUNDERBIRD for l4l prUei with dean, baelt. Here Vern Moore, left, and Elton E. Beliiger, the new Thunder-bird it rolled into the ihowroom floor main en display and the public is invited to stop in for starting right after Thanksgiving seems to have gone the way of arm garters and celluloid collars A mere 20 per cent of retailers will wait until after Thanksgiving to start Yule promotions. About 29 per cent will start between November 15 and Thanksgiving, and the majority 51 per cent will be promoting Christmas sales before Nov. 15. Some 16 per cent mas promotion earlier this year man last Over two-thirds of the retailers fear that the customer is going to be harder to sell this year than last. Some 67.5 per cent say business will be "harder to get," 25.6 per cent say it will be "about the same," and only 6.9 per cent look forward to "easier" sales. Various reasons are advanced for this expected tightening of the market. Retailers cite "local un-! employment" in some areas, "in- creased competition." "discount ers," "unsettled world conditions," and "reluctance of customers to get deeper into debt. Bigger Advertising Budgets Instead of accepting the situa tion complacently, more than a Agent Visits W. K. Peery, financial chair man of the Forest Glen Senior Residence, a new home for the elderly being built in Canyonville Oregon, was in Klamath Falls this week in the interests of the new home. He slated that the sponsors have received a large number of inquiries from the south central and Eastern Oregon area. Peery stated the home was the most reasonable in costs, both as to entry and monthly charges, of any of the homes in the North west. He said this was true be cause of the lowered costs of op eration. The home will be run in conjunction with Forest Glen Hospital which has served that I area for several years. While thp two institutions are separate corporations, located on other, using the same medical : i 1 nulMllts anil IlldlltiKviin ill wiauu- ..... ....u plus me same iaciiiues sucn as laundry, kitchen and heating nUnl The oldsters will have full use of the hospital at no extra cost when ill. The home will cost over one! million dollars, it will ne a six- story building witn accommooa-' tions for 109 individuals. third of the merchants 35.1 per cent-are going to increase their,51"' K ,d"s.ana regulations; ne , ... . , , velopments in seed potato certi- 6 6 b Dia lor Diisiness. ine average ad vertising increase planned is about 10 per cent. Another 54.7 per cent will maintain advertising at last year's level, while only 10.2 per cent expect to trim the ad budget an average 10 per cent. This year, as last, soft goods merchandise lines are being counted on to make the biggest percentage gains at Christmas. Women's wear was cited by 24.4 per cent of the retailers as the biggest single volume gainer, while 21.5 per cent mentioned men's wear. Other categories mentioned as leading sales boos ters this Christmas: appliances, home furnishings, toys, children's wear, accessories, shoes. As in previous years, merchants will again turn to the daily news paper as their basic Christmas advertising medium. More than half the retailers surveyed 53.9 per cent to be exact will put nine-tenths of their media ad budgets in newspapers and an other 23.8 per cent will put 80-89 per cent of their ad dollars in newspaper advertising. Christmas Folder-Presentation The Bureau's Christmas bust ness survey now in its seventh consecutive year is part of an annual drive to highlight Christ mas selling opportunities. Fea- tured this year is a folder-presen- tation. "Follow the '5 Profit Point ers To More ennstmas Busi ness," now being distributed to I retailers through Bureau member daily newspapers. Tne presentation shows in- creased selling opportunities avail- able to merchants who follow a suggested plan plan for more pro ductive advertising. Firm Reports Loan Outlay . , . . , , , . . ,., t m. c- -. ui it A..,D;This is the first time it has been of The Equitable Life Assurance r .i- i--i.J c...- , 'shared. Society ot the United, stales to aocieiy 01 ine uiuis-u. jioico .u- tnn M H(UI IWI in Itsa fircl ttn1f , rs ' u ii, r,: ., . ... ..,. j ab e loan supervisor in Portland, ' 'annnnnrpd tndav that the new out- J !.. holnoH krina Kmiitnhlp's tn. "s..- , - tal of such Investments in the state to $25,451,000 on June 30, an increase over me year-ago i(iS"re o( 2.fi27,0O0. With its additional investments, in tarms ana nomes, r-qunaoie s total real estate investment in Oregon came to $40,738,000. sleek lines from front bumper right, get their firit look t at Bslsiger Motori. It will re- a close-up inspection, Ag Meeting Date Noted Attending the Western Slates Standardization and Quarantine meeting in Klamath Falls at the Willard Hotel. Nov. 16-17, will be Hugh L. Taylor, chief of the Di vision of Plant Industry of the State Department of Agriculture. Taylor will preside. He is pres ident of the group which includes representatives from Utah, Ne-I vada. Idaho. Washington. Califor nia and British Columbia. A Nursery - Service - Quaran tine meeting Nov. 15 w ill precede the standardization meeting. Also on the agenda of the two-day con fab are talks and discussions on recent developments in federal state inspection service and the new quality control program for fruits and vegetables. Vern Alexander, shipping point inspector at Ontario, will speak on third party inspection proce dures for processing potatoes. Other topics to be introduced are controlled atmosphere apple fication programs; California bor- der quarantine and standardiza tion problems: apple and potato samples and defects. TayloTand Alexander H he laylor anri Alexander Will be Attending from Oregon besides George Moose and Pat Murphy from the Salem office and ship- ping point inspectors Leonard Kinney, Klamath Falls, and Wal ter Jensen, Medford. CHARLES F. DELZELL KF Native Wins Award A native of Klamath Falls, N YK WPV-n, ap Charles F. Delzell, associate pro- l,ea,ls lo,be " e7 considerable rn r t,k!n,. i VnnrWhm sentiment around that this is the .. . ... . .... University, nas Deen awarded tne Stanford Universitv's Borden Award, given annually for the most distinguished and original j research work using the resources of the Hoover Institution. Co-winner of the award with Professor Delzell is Joachim Re mak, assistant professor of his tory at Lewis and Clark Univer sily, Portland. The award is a $400 cash prize established by the Borden Com- pany Foundation in New York Professor Delzell won for his ' book, "Mussolini's Enemies: The i.u Anti-fascist Resistance, and Pro ' faccnt Rpmalr fnr hie hftnlr Sam nvn Je- h nh l'un" The Delzell book will lishnrt npvl nrino hv Prin.plnn .,, , . University Press Certificates and checks go lo each winner. Their names will be engraved on the Bordon Award ,a tthicn is 0 nj , in the i ,er of ,ne jjoover Institution Both winners received their doc toralcs in history from Stanford ' . and Professor Delzell his ter's degree. Born in Klamath Falls, Profes sor Delzell attended grade schools ic ssuwio here, and high school in Portland. ... I.....J t ,u ne erauuaieu irnin ine Lniver- sity of Oregon A brother, Tom Delzell, Is the president of the Portland Cham ber of Commerce this year. Nevr Management Owners of Holly Hotel, 112 f Alan C. Poole of Hemphill; South Eleventh Street, announce N'yes & Co. recommends buying that the establishment is under Boeing, Douglas, General Dyna new management and that newjmics and Lockheed, features have been added. ! Tennants now are able to watch1 O- Hooper of W. E. Hullnni television and relax in a lobbv. Co. thinks that most of the oils Some rooms have been remod- and aircrafts and some airlines eled lo make light housekeeping; ann rails may navc ma,le ,ncir possible. j bear market low s. At the same Mrs. Rulh Saar is manager. : lime he is not convinced that the She came here from Minnesota lows have been seen in most of about three years ago. Mrs. Saar 'he heavy Industry slocks and in has previous experience in hotcljmany of ltle Rlarnor issues. and restaurant management. HKAITV EXKHCISK TAXKS "RKC'ESSEn" ' TOKYO iL'PI' Toyo Wada. an SAWHRIDGEWORTH, England T2 year-old woman, was granted it'PI i The local tax assessor lelll permission today lo enroll in the sorry for a resident here Friday'Kodokan, Japan's judo center, lo and lowered his taxes bv 114 be- practice the art of judo. icause the man complained he llives next lo a school and has to put up with "pandemonium" ev - lery recess period. if 1; i . - Jtfs& jfvss AL FULLAWAY Fullaway Assigned New Post A closer view or Lai in-Ameri can relations is in store for Al Fullaway, 1938 Manzanita, assis-' tant plant superintendent at Wey erhaeuser Company. Fullaway is being transferred to Umon' Cos,a Rica in Centra! , He left by air early last week to assume his new post as man ager of facilities of the Roddis Manufacturing Company w h i c h was recently acquired by Weyer haeuser. Fullaway has been with Weyer haeuser in Klamath Falls f o r the past 10 years. He has been very active in many civic affairs and was neighborhood commis sioner for the Boy Scouts. He plans to return to Klamath Falls at Christmas time to help his family prepare for the move to his new location. Meantime, his wife, Nancy, and their three children, Doug, 9; Karen, 7, and Jane, 5. will con tinue to reside al 1938 Manzanita. Fullaway has a good grasp of South American rela! ions, and promised to convey his impres sions of the situation in Costa Rica upon his return here at Christmas time. Wall Street Chatter 'Inst rhanrp In ao ahmirrl fnr a , - nptan of the old bull market or fur the beginning of a new one, according to Clark, Dodge & Co. It says that chances for a wild Democratic spending program ap- Pfa,r l."ile 'i'0'! a?? lhe facls of business life should reu.ssume their importance in short order. Clark, Dodge thinks this is hard- lv the limp In narlirinalft in n scramme ior mocks as ine mar- kct's current rally w S.itnitV"' ws soon havcisome llme- exhausted the last vestige of its technical strength. r u w i l , ' "''. "' ,cr ic. r. nuuon i,o says me oui - come of the election will have a minimum effect on lhe market un til the early part of January. In !vestors then will react lo Kennedy;'", she decided she wanted to i. ..,u. iu j: i ui-icome back to Ihis country, and to- HUJU.Sdl.-S Idllltri UUlll UI31UUIII iii.-i L..J .... tituuiin udaiu iii v,uni'di),ii ui n tory, Loeb feels. Waller Maynard, senior partner in charge of research for Shear son. Ilammill & Co.. offers word Hiai wm tvniral of Wall sireeJlhat feed conditions on Oregon's sentiment in regard to the elec - - tion outcome. He says: "The nar- row margin oi ine Licmocrauc ' victory in the popular vote, and The report said this year's out in key states, suggests that the lojk was t,le P,est ln lne 1(1,1 ,: ...:ii I J:r ........ . ' , , iicuuv in unuiLTi ci ui u Min e ui - the more radical proposals con - ...innrl In 1 l,a ni,vsnral is tslat fn.-m " ii u iki. .,iou, ...hi,.h .n counts for the current market up swing, according to Wall Street consensus. "It's dangerous ( a younn v oman to walk alone after daik." IMiss Wada said, "nrsidrs. U s Ine best beauty exercise." AAA Selects F. Loggan rOHTLAND The election of Frank H. Loggan, Rond, as a member of the Board of Directors of the Oregon State Motor As sociation, was announced today by Charles E. Snell, Portland, president of the Oregon AAA mo tor club. , Logjnn, operator of radio sta tion KBN'D in Bend, will serve as director for the central Ore gon district, succeeding Robert 'Chandler, formerly publisher of the Bend Bulletin, who now re- sides in California. The new AAA official has been active in business and civic af fairs in the central Oregon area I for several years. Graduated from the University ot Oregon in f.rcti, he was associated with the Bend Bulletin as advertising director for several years. He is past president of the Oregon Associa tion of Broadcasters and past president of the Central Oregon j Chamber of Commerce. Loggan is serving as a mem her of the Oregon Slate Highway .Hvisory Committee on travel and he has served on the Oregon Slate Parks Advisory Committee. "Loggan's long association with ; highway and travel affairs has u: J given him an active, well-informed interest in the problems of mo toring," President Snell said in announcing the central Oregon man's election to the AAA Board. BARBARA MUELLER German Girl Works Here A German miss has just re turned to this country from her native country and is employed nv ile iPn's Camera Shon 836 , '" tamera hh0P' Main Street. Barbara Mueller came to Klamath Falls lo visit friends at Kingslcy Field about a year and a half ago, and worked for Leo's Camera Shop at that time. However, she later returned home to Hunsruck, near Coblenz, where her father operated a drug store. She worked for him for She visited the I'notokina, the largest photographic trade show in the world which was held at Cnlnt'ne. She snenl several dnvs in,.r her -Hnr-tinn In : - - . , , " . ' lne pnoiograpnic nciu wnicn is her specially. However, once having been - uay j uii-is hi iitiiiiiui i tins, Feed Supply Down PORTLAND (API The De partment of Agriculture reports 'ranRcs aie ony 77 , Pcr ccnt of n''mal all1 nnwn anoul Plnl SPVPn VCarR iinWpV(.r. the renort added, the ' - ;suIW 01 ""'vesica icca is anoui normal so ranchers should not be ! hurt hacllv hv ranee conditions, l . , y s. SUILDINO PERMITS City 1 KltmtlH Fall VAL. 11, M DISCRETION new rtl. curpnrt new roof Rtw roo' nw ildinf rcmodtl rtl. UNDER NEW MANAGEMENT HOLLY HOTEL Lobby TV Sleeping & Light Housekeeping Rooms 112 So. 11th St. P! j 1 is V W . JssSs." f 'SM ; rv?s ? CERTIFICATES of graduation for completion of a two year course of study prescribed by the Life Underwriter Training Council wore presented last week to six persons. Shown here, left to right, are Merlin Bleak, course chairman, Bill G, Alexander, Pru dential Insurance Company; Joseph W. Mercer, West Coast Life Insurance Company, course instructor; Melvin G. Loy, Prudential Insurance Company; and Leslie W. Har roun, Prudential Insurance Company. Others not present for certificates were Oscar W. Anderson, New York Life Insurance Company; William E. Bradley, Northwestern Mutual Life Insurance Company, and Clayton R. Rudesill, Northern Life Insurance Company. Christmas Season Plans Highlight Merchant Meet Plans for the Christmas season highlighted a dinner meeting of the Klamath Merchants Associa tion at the Willard Hotel Wednes day night. Bob Beach of Beach's Jewelers Prcsided at the meeting, having slenned im In mesidi-nl fnllmvinn stepped up to president following the resignation of Rudy Jacobs. Christmas Opening will be kicked off Thanksgiving Day with the annual edition of the Herald and News. It was reported that the Herald and News will sam ple any new families in the pri mary market and Lakevievv not yet' subscribing to the paper on that day. Fran Hales, of J. C. Penney Co., merchants Christmas promo tion chairman, reported that a Christmas Parade has been sched uled for Friday, Dec. 2. 7:30 p.m. under sponsorship of the Jaycees. The merchants voted toieration in which shoppers will underwrite parade expenses tip to $500. Recommended evening opening schedule for the Christmas sea son was each Friday night start- ing the day after Thanksgiving, and Monday through Friday the Business Uncertainties Face Incoming President By SAM DAWSON AP Business News Analyst NEW YORK (AP) Today's business uncertainties may be come lomorrow'i trends before President-elect John F. Kennedy lakes the oath of office 10 weeks from today. The problems are serious enough to give even a young and confident man pause. His plans for meeting them may be ham pered by his lack of a strong majority ln the popular vote and by the prospects of a conserva tive coalition slill carrying great and perhaps decisive weight in the Congress. You are involved In the out come through your job, your fam ily budget, the prices you pay, the value of your dollar, the prof its of your company, the market value of your stocks, the interest you get or pay. At home we should know lor sure by Jan. 20 if we're in for recession. The signs have been all around but their significance has been somewhat befogged by campaign oratory of those who think Ihcm over-rated and those who think Ihcm dangerously ignored. And within a short time we should get a better Idea 'of the NO HEAD LIGHTS? PARIS (L'PIi In an cfloit to halt widespread hoof-and moulh disease in France, French cows, will now need number plates, li ..!.. . i i ;,i,,i; censes, iravei pa,.,. ... . ........ fication marks before they canity, in the cutback in business heave Iheir home villages OWNER Rum Orr Alice Hcrthbirgar Sftepn.tn McDaoiiI Ptlrotto Edwin Thamai ADDRESS Silt Kiln St. IDS Mitctl'll 113 Marhn till Reclamation Rota Slraal 1S Paclllc Tar. Ph. TU 4-6214 $ t week before Christmas. It was reported that some stores would start slaying open evenings on Monday, Dec. 12. Harry Glesin of Herman's was appointed lo work out a theater matinee for children, lo give mothers more free time for shop- ping announced that s.,,j8up Monday at the Winema Ho- Hales Claus will be in downtown Klam ath Kails as usual and that re placements for worn Christmas decorations are being made. Charley Schuss of the Park and Shop organization reported that April 1, 1961, was the scheduled date for taking over possession of ground for a parking lot now occupied by the Pelican Theater and that parking for 110 cars would be available in that area. April 1 is the target date for start, of the Park and Shop op- have free parking privileges through tickets issued by stores in lhe Park and Shop organiza tion More jack pine planters soon will bo placed in the downtown area, Bob Beach announced effectiveness of remedies present ly being tried for today's indus trial slackness, or of the need for new ones. Abroad we should have a clear er notion of whether the loss of our gold and dollars is ncaring an end. If the outbound tide, due lo a deficit In the balance of payment paying out to foreign- crs more dollars than we get from them Isn't stopped or slowed in the next 10 weeks, the new president will have an urgent chore on his hands. Even at best the major prob lem of our trade relations with our friends and our competition with the Red bloc will hang over the new president's head no mat ter what happens in the next 10 weeks. The new Congress and the new administration is sure to hear re newed plaints from U.S. manu facturers suffering from inroads of cheaper-priced imports or sty mied by foreign restrictions on their trade overseas. The recession threat Is person ified hy those already out of work, or on reduced work weeks, or fearful for their jobs. In the consumer field it shows up in increased savings, cautious buy ing. ln lhe duller fields of statistics it is found in the slip in the total dollar-value of all goods and, services produced in the nation, in the slide in lhe index of in dustrial output, In the steel Indus try's running at about half capac- spending tor inventory, in tne trimming of business plans to spend (or new plant and equipment. i:M:i.'.Mi'iw.:iir...i:i:Hn Six Receive Certificates Six local Insurance men com pleted a two-year course of study in their field and were awarded certificates of graduation at a mee,ing of the Life Underwriter tel. Receiving the award were Bill G. Alexander, Prudential; Oscar W. Anderson, New York Life; Wil liam E. Bradley, Northwestern Mutual; Leslie W. Harroun, Pru dential; Melvin G. Loy, Pruden tial, and Clayton R. Rudesill, Northern. Joseph W. Mercer, West Coast Life, a former graduate of the special course, served as instruc tor for the group. Merlin V. Bleak, Beneficial Life, is course chairman. Bleak Is also a former graduate of the special course. The certificate reads, "This ci tation is awarded for completing successfully the required exami nations after pursuing the pro scribed two-year course of study. thereby increasing his ability to better serve the public in his ca pacity as a Life Underwriter." The course is prescribed by the Life Underwriter Training Coun cil, a national organization estab lished to develop greater profi ciency on the part of the Lifa Underwriter, or Life Insurance Agent, in helping the public rec ognize needs where life insurance can serve, and recommend the proper type of coverage. Construction Figures Listed NEW YORK Oregon contract for future construction totaled $30,140,000 during September, a 19 per cent increase compared to September 1959, F. W. Dodge Cor poration reported today. The construction news and mar keting specialists gave this break down of the September contracts: Non-residential at $9,415,000, up 61 per ccnt; residential, $13,685, 000, down 11 pcr cent, and heavy engineering, $7,040,000, up 71 per ccnt. According to Dodge figures, the cumulative total of contracts in Oregon for the first nine months of I960 came to $296,692,000, a four pcr cent increase compared to the corresponding period last year. A breakdown of the nine-month figure shows non-residential at $78,808,000, up 22 per cent; resi dential at $118,764,000, down 14 per cent, and heavy engineering at $99, 120,000, up 21 per cent Advertisement AUTHORS WANTED BY N.Y. PUBLISHER (.riding bok publisher icrki minti rrlpli of ill typoi: fiction, notl Mctlnn, poetry, choUrly tnd rellfloui warhi, etc. New authors welcome. Srnd for Free flooklet R-4A Vantage rrma, 6f Holt? wood Blvd.. I. A. 28, Calif. (Main Office, New Terk)