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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (March 6, 1960)
SUNDAY, MARCH 6, 1960 HERALD AND NEWS, KLAMATH FALLS, OREGON PAGE FIVE Spray Perf urn Sales Boom 1 Fli ' r. - .. . - . . . - - -.- ' , - NEW YORK (UP!) Aerosol perfumes, amost unknown seven years ago, have boomed into a multi million-dollar business. The first spray-on perfume was marketed in 1946, but was not successful because the container was not as attractive as fancy Klass bottles. And the cost was high. Then in 1!)54, two aerosol colognes were marketed and caught on. In 1959. spray-on scents account ed for W5 million in sales, re ported Chemical Week. That was 77 per cent of the $110 million yearly fragrance market. BOTTOMS UP for spring '60 style news in men's shoes and socks, says the American Institute of Men's and Boys' Wear. Featured top right is a light tan glove-soft casual shoe with moccasin front and leather sole, teamed with olive Bermuda-length socks stressing black blazer stripes; upper left, American Continental styling in a four-eyelet blucher ox ford in antiqued brown leather, combined with business weight hose with classic diamond embroidered clock; cen ter, a completely washable white-grained leather slip-on with black heel and matching sole, worn with crew socks in a bold cuff blazer stripe with absorbent' terry insert in sole; lower right, traditional three-eyelet smooth leather blucher with, perforated wing-tip, with Continental long length dress-up nylon stretch hose featuring imported look via clock on side, and lower left, two-eyelet leather sneaker in olive-gray soft brush leather, coupled with California weight bulky but light socks with sleek chevron ar gyle motif. . New Shoe, Sock Fashions Show Casual Appearance lightweight cottons and blends of LOS ANGELES The new shoes I and socks for sprina 10 put fah- ion on a firm footing, reports the American Institute of Men's and Boys' Wear. Spring shoes fall into two gen eral groups, as seen at the an nual convention of the National Alfalfa Is Big Mystery BATON ROUGE. La. (UPI) Scientists at Louisiana State Uni versity's agri-chemical and bio chemical laboratories are looking for an elusive "something" in al falfa that ain't exactly hay. They call it a "growth factor" something they've known about for years, but have never isolated. It may eventually turn out to be a vitamin since experiments with al falfa extracts have stimulated growth in livestock and poultry. Drs. Joseph A. Liuzza and Ar thur Novak, biochemists, began trying to isolate it in. 1952, when they discovered a species of mold grew as much as 200 per cent more when given vitamins in an alfalfa base. The vitamins alone did not affect the mold. The results interested Dr. Alva B. Watts, he ad of Louisiana State's poultry department, who fed a concentrated alfalfa extract to chicks. Three test lots showed these chicks ' gained half a pound more than those not receiving the extract. Then Dr. Sam L. Hansard tried the extract on cows and found it increased cellulose digestion. The researchers are now try ing to isolate the "something" and define it in chemical terms. They plan further tests with commer cial feeds before placing it on the market. . , , Association of Retail Clothiers and. Furnishers at the Billmore here, February 21-25. The dressy oxfords feature trim lines, flexible constructions and more laceless slip-ons than ever before. Italian-type- oxfords with squared-off toes keyed to Conli nental suits, classic styles with plain toes, and wing tips and moc casin fronts for Ivy outfits made in new supple tannages all get new design treatments in jet blacks and a wide range of browns. Casuals and loafers for leisure and sportswear turn up in smooth leathers as well as a brand new assortment of colors including green, red, rust, yellow, blue and washable whites. The trend to colorful footwear that originated in fine imports and exclusive custom made casuals is now available in popular-priced shoes for the first time. These handsome masculine oxfords are so good looking that the average fellow will probably want several pairs for his new sports outfits. Socks take a step in the right direction, too. Olive and gold tones to blend' with similar shades in slacks and sports jackets make news along with a fresh look in patterning. Many of the new socks have been "wardrobe coordinated, keyed for wear with specific out fits, such as business clothes, cas ual clothes and sportswear. The casuals come in bulky but SINGER IN MARINE ROLE HOLLYWOOD (UPI) Teen-age singing idol Jimmy Darren has been selected for a top role in "All the Young Men" starring Alan Ladd and Sidney Poitier. Darren will portray a young private in a Marine platoon cut off behind enemy lines during the Korean War in the Columbia Pictures release. man-made fibers, new geometric patterns, six-diamond argyle pan els and a whole batch of tweedy grounds with white accents. Fash ion pacesetters will take a long look at new reversible ribs, clas sic cables and basketweaves. Sports socks rate high in the new crew types, blend, new colors and new textures, as well as in all-over and "engineered" pal terns, and "cushion-foots." Last, but far from least, are the new dressy socks, including plen ty of sleek lisles, suiting patterns, all-over lace-type meshes and con trast ribs, ticketed for wear with Continental suits. There are also classic ribs, neat all-overs, and traditional clocked styles for the Ivy group. One look will convince a fellow that there is a big fashion kick in spring shoes and socks. ' Immunize against BLACKLEG MALIGNANT EDEMA Protect against SHIPPING FEVER with just one shot of One simple lOcc injectio doe (he fob.,. normally protect in M days... Routine vaccination oi ell calve i to It a months recommended x-j;4a .uinerwise, vaccinate at least two weeks pnor t blackleg season. do the job yourielf and ave money PACIFIC SUPPLY COOPERATIVE 1537 So. 6th TU 2-4456 Klamath Falls Klamath Falll II FEEL WELCOME .... because YOU'RE INVITED to visit Tulelake next Wednesday for the big John Deere Day promotion. It's fun and informative ... to don't miss it! We'll be looking for you! THE HONKER TULELAKE, CALIF. - REMEMBER WEDNESDAY That's John Deere Day at Tulelake . . . and that's the day we'd like to see all our friends and neighbors "come to town" and help make the occasion a big one! We congratulate Don Porter : for his help in making our town . . "just a little bit better" ... and for making this event "a community a f f a i r"! Good Luck, Don! SEE YOU HERE!! mm wmi Friendly, courteous service ALWAYS! Tulelake, California Joe Wood, owner
