Image provided by: University of Oregon Libraries; Eugene, OR
About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 2, 1960)
"My new bridge discovery improves your game automatically -or you don't pay for if An invitation to send for a free examination copy of An Evening of Bridge with Charles Goren the SECOND learn-by-playing set developed by the world's most famous bridge expert. It's guaranteed to help you play more skillfully, more confidently, and with higher scores or you don't pay a .cent! You Can Play As Many As 96 Different Hands with Charles Goren "by your side." roULD you like to be the best bridge player in your circle of friends . . . a sought-after partner ... the authority others turn to for advice? It's simpler than you might think and it's fun with this remarkable new discovery by Charles Coren, the man who pioneered Point Count Bidding. It's not a book, not a course, but an entirely new CONCEPT of mastering both bidding and playing. An Eveninc of Bridge with Charles Goren is a brand-new set with a completely different manual and set of cards. But, like the earlier Charles Goren's New Way to Better Bridge, it is based on one of the oldest and most successful learning theories: experience is the best teacher. With Mr. Goren's discovery, you learn by playing actual bridge hands. The only difference is that the hands have been scientifically predetermined to provide you with a wide variety of "key" decisions. Throughout each game Charles Goren is "by your side" pointing out ways to improve your bids and plays. You pick up the experience you need at the same time as you enjoy some of the most stimulating bridge sessions you ever had. Here's How It Works A deck of specially-coded playing cards is dealt out according to the marks on the backs; so that each player gets one of 24 predetermined bridge hands. Each has been carefully chosen to cover a variety of challenging situa tions. No one knows what the other's hand is! You bid the hand. Then you open the manual to see what bid Goren would have made and why! At this point, the comments on the actual play of the hand are on another page and cannot be seen. You then start play ing. Make your own decisions and your own mistakes. When the hand is over (or during its course if you prefer) you open the manual for a complete play-by-play com mentary by Mr. Goren. And, of course, if you play differ ent positions at different times, you will have 96 individual hands that you can play. Meet Your Instructor, Charles H. Goren You'll be taking bridge lessons from the man who is the Number One ranking player of the United States (ac cording to the ratings of the American Contract Bridge League). Only player in the history of bridge who has won every major U. S. championship. He appears on the nationally televised show, "Championship Bridge" (ABC-TV, Sunday afternoons). - Like Private Lessons by America's Greatest Bridge Bxpert You play each hand with three friends just as you ordinarily would (or if you prefer you may even play "solitaire"). The only difference is that you have a bridge expert (in this case America's No. 1 expert) "look ing over your shoulder." Through the advice in the 121-page manual, he explains strategies and rules, the reasons for various plays and bids. He gives you specific advice about specific bids and plays. You do NOT bother about learning abstract theories or hard-to-remember rules. By actually bidding and playing each hand and then having it thoroughly reviewed and explained by Goren you cannot help absorbing a tre mendous amount of expert and practical "know-how." Your game will improve automatically. Try It for 3 Full Weeks FREE The coupon (without money) entitles you to try An Eveninc of Biih:k with Charles Ciiiikn. Within 3 weeks, if you are not absolutely "sold" on the value of this set if not convinced that it will do a world of good for your bridge game simply return it without hesitation and forget the matter. Otherwise, send only $2.95, plus postage, as payment in full. (We predict that you'll get back many times that small amount in just one bridge session!) Mail coupon to Simon and Schuster, Dept. FW, 630 Fifth Avenue, New York. (A WORD OF ADVICE: We suggest that you get one before your friends get around to it. It really worka, and someone is going to score a sensation at your next bridge session. So clip the coupon now and send it at once.) with Xl -i' To your bookseller or SIMON AND SCHUSTER, INC., Dept. FW 630 Fifth Avenue, New York 20, N. Y. Please send me a boxed set of An Eveninc op Bridge with Charles Goren for three-week free trial. The set Includes the specially coded marked cards, the 121-page el learning manual, and the handy dealing aid. If I don't see my bridge score going up I'll return the set within three weeks and pay nothing. Otherwise, I will send you $2.95 .plus a few cents postage, as payment in full. CHECK HERE if you also wish to try the earlier set, Charles Cohen's New Way to Better Bridge, which includes an entirely different manual and set of cards. Also 12.95, with same return privilege. ALL THIS SENT FREE for 3 weeks examination FULL DECK OF SELF-TEACHING SPECIALLY MARKED CARDS the hacks of which arc designed so that 24 chal lenging bridge hands, prearranged by Charles Coren, can be easily dealt around a table. COMPUTE 121-PAGE MANUAL, in which Mr. Coren analyzes each of the 24 hands, and tells you how experts would have bid and played it. HANDY DEALING GUIDE, designedjo expedite accurate dealing of the special playing cards according to the code on the backs. Name. , PLEASE PRINT PLAINLY City Zone. . . .Slate SAVE POSTAGE. Check here if you enclose payment. In. that case we will pay the postage. Same return privilege, with money refunded in full. N.Y. City resident $: add 3 taleg tax.
