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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (May 19, 1959)
,TnrSTAT, WAT ft, I PAGE NINE T 4 LEON ADREON, right, repairman for Pacific Telephone, is ihown here as he reviews the operation and repair of the new 756A PBX which he has been studying in Portland. John Crayne, instructor, has been teaching the 160-hour course in the company's special school in Portland. No Telling What'll Happen When Man Alters Climate By RAY CROMLEY NEA Staff Correspondent WASHINGTON (NEA) No tell frig what's going to happen to man when we start changing the cli mate. That thought has scientists wor ried. Some of them have been dis cussing the problem informally in and out of meetings of the National Academy of Sciences. They note that man is delicately adjusted to the weather: That men husbands and bache lors both get more emotional at certain periods of the month and in different seasons of the year. That reports from Europe indi cate periods of warm and dry fouthernly winds are always asso ciated with increases in death rates, in automobile accidents, in mental disorders. That climatic changes "have rrobably been influential" in deter mining the growth and decay of civilizations all over the worm That many physicians are con- Salvation Army Gives Invitation In connection with the obser vance of Salvation Army Week ih Klamath .Falls, Marion- Grant, chairman of the advisory' board, has issued an invitation to the com munity lo view, first hand, the fac jlities and the work being done ' here. The doors of the Salvation Army 400 Klamath Avenue, will be open on Thursday, May 21, from. 10:30 a.m. until 4:30 p.m., and in the evening for inspection by the citi zens of this area. From this building, all activities of the Army originate. These in elude the chapel where men and women may find spiritual com fort; the recreation center where the youth gather regularly for their organized activities; the office where over 4.000 people benefited from material assistance, and the Thrift Shop. This invitation is extended, that the people of Klamath Falls may tee how their contributions through the United Fund and individually, are used to meet the needs of those who have spiritual and physi cal needs. MDs Seek Cause, Cure Of 3 Types Of Arthritis . RENOVATION DUXSMU1R Work at the Duns muir elementary school this sum mer will be limited to routine painting and renovation, the board of trustees decided at its May meeting. In the interests j)f safety and appearance, the trash area will be floored and roofed. The board also authorized construction of a handball and tennis practice area. vinced that "certain types of weather disturbances are asso ciated with particular illnesses." Diseases even diabetes ebb and flow with the seasons. So do out breaks of crime. Scientists note that any changes from the narrow range of cnvir- nment man is used lo are likely to cause serious disturbances. Some scientists are apparently as concerned about the effects" of air conditioning on man as they are about space travel or about tam pering with the weather itself. What happens to a man, ques tions Rene J. Dubos. of the Rocke feller Institute n New York, who makes "sudden and repeated sbills from the hot, humid atmosphere of the street to the cool and dry en vironment indoors? Comforl of the moment may have lo be paid in the future in the form of new respira tory and circulatory disorders." Worse yet, the scientists worry, air conditioning "may intcrlcrc with" some of man's "seasonal cycles." What that might eventually do to his emotions' makes some scientists click their tongues. Of course, for all the scientists know, it could change man for the better. There were several things be sides weather that worried the set entists looking into man's fragility There was new research informa lion on animals which suggested that men might possibly be more easily killed by atomic radiation than women. There were reports that large atomic or hydrogen bombs explod ed at the right heights hundreds of miles in the atmosphere would kill by radiation men living in satellites long distances away. The scientists looked to animals to determine more new ideas on what climate changes might do to man. They noted that animals living in colder climates are usually larger than those living in warmer ell mates. They riuoteri reports that the higher the temperature, the faster ants move. They referred lo findings that whole new strains of some viruses develop when living under slight differences in temperature. And. reported one researcher, re ferring to crickets: H is said that counting the number of chirps in !4 seconds and adding 40 will give the temperature within a cou pie of degrees." But they didn t go so tar as to say that upping the temperature of the world would make man small er, make him work faster or make him sing with a quicker rhythm. I WASHINGTON (NEA) - Scien tists are conducting a multi-mil- lion dollar research project to re lieve worldwide suffering caused t.y arthritis, the mysterious crip pier which afflicts Secretary of State Herter. Research at the Institute of Arth ritis and .Metabolic Diseases in Belhesda, Md., under Director Dr Floyd S. Daft, includes work lo develop new pain-killing drugs, improved diagnostic tests and stu dies which may -someday reveal a cure for the ailment. Arthritis has plagued humans since the days of the caveman, but Its basic causes remain a mystery. Arthritis is an ailment of (he joints. There are three principal tvpes osteoarthritis, rheumatoid arthritis and gout. Secretary Herter. along with half the U S. population over the age of 50. has osteoarthritis. This a breaking down of the carti lage around the ends of connect ing bones. Wearing away of the protective covering causes the joint to stilfen. A victim may experience considerable pain when lu- tries to move the afflicted limb. , Doctors view osteoarthritis as a normal wear and tear condition resulting from every diy move ments. They are mystified about vhy some persons develop it while others don't. Heredity and metabolism, the body process that converts food into energy, are believed to be involved. Several research projects :re underway to find out what role, if any. they play in produc ing the affliction. Other studies are being made on cartilage ti learn why it weakens to the ex tent that joint movement can cause it to wear away. Althoush doctors are mystitied about the basic causes, they do know that factors that place add ad weight or strain on a joint can hasten the ailment. Some of these factors are overweight, phy sical strain, injury and poor pos ture. Herter's physician. Dr. Theodore Bayles of Boston, blames poor pos ture for the secretary's arthritis He explains that Herter has curvature of the spine caused by his excessively rapid growth as a boy. Herter is 6 feet 6 inches tall. Poor posture caused by the cur vature produced abnormal pres sure on Herter's hips when he walked. This helped hasten the breakdown of the hip joint cartilage. treatment for osteoarthritis has improved in recent years so that victims can retain considerable movement in their alflicted joints. Also pain can be effectively re duced and further cartilage degen eration stopped. Heat, rest and certain drugs are used to relieve pain while special therapeutic ex ercises have been developed to keep joints operating. Osteoarthritis produces no dam aging effects on victims general health. Except in some cases in volving the hips, seldom causes deformities or crippling. Herter doesn't experience pain or disabil ity unless he stands for as long as a half hour or walks several blocks. On such occasions, he uses crutch es to help relieve pressure. More serious than osteoarthritis rheumatoid arthritis, an inflam mation of a thin membrane that lines joints. It eats away both the membrane and bone cartilage and often results in severe pain and stiffening. In extreme cases, the exposed bones may grow together and cause the joint to lock. Un like osteoarthritis, the rheumatoid kind may spread from one joint to another. The number of Americans af flicted with this disease is esti mated to be four million. Anyone between 18 and 45 is a potential victim. In recent years several steroid drugs have been developed that reduce inflammation and pain. A (ieroid ii a chemical compound that's produced in the body by the adrenal glands. The compounds used in the drugs are concocted by special laboratory techniques. Drugs, however, cannot cure the mysterious intlammation. Occas ionally the inflammation will dis appear. In such eases victims can stop taking the drugs indefinitely. But usually the inflammation re turns and medication must be re nowed immediately. Many cases are so severe that victims must take the drugs for life. The main drawback to the ster oids is that they can produce side effects such as peptic ulcers, brit- tli bones and mental ailments. Improved synthetic steroids, the i.ewest of which is dexamethosone. are more potent and have fewer side effects than the old drugs. Recently scientists discovered that a drug used as a muscle re laxant is highly effective in treat ine gout, litis type of arthritis is produced by a large accumulation of uric acid In the blood stream. The acid deposits In the joints in a solid form and causes severe pain and swelling. The new drug, zoxazolamine, helps eliminate the acid from the body by increasing Ms excretion in the urine. The five acts of Eugene O'Neill's Pulitzer Prize Play, "Strange .In terlude," opened on Broadway in 11128. It ran for 42B nights. The Welcome Wagon Hostess Will Knock on Your Door with Gifts & Greetings from Friendly Business, Neighbors and Your Civic and Social Welfare Leaders On the occasion of: Arrival of Newcomers to Klamath Falls No cost or obligation Phone TU 2-0834 CUP THIS COUPON I yT": SAVI THIS COUPON IS WORTH $7.00 ON A FIRESTONE SAVE 'VV jf $(B) CAR SERVICE SPECIAL! $(p) $ f(Q l (LIMITED TIME ONLY) jl 1 V-,C Com in today or phone for on appointment gj HERE'S WHAT WE DO: , W) 3 ! IW- 1 BRAKE JOB 2 WHEEL ALIGNMENT 3 FRONT WHEEL $( Ol (irb ' Irani trhr'U nd Ininert DiliUTF imll I brake drama and lining. 1. Carrrrt ratlar DALAnlb 'J I t i ! VVt- ' '"V "Pack front carrart camker -Cv Vf 5. Adjuit hrakt itine to leeur full Imp"!. lifMrn, d J a a t S. Install nectiMrr "Vl ' A. conuc-t with drum. terlng. wcifhu. -3H ' W: 1REG- PRICE 4-50 RE6- PRCE 9-50 REG- PRICE 5-l W a! p total $Q00 With This Coupon $095 M) U S M VALUE I ONLY V M ! EASY PAYDAY TERMS v$J i m FIRESTONE STORE 0 tnn week 1 Xj 6th end Pine Ph. TU 4-8109 I W NOdnoo sihi dm Graders Offer Oregon Show The Altamont Elementary School presented a Centennial program to the nublic. Mav 8. in me scnooi gym. The program was viewed by a capacity crowd. Students of all grade levels pertormea. First graders in Centennial cos tume marched and formed the out line of Oregon and second grade students formed a three layer cake with 100 candles signifying Oregon's birthday. First and second graders sang a happy birthday song. The third grade students depicted "Westward Ho" in song and dance from Independence, Missouri, to Oregon. The fourth graders gave a salute to Oregon statehood in songs and dances. The fifth graders por trayed missionary stories and the Oregon of today in play, dances and music. Ramona Overson recited an open ing poem "Our Great Northwest" written by Mrs., Ruth Welch. First grade music was accompanied by Rcba Hummel. The entire program was performed before a screen painted by Clyde Hill. Music was directed by Mrs. Win nie Clauson, music teacher. CLj reasons why the Daily Newspaper gives you more for your advertising dollar GETS DEGREE McCLOUD A master's degree in business administration from Armstrong College in Berkeley was recently awarded to Donald P. Kersten. commercial instruc tor at. McCloud High School, af ter completion ef his studies. OSBORN HOTEL EUGENE, ORE. Kra. J. B. Early Jot Early Jr. Proprletora Thoroughly Modern behindthe RED SHIELD during NATIONAL SALVATION ARMY WEEK May 17 to 24,1959 1. Newtpaper adrertisiiig reachca hi ore people than any other medinm. 88 of the nation's families get a newspaper every day. Over 100 million people, 82 of all people 12 years of age and over, read a newspaper on an average day. Every one of these people has the op portunity to see every ad in the daily newspaper. Only a small number of these people could be reached with any TV, radio or magazine ad. 2. People like advertising in newspaper! better than in any other medinm. People feel friendly toward adver tising in newspapers. Surveys show that far fewer peo ple want advertising in other media. An advertiser wants his customers to like him, so it stands to reason he will benefit if he runs his ads where they please instead of annoy people. 3. Newspapers deliver more "ready to bay" prospects than any other medium. Newspapers offer something for everybody information, entertainment, editorials, advertising. And the reader is attracted to the ad that interests him. This means that readership ratings on ads represent live prospects for the advertiser. These people are easy to sell because they have a product interest On the other hand broadcast ratings indicate people with an interest in the program, not necessarily a buy ing interest in the product. 4. Newspaper advertising gets more action than any other medinm. As a news, medium, the daily newspaper gives advertising an atmosphere of action and believ ability. People have confidence in and believe in news papers. This prompts action on the part of the reader. 5. Newspaper advertising offers more local selling flex ibility than any other medium. Advertisers can use news papers market-by-market to protect strong markets, to bolster weak markets, to vary advertising where po tential varies, to meet competitive attacks, to get better timing with their sales and merchandising programs thai is possible in any other medium. 6. Newspapers ghe more flexibility in selling copy tha any other medium. An advertiser can tell his story in the size that suits his needs. He can use a two-page spread to tell a detailed copy story, or he can tell nil story in the same or smaller space with just a few words. He can run a 100-line or a 1,000-line ad, depending on his budget and strategy. A newspaper offers advertisers more physical and creative flexibility than any other medium. ' 7. Newspaper advertising offers better retail merchan dising than any other advertising. Four million U. S. retailers invest about 2'i billion dollars in the daily newspaper more than they spend in all other media combined. No other medium has as close a relationship with retailers as the daily newspaper. 8. Newspaper advertising is a safer and surer invest ment than advertising in any other medinm. In some media a good percentage of the results are affected by . the variables of the medium, and by the medium's own competition. In newspapers, the advertising stands on its own feet, unaffected by such variables. Newspaper advertising is always ready and waiting to suit the time, place and pleasure of the consumer. The daily newspaper it always selling. 9. Newspaper advertising produces more sales per dol lar of advertising cost than do other media. The cost of an advertising medium depends on a combination of two things: First, how much it costs to reach a person with a sales story. Second, what action that sales story causes the person to take or, how much k costs to make a sale. The best figures available indicate that the newspaper delivers a message to a person for a typical advertiser at a cost at least as low as the cost of deliver ing the message through television or magazines. And the other eight points guarantee more take aetim fat message delivered. anb lifer o 2 O O c o
